The marketing and advertising resource • May 2011 • Issue N° 77 • www.communicate.ae Profit without politics: RMS’s Nizar Nagro on making Rotana’s news channel work Page 46
Chat’s the way to do it: eBuddy’s Rogier van den Heuvel on Web Page 48 messengers
Ringing endorsement: Prototype’s Alex Rauser says it’s time to engage Page 58 with mobile
TELEVISION A news start Two new Arabic-language news channels are preparing to launch in the region. We speak to some of the people behind them, and other experts, to see whether the market is ready for the newcomers. (Page 40)
Marketing Branding buy-in Is an equity share in a client the ultimate statement of faith in the brand, or is it an overlap too many? We speak to executives from two agencies who have put their money where their marketing is, to see how (Page 52) they are getting on.
Opinion Trading places For this month’s Communiquestion we asked people in the industry what they would be if they weren’t in their current profession. There are a lot of aspiring architects. And some artists. And designers, (Page 18) drummers...
Tweeting
the lynx
Campaign Dog flight
The regional ad scene’s biggest awards show recalled 140 characters at a time. See if your Tweets from the big night managed to make the cut
(Page 62) Registered in Dubai Media City
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