TRENDYGOLF -The Guide SS/16

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G U I D E Johan Lindeberg Returns

The High-Top is Here

We ch a t wi t h t h e m an h i m s e l f o n h is re tur n to t h e b ran d h e c re ate d .

A n exci t i ng new d i rect i o n fo r t he go l f s ho e

Spring / Summer 2016

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ON LOCATION We must admit, it was a challenge to keep our minds on the task at times.

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Poipu Bay, on Kauai, in Hawaii, was a spectacular backdrop for our photoshoot with the adjacent Pacific Ocean allowing the odd glimpse of humpback whales and some breathtaking scenery.

Polo – Wolsey Var Polo Total Eclipse Product ID : 34826

Belt – RLX Nylon Belt French Navy Product ID : 32885

Trousers – Wolsey Snorkel Stretch Sports Chino Product ID: 34853

But the 2016 spring/summer collections from our favourite brands certainly deserve their own slice of attention and there’s no time like the present to freshen up your golf wardrobe for the new season.

And, with our new and improved website at www.trendygolf.com, it’s never been easier to get your hands on the very latest in golf fashion.

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Shirt - Hugo Boss Paddy MK 1 Rocooo Red Product ID : 33659

Trousers - Hugo Boss Leeman 3-W Night Watch Product ID - 33297

Spring / Summer 2016

4 Johan Lindeberg believes his decision to return to the brand which bears his name is like going back to an old flame.

The Swede founded J.Lindeberg in 1996, left in 2007, but recently signed a twoyear deal to return as creative consultant.

Now, the 58-year-old is as ambitious as ever and is determined to take golf fashion on a new journey all over again.

He admits it will be a real challenge to return to familiar territory but he is certain he can make it work.

Lindeberg said: “I never thought of going back. It was tough to leave a brand with my name when you think about your family and your daughter.

TRENDYGOLF SPEAKS TO JOHAN LINDEBERG ABOUT HIS RETURN

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“And then you pass by the store every day in New York.

“And I’ve been so inspired the last few years, I never really thought about it.

“I know it’s very hard to go back to an old relationship, it’s not easy.

“WHEN I CREATED J.LINDEBERG, I DIDN’T LISTEN TO ANYONE.” “Also I know that from a personal level, when it comes to women. It’s very hard to go back to an old relationship!

“There are good examples and then there are bad examples when it comes to re-joining.”

It’s not just the obvious emotional attachment where Lindeberg will be tested. He is clearly searching for the right tone and feels the brand lost some of its direction in recent times.

Lindeberg said: “I think J.Lindeberg have done quite well from a business sense but I think they lost their soul and energy a bit. That’s what I hope to bring back but it’s hard if you listen to too many people and dilute your look – it isn’t a good thing.

“When I created J.Lindeberg, I didn’t listen to anyone. Some people say I didn’t listen enough but if I listened, I would never have created J.Lindeberg at all – people said it was impossible.

“If you start to listen to everyone else you start to be deluded and lose the voice and I think that’s a trap most brands go into.

“I think it’s too many things in too many directions. Today, I think it is important to be clear in fashion. More clarity is needed.”

“THE ESTABLISHMENT HAS ALWAYS OWNED GOLF SOMEHOW.” But, perhaps, most exciting is that Lindeberg seems intent on pushing the boundaries of what is considered as acceptable on a golf course.

He said: “I like what Rickie Fowler is doing with the high-top shoes and so on.

“I think we need to relax it a little bit and not be so intense. The establishment has always owned golf somehow.

“So maybe we need to bring more jeans into golf.

“You can play golf in a pair of jeans and a t-shirt if you want.

“I’m a person who doesn’t like it when it’s too structured – I get nuts.

“I played golf with Jesper (Parnevik) but I was so hot in this turtle neck and I said ‘no-one is watching me, can I take it off and play in my t-shirt?’

“Everyone looked at me like ‘no, you can’t!’

“I feel trapped in that environment and it’s time to open it up somehow!

“I mean take the Standard Spa Hotel, in Miami. If every golf club looked like that, it would be very cool you know – people would want to go there. It would be like a Soho club, but with a golf club connected.

“I don’t want a campaign to be sloppy, like a stupid protest. But let’s just relax it a bit and make it cool.

“Our strength is that we’re a fashion brand.

From a fashion angle, we can bring in ideas from fashion, that’s how it started.”

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Shirt - J.Lindeberg Liam TX Jersey Navy Purple Product ID : 35082

Trousers - Ellott Regular Fit Micro Stretch Product ID : 33686

Spring / Summer 2016

6 Dating back to 1874, the Lyle & Scott brand is steeped in history and tradition and boasts strong roots with Scotland – the country where the game of golf was first played.

But there is a fresh, modern twist to the Lyle & Scott 2016 collection – sharp and simple, with a classic feel, but backed up by leading fabric technology.

When William Lyle and Walter Scott founded their knitwear company in Hawick, in the Scottish Borders, towards the end of the 19th century,

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Shirt – Lyle & Scott Gala Diagonal Stripe Polo Shirt Navy Product ID - 33636

Shorts – Lyle & Scott Carrick Stretch Chino Short Navy Product ID : 10351

they probably didn’t envision that their brand would be handed a royal warrant from the Duke of Edinburgh in 1975 for the standards of craftsmanship and expertise.

But today it’s about using innovative technologies and fabrications, while retaining links to 142 years of heritage.

Bold blocks of colour are united with strong, uncomplicated designs, but the hallmark of quality still remains at the forefront of the Lyle & Scott name.

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KJUS

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Pioneering use of technology has often put Kjus a step ahead of the pack.

Norwegian Olympic ski champion, Lasse Kjus, knew his way down a mountain at full speed and understood the benefit of technology in sportswear.

So it’s no surprise the brand which bears his name is out to push the boundaries of technology even further with the lightest waterproof in golf – but still 100 per cent water resistant.

And the Kjus spring/summer 2016 collection is further evidence that golf can reap the benefits of using the tech fabrics which are more commonly found on the ski slopes.

Jacket – Kjus Dexter 2.5 Half Zip Palau Blue Product ID - 35474

Lightweight, high-quality stretch fabrics and double seams feature throughout the collection, while understated Scandinavian styling ensures Kjus continues to set the benchmark for the future.

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THE G/FORE BRAND WAS CREATED BY FASHION-INDUSTRY STALWART MOSSIMO GIANNULLI – FOUNDER OF THE BILLION-DOLLAR CLOTHING COMPANY MOSSIMO INC – IN 2011 AFTER HE BECAME FRUSTRATED IN HIS SEARCH FOR COLOURFUL AND FUNCTIONAL GOLF GLOVES. AND IT IS GIANNULLI’S REPUTATION FOR PERFECTION AND ATTENTION TO DETAIL, WHICH HAS MARKED OUT G/FORE AS ONE OF THE MOST EXCITING BRANDS IN THE GOLF WEAR MARKET RIGHT NOW. FROM ITS BASE IN BEVERLY HILLS, G/FORE LAUNCHED ITS FIRST APPAREL RANGE IN AUTUMN 2015 AND IT HAS BEEN A HIT WITH CELEBRITIES AND DISCERNING GOLFERS ALIKE. THE NEW 2016 SPRING COLLECTION IS ANOTHER PROGRESSIVE STEP, FEATURING CUSTOM FABRICS – CREATED TO DELIVER EXCEPTIONAL PERFORMANCE. THERE IS A GROUND-BREAKING, MODERN, UNPARALLELED STYLE ABOUT G/FORE, AND THE BRAND NEVER FAILS TO INJECT A BIT OF FUN – INCORPORATING A WELL-CALCULATED FLASH OF COLOUR IN CERTAIN PIECES.

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Top - G/Fore Johnny Collar Polo Onyx Product ID 36178 Trousers - G/Fore Straight Leg Trouser Onyx Product ID 36198 Shoes - G/Fore BLK/WHT Gallivanter Shoe Snow Product ID 36206

Spring / Summer 2016

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WOMEN SS16

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Top - RLX Ladies Tech Pique Spring Navy Product ID 35659 Skirt - RLX Ladies Printed Ace Skort Stripe Floral Product ID 35659

Whether it’s for golf, another sporting pursuit or leisure time, TrendyGolf.com caters for all needs – and that includes women too.

Bold designs, fresh styles, leading brands and a selection of sizes will ensure there is plenty for all tastes.

Whether it’s the striking Ralph Lauren RLX outfit pictured or one of the thousands of other products available to purchase from the easy-to-use website, style and performance are always at the forefront.

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13 The 27-year-old PUMA golfer has been known to push a few style boundaries in his career, but the fashion-conscious American let his feet do the talking with his new Titantour Ignite high-top footwear.

There is maximum comfort stability and grip, while there is appeal to those who see golf footwear as an opportunity to make a bold statement.

G/FORE introduced its own version to the market in the shape of the Crusader, which has generated much acclaim and, in keeping with the brand, carry a high fashion look.

There’s no escaping that the style of the high-top will not suit everyone’s tastes and some golfers will never be tempted to make the switch.

But there are plenty who will love them and it could well drive golf footwear fashion and performance in a new direction.

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HIGH-TOPS: THE HEIGHT OF FOOTWEAR FASHION

Rickie Fowler has hit the heights already this season – both with his game and with his choice of footwear.

Spring / Summer 2016

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THE J.LINDEBERG 2016 COLLECTION IS VERSATILE AND VARIED, DESIGNED SPECIFICALLY FOR AN ACTIVE LIFESTYLE. THE TECHNOLOGICALLYADVANCED FABRICS USE A RANGE OF CONTEMPORARY COLOURS AND PATTERNS, WHILE CAMO PRINT GRAPHIC ALSO FEATURES EXTENSIVELY. HIGH-QUALITY MANUFACTURING, STYLE AND PERFORMANCE.

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IT’S NOT JUST GOLF APPAREL AND ACCESSORIES WHERE THE TOP SPORTS BRANDS ARE JUST A CLICK OF A BUTTON AWAY. AT TRENDYSPORTS.COM, YOU CAN FIND EVERYTHING YOU NEED FOR YOUR FAVOURITE LEISURE PURSUIT.

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TRENDY SPORTS WEBSITE – WWW.TRENDYSPORTS.COM

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