The marketing and advertising resource • April 2011 • Issue N° 76 • www.communicate.ae Share play: BBDO’s Andrew Robertson on growing within existing Page 56 markets
MARKETING Jeddah George The man behind Next, Per Una, and George at Asda is taking on the Saudi market and the wider Middle East. We speak to George Davies to find out how he plans to drive his fashion brand in the region. (Page 46)
To Tweet or not to Tweet? Lighthouse’s Denh Dip on social media strategy Page 64
Elephant in the room: How a Cairo hot shop hit the paws button with its Page 60 Panda ad
JUST BROWSING
MARKETING Treated like loyalty In a special report, we look at loyalty programs in the region and beyond to see who’s clocking up their miles and piling on the points. We see how loyalty schemes work, ways they can be improved, and how they are evolving. (Page 48)
OPINION App to you For this month’s Communiquestion we asked the industry what smartphone app they would like to see developed. See who wants to tell lies, who wants to spot lies, and who’s been watching too much Star Trek. (Page 14)
CAMPAIGN Joint effort
The region has been slow to embrace online retail. We see what needs to change before consumers are mouse-trained. Plus: Group buying comes to town (Page 71) Registered in Dubai Media City
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