TRENDYGOLF -The Guide AW/16

THE

AW 1 6 AUTUMN WINTER TWO THOUSAND & SIXTEEN

Keith Pelley We talk to the CEO of the European Tour

Famed for its warm hospitality, unpredictable weather and beautiful landscapes, Ireland was the perfect destination for the TrendyGolf autumn/ winter photo shoot.

TOUR NEWS Charl Schwartzel signs with KJUS

environment, there is an exhilarating par 72 golf course waiting for you where you will need a head for heights with some of the landscapes on view.

The headland that the course is built upon is almost an island itself and many of the tee boxes might test the nerves, especially those perched close to the cliff edge. It all adds to the experience Old Head Golf Links is a private as powerful waves crash into the cliffs below, while a network of caves also international members club – allowing limited outside play – built on a diamond lurk beneath the fairways. of land which juts into the Atlantic Some of the greats of the game have Ocean. After leaving the comforts of the superior clubhouse, which incorporates played there – Tiger Woods, Rory exclusive suites, spa and a fine dining McIlroy and Sergio Garcia just a And golf courses simply don’t get much more spectacular than the Old Head Golf Links.

Trends Hoodies, joggers and military colour palettes

few of the names to have indulged in the unique experience – while others will be encouraged to make the pilgrimage, according to Irish professional Shane Lowry.

brand of weather on you.

So it made perfect sense to test the performance of premium autumn/winter apparel from top brands in golf fashion, including Hugo Boss, J.Lindeberg, Ralph Lauren RLX, Wolsey and many more.

He said: “Old Head is probably one of the most spectacular golf venues on the planet. You look at places like Pebble Beach that have such a great setting but Old Head would stand toe-to-toe with any course worldwide.”

Our models DJ Lantz from Jupiter, Florida, Tom Wade from Hampshire, England and Amy Neville from London, England, were exposed to tough conditions on the links course.

Walking the pristine fairways and enjoying those outstanding panoramic views of the coastline, it’s likely the Atlantic Ocean will unleash its own

But their swings were uninhibited and they were well-prepared for the elements as they showcased some of the best golf and sportswear ever produced.

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Editor’s Note Welcome to the autumn 2016 edition of The Guide.

Here at TRENDYGOLF, we always get excited about new styles and collections from the top brands around the globe.

It’s always interesting to us to see the evolving world of golf fashion at close hand and we select only the very best from the leading brands to offer our customers.

Of course, everyone is different so we like to ensure there is a huge choice.

But the one constant for us is the supreme quality of the products available.

As well as the full range of golf wear, there are some excellent casual items which will work just as well away from the course or can be worn for a variety of other sports.

It’s all about style and performance and knowing what is out there. We certainly hope The Guide will give you a few ideas.

Inside this issue you’ll also find our exclusive chat with European PGA chief executive Keith Pelley about his future plans and his views on golf fashion.

We’ve also taken a look at some of the emerging trends and taken a closer look at some of the best brands in the business and their latest collections.

Telephone: (+353) (0)21 4778444 Email: reservations@oldhead.com Web: www.oldhead.com Old Head Golf Links. Kinsale.

County Cork. Ireland

We hope you enjoy it.

Ian McLeod, TRENDYGOLF

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E D I T O R’S N O T E

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THE PEAK

OF

STYLE

If you want to get ahead, get a hat. Here are six of our favourites from 2016 which will keep your head on the game and will have you brimming with confidence in the fashion stakes.

In the Hood the traditions while it progresses and moves with the times, it makes sense that those who participate will follow a similar path.

With more golfers opting for joggers and high-top shoes, it perhaps makes sense that the casual look is extended with the addition of the hoodie.

So it stands to reason that boundaries will continue to be pushed on what a modern golfer can wear on the course.

Nike, RLX, J.Lindeberg and Greyson have all released hoodies for the new season, which are bound to prove popular.

The rules on fashion were seemingly endless, adding to certain golf clubs promoting an image of stuffiness, which acted as a deterrent to some.

The hoodie has become a staple casual item in the wardrobes of many. But it could soon become a common sight in professional and amateur golf too.

Nike has two versions of the fleece-lined Golf Tech Sphere FZ Hoodie (£79) in carbon heather and black, which will be just as suitable for a huge variety of sports or for simple day-to-day casual wear.

Of course, there are standards to uphold but some rules are there to be broken – or at least tested.

US golfer Morgan Hoffman has worn a hoodie in PGA Tour events, while compatriot Jamie Lovemark wore on in the practice round at the BMW Championship at Wentworth earlier this year.

Just how far can the boundaries of fashion be pushed in golf?

Collared shirts were once compulsory, shoes were required to be of a certain style and even the wrong length or colour of socks could cause consternation among some.

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The RLX version (£199) is lightweight in a fleece fabric with a full zip at the front and a chest pocket on the wearer’s left chest and the RLX logo on the right sleeve.

WOLSEY Tiree Nylon Panel Logo Cap Black – £25 Black and grey panelled design (70 per cent cotton/30 per cent polyester) with a prominent wolf logo. Also available in blue.

TRENDYGOLF Flexfit Cap Navy – £15 TRENDYGOLF’s own label is a great essential finished with TG shield logo. Also available in black.

G/FORE Fore Head Patriot – £30 G/FORE’s classic six-panel Killer T’s Strapback hat is crafted from cotton fabric and features a 3D embroidered logo.

PUMA Golf Disc Cap White – £25 The disc cap features the PUMA cat embroidered on the front and a disc mechanism to loosen or tighten the cap to your head as required. Also available in black.

Charlie Schaeffer is a familiar name within the golf fashion industry.

J.Lindeberg has introduced two versions (£125) – in dark grey melange and stone grey. Both feature stretch qualities and moisture-wicking properties and a full zip.

After shaping the direction of Ralph Lauren RLX as SVP of design, significantly influencing trends in golf fashion as he went, Schaeffer decided to leave RLX to realise his dream of creating his own label.

The passion Schaeffer brings to design is unwavering and the story behind the Greyson brand proves how personal the project is. Greyson is the name of Schaeffer’s young daughter, while the wolf-like dog he co-owned with his mother, who sadly passed away, influences the logo.

The Greyson Gotham hoodie (£89) – featuring the wolf logo – is lightweight, but adds a warm extra layer, combining hoodie comfort and flexibility for any sporting activity.

As the lines continue to become blurred between casual sports fashion and golf, it will be interesting to see if – or more likely when – the hoodie is accepted as just another functional item to wear on the course.

IN THE HOOD

NOTHING TO FEAR FROM GREYSON’S WOLF

J.LINDEBERG Banji Flexi Twill Lime – £25 This bold baseball style cap with flexi-fit band for extra comfort has the signature JL logo on the front of cap. Available in eight different colours.

NIKE Golf Ultralight Tour Cap Rio Teal – £20 Summon the spirit and colour of the Rio Olympics with this perforated, 100-per-cent polyester design. Also available in black, white and blue.

PEAK OF STYLE / GREYSON WOLF

Schaeffer also tells of a story of how a wolf walked past his New York garden window while he was brainstorming ideas for the brand, a strange coincidence that confirmed the wolf logo.

Autumn 16 is only Greyson’s second collection, but the brand seems established beyond its years. The latest collection features some urban themes and what Schaeffer calls “grittiness”, taking influence from a diverse background, including his early years in Detroit and even the Scottish Highlands, using some different quilted techniques to make creative and functional items.

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BRAND FOCUS: J.LINdEBERG J.Lindeberg continues to make an impact with its popularity among a broad cross-section of golfers – and the bridge logo is the symbol of its strength in both fashion and function.

Smart design and quality production is a constant theme running throughout the J.Lindeberg range but it ticks the boxes for the traditionalists and those looking for a modern slant on golf fashion.

Combining technical knowhow with style and performance, Johan Lindeberg – who returned to the brand last year – is determined to put his unique stamp back on the brand.

Up-and-coming English pro Tyrrell Hatton has shown his abilities wearing J.Lindeberg this season with top-10 finishes at The Open and the US PGA.

But it’s not just about the professionals and the brand is becoming an increasingly popular choice for amateurs as well.

Aside from their impressive choice of technical polos, the jackets and mid-layers are stand-outs and the J.Lindeberg bridge is sure to become even more prominent in the coming months and years.

TREND :

M I L I TA RY M I S S I O N

Athleisure There is a buzz word in fashion for 2016: Athleisure.

The trend continues this autumn with heavier layers to keep you warm, while still sporting your favourite leggings.

Design gurus at J.Lindeberg and Ralph Lauren have developed a second layer skirt we can’t stop talking about. It is genius.

So why do we love them? They are lightly filled P G: 6

with down insulation, and are easy to throw on over a pair of leggings when you are en route to the gym or running errands post-workout.

They are also a great solution if you want to wear your favourite workout leggings on the course and need to keep in line with the club dress code.

Are they suitable for inclusions in your golf wardrobe? Yes!

And the added bonus – it easily packs away in your gym bag, golf bag or suitcase for a weekend trip.

Bum warmer skirts are for those chilly days when a buggy is needed and you aren’t getting your heart rate up by walking 18 holes.

Wear your leggings whenever you want, play 18, and stay warm.

T R E N D : AT H L E I S U R E

Golf fashion appears to be on a new mission objective as it marches towards 2017 and beyond.

Military colours are becoming increasingly popular for the new season.

Natural earth colours – most notably bold shades of green and brown – feature prominently in many of the autumn/winter collections of the leading brands.

Based on the colours seen in uniforms for the armed forces,they are often used in combination

for camouflage fatigues, which commonly associated with combat.

are

more

While designers have experimented with various interpretations of camo print in recent times, it seems some are using those same colours, but in stand-alone blocks, rather than the recent trend of patterns.

If there is an important battle to be had on the golf course, it makes sense to ensure you are dressed properly for the occasion.

B R A N D F O C U S : J . L I N D E B E R G / M I L I TA RY M I S S I O N

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Keith Pelley

The 52-year-old Canadian, who has 30 years of experience in the sports and media industries, was appointed to modernise the Tour with a fresh injection of ideas.Instead of railing against the evolution of the sport, Pelley – a five-handicapper himself – positively encourages the development.

In August 2015, Keith Pelley took on the role of chief executive of the European Tour - only the fourth incumbent of the position since the European Tour was founded.

The Guide caught up with the man at the top of the European Tour to check on his plans one year on from his appointment to discuss some radical ideas for change, fashion rules and getting more youngsters into the game.

Not all of his hopes and ambitions will come to fruition, but it won’t be for the want of trying.

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If you could have any part of a Tour player’s game, what would you choose?

Since you took over the role, how difficult has it been to implement changes you want to make?

S C H WA RT Z E L RINGS THE CHANGES IN KJUS It was all change for Charl Schwartzel this year.

After leaving the Nike stable, the South African former US Masters champion – joined up with high-performance Swiss clothing brand KJUS, and also made the switch with his clubs to PXG.

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I am firm believer in the mantra that while change is good, change is not easy. When I started officially last August, I inherited a strategy process for the Tour which required serious and meaningful additional investment over the next three years in order to see significant growth, both financially and from an infrastructure perspective. We needed to invest not simply in our systems and our processes, we also needed to invest in our people. To that end, we are currently augmenting our commercial operation, have undertaken a complete overhaul and restructuring of our digital operation, instigated both a legal department and a player relations department, and are steadily bolstering our overall staffing levels company-wide.

We will continue to invest in these areas and more over the next three years, by which time I am convinced we will have transformed the Tour.

Whi c h p l a y e r s e x c i t e y o u t h e m o st o n t h e Eu r o p e a n To u r a n d w h y ?

Short game, no question. I am fortunate to be able to see at first hand some of the skills these guys possess around the green and it is mind-boggling. If I had that ability, I would be six to eight shots better per round, easy.

After making the move ahead of the Open Championship at Royal Troon, the 32-year-old then turned in an impressive performance to finish in a share of 18th place – an encouraging start, which paves the way for further success in the majors.

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The KJUS brand’s move into golf in recent years was on the back of their success with ski apparel. But many of those techniques have been incorporated to help golfers perform to their maximum on the green slopes, rather than the piste.

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If you were given the absolute power to introduce one change in the rules tomorrow (without reproach), what would you change?

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I would cut every golf course down to 12 holes. One of the main challenges the game of golf has is the amount of time it takes. But if every round was over 12 holes instead of 18, that would help right away!

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Do you ever see a time when fashion on the golf course is relaxed enough to allow pros to wear shorts or even jeans in tournaments?

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I am a great believer in never say never, although jeans might be a bit of a stretch! I am sure there are people out there who thought they would never see our players playing in shorts in practice rounds and in Pro-Ams but it has happened and the players, in general, love it.

When you play in some areas of the world, as we do, like Asia or Australia, it seemed to me that to be able to play in shorts in practice was a no-brainer considering the temperatures. It was just a case of someone posing the question ‘why don’t we?’ I did that at the end of last year and we subsequently made the change.

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Rickie Fowler and Rory McIlroy are among those to have worn high-top footwear. What are your views on some of the newer fashion ideas?

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I think it’s tremendous. These guys are the players that the young kids look up to and inspire to be like and fashion is an important part of that attraction.

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A.

That is like asking someone to choose their favourite child! Obviously I am delighted when one of our members excels on the global stage but I get just as much pleasure seeing a player win his first tournament on the European Tour or the Challenge Tour.

How do you plan to make regular golfers engage more with the European Tour?

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In other sports – cricket, formula one, darts, snooker – they have experimented with new ideas/events or versions of the sport. Does golf face a more difficult task in introducing these sorts of new ideas?

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I don’t think it faces a more difficult task, it is just that the sport, in general, hasn’t concentrated all that much on that element in the past. Golf is a traditional sport and we should never lose sight of that but that doesn’t mean we should be frightened of innovation.

At the European Tour, innovation is very much a central part of our thinking moving forward. We are already looking at different formats of the game and different ways to participate. Look at the BMW PGA Championship at Wentworth for example. We had format innovation with the Pressure Putt Showdown, sponsored by ISPS Handa, on the Wednesday night featuring our professionals alongside stars from other sports in a Made-For-TV special and we also had the BMW Shootout on the par three second hole on the Sunday featuring members of the public once the final group had gone through. So we are definitely pushing the envelope and will continue to do so.

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I think of us as a content and entertainment business with golf as our platform. We are working to understand more about our fans, which will allow us to develop and enrich all of our platforms with the right content and the right services – a true ‘fan first’ offering. It’s a competitive landscape, both in terms of fans’ time and money: we recognise the need to innovate and put our fans as close to the game as possible. I have a 13-yearold son who is the best barometer of current trends imaginable and he is consistently telling me that this is the way kids and young people in general consume their content now and that is only going to increase over the next five years. We are proud that almost three quarters of a million people currently follow the European Tour on social media and that number is rising all the time. In fact we have seen a 34% increase in the first half of 2016 alone. The fact that, of that number, over half are aged 35 or under, is telling.

Since his KJUS and PXG debut, it’s been a succession of steady results without threatening a victory. But as the old saying goes: form is temporary, class is permanent.

How much of a priority is it to attract more young golfers to the game and what do you think is key in achieving this?

A.

You’ve spoken about a “players’ first approach”.

From your conversations with players, what is the subject that crops up the most?

It is important as youngsters are the future of the game. Despite certain reports to the contrary, golf participation in the UK is flourishing, especially amongst a younger demographic. We undertook a Golf Actives Study last year whose key findings were that 11 million people in UK were ‘active’ in golf with that figure featuring 1.3 million youngsters.

Their activity comes through the emergence of new and innovative shorter forms of the game such as driving ranges, pitch and putt courses, mini-golf areas and fun experiences such as Top Golf. This is all part of changing the perception that golf is in decline and we have plans in place to roll this study out in several countries across Continental Europe in the near future.

First and foremost, let me say that professional golfers are special. Their unwavering commitment for perfection, combined with a friendly demeanour and appreciation for their peers and fans, is seldom seen in professional sport. I have very much enjoyed spending time with them, listening and learning and gathering as much information as possible. Although many topics have come up in my conversations with players, the main themes have centred around prize funds, playing opportunities and improving the overall experience of being a professional golfer on our three Tours.

Schwartzel said: “If you feel great, you will play great. KJUS is the most innovative golf wear on the market. I am blown away with the technology and freedom it allows me in my golf swing.”

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Schwartzel joins two-time Ryder Cup winner Peter Hanson, European Tour record breaker Max Kieffer, Made in Denmark Challenge winner Bernd Ritthammer and LET pro Caroline Martens in the KJUS ranks.

K E I T H P E L L E Y I N T E RV I E W

JOGGING ON Some trends make a fleeting appearance before they are consigned to the style dustbin.

Others make an impact and revolutionise fashion for years to come.

S C H WA R T Z E L I N K J U S / J O G G I N G O N

shoe, the joggers make an obvious combination.

The sharp design is not to be confused with those comfy tracksuit bottoms you wear slouching in front of the TV. And Rickie Fowler and Rory McIlroy are among those high-profile golfers who have worn them in top events.

The appeal of the jogger to the younger demographic is obvious with a cuffed hem of the trousers adding a casual appearance and an added opportunity to divert some extra attention to those shoes (take a look at some of our favourites on page 10).

B ut PU M A a nd N ike a re not a lone . H ugo B os s , J .Linde be rg, O rigina l Pe nguin a nd G re ys on ha ve a ll introduc e d the ir ow n ve rs ions of the s ma rt trous e r w ith the s tre tc h c uff a t the bottom of the le g.

But in tandem with the high-tops or the sport-style

Will their popularity take off? Time will tell.

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They are not just comfortable and built for sporting excellence, golf shoes have a fashion and style all of their own.

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S HOE F OC US : S P ORT S T YL E

WOLSEY UPHOLDS FASHION TRADITION In the constant search for the new modern methods, history and heritage can sometimes fall by the wayside. But Wolsey proves that there is nothing dated about a brand that stretches back more than 250 years and has royal connections.

Shoe manufacturers have grasped the concept and brought the very best in leisure shoes to the golf course.

Here are six which will put some spring in your step.

1. NIKE Golf Air Zoom 90 IT Golf Shoes Pure Platinum/Midnight (£139) The world-famous Air-Max 90 is now a golf shoe – and a favourite of Rory McIlroy.

Waterproof and a ‘sock-like fit’ offering all the comfort, performance you need. Also available in black and white versions.

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Henry and Ann Wood started the business in Leicester back in 1755 and built their reputation on design and quality. Those remain key factors in the Wolsey brand, which was appointed to hold a royal warrant as hosiery manufacturers to King George V and has since supplied Queen Elizabeth II since 1953.

Wolsey aims for modern, sophisticated, highperformance sportswear with subtle use of traditional British colours and a “less is more” feel to their designs. But there is clearly a balance to be struck between 18th century tradition and 21st century fashion technology and Wolsey has found it.

2. G/FORE Crusader Snow (£159) The high-top, as worn by Bubba Watson, is exceptionally light and provides superior flexibility for optimum comfort and performance.

3. PUMA TitanTour Ignite Olympic Disc Shoe Black/White (£149) Fed up of tying your own laces? The Disc Fit System requires a simple twist for a snug fit with IGNITE foam providing cushioning and stability with a two-year waterproof guarantee

HUGO BOSS Light Fairway Golf Shoe Black (£229) For those who prefer the more traditional removable spikes, the combination of smooth leather and embossed sections give these leather shoes a modern look. Also available in white.

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5. ROYAL ALBARTROSS Club Crew Domino (£220) Somewhere between the classic brogue and the trainer, this simple yet classy is made from full grain Italian calf upper with a water resistant treatment. Available in six colours.

6. G/FORE Longwing Gallivanter Olive (£159) G/FORE has been among the pioneers for taking golf footwear on to new levels with their smart, stylish designs. This sleek, modern fit with brogue detailing is just as acceptable in the clubhouse. Also available in espresso.

So it makes perfect sense that there are plenty of choices for sporting all-rounders at your fingertips.

Those into their running, gym workouts, cycling and skiing are all well catered for with some quality brands and versatile items to choose from.

Keen sportsmen and women often play more than one sport – not just the golf.

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Peak Performance, J.Lindeberg and Bjorn Borg and

Hugo Boss are just some of the brands offering some premium quality clothing to deal with all weather conditions and any activity to help you achieve your maximum performance.

Of course, many of them work just as well in a casual setting too if you choose to put your feet up in comfort and give yourself a breather from all the physical activity.

T R E N D Y S P O RT S / S H O E F O C U S

WOLSEY

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J acket F ocus : S tay dry The golf jacket has come a long way in recent years.

Far from the bulky item of yesteryear which made it difficult to swing a club without catching your own clothing, the new breed is sleeker and more streamlined but provides all the necessary protection from the elements.

There is a dizzying selection to choose from as well. A sleeveless , lightweight variety will guard against a chilly breeze, while there are others which will provide all the insulation you need on bitter mornings on the course.

Being prepared for the weather is an important

1. POLO

GOLF RALPH LAUREN Convertible Hybrid Jacket Polo Black (£235) Featuring removable sleeves, this smart black design is wind resistant and will work just as well away from the course.

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In terms of knowing the difference between what a jacket can do, typically, water-resistant is the lowest rating and will work in a short shower, while a material that is water repellent will see the rain form into small beads when it hits the fabric and is likely to be of greater use in heavier rain.

Whether it is a hard shell, soft shell, hybrid, down or something which combines those factors, take a look at some of these.

3. NIKE Golf Hyperadapt Storm Fit Jacket Black (£209) Keep the wind and rain at bay with adjustable cuffs and hem to provide a custom fit throughout the round. Ideal for those downpours when others scuttle to the clubhouse.

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J.LINDEBERG Hybrid Down Jacket Black Camo (£225) A super-lightweight packable top with insulated torso and a camo print for optimum flexibility and movement.

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THE ICEMAN KEEPS HIS COOL IN HUGO BOSS

factor in enjoying golf during the autumn and winter months. So make the most of the technical expertise now widely available to stay warm and dry as your playing partners shiver.

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5. PUMA LS Rain Popover Peacoat (£75) Critically seam-sealed popover rain jacket made from a stretch stormcell fabric to protect you from the elements.

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4. HUGO BOSS Jalay Pro 1 Jacket Black (£349) Made from a breathable double face material, the jacket features taped seams and waterproof zip-up side pockets with plenty of style.

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6. KJUS Dexter 2.5L Half Zip Burnt Henna (£229) Light, packable and fully seam-sealed with excellent freedom of movement and water repellent qualities with added breathability.

K E E P I N G WA R M Don’t let a bit of chilly weather stop you from getting out on the course. Here are four of our favourite winter warmer beanies to help you keep out the cold.

Henrik Stenson claimed the Open Championship in real style at Troon – in more ways than one.

as I play in so many different climates but am always safe in the knowledge that Boss can provide what’s required.”

Not only was his sensational final round 63 the stuff of legend in his memorable battle with Phil Mickelson, but the Swede maintained his trademark unflustered approach in some razor-sharp Hugo Boss attire.

Now 12 years on since the Iceman started wearing Hugo Boss, the German brand remains at the forefront of golf fashion with a sporty, modern look which encapsulates luxury and performance. There are also a variety of fits for the modern athlete or the more classic look with a selection of impressive items to suit all weather. But it’s not just the golf where Hugo Boss excels. Their increasing range of sportswear allows the wearer to indulge in an active lifestyle with the use of technical materials and innovative design.

Stenson, who has been with Hugo Boss since 2004, said: “I think it’s a great brand – that’s always been clear. More than anything I was looking for a range of clothing that was functional for the golf course, but also fashionable.

“Boss have perfected this principle with a European aesthetic that really suits me. What’s more, they have a range of materials and products available that are tailored to different weather conditions – that’s an essential part of things for me P G: 1 2

The Hugo Boss range is also versatile enough to be worn in a more casual setting as the brand continues to maintain its position in the higher reaches of the market.

HENRIK STENSON IN HUGO BOSS

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T our Sc ully B e a nie C a rbon H ea the r (£20) The Nike Tour Scully Beanie is a 100 per cent polyester technical hat perfect for outdoor activity on cooler days.

It’s a snug fit with a fleece lining and the Nike swoosh on the front. Also available in black and blue.

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3. PUMA Cat Patch 2.0 Beanie Periscope (£15) This traditional pom pom beanie has the foldover design, featuri ng the PUMA cat patch on the front. Made from 100 per cent acrylic with a ribbed knit effect. Also available in other colours.

WOLSEY Knitted Embroidered Fox Beanie Granite (£25) Made from 100 per cent merino wool, the Wolsey beanie adds the necessary warmth with a fine knit. Also in black.

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J.LINDEBERG Stripe Golf Hat Vibrant Green (£25) A bold two-tone striped bobble hat with knitted J.Lindeberg logo made from 100 per cent merino wool. Also available in navy.

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J A C K E Y F O C U S / K E E P I N G WA R M

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F A S H I O N AT T H E G / F O R E - F R O N T Designer brand G/FORE will be breaking ground in golf fashion once again with its new Autumn/Winter 2016 collection.

materials also remains at the forefront of the collection, to further enhance the brand’s standing.

The progressive American brand, created by fashion-industry pioneer Mossimo Giannulli in 2011 – founder of the billion-dollar clothing company Mossimo Inc – has enjoyed a meteoric rise in its first few years on the golf scene.

And, in keeping with its growing reputation for bold innovation, the new collection boasts plenty of striking colour schemes, and some trademark G/FORE boldness.

But there is also a classical tradition at the heart of the collection, with a modern spin added to it.

G/FORE, which initially burst on to the scene with its colourful high-quality gloves and a unique footwear range, continues to lead the way with shoes, as worn on the PGA Tour by Bubba Watson.

Their high-top Crusader is the latest in fashion fusion, while the Longwing Gallivanter is a great addition with classic brogue details.

There are also some great accessories, including the new range of limited edition umbrellas. But the brand has also established a reputation for producing fashion forward clothing that caters for the stylish golfer and their latest collection is set to build further upon that.

The customary G/FORE focus on quality and the use of technologically advanced

BE S T FOO T F ORWARD – T homas Detry Up-and-coming talent and G/FORE ambassador Thomas Detry admits his shoes have created a real stir among his fellow professionals.

The 23-year-old Belgian claimed his first title at the Bridgestone Challenge on the Challenge Tour just two months after turning pro, which gave him the platform to secure his European Tour card for 2017.

With close friend and fellow University of Illinois graduate Thomas Pieters one of the stars of the European team in the recent the Ryder Cup, the future looks bright for Belgian golf.

And Detry, who started wearing the American brand during his amateur career, admits he gets plenty of admiring looks and comments from his fellow pros and spectators about his G/FORE gallivanters, as also worn by Bubba Watson.

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Detry said: “You have no idea how many fans and even other professionals come up to me and talk about my shoes and tell me how cool they are. Everybody wants to order them!

T R E N D Y E ssentials

“I’ve always liked their stuff. It’s stylish but it’s sober and classy as well and I really like that. It fits me perfectly and I’m really happy to be part of the G/FORE family.

“The coloured gloves are amazing too. The colours are pretty cool to match them with what you’re wearing but the leather is just fantastic quality.”

Detry also revealed his hopes in following Pieters’ lead in due course.

“Thomas and I have known each other since we were eight or nine years old,” said Detry.

“We went to the same university in the States so we are very close. We talk every day.

“He works so hard and I am so happy for him. When Darren Clarke announced his name, I had chills going down my back.

G / F O R E - F R O N T / T H O M A S D E T RY

The finest fabrics from Italy and England were chosen as TRENDYGOLF launched a new essentials clothing range.

“It is aimed at serious golfers with a sense for fashion and adds to the huge choice on offer at TRENDYGOLF.”

Having pooled knowledge from around the globe, TRENDYGOLF founder Ian McLeod combined premium fabrics and a modern fit. The new polos, zip-knits and caps hit the high standards the brand’s customers have come to expect and all feature the subtle use of the TG shield logo.

The simple, classic polo shirt (£45) is made in England and features a two-button placket with a contrast trim around the collar and a luxurious feel. It’s made from a high-quality yarn with a modern slim fit and is available in white, black and grey.

McLeod said: “We feel we have picked up a thing or two along the way about design and sourcing fabrics to make premium golf clothing – so we came up with our own essentials collection.

For an extra layer, the Italian-made knits in navy and black (£65) will provide some extra warmth on cooler days. Constructed from Merino wool, the quarter-zip allows the wearer some extra versatility and the opportunity to keep out the chill with the lightweight and fashionable item.

“It’s a simple range but we have ensured that we hit the highest standards of quality our customers demand.

There are also two versions of branded flexfit caps in navy or black (£15), which will top off any outfit.

TRENDY ESSENTIALS

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Tr endy golf Ltd The O ld F lour Mill Queen Str e et, Emsworth Hamps hir e PO10 7B T United Kingdom

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