Levant Edition • The marketing and advertising resource • October 2011 • Issue N°18 • communicatelevant.com.lb
Prepare to plug in: Patrick Attallah explains how to apply SWOT to social Page 30
OPINION Truth be told In this month’s Communiquestion, we ask the industry: What’s the worst lie you’ve told? See who once declared their love to a journalist, who claims they have never told a lie, and who’s a little more honest. (Page 18)
Planning in pods: Avi Bhojani’s BPG plans restructure, with new dedicated units Page 15
Antonio Vincenti’s Pikasso outdoor company receives NGO Page 10 recognition
BAD AD BAN
DIGITAL Twitter after Tahrir The Egyptian revolution at the start of this year not only deposed Egypt’s old government, but shook up the country’s old ways of advertising too. Never has social media had such a leg up. But what comes next for the nascent media? (Page 34)
MEDIA The other way Mounir Nabti and Dima Saber, the pair behind online community Hibr, are developing a tech entrepreneurship space, AltCity, in Lebanon. With cafés, offices and shared space, could this kick start a new Silicon Valley? (Page 36)
CAMPAIGN Production cycle
We examine new legislation against tobacco advertising, and revisit an old law against pushing drugs (Page 41) Cover Image: Getty Images
MediaquestCorp Egypt................... E£ 10 Jordan ................... JD 4 Kuwait ................ KD 1.2
Lebanon ........L£ 5 000 Morocco ............DH 22 Oman ............... OR 1.5
Qatar ................... QR 15 Saudi Arabia ........ SR 15 Switzerland .......... SFR 8
Syria .................. S£ 100 Tunisia ................ TD 2.5 U.A.E ...................DH 15