THE
S S18 SPR I NG SU M M ER T WO T HOUSA N D & EIGH T EE N
N E W L O OK S
Major polo shirts and fresh footwear
J E NS W E R N E R
We talk to J.Lindeberg’s new creative director
SPR I NG/S U M M E R ST Y L E What’s hot for the new season
T H E WON DER S OF W EST CLI F FS The spectacular West Cliffs Golf Links has made an impressive impact as the new powerhouse on the block since it opened last year. The Cynthia Dye-designed course, just an hour away from Lisbon, is widely tipped to become the new number one layout in Portugal after earning a succession of awards and notable honours in its first few months. Although the par-72 clifftop links only opened in June 2017, the setting of 200 hectares of natural landscape
with rolling sand dunes, coastal vegetation, and sweeping views of the Atlantic Ocean from each hole creates the impression it has been around for decades.
with cutting-edge knowledge were also in evidence among the brands selected to showcase their spring/summer 2018 collections for the TRENDYGOLF photo shoot.
There is a timeless, sophisticated feel, but it’s also a project which has embraced the very best in modern methods and technology to cope with the expectations of golfers who demand the very best in 2018.
The performance of premium apparel was put to the test among many of the top brands in golf fashion, including Hugo Boss, J.Lindeberg, Ralph Lauren and Nike. As expected, they came through with flying colours.
So it is fitting that many of those same principles of combining classic design
Sky Sports presenter Imogen Barclay modelled the women’s wear while
Robert Molden and Gary Gilligan were on hand to try out the latest in men’s fashion. The stunning location on Portugal’s magnificent Silver Coast, which will only improve as it matures, was an ideal backdrop to underline the quality on display. West Cliffs is an exciting, evolving landscape, brimming with fresh ideas and innovation – much like the world of golf fashion.
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Situated on the magnificent Silver Coast, north of Lisbon, West Cliffs Golf Links is a new world-class golf experience, played over 200 hectares of natural landscape and rolling sand dunes with sweeping ocean views from each hole. Designed by Cynthia Dye (Dye Designs) and intensified by nature has been named “2017 World´s Best New Golf Course” by the World Golf Awards.
West Cliffs Golf Links is 10 minutes away from Praia D’El Rey, one of Europe’s finest resorts offering an eclectic range of services and activities in terms of accommodation, golf, cuisine and leisure. West Cliffs Golf Links new course and facilities are managed with the same exacting standards.
CONTACTS: WEST CLIFFS, Óbidos - Portugal info@westcliffs.com | (+351) 262 249 880 www.westcliffs.com Follow us at / west cliffs
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3 EDITOR’S NOTE STAYING IN STEP Remember those days when bulky, uncomfortable golf shoes had those spikes on the sole? Aside from tearing up the greens, you’d come off after 18 holes with your feet feeling like they’d been walking barefoot on a shingle beach for four hours. Golf footwear has come a long way in recent times and epitomises the giant step forward – if you will excuse the pun – in general golf fashion. There are smarter versions, as showcased by G/FORE, which combine the smart shoe with all of the technology and athletic fit, which effectively provide you with a free foot massage during your round. Royal Albartross and Ecco also deliver their own take on smarter golf shoes, which boast incredible craftsmanship. If a more athletic style is your choice, Nike, PUMA and Under Armour excel in this area. And if you prefer something between the two, there are some crackers to choose from among these brands. The good news for any golfer is that there are ever-increasing options to fit in with taste and unique requirements, which can cope with anything the weather throws at us. If anything, 2018 is the year of the golf shoe and here at TRENDYGOLF, we are excited to bring to them to you. For a more detailed look, turn to page 19 to see some of our favourites for spring/summer 2018. On the fashion side, it’s an exciting time too. More brands are steering away from “looking like a golfer”, which can only be a good thing in my book. We are seeing the boundaries being pushed once again and off-course fashions are welcomed on the fairways and clubhouses more regularly than ever before. If you can wander off the course to then pop into town wearing the same outfit and not stand out like a sore thumb, this has to be progress as far as I’m concerned. This year should be a big year for the sport, especially with Tiger Woods back on the scene. It may be the year he adds to his Major haul but we’re just as excited by some of the emerging trends from our leading brands which were featured in our photo shoot at the stunning West Cliffs in Portugal. We hope some of these awesome pieces will give you some inspiration for your golf in 2018. Enjoy the issue. Ian McLeod, TRENDYGOLF
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BACK TO T H E FUTURE WITH
J.LI N DBERG J.Lindeberg has rolled back the years with its spring/ summer 2018 collection. Inspired by the looks of the 1970s, when sport and fashion began to carve out its own compatible identity, J.Lindeberg has taken that ethos to a whole new level. Returning to its roots as it continues to challenge the golf competition with style and function, the expanding activewear capsule acknowledges the merger of sports and leisure. There is simplicity in the J.Lindeberg range as it taps into the “less is more” aesthetic. But alongside a colour palette introducing highlights of pastel hues, sporty, bright blues, reds and wardrobe
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essentials navy, white and black, the technological expertise should not be overlooked. Technology and intelligent innovation is found in every detail with the highest demands on the aesthetics. The brand has also introduced a seamless concept – a new jersey fabric technique with no seams or seam allowances featured in polo shirts, enhancing a light and overall comfortable feel for full freedom of movement. Among the many highlights is the Tane Slim TX Torque polo shirt, which is made from breathable, moisturewicking and four-way stretch material, while the Bevin Regular Cotton Poly is available in six colours and is smart enough to wear on the course but casual enough to wear out and about. The blade collar sits flat to your neck for distraction-free comfort while playing golf. When adding layers on those cooler days, the Paco Tech Mid Layer in five colours is ideal for those unpredictable spring days on the course. With Swedish PGA star Jonas Blixt recently joining the list of J.Lindeberg ambassadors, which also includes Camilo Villegas and European Tour players Lee Slattery, Johan Carlsson and Matt Wallace, there is a growing band of Tour professionals choosing the JL brand.
Blixt said: “I like the clothes first and foremost, both on and off course. Representing a Swedish brand on the PGA tour will make me stick out from the rest especially in the US – that will be fun.” The CEO of J.Lindeberg, Johan Mark, added: “We are proud to sign a top Swedish athlete on the PGA Tour to Team JL. Jonas is a perfect match for us as a brand with his adventurous personality and living the lifestyle we represent.”
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R ISI NG TO T H E
CH A LLENGE It’s been a stellar start to 2018 for Nike. Their ambassadors Rory McIlory, Tommy Fleetwood, Jason Day, Paul Casey and Michelle Wie have all claimed victories already this season and a certain Tiger Woods is back in the reckoning. There are few sports stars who grab the attention quite like Woods. After his much-publicised personal issues and injury problems, the golfer who dominated the sport in a way that nobody else before him had ever achieved, looks ready to challenge again. Early in the season, Woods has shown enough promise to suggest he is on his way back. Perhaps he will never quite recapture the air of authority and the aura which had rivals quaking when he stepped on the tee. But those who wrote him off are suddenly backN I K E: R I SI NG T O T H E C H A L L E NG E
tracking. If his body holds up – and it’s a big if – he is clearly a challenger again. Rarely has a brand been so entwined with a sportsman too. Picture one of the most famous shots in his career – that incredible chip-in on the 16th green at the Masters in 2005 – and the Nike swoosh on his golf ball almost smiled for the cameras before it dropped in the hole. While Nike has moved away from golf equipment in recent times, the famous brand has devoted its attention to apparel and footwear and it’s hard to picture Woods in any other clothing.
McIlroy will surely be among the challengers again and the Northern Irishman will be staying cool in the heat of competition in one of the outstanding new choices from the updated Aeroreact range. With soft fabric and a sleek neckline for lightweight comfort, there is a broad appeal with subtle style changes included within the modern update. Backed by Nike Aeroreact technology, which maintains an optimal temperature throughout the round, a regular or slim fit is available but all feature the cutting-edge Dri-Fit technology throughout which wicks the sweat away from the body to stay dry and comfortable.
As his challenge for the biggest honours unfolds in 2018, can we expect him to be lifting one of the biggest trophies with his trademark beaming smile?
Of course, with fellow Nike ambassadors Thomas Pieters, Ross Fisher and Suzann Pettersen well capable of rising to the challenge, 2018 is brimming with opportunities.
If he does, he will have to beat some fierce rivals along the way – including his fellow Nike ambassadors.
But it’s impossible to deny that the return of Woods takes the excitement to a whole new level. PG: 5
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M A JOR POLOS
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1. BOSS Paddy Pro 2 Alaskan Blue (£119)
Strolling down the final fairway with a Major title within your grasp is the stuff that dreams are made of for any aspiring golfer.
Henrik Stenson exudes European cool and the Paddy Pro 2 from BOSS athleisure is in keeping with the 2016 Open champion’s image. It’s a technical polo shirt with a double coloured collar and striking graphic print pattern running through the top.
Whether it’s Henrik Stenson in BOSS, Rickie Fowler in Puma or Rory McIlroy in Nike, could 2018 be their year to lift one of the sport’s biggest titles?
2. BOSS Paddy Pro 3 Black (£129)
If fortune smiles on them, we can expect to see them wearing some of these fantastic new spring/summer 2018 polos in their quest for glory.
The Paddy Pro 3 from BOSS athleisure is a cotton mix polo shirt with a three button placket and a branded graphic design printed upon the fabric. The shirt features curved colourblock panels and a dotted line tipping on the collar. 3. BOSS Paddy Pro MK 1 Green Flash (£129) The Paddy Pro MK 1 from BOSS athleisure is a cotton polo with a striking pattern design and colourblock panelling. Adding some bold print, it will work well on the course and in a more casual setting. Also available in grey melange. 4. PUMA Bonded Tech Polo Quiet Shade/Vibrant Orange (£49)
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Will it finally be Rickie Fowler’s year in his trademark orange? Made with Puma DryCELL technology, this polo wicks moisture away from the body. Featuring a bonded colourblock front panel and fully-bonded collar, it’s available in six colours. 5. PUMA Evoknit Seamless Polo Marina (£55) The Evoknit seamless polo from Puma returns for this season with subtle updates. The seamless, Evoknit construction provides the wearer with the ultimate fit and unrivalled comfort. The polo shirt features engineered ventilation on the chest and back and a three-button placket and is available in four colours.
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6. PUMA Road Map Polo Bright White/Acid Lime (£45) The Road Map polo from Puma comes with an updated sublimation print for this season, to add something a little different to the course. Made with Puma DryCELL technology, it features a three-button placket and has four colour versions available. 7. NIKE Aeroreact Victory Polo Hyper Magenta/Black (£59) Featuring soft fabric and a sleek neckline for lightweight comfort, this modern update should be among Rory McIlroy’s choices during his 2018 quest for honours. Backed by Nike AeroReact technology, it will help maintain an optimal temperature throughout the round.
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B O S S: T H E B O S S OF AT H L E I S U R E W E A R
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T H E BOSS OF AT H LEISU R EW EA R While Henrik Stenson exudes sophistication in HUGO BOSS when he is on the golf course and chasing Major titles, anyone’s style demands are equally important during leisure time.
Their fresh collection of updated polos, which are versatile enough to suit a huge variety of situations, will always prove popular among golfers and those seeking a fashion edge.
The Swede, who famously lifted The Open in 2016 after a memorable battle with Phil Mickelson, is wellsuited to a brand which has achieved an elite status for its tailoring.
But the latest collection of athleisurewear is equally exciting and expected to take casual dress to a new level.
BOSS offers sophisticated, modern collections focused on quality and design. The BOSS brand is renowned for creating timeless, elegant tailoring and formalwear designs – a skill they have refined in nearly a century of experience in the industry. But the brand also features casual and athleisure pieces, presenting a complete wardrobe for a fast-paced modern lifestyle. Athleisurewear styles combine technical fabrics and innovative details designed to maximise comfort and performance in a more casual setting.
B O S S: T H E B O S S OF AT H L E I S U R E W E A R
There are a wealth of temptations with full-zip hoodies, featuring stretch ribbing at the cuffs and an adjustable hood for a fresh approach. And when the weather requires something to keep the rain out, there are several expertly-engineered outerwear styles in durable, technical fabrics, as BOSS designers take the technology and textile development to new levels. Boasting a water-repellent finish, lightweight construction and a straight fit, there are several sporty items with reflective logo accents at the chest and hood to add a protective element. The direction tailors to a modern man’s wardrobe
consisting of active-functional on the one hand and premium-leisure lifestyle component on the other, creating cool technical apparel for an active and recreational lifestyle. Creating comfort is not only focused on fabrics but also in high-tech details, with features like stretch, antiwrinkle, breathable and water-repellent fabrications. It’s why BOSS is in charge of athleisurewear.
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J ENS W ER N ER The Guide – Having recently been appointed creative director at J.Lindeberg, what are your biggest goals for 2018 and beyond? JW: The two most recently-designed collections, SS18 and AW18 really reflect the new forward direction of the brand. It’s designed more in line with the brand’s heritage, combined with a completely new design language and aesthetic. It’s a modern translation of what JL stood for when Johan Lindeberg started the brand in 1996.
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J.Lindeberg’s new creative director, Jens Werner, is keen to draw inspiration from the past as he shapes the future of the brand.
My goal now in my new role is not only to elevate the product design and quality, but to also focus on stronger marketing around our collections. There are so many stories to tell. I want to tell the story behind the brand, and each product. The aim is to make people aware of what JL stands for today and tomorrow, and what we do better than the competition: attracting a new audience, also targeting a younger golfer someone who may not know too much about the history of the brand.
The overall expression of the brand’s visuals and communication is a main focus for the next 12 months and to set a tone that is more clear and unique to us. The goal is to be more daring, progressive and to build on the successful platform we have, with the recognisable and meaningful Bridge logo. The Guide – How difficult is it to merge the worlds of fashion and sport in clothing? JW: I wouldn’t necessarily call it difficult but it is challenging to connect those two worlds that are very different in many ways. Timelines in manufacturing are longer in sports, especially when it comes to technical fabrics and advanced workmanship. There is a big difference in the way “ fashion” and “sports” designers think and work. It’s a different mindset. On the fashion side, it’s mostly about look and feel, whereas on the sport side, it’s about simplicity in the design, but is more advanced in techniques, fabrics, features. There are higher demands on the products. In sport, you need to be aware of testing reports, which is the purpose of the product and to ensure you have the perfect fit and pattern for enough movement. It’s a lot that goes into a sport product that may not be very visible for the end consumer. The fabric development and innovation, testing, standards are much higher and demand expertise. Fashion products are often more challenging to design, in the details and added values, on how to elevate basics and to make products that everyone loves and comes back for. It’s about designing “difference” that consumers can see and feel and appreciate. At JL, fashion sets the tone, aesthetic and colours, which we then translate into sport. Our big advantage as a sport-fashion brand is, that we have a full inhouse pattern making team, which means our fit is a main focus of the brand. Bringing in an almost tailored mindset into sports performance is unique to us. There are lots of challenges in bridging those two worlds, but for us its mostly an advantage, having credibility in both. It enables us to make our products better and to reach out to a wider audience. Ideally, we speak to the same man and woman with our sport and fashion lines. The Guide - Do you feel that people now require their clothing to do more? Both fashionable and practical? Yes, I think there are new standards today. People are more informed and aware of the market and the possibilities in fabrication and functionality so each innovation sets the bar higher. But few brands
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I believe our difference is that we started with both sport and fashion and therefore built up credibility in both worlds, which makes us different to a lot of brands that are trying to break into one or the other. The mix of sports and fashion expertise and aesthetics are making J.Lindeberg stand out. The inspiring offer of an entire lifestyle wardrobe from ski, golf, gym, yoga, biking and running, to the made-to-measure suit, shirts, coats, jackets and denims. The Guide - We have a saying that we never want to ‘look like a golfer’; do you agree that the perception of a generic golfer is one to be avoided when it comes to fashion? I agree when it comes to a perception of a generic golfer. Johan Lindeberg more or less launched the brand on this idea. He loved the sport, but not the traditional, conservative way of thinking and dressing often associated with it. In the first few years of JL, dressing Camillo Villegas and Jesper Parnevik in daring, fitted, low rise, advanced and progressive outfits, is more inspiring also for fashion, than a lot of fashion looks do. So the whole approach of J.Lindeberg in golf is to challenge the old perception, to show a more-daring, fashion-forward look, in our cuts, colours, details, fabrics, innovations. I decided to inject this heritage and attitude into all our looks, bringing back the vibe of what JL used to be. But in a modern translation.
The Guide - Golf is a sport full of history, how do you as a brand relate to the sports heritage but also incorporate a modern approach? There is indeed a lot of history, and a lot of rules and restrictions, that a brand and designer creating golf wear should be aware of. But I think today, there is much more space and freedom on a lot of golf courses that allow us to test and dare, and try to break through some of the remaining restrictions. For SS18, we explore the traditional polo collar in various ways, trying new ways and variations to implement a modern approach to it. We also constantly work on our bottoms, to make them more modern, slim, fitted and better in quality, in function but also in look and feel. We aim for trousers that also can be worn off course, and easily blend into any wardrobe after finishing at the golf course. It is about looking back — but much more it is about evolving and daring. It’s good to know what has been done, to change it for the future. The Guide – Who is your favourite golfer and why? JW: Arnold Palmer. He is legendary for his style and attitude on the golf course. He has also been a big influence, inspiration and muse to Johan when he started the brand. When I joined JL the first thing Johan showed me was pictures of Arnold Palmer in blue pants and a yellow cardigan, smoking and swinging his club.
producing product for sport take the fashion part of it as seriously as they do the functionality part of it. And this is something we excel in at JL. The Guide - With more technical fabric requirements, how has that inhibited your creative freedom? JW: I think I have always been more inspired by limitations or challenges, than by creative freedom. There’s an interesting and different approach to making a technical garment. You need to know about all demands on the product, about the purpose of the final product, the wearer, the occasion it will be used for. But technical fabrics are so advanced today, and with such a variety that I wouldn’t say that part is limiting. There are so many functional fabrics that don’t even look technical anymore. For a brand like J.Lindeberg, it’s important to bridge fashion and sport, and to not make the very obvious sports clothing, with fabrics that look very sporty, shiny and sometimes cheap, when you put them in a fashion or everyday context. We develop our own fabrics, especially in main categories in ski and golf outerwear, and jerseys. We always aim for highest functionality but blending it with our aesthetic, that has more of a matte, muted, lifestyle look and hand feel to it, so it merchandises naturally into the fashion collections. We developed a cashmere yarn that we blend with cooling fibres, for example, that enables us to design sweaters that are fully functional for golf and ski, but also perform in our fashion concepts, with a luxury feel. The Guide - How as a brand do you separate yourself from your competition? JW: I think it’s hard to compare J.Lindeberg with any other brand. You can zoom into each concept and then talk about competition in ski, golf, suiting or denims... but as a brand, with all our products, we are unique.
J E NS W E R N E R I N T E RV I E W
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PU M A Rickie Fowler looks every inch a Major champion in waiting. The popular Californian clearly has the game to win one of golf’s biggest honours and has been in contention at all four of the Major championships in recent years. But as yet, Fowler has been unable to convert his opportunities into that elusive victory. At 29 years old, time is not exactly running out for him just yet but the longer the wait goes on, perhaps the pressure increases by an extra notch. Pressure is not something that fazes him as underlined by his record of four PGA Tour titles, which includes the 2015 Players Championship at Sawgrass – widely recognised as the fifth Major. And perhaps 2018 will be the year when fortune finally smiles on him in the closing stretch of a Major championship. If it does, Fowler would be a popular champion and will PG: 12
be leading the way with his fashion choices once again. After recently extending his long–running association with Cobra Puma Golf, Fowler is at the heart of the brand’s vision as he epitomises their fresh approach to golf fashion for the next generation. Fowler said: “I’m proud to be part of an exciting and creative company that is focused on true innovation and willing to push the boundaries of golf style and equipment. “Cobra Puma Golf and I have shared incredible success over the years and I’m looking forward to many more successful years together.” Puma’s new spring/summer 2018 apparel collection, combines style with substance thanks to on-course performance and head-turning designs. SS18 builds upon Puma’s offering of Evoknit designs that utilise body mapped ventilation, strategically placed rib panels and seamless engineering for unrestricted range of motion.
The moisture-wicking, highly breathable fabric provides exceptional comfort. For SS18, Puma will offer its Evoknit technology in two fashionable short-sleeved tops, the Evoknit Seamless Polo which is available in four colours. The PWRCOOL Digital Camo Polo comes in three colours, while Puma’s Botanic Polo utilises the brand’s DryCell Technology for moisture-wicking performance and features an all-over floral print in two colours. The new mid layer range gets a sophisticated update with stylish details and the Puma Evoknit Seamless ¼ Zip pullover is ideal for those chilly starts. Other popular garments in the collection include the Essential Pounce Shorts, the six-pocket pants, the Ultralite Stretch Belt as well as the Puma P Snapback Cap. If and when Fowler wins a big one, he will do it in style. PU M A
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But now the popular brand has introduced new shapeflattering, PWRSHAPE TM technologies for all female golfers – regardless of their build or body type.
is soft, breathable, and provides unrestricted range of motion. The bonded waistband and flatlock seam construction deliver maximum comfort.
“When designing our women’s collection for spring/ summer, we paid close attention to the needs of women of all shapes and sizes.
Available in four styles of skirt, they also feature a form-shaping inner short with silicone tape to prevent riding-up during the golf swing. If skirts are not your preference, two styles of pants also boast the same technology and attention to detail.
“Our collection, especially our new women’s bottoms, are designed specifically to help women feel stylish, confident and comfortable so they can go out and dominate on the course,” said Kristin Hinze, Global Head Apparel, Puma Golf. “Our PWRSHAPE waistband construction provides incredible support without compromising comfort or freedom of movement.”
SH A PI NG U P With elite-level athletes Lexi Thompson and Carly Booth among their ambassadors, the emphasis on fashion and playability is a vital component in the Puma Golf armoury.
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While Puma maintains its position among the trailblazers in women’s golf fashion, it’s a subtle shift to a more inclusive approach, which should attract more women to the brand than ever before. Engineered to provide a smooth, slimming effect and the ultimate support, the new PWRSHAPE TM technology utilises four-way stretch fabric, which
Among the new highlights in the spring/summer 2018 collection, Puma Golf designers have turned to some eye-catching patterns to complement the more traditional solid and stripe looks that have been readily available for ladies on the course. Using floral and polka dot designs, it allows women to transfer their look from the course to a casual night out with ease. Meanwhile, the new golf dress will add a touch of sophistication but without losing any of the performance and practicality. With its new approach to female golf fashion, Puma Golf is clearly in prime shape for 2018.
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ORLEBAR BROWN When James Bond wears your brand, you know you are doing something right. Orlebar Brown, the upmarket British swimwear brand founded by former photographer Adam Brown in 2007, was born when Brown himself spotted a problem. As the story goes, in 2005, Brown noticed that men wore either “tight briefs or baggy boxer-short-style shorts” around the swimming pool – not an ideal look for anyone sauntering off for a lazy lunch at an upmarket beach bar in between catching some rays and taking a dip. After needing to change into another pair of shorts to ensure he was suitably attired, Brown came to a conclusion: “I thought, ‘I don’t want swim shorts, I want shorts I can swim in.” That moment proved to be the catalyst for the launch of OR L E BA R BROW N
Orlebar Brown two years later, which has now carved out its niche in producing tailored beach and swim shorts, which translate effortlessly between the pool and the beach to the restaurant or bar – or indeed from the fairway to the clubhouse with the latest collection of apparel. But if further evidence was needed of a brand making an impact with its plain, versatile patterns and novelty prints in a tailored swim short, it’s hard to find the better brand endorsement than 007. Daniel Craig, in his role as everyone’s favourite spy, donned a pair of Orlebar Brown shorts in Skyfall, while fellow A-listers rapper Jay-Z, model David Gandy and actors Damien Lewis and Michael Fassbender are also confirmed admirers. Some more high-end celebrity endorsement has also been achieved in the shape of Australian Formula One
driver Daniel Ricciardo – who became an ambassador for the brand recently – who adds yet more glamour and prestige. The range evolved in recent years into a full ready-towear resort collection, including Riviera shorts and chinos, sharply tailored sweats and jackets, as well as bags and other accessories. In recent times, with a smarter, tailored style now more prominent on the golf course, it makes perfect sense that Orlebar Brown’s clothing is making a similar transition, adding an understated, comfortable style with shorts and polos in a variety of pastel colours. It’s a brand which does not try to hide the fact that it taps into luxury, but the highest quality and design makes it a brand well worthy of the investment to while away those sunshine-filled days with an extra layer of style. PG: 15
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PR EPA R E FOR T H E U N EX PECT ED I N K J US As we know all too well, the weather in the UK is an unpredictable mistress. While other countries know what to expect and usually have a rough idea of when it’s coming, Brits face the ongoing battle of choosing their golfing attire with one eye looking out of the window attempting to secondguess Mother Nature. It’s all about being prepared and KJUS ticks all of those boxes with its spring/summer 2018 range. PG: 16
KJUS golf wear was designed and engineered to allow the golfer to play their best – no matter what the conditions. Increasing numbers of players on the European and PGA Tour have turned to KJUS wind and rain gear in recent times with innovative, technical apparel taking many of its inspirations from ski wear. A spring shower or a summer downpour shouldn’t be a reason to scurry for the sanctuary of the clubhouse
with some outstanding rain jackets, which are easily stored away in the golf bag for when they are required. KJUS have left no stone unturned in their research with the range of jackets designed to keep the rain out, without overheating from the inside. Swing analysis and field testing have all taken place to develop the best rain wear possible to allow any golfer to embrace the elements. K J US
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KJUS CEO Nico Serena said: “KJUS rain gear stands out, because it combines full weather protection with uncompromising stretch, softness and silence.” With Major winner Charl Schwartzel added to the KJUS ranks in recent times, he was attracted by their fresh take on technical performance sportswear. Originating from an idea by Olympic ski champion Lasse Kjus and the Swiss entrepreneur Didi Serena, KJUS stands for sportswear made of innovative, highperformance material with a distinctive, clean design. KJUS continues to push further, innovating with every seam, fabric and detail, intending to shape the future of sportswear, including an exciting range of mid-layers and technical polos. While their selection of waterproof jackets is broad and they are among the best in the business, the Clive (pictured) is among the finest and is fully seam-sealed, super lightweight and has outstanding stretch properties. The articulated collar, which is higher at the back, gives you better protection from the rain while the adjustable velcro, water guidance cuffs ensure that the rain is not a distraction. Even when the weather chooses not to play ball, it shouldn’t mean any golfer wearing KJUS must do the same.
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PG: 17
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T H E PEA K OF EN V I RON M EN TA L ISSU ES Peak Performance is determined to put environmental issues at the forefront of its technology. The brand is among the most innovative in developing new techniques to maximise performance and style and has incorporated some exciting new technology in its spring/summer 2018 collection. The latest range is tailored, technical and sophisticated and designed for the dedicated golfer who demands the ultimate. The collection combines the very latest in fabric technology, such as a revolutionary water-saving spin dye technique and the lightest and most breathable Gore-Tex material available, all with a contemporary and edgy design expression. PG: 18
Staffan Thomasson, design manager golf at Peak Performance, said: “We have challenged the ordinary and also ourselves by adding innovative fabrics and techniques into this spring collection.” But Peak Performance has paid specific attention to the environmental impact of its manufacturing process, which can only add to the appeal of the brand. Thomasson said: “We are continuously exploring how we can integrate more sustainable alternatives into every product we make. “As of this spring we managed to present a wider range of recycled polyester and also the groundbreaking dying method from We aRe SpinDye®, where the yarn is dyed instead of the fabric, without the use of water.
“This saves the planet’s resources and also makes the garment more colour resistant.” Among the many highlights within the collection is the cross-functional wear, where Peak Performance fuses golf and urban wear into an impressive blend. The collection also presents a range of warmer styles for the colder morning sessions, such as the quilted vests and knitted hybrid jackets. And the brand new Austin Polo is well worth a look, featuring a bomber collar for a modern twist to the classic golf shirt. Stretchy, breathable, and quickdrying, it’s a classic mix of style and functionality. It sums up the Peak Performance ethos perfectly. PE A K PE R FOR M A NC E
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ST EPPI NG OU T Footwear has seen an extraordinary surge in choice and performance in recent years. From a smart/casual shoe, which can be worn in the clubhouse after the round, to those high-performance athletic designs, there is something for even the most demanding golfer. 1.
At TRENDYGOLF, we’ve got all the laces covered…
1. G/FORE Patriot Disruptor Snow (£159) The ideal summer shoe, which fuses G/ FORE’s remarkable golf shoe technology with a casual trainer style. Ultra-lightweight, waterproof and brimming with style. 2. PUMA Ignite PWRADAPT Hi-Top Gray Violet (£169) The hi-top is an acquired taste but for those who are keen to push the boundaries, this updated PUMA design will turn heads, while providing all the performance you would expect. 3. ECCO Tour Hybrid Black (£179) Classic-looking hybrid shoe with a Hydromax treated leather upper and full leather lining for great style and comfort. Also in white.
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4. NIKE Roshe Golf University Red/White (£59) Men’s Nike Roshe G Golf Shoe features a pressure-mapped outsole that provides traction in key zones and provides a modern look, soft and flexible. Also in blue and black. 5. UNDER ARMOUR Tempo Hybrid II Golf Shoe White/Academy (£125) Breathable, full grain leather golf shoe with Clarino microfibre which provides ultimate comfort and support. Durable and a lightweight rubber outsole for versatility.
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6. PUMA Women’s Monolite Cat Woven Glacier Grey (£59) Woven golf shoe which is extremely breathable and lightweight – perfect for those rounds in the heat of summer. Sporty look without missing out on performance. 7. G/FORE Women’s Stud Cap Toe Snow (£159)
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As stylish as it is comfortable, an athletic fit golf shoe with exceptional water-resistant. Lightweight, shock absorbing sole coupled with a bespoke cleat design for traction.
PG: 19
Follow in the footsteps of champions at Foxhills
Create your own piece of history at Foxhills. Whether you are looking for an inclusive membership, a stay and play package, or a corporate golf day, Foxhills is the ideal venue • Two superb 18-hole championship courses • One of the finest nine-hole par-three courses in the country • Outstanding practice facilities • Award-winning spa and sports facilities • Incredible dining experience in the iconic 19th century Manor House • Luxurious accommodation Visit foxhills.co.uk or call 01932 704465 Foxhills Club & Resort, Stonehill Road, Ottershaw, Surrey KT16 0EL