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The marketing and advertising resource • June 2010 • Issue N° 66 • www.communicate.ae Action station: Randa El Daher on LBC’s ongoing restructuring Page 68
ROI rethink: OMG’s Elie Khouri on how media is Page 74 changing
The man from Cannes: Jury president Mark Tutssel on the region’s Page 36 chances
ADVERTISING The lion game We speak to creatives and heads of agencies to find out what they are sending to Cannes and what they hope will bring them glory. Then we make them sum up the region’s chances in three words. (Page 30)
DIGITAL New look The UAE’s daily newspapers are rethinking their websites. Communicate finds that a successful daily’s online presence does more than mimic its print edition. We see how titles are integrating multimedia, and who’s doing it best. (Page 40)
MOBILE Who’s asking? A Dubai start-up aims to answer all your questions by text, and push some advertising to your mobile as well. We make a few inquiries to find out how the business model is shaping up, and discover who’s asking what. (Page 52)
CAMPAIGN Ready, Jedi, go
THAT’S ENTERTAINMENT How advertisers are getting in on the act with branded content
(Page 80)
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