Communicate | Nov 2010

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The marketing and advertising resource • November 2010 • Issue N° 71 • www.communicate.ae Agencies of change: OMG’s Colin Gottlieb on how the region’s media Page 70 is maturing

Eye on the PR-ize: Rebecca Hill on the outlook for this year’s MEPRA Awards Page 26

Shelf-interest: Saatchi & Saatchi X’s Richard Nicoll takes us camera Page 44 shopping

OPINION Guiding principles In The Communiquestion – our new feature – we quiz industry experts. For our opener, we ask them to tell us the best piece of advice they have been given. Words of wisdom lie within. (Page 18)

MARKETING Purchase power In a special report we look at ­shopper marketing in the region. With ­specialist agencies springing up within the Middle East’s major ad shops, is the practice a ­reaction to the recession, or a long-term ­industry trend? (Page 38)

TELEVISION Production order We look at the production industry in Lebanon to see where and why it’s booming, and what’s ­preventing it from developing faster. There’s not enough ­government support, says the industry – and there are too many directors. (Page 46)

CAMPAIGN Pick-up line

WHEN BRANDS

GO BAD (Page 79)

Why do many multinationals become icons of evil, and what can they do to keep in the public’s good books?

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Communicate | Nov 2010 by MediaquestCorp. - Issuu