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AW 1 7 AU T U M N W I N T E R T WO T HOUSA N D & SE V E N T E E N
JA S ON DAY Nike athlete on urban street style
NORT H E R N T RUST TRENDYGOLF partners with the PGA
TR EN DS Tipped collars, skorts and quilted jackets
LIGH T I NG U P T U R N BER RY It’s hard to find a more iconic golf course in the British Isles. Trump Turnberry, located on the rugged west coast of Scotland, encompasses the legendary Turnberry hotel and its famous links courses, and was the stunning host venue for the TRENDYGOLF photo shoot for Autumn/Winter 2017. Extensively refurbished in recent years, it has been welcomed by the overwhelming majority of golfers as a huge improvement on what was already a superb golf course.
The Ailsa – the scene of the famous Duel in the Sun between Jack Nicklaus and Tom Watson for the 1977 Open Championship – had already cemented its place in golf’s rich history. But although Watson’s memorable victory has etched a place in the record books, there are sure to be future chapters of equal note. Set alongside the glorious Ayrshire coastline, with Arran and Ailsa Craig as a stunning backdrop, it is one of the finest golfing destinations in the world.
Still on the Open Championship rotation, the remodelled venue will surely host another quest for the Claret Jug in the future with more stories yet to unfold. With incredible views along the coastline, bridging the gap between history and the future, it’s hard not to be impressed by the surroundings. It was also the perfect place to test out the technology and performance of premium apparel from the top brands in golf fashion, including Hugo Boss,
J.Lindeberg, Ralph Lauren, Nike, and many more. Ashley Mayo took a break from her usual role as brand editor of Golf Digest to model the latest in women’s wear, while Jakob Good and Tom Gandy modeled the men’s looks. The location was an ideal test of quality for the latest in golf fashion – and a backdrop that will live long in our memories.
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Swing by for an exceptional golfing experience.
On the Ayrshire coast, just one hour from Glasgow,
Follow in the footsteps of legends on the Championship
lies one of golf’s most memorable destinations
Ailsa course, with a stop at the world’s finest halfway
– the legendary Trump Turnberry Resort.
house, located within the Turnberry Lighthouse.
Experience the majesty of Turnberry’s newest
All against the dramatic coastal backdrop of Ailsa
golfing experience, King Robert the Bruce.
Craig and the Isle of Arran.
To book your tee time or golf break visit trumpturnberry.com/golf trumpturnberry.com
A DV E RT I SE M E N T
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3 EDITOR’S NOTE Before we dive into the Autumn/Winter 2017 season, let’s go to Scotland, the birthplace of golf. Not only is Scotland home to some of the world’s most beautiful courses, but it’s also hosted some of the sport’s fondest moments. Trump Turnberry is an iconic destination with an impressive history dating back to 1902. Located on the rugged west coast of Scotland, Turnberry offers a time-tested golf course that has been home to multiple Open Championships, the Senior Open Championship, the Women’s British Open, and the Walker Cup. But beyond the impressive list of professional golfers who have played here, Turnberry has welcomed tens of thousands of golf adventurers, many from the United States. This summer, we were fortunate enough to choreograph and capture some of the best looks of the fall season right here at Turnberry. On day one, we were showered with a steady dose of golden sunlight and a light breeze that we barely noticed. On day two, the sun failed to peek through the clouds and temperatures dropped while winds kicked up. Conditions continued to move in that cold and windy direction until we completed the shoot in a complete washout that only a Galvin Green rain suit could withstand. Turnberry’s quickly changing weather ended up being the ideal place to showcase trends that work well in a wide variety of climates. No matter what the forecast predicted, we never feared the elements because we knew we had all the necessary gear nearby. It’s crucial to pack well for your fall and winter golf trips, whether they involve Scotland or not, and, luckily for you, this season’s focus centers around smart layering, Polartec quilting, and all-things jackets. Indeed, jackets almost exclusively replace knitwear as we continue to take the active trend and adapt it to golf fashion. And, you’ll see a refreshing color palette this fall that’s full of lilacs, baby blues and powder pinks, which balances well with the dark colors that form the baseline for winter fashions. Whether or not your upcoming golf plans include a trip to Scotland, you’ll appreciate the style trends for fall and the transitional pieces that work just as well in your golf wardrobe as they do in the rest-of-your-life wardrobe. The line between dress codes on the golf course and dress codes in the rest of your life continue to blend in a beautiful way, and we’ll spend the next 14 pages and the next three months revealing the best styles for fall and the best that golf fashion has to offer. It feels appropriate to close with a Gaelic saying. So here goes my best shot at it.
Innsidh na geòidh as t-fhoghar e. Translation: The geese will tell it in autumn. Meaning: All will be revealed in due course. Adrienne Cass, TRENDYGOLF USA To stay inside the loop of all things golf fashion, make sure to sign up for our emails and follow us on Instagram and Twitter @trendygolf _usa.
E DI T OR’S NO T E
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N I K E LA N DS AT T R EN DYG OLF With some of the top players in the world in its stable, Nike continues to blaze a trail with an exciting range of clothing and footwear – and is now available at TRENDYGOLF. Since opting to focus on apparel and footwear and move away from the golfing hardware, many have suggested that Nike has stuck to what it knows best. With Rory McIlroy, Jason Day, Brooks Koepka and Michelle Wie among the galaxy of stars in the ranks, the famous Nike Swoosh will be in full evidence on the leader boards of the biggest events in the world throughout 2018 and beyond.
These are champions who are built to compete at the business end of the biggest tournaments in world golf.
Strong colors, modern designs and some impressive technical properties will ensure it’s a brand that remains at the forefront of golf and sports fashion.
Alongside several fellow talented and promising Europeans - Alex Noren, Alexander Levy, Kristoffer Broberg, Alex Knappe, Pep Angles and Thomas Pieters there is a new generation of fresh talent in the ranks.
But there is real expertise in blurring those boundaries and making the connection between street style and the traditions of a golf club.
But their broad range treads the line between classic simplicity, modern technology and a pursuit of new fashion boundaries in golf, which is sure to appeal to the amateur golfer just as much as it does to McIlroy, Day, Koepka and the rest.
Some of their urban street style may not please the traditionalists. But for a younger, fresh approach aimed at attracting a new generation of golfers to the game, Nike stands at the forefront of the movement. I N T RODUC I NG : N I K E
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With every new collection, Galvin Green strives for perfection by introducing new materials, launching pioneering technical features, and challenging the concepts of comfort and design. The brand is all about improving the game and enabling serious golfers to achieve their maximum performance level, whatever the weather. The Autumn/Winter 2017 collection is a full range of high-tech garments, designed to match and function in combination.And the new range of Insula midlayers deserves some special attention. According to Mats Lundqvist, lead designer at Galvin Green, pioneering techniques have been developed to increase performance.
FI N DI NG T H E GR EEN
BEAT I NG T H E CH I LL
Lundqvist said: “The fabric in the Insula garment is a special knit designed to encapsulate a lot of air inside the fabric. “The air is warmed by body heat and creates barrier between the body and the outer layer.” It’s just another exciting dimension for a brand which has already introduced C-Knit
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technology into the exceptional range of Gore-Tex and Windstopper jackets. There is also an updated range of polos. The Ventil8 fabrication is light and soft with extreme breathability and excellent moisture transportation properties to keep the body cool and dry. Tipped polos, contrast stripes and new grey/yellow color combinations across the range, this collection offers maximum performance dressed in style. As a pure golf brand, specializing in highperformance golf wear, these items are designed by golfers for golfers. Every garment and layer has been developed to provide exceptional comfort, freedom of movement and protection from the elements. Each detail exists because the game demands it and there is no compromise on the quality of materials or the functional design of golf wear designed to cope with all weather conditions. As the exclusive online retailer of the popular brand in the US, TRENDYGOLF is the ideal place to find Galvin Green quality and performance at the click of a button.
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When the temperature drops, a versatile lightweight jacket is the perfect way to keep out the cold without affecting your performance on the golf course. Here are some of our favorite choices from Autumn/Winter 2017.
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1. RLX Ralph Lauren Cool Wool Jacket Spectator Grey Heather ($225)
2. PUMA PWRWARM Quilted Hybrid Jacket Lapis Blue ($150)
The RLX Cool Wool jacket features merino wool sleeves and windblocking, filled panels at the front. This jacket allows full mobility while keeping you protected from the elements. Also in French Navy and Cypress Heather.
The hybrid jacket features zip hand pockets, a left chest pocket and a bungee cord at the hem. The Primaloft Gold insulation panels are light and warm, even while wet. Also available in Black.
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3. GALVIN GREEN Bruce Windstopper Jacket Black ($440)
4. J.LINDEBERG Hybrid Jacket Mixed Poly Black Wave Print ($295)
5. LACOSTE Ripstop Hybrid Jacket Navy Blue ($250)
This full-zip jacket in GORE WINDSTOPPER Soft Shell fabric keeps out wind chill and maintains a core body temperature, allowing the player to focus on the game.
This lightweight, hybrid jacket with a sporty street-style is perfect for those colder days on the course. Four-way stretch and Primaloft insulated front and back panels deliver comfort, warmth and full freedom of movement.
This padded ripstop jacket features a quilted body design with elasticized cuffs and sides for warmth and comfort. It is finished with the iconic Lacoste crocodile logo on the wearer’s left chest.
GA LV I N G R E E N / P OL A RT E C
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DON’T FORGET TO T I P Dress them up or dress them down, but the tipped polo needs to be in your wardrobe.
There is a fit to suit all body types, whether you are ripped and lean, or more curvaceous in certain areas.
In this instance, rather than showing appreciation for good service, tipping is using the edges of a garment with the fabric in a contrasting color.
Perhaps one of the most important rules for wearing a polo is that it’s not too tight.
The colors used can either present a bolder contrast or offer something more subtle and are often seen along seams or on the outlines of pockets or hems. But that contrast on collars and sleeves is a popular theme among many leading brands this season, perhaps drawing inspiration from those classic retrolooking Fred Perry polos.
A little breathing room around the midsection is always welcome for those who are not in the modelling industry, and another area for attention is around the bicep.
tailored look – just as with any other well-fitting shirt. And don’t forget your accessories. Pairing a tipped color with a belt, shoe or other accessory in the same hue will complement the detail. The good news is that there is genuine versatility among the broad range of polos on offer.
While some will be keen to show off the guns, around halfway up the bicep is considered to be the norm.
A knit polo can deliver a retro 60s look for some classic style or finer fabrics work well with a suit or smart trousers, while a sportier version works well with jeans for a more casual look.
Unless you’re tucking the shirt in, the ideal length is one which just grazes the belt to complement a
Experiment with color and fabric combinations, but most important of all: don’t forget to tip. T R E N D: T I PPE D C OL L A R S
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T I PPED COLLA R S SI X OF T H E BEST
Whether it’s extra detail around the collars, sleeves or pockets, add some contrast with your choice of polo shirt. Here are some of our favorites from the Autumn/Winter 2017 collections.
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SNA PPY DR ESSER S
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1. Galvin Green Miller Ventil8 Iron Grey/Yellow ($110)
2. NIKE Dry Tipped Polo Slim Armory Navy ($75)
One of Galvin Green’s newest color palettes combines classic simplicity with the brand’s customary attention to technology and performance. Subtle but clever design. Also in white and yellow.
Nike’s sporty take on the modern classic. Made of moisture-wicking Nike Dri-Fit fabric to keep you dry and comfortable, it’s an athletic-looking shirt that works just as well in a casual setting. Also in black, white, and dark grey.
When the US goes head-to-head with the International team at the forthcoming Presidents Cup, there will be some extra bite in the team outfits. For the first time in the PGA TOUR’s Presidents Cup history, LACOSTE, the official apparel provider, will dress both teams at Liberty National Golf Club, September 26 – October 1. The French brand has drawn on its authentic golf heritage and style to design the new outfits, combining comfort and functionality as many of the world’s top players battle it out in the popular team event. LACOSTE has worked closely with Presidents Cup captains Steve Stricker and Nick Price to create the uniforms, and the end result highlights the relaxed elegance and innovative DNA that defines the brand with the Crocodile logo.
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3. PUMA Pixel Pocket Polo Peacoat ($70) The Pixel Pocket Polo from Puma features contrast color tipping on the collar and cuffs, and a pixel-printed pocket for an extra pop of color.
The US Team’s collection draws its inspiration from the American flag, and features a patriotic red, white and blue color palette, while blue and gold are the prominent colors for the International Team’s apparel, mirroring their Presidents Cup team flag.
4. RLX RALPH LAUREN Yarn Dye Tech Pique Maidstone Blue Heather ($89.50) The yarn dye tech performance-fit pique from RLX Ralph Lauren features double stripe tipping on the collar with added stripes on the torso. Also in light grey heather.
LACOSTE created uniforms for all seven days of competition, as well as silhouettes for both opening and closing ceremonies. Each team’s apparel includes polo shirts, golf sweaters, outerwear, golf pants and blazers. LACOSTE crafted seven unique polos per team, one for each day of the event. The polos feature stretch and moisture-wicking technical details to ensure full comfort for all players competing. Layering is also a key element requested by captains and players, whose uniforms include sleeveless hybrids and sleeveless cashmere pieces. All of the collection’s clothing is embroidered with the iconic gold Presidents Cup trophy and the corresponding team flag. LACOSTE has also recruited up-and-coming US professional Daniel Berger to the ranks.
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The exciting 24-year-old was named 2014-2015 PGA TOUR Rookie of the Year and claimed his first title at the 2016 FedEx St. Jude Classic. Along with his victory in Memphis, Berger has five additional top-10 finishes and qualified for his second consecutive TOUR Championship.
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5. BOSS Green Paddy Pro Dark Red ($115)
6. KJUS Stan Polo Tour Edition Black ($89)
The updated Paddy Pro, from the BOSS Green Pro Collection, offers luxury and versatility with subtle, engineered tipping on the collar and cuffs and several color options available.
The KJUS Stan Polo has a classic cotton pique look with a technical twist. A 50/50 polyester and cotton blend, allows the fabric to be more moisture-wicking than a traditional pique, so you stay dry and comfortable. Also in Atlanta blue.
T I PPE D C OL L A R S / L AC O ST E: PR E SI DE N T S C U P
“I am honoured to represent LACOSTE and be part of a truly iconic brand within sport,” said Berger. “LACOSTE’s golf product line combines a classic style with superior performance and is the perfect fit for what I am looking for in an apparel partner. The company has such a strong heritage in golf, and its commitment to growth, as demonstrated by its partnership with the Presidents Cup, makes this an exciting time to join the LACOSTE team and wear the Crocodile.” Berger joins the likes of Julien Quesne, Raphael Jacquelin, Jose-Maria Olazabal, Cristie Kerr, Azahara Muñoz, Charley Hull and Gwladys Nocera among the elite golfers to wear the brand.
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JASON DAY Jason Day has embraced Nike’s urban style with open arms. The Guide caught up with the popular Australian who won the US PGA title in 2015 – one of his 14 professional victories – at the Nike Golf Club
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LDN event in London the day after the Open Championship at Royal Birkdale. Day, who finished in a tie for 27th, also caught the attention in his hi-tops and street style. And after his welcome return to form, he revealed how he gets involved with taking Nike’s design in a fresh direction and how wearing the right clothes makes him feel like a super hero.
TG: What’s more important to you: style or comfort? JD: There has to be comfort and playability in your clothes. If I am wearing a suit, it’s all style and zero comfort! I want an aggressive, Euro-style, cut-to-the-bone, standing up looks pure but sitting down is very uncomfortable. You’ve got to deal with it because it looks amazing when you are walking around. But with performance wear with Nike and their athletic wear, the great thing is that they listen to what you have to say, they talk to their team and they come up with something different. Being able to have some influence on what you wear is pretty special. They are trying to disrupt the normal golf style. TG: Are you trying to avoid looking like a golfer or were you ever embarrassed about wearing golf clothes when you were growing up? JD: Nike is taking things in a new direction and I love it. It’s taken it in a gym direction and this is becoming a lifestyle look. I want to walk down the street and look like it belongs, rather than looking like some dorky golf guy. Back in the States, people walk around in polos and slacks and that’s fine. But I hate walking around in my golf clothes. I feel like it looks a little dorky but if things look a bit more street, I can go from the store to the golf course, back and forth and it looks normal. Golf was a very dorky sport growing up. My first golf shoes were a pair of ladies’ shoes, but I didn’t care too much about it until later in my career. You want to get your own style as you get a bit older. TG: Do you see golf fashion continuing in that direction? JD: It has to go that way. You look at the kids these days and participation levels. Back when I was growing up, there were a lot of rules. That’s fine at a club – they have their rules. But at public courses, they need to relax the rules a bit more on what you can wear on the golf course. It’s a part of golf where it hasn’t previously tapped into the street style in the real world. If you can mix jeans and a shirt, that would be fun. It would upset a few people, and I understand that, but it’s more about playing golf at the public level. Jeans and untucked shirts are more common in the States, but at a private club, they can do whatever they want as they have their rules. JA S ON DAY I N T E RV I E W
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I don’t know if it will ever get to the jeans stage, but with a nice shoe, it doesn’t look half-bad.
So I had to keep my jacket on. It was either that, or not wear a belt and I couldn’t do that – I would feel naked!
There are plenty of nice custom jeans, which look better than slacks. I think it will head that way.
I kept my jacket on – I didn’t take it off the whole day – so I was sweating in this jacket and had to suck it up.
TG: Just suppose you had to wear clothes from 25 years ago, how would it affect your game?
The wrong color belt meant I didn’t feel right. It’s funny how these small things can affect you.
JD: If I was to dress in stuff from 1992, I don’t know if it would make me play badly, but I wouldn’t feel the greatest and that is such an important thing to me.
TG: How can people who are not built like athletes still wear those styles?
Standing on the first tee wearing something that I love gives me so much confidence. It’s almost like putting on a super hero costume – it can make you feel strong and confident. It has a psychological effect on you – it really does. Playing at the Open Championship, I lost my grey belt. I had a dark grey belt with light grey slacks and it didn’t work. JA S ON DAY I N T E RV I E W
JD: The cut is so key to making you feel good. You can make a person who is not so confident in their body a lot more confident in themselves with the correct slacks and shirt. That’s the hard part when it comes to golf. If I was going out to buy something, I would go for the tighter-fitting stuff. It can be hard to find that in the US. I like things a little bit higher around the arms and the chest but what you are wearing can definitely affect the way you play.
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K EEPI NG PASTELS FR ESH At the height of summer, pastels are the ideal addition for those warm, lazy days – but how can you make them work when the temperature drops? Playing golf in a hazy glow or late evening sunshine works in those soothing, softer colors with the skies above often mirroring the choice of attire. But when it’s time to turn to those darker corners of the wardrobe, those subtle shots of color need not be placed into storage until next spring. They can still play a key part in adding some depth to your overall look, and add a fresh appearance to an older, favorite item.
SK I RTI NG TH E DR ESS CODE It’s 2017 and it has been a long time coming. Golf course etiquette is changing. Especially as it pertains to what is appropriate apparel for the range, a quick nine holes, the full 18, and the post round clubhouse attire. For women, the rules of collars and 18” length skirts are also slowly softening. Clubs are allowing sleeveless and collarless tops, as well as shorter length skirts, slimmer trousers, and even five-pocket styled pants that resemble jeans. In a sport dominated by men, and with clothing options that have historically been designed based on the men’s golf offering, women haven’t had a
Layer lilac, powder blue and baby pink with a few options. These pastels can easily replace a white shirt under a sweater to make an outfit stand out.
chance to express their feminine side while playing golf. TRENDYGOLF has gone to great lengths to uncover brands created for women, with collections thoughtfully designed for women and not just a shrunken men’s polo or frumpy short or capri with dowdy lengths. This season, we have found some of the most fun, feminine skorts in varying lengths, and with unique styling that says 100% woman who is serious about her game. In particular pleating has made a comeback and is executed this season in creative ways.
Staying within the same family of colors – either going lighter or darker – also adds a new dimension. Keep it simple by partnering baby blue with navy or lilac with a deep burgundy or aubergine. All of these also work well against steely greys. And if black is your base, pop in some color with a grey midlayer over a pastel polo and pair with your favorite black pants. Let pastels replace where you would insert plaid, stripes, or a basic white to deliver a fresh approach for the new season.
SK I RT I NG T H E DR E S S C ODE / PA L AT E C L E A NSE R : PA ST E L S
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SCH WA RTZ EL BR EEDS CON FI DE NCE I N K J US A little-known fact about Charl Schwartzel is that the 2011 Masters champion once thought his future would be in farming. The quietly-spoken South African, who joined up with high-performance Swiss clothing brand KJUS last year, grew up on a farm. And away from an impressive golf career, which has seen him rack up 15 professional victories including that memorable success at Augusta, Schwartzel’s passion for animals is in his blood. Golf’s gain is farming’s loss, but Schwartzel owns a game breeding farm in Vereeniging, Gauteng – where the sable antelope roam his plot of land. Schwartzel said: “I always wanted that. At least I get to do this on the side these days. The only difference to other breeders: I never sell, but rather keep them and see them grow.”
C H A R L S C H WA RT Z E L: K J US
Aside from his interest in animals, Schwartzel shares some similar passions with the co-founder of the brand – Lasse Kjus – in water skiing, flying helicopters and planes. It’s an unusual combination of hobbies and interests, but fits in with the KJUS philosophy of adaptability and versatility after the brand moved into golf in recent years on the back of their success with ski apparel. Many of those successful techniques have been incorporated to help golfers perform to their maximum on the fairways and greens, rather than the ski slopes. It’s been tipped by experts in the industry as the brand to watch as more golfers become aware of the quality and performance. Schwartzel said: “If you feel great, you will play great. KJUS is the most innovative golf wear on the
market. I am blown away with the technology and freedom it allows me in my golf swing.” Among his favorites in the KJUS range are the Soren Polo, the Ike Pants and the Kulm Halfzip Pullover, which provide superior moisture management, incredible stretch qualities and exceptional comfort. It ensures Schwartzel can perform to his best as he pursues his main passion, which was introduced to him by his father. He said: “You can simply never master the game. It’s always different. “It’s the same for all golfers. Everyone who plays golf, on the one day says ‘I will never play again’ and then, after one great shot: ‘Let’s do another round’. “I played a lot of sports at school and I did really very well in all of them, but somehow golf was the sport that ‘got me’, that fascinated me the most.”
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RLX RALPH LAUREN Billy Horschel returned to winning ways earlier this year when he secured the AT&T Byron Nelson after a play-off with Jason Day.
And Horschel has an interesting way of ensuring his body is in the right place to make a solid swing – by using his shirt to keep things in check.
But the logo on his RLX Ralph Lauren polo shirt can claim an unexpected share of the success as he won a fourth career PGA title, and his first since 2014.
He explained: “My address is standard, but precise. I position the ball just forward of center, directly below the ‘R’ in ‘RLX’ on my shirt.
Introduced in 2006, RLX Golf is rooted in the design heritage of Ralph Lauren and features superior high-performance technology. RLX Golf combines functional, slimmed down shapes with modern, technical fabrics. Ensuring the ultimate in function and comfort, RLX works closely with the makers of the most innovative fabrics available.
“Any farther forward, and I miss it both ways; farther back, and my flight is too low to control distance. My stance isn’t especially wide or narrow. I just want my feet far enough apart to give me stability.”
RLX Golf is a brand that transitions effortlessly between the course and the clubhouse and always brings something new to the table with every new collection.
A player of his undoubted quality can presumably deal with the fact that some of the pieces in the Autumn/ Winter 2017 range don’t actually feature the logo in its usual position.
And it’s a testament to the quality and performance that aside from Horschel, Luke Donald, Tom Watson, Davis Love III, Jonathan Byrd, and Morgan Pressel all feature on the list of RLX athletes.
Any golfer can spend endless hours studying the technicalities of the swing. But most professionals aim to keep the mechanics of the technique as simple as possible to avoid confusion. In fact, some professionals suggest it is mistake that too many amateurs make in attempting to think about too many things at once. Getting the address position correct is a key starting point.
R L X : BI L LY HOR S C H E L
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ON E ST EP A H EA D Golf footwear now provides comfort, performance and fashion in abundance. Those bulky, heavy golf spikes of yesteryear have been consigned to history and replaced by the athletic, fashionable shoes now available. Take your pick from our favorites this season.
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MEN
WOMEN
1. NIKE Lunar Control Vapor Golf Shoe Blue Jay/Solar Red ($175)
3. ROYAL ALBARTROSS Womens Club The Geometry White ($375)
Featuring a Lunarlon midsole insert and a breathable mesh bootie, the Men’s Nike Lunar Control Vapor Golf Shoe is fined-tuned to provide lightweight comfort. Available in several colors.
Right on trend for 2017, the sculptural rear quarter of our Ladies Geometric Shoes elevate these trainers to the ultimate in modern athleisure styling. Also available in black.
2. Royal Albatross Club The Galaxy Black
4. G/FORE Womens Brogue Gallivanter Berry ($240)
Right on trend for 2017, the sculptural rear quarter of our Ladies Geometric Shoes elevate these trainers to the ultimate in modern athleisure styling. You’ll be hard pressed to choose between black or white versions with their hidden laces and fine stitching, and all we can do to help is suggest both.
As stylish as it is comfortable, the Brogue Gallivanter combines an athletic fit in premium waterproof leathers with classic brogue details. Ultra-lightweight sole coupled with a bespoke cleat design for optimal on-course traction.
leather gloves in a dizzying variety of shades. He’s also a self-confessed “sneaker head” who takes a keen interest in G/FORE’s thriving footwear range, which includes four styles: the Gallivanter, the Cruiser, the Crusader – and the newest kid on the block, the Disruptor.
G/ FOR E A N D TH E DISRU PTOR For a brand that is keen to develop its theme of Disruptive Luxury, it’s no surprise that a shoe called the Disruptor is gaining some serious traction for G/ FORE. The innovative Californian brand was created by fashion-industry pioneer ON E ST E P A H E A D: BE ST OF SHOE S
Watson said: “There are four different styles of G/FORE shoes and I love them. Shoes are my secret passion. “I’ve had a lot of hi-top shoes in the past and I love the G/FORE Crusader. I want to take the spikes off and just wear them around.
Mossimo Giannulli in 2011 – founder of the billion-dollar clothing company Mossimo Inc, and is worn by two-time Masters champion Bubba Watson.
“I love the colored gloves too. Golf can be pretty boring sometimes, so it’s good to have some color in there. I like the pink glove – it goes well with the driver and it’s nice to wear the green one when I’m wearing the green jacket.”
Watson, a golfer who likes to indulge his love of color with his famous pink driver, wears the premium-quality Cabretta
The Disruptor – with versions for men and women – fuses street fashion with golf to provide superior comfort
with clean, sleek style. Designed with premium outsole details to optimize traction, flexibility and support, the full grain leather creates a casual, yet fully waterproof look. Normally available in Snow or Onyx, TRENDYGOLF collaborated with G/ FORE to produce two new exclusive color options in Fly and Twilight. All designs feature a playful message on the underside of the sole. Ideal for warm climates when paired with shorts, they are casual, smart, clean, lightweight and versatile enough to be worn away from the golf course. During the cooler seasons, they look just as good with slim-fit or tapered chinos in the clubhouse and beyond.
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distinctive, clean athletic lines and some versatility with our styles. “But when customers see and feel the quality for themselves, in my experience, they are prepared to pay for it, put their faith in us and remain loyal to the brand in the future. “You can come up with some clever marketing plan, but you cannot fake it when it comes to fit, fabric and construction. “Before Dunning, I was involved with Saucony, GT Bicycles, Cervelo and Rip N Hammer, and even when I was growing up, my dad’s background in Savile Row tailoring played its part. I’ve picked up some vital knowledge and techniques along the way. “But what has been key to the success is in identifying the unique needs of an athlete and addressing that with our products. To put it another way, we are scratching our own itch.
DU N N I NG Ralph Dunning knows his way around sports. The Dunning brand, which launched in 2002, continues to target elite golfers with its quality and design. The man behind the brand knows a thing or two about performance-based apparel with his own impressive sports background. And he is determined to tap into that expertise as it translates to golf. Dunning said: “I think my own background definitely
helps in knowing what an athlete is looking for in terms of the way it fits and the performance he is expecting. My own sporting experience in triathlon has given me some insight into what works and what doesn’t, and I’m always ready to listen to feedback. To me, it is all about quality and performance, and we want to make products for serious golfers. “With golfers, the more choice there is, the better as it allows customers to make an informed decision. We are aiming to bridge both classic looks and tradition with
“In previous years, golf has been seen as a fat guy sport with some questionable fashion tastes. I think that has definitely changed and appeals to a younger generation of golfers who want to look good both on and off the course. “When we first introduced our golf line years ago, we received requests from professionals because they couldn’t find anyone else who was designing golf shirts that fit properly and had the technical attributes that we had. Those Tour guys knew we offered something different. “We’ve worked on our athletic fit, which doesn’t restrict your swing, and golfers want to feel comfortable and look natural. “My main goal with the Dunning brand is for customers to truly appreciate our quality and understand that we are a product-driven company. That’s why we try to put ourselves in the athlete’s position every day to come up with the very best in sportswear.”
G OLF M EETS N EW YOR K FASH ION W EEK New York Fashion Week comes to the golf course as part of the Northern Trust event in August. The 2017 FedEx Playoffs kick off at Glen Oaks Club in Old Westbury on Long Island, but the Northern Trust is quite different to any standard golf event. This is New York’s golf tournament, and it’s the ideal platform to showcase elite fashion brands, iconic New York gastronomy and win-or-go-home stakes! As anyone who has visited the city will know, New York is entirely different to anywhere else. With a TRENDYGOLF boutique on site at the PGA merchandise tent, and five TRENDYGOLF concierge stations featuring Dunning, J.Lindeberg, KJUS, Lacoste, and Ralph Lauren, spectators will get the chance to find out everything there is to know about our top brands and an opportunity to purchase limited edition apparel and accessories.
Designer brands, fan enhancements and shopping venues, the Northern Trust is at the forefront of golf — and golf spectator — fashion. With several celebrity chefs on site, New York’s favorite dishes are exclusively available at the event, ranging from tasty desserts and meals to make your mouth water from locally-sourced ingredients. The golf itself is not to be missed as the world’s leading players battle it out at the lucrative event, that can eventually seal their place in the TOUR championship. Typically, PGA TOUR events offer 500 FedExCup points to the winner each week. The Northern Trust, as well as the other of the first three events of the FedExCup Playoffs, award 2,000 points to the winner. It underlines the importance of the event, but there is certainly more to this one than the golf. This is how New York Does Golf.
R A L PH DU N N I NG / NORT H E R N T RUST
SHOP T H E GU I DE AT T R E N DYG OL F USA .C OM /GU I DE
SAY IT W IT H WOR DS A clever pun, a snippet of wisdom or a phrase that marks you out as a golf enthusiast can add some personality and wit to your outfit. Here are a few selections to help you express yourself without ever needing to open your mouth. 1. TRAVISMATHEW Ted T-Shirt Black ($32) Hit back at those cynics who suggest our great game is only for those who were always picked last in team sports. This casual crew neck gets the message across to those doubters.
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2. RON DORFF Summer Sweatshirt Navy ($150) Let your clothes do the talking with the iconic Ron Dorff Discipline sweatshirt. Perfect on its own after a hard workout, or layered under a jacket for an athleisure look to remind you the hard work is worth it. 3. G/FORE Respect My Ball Flight Tee Snow ($55) For an off-course look that screams golf, add this novelty tee to your weekend rotation. But be warned: this laid-back look comes with a mischievous warning.
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4. Y-3 SPORT SS Tee Black ($150) A sporty and lifestyle inspired SS training top in great breathable mesh fabrication. Sports a large tonal print on the front paying tribute to the brands origin Adidas. Tapered bottom hem for a sleek and fitted finish. 5. G/FORE Pray For Birdies Azure ($45) Crafted from poly/cotton twill fabric and mesh, featuring custom cording and an adjustable snapback closure, there’s nothing wrong with asking for divine intervention when you need it. Will those prayers be answered though?
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SAY I T W I T H WOR D S / G / FOR E DI SRU P T OR
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6. LINKSOUL Make Par Not War ($45) Wouldn’t the world be a better place if everyone played golf? Linksoul is on a mission to reconnect people to the soul of the game and this hat is set to be a popular choice.
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