peel slowly and see
contemporary museum of art conceptual prototyping booklet
trevor wellman architecture intern
+
graphic designer
book produced for marc 520 explorations
318 park central e , apt 601 springfield , missouri 65806 twellman02@gmail . com +1.417.213.2475
chapters 8
andy warhol artwork
14
museum design goals
18
pop art museums
24
contemporary museums
32
diverse audiences
36
conceptual design
42
conceptual prototype
pop is f every
art for yone
andy warhol artwork
10
andy warhol self portrait
andy wa
arhol artwork
taken in preparation of his poster for rainer werner fassbinder’s film querelle.
12
mao tse tung, 1972.
andy w
warhol artwork
one of a portfolio of 10 screenprints, marilyn monroe.
museum design goals
16
museum
andy warhol museum
m design goals - house warhol’s work in a respectable way - effective advertising on building exterior - offer viewers a bright, open gallery space - enhance the art scene of the neighborhood - transition from public to private usage - influence museum-community interaction
pop art museum precedents
20
po
andy warhol work in asia asia
| 2014 | bny mellon main sponsor
This was a temporary exhibit for The Andy Warhol Foundation’s tour of Asia. It was help funded by the BNY banking system. The exhibition started in Singapore and went to various sites such as Beijing, Hong Kong, and Seoul.
op art museums art
entrance direct access from entrance to gallery spaces through use of an escalator/stair system.
stage area and exhibition become integrated with
stage
each other. increases social atmosphere.
the building becomes a great surface to place signage and art to encourage people to
signage
enter the gallery.
diagrams The building is set up pretty straight-forward for the exhibition. One of the most intriguing aspects is the stage area within the exhibition area. While it is rather unique, it makes sense to be a good solution to encourage social interaction.
22
po
campbells soup exhibit london, united kingdom
| 2015 | halcyon gallery
The Campbell’s Soup Exhibit was a temporary piece for a local small gallery in London, England. It houses some of Andy Warhol’s most famous work, and did so in quite and aesthetically pleasing way.
op art museums high contrast within exhibition composition.
simple gallery layout. small space allows for straight-forward approach.
wall works in increasing thirds with a featured product, complimented by a narrative and small bit of information.
diagrams The gallery is a very small space, but the overall color scheme and composition really make the exhibition a great success. Advertising on the exterior is very clear and really encourages passerbys and locals to stop in for a quick viewing.
contemporary art museum precedents
26
contempo
the new broad museum los angeles, california
| 2015 | diller scofidio + renfro
The New Broad Museum just opened recently in downtown Los Angeles as a way to help improve the image of its art scene. The structure and interior of the building really make it stand out in a crowd.
orary museums string repetition healps ground the building. also adds a sense of dynamacity.
the galleries within the museum allow the user plenty of chances to interact with the building’s structure.
open galleries allow flexibility between temporary art exhibitions. also does a great job at brightening the space.
diagrams The gallery is rather simple with a curved lobby area leading up to a very open and pleasantly bright main gallery. Movable walls allow the viewer to interact with the structure and move freely throughout the galleries.
28
contempo
the broad museum msu east lansing, michigan
| 2012 | zaha hadid architects
The Broad Museum on the MSU Campus was meant to be used as a way to help bridge the public and students on campus. The dynamic angles and expressions follow main paths on campus, directing students towards the community.
orary museums varying angles of stainless steel louvres make for a very eye-catching facade.
the angles from the outside translate inside to keep the building dynamic. the eye is encouraged to explore every angle of the building within the person’s visit.
angled walls add motion to gallery spaces without taking away from the art.
diagrams Being designed by Zaha Hadid architects, it is no surprise that the building has a look of constant motion. The many angles and tilted walls add to the overall dynamics of the building without taking away from the artwork’s meaning.
30
contempo
national art museum china beijing, china
| 2010 | conceptual | unstudio
This set of renderings is a conceptual design model created by UNStudio for a competition in 2010. While the building is not being built, it should great transitions from public to private spaces.
orary museums the three unique buildings work together to create one amazing spatial experience. the plaza area allows for multiple levels of public social interaction.
gallery
social
the large open spaces within the museum allow for multiple areas to gather and socialize.
while other gallery spaces are oriented toward the social aspect, some are left to a more intimate approach.
diagrams Social interaction is one of the main focal points of this project. The large, open spaces and grand center atrium space helps encourage this kind of action. Some of the galleries, however, are given a chance to become an intimate and calming space.
diverse audiences
34
dive
programming component
descriptive info
lobby/tickects/coat check auditoriium/film screening
sq. ft.
2,500 200 seats
3,000
open gallery
40,000
project space
2,500
administration/curatorial
1,500
restrooms
400
subtotal
49,900
mechanical
4% museum gsf
1,996
circulation
10% museum gsf
4,990
museum total
50,000-60,000
56,886
acceptable
gallery space
70% main program
60%
other
30% mech/circulation
40%
erse audiences appeal to diversity connection to transit for easy accessibility ramps and elevators for ada compliancy membership to encourage continual returns free concerts for lazy afternoons
the elderly
student discounts
+
free days
education programs for students workshops and lectures mixers and dances for social development students
teacher/education days fun art elementary day programs classrooms in house for guest teachers temporary exhibitions tailored to children teachers/adults
conceptual design
38
con
early sugar cube models
ceptual design spatial diagrams restrooms galleries galleries
lobby
social spaces gift shop
gallery
ir
c
u
la ti
o
n
auditorium
so
c
ia
l/
c
exposed structure
viewer interaction with structure
40
con
spatial sequence offices cafe + gallery
top floor landing
gallery
gallery
gallery
social
gallery
lobby
mechanical
/ lobby
gallery
social
gallery
gallery
social
gallery
(temp)
gallery
gift shop
auditorium/restrooms
The spatial sequence diagram shows how the viewer can move throughout the art museum. The main vertical circulation will rely on an escalator/elevator to bring visitors to the top level. Stairs are made available for emergency purposes.
ceptual design spatial section
admin
/ curatorial
gallery
social
social
gallery
st
or
ie
s
gallery
social
social
gallery
lo
ng
es
ca
la to
r
up
4-
5
gallery
lobby
gallery (temp) cafe
+ gift shop
auditorium + main restrooms This spatial section shows how one of the main areas of the building could work. There are ample varieties of gallery spaces, and many socical spaces to help balance out the overall levels of public and private.
conceptual prototype
44
concept
Conceptual Prototype made from simple, wooden modules.
tual prototype
Shown in an abstract form to explore the possibilities of the modular prototype.
46
concept
More views of the conceptual prototype model.
tual prototype
Connection Details of the strcture system and proposed floor system.
andy w andy w
contem contem
warhol warhol
mporary mporary
sources andy warhol artwork http://standardissuemagazine.com/arts/andy-warhol-domestic-goddess/ http://www.theguardian.com/artanddesign/gallery/2013/aug/07/andy-warhol-artworks-in-pictures https://revolverwarholgallery.com/portfolio/querelle-fs-iiia27/ https://www.seattleartmuseum.org/exhibitions/pop http://blog.virginmegastore.me/index.php/are-you-the-next-big-artist/andy-warhols-marilyn-monroe-pink-fluo/
pop art museums https://www.behance.net/gallery/19453179/BNY-Mellon-Andy-Warhol-Asia-Tour https://www.behance.net/gallery/25300329/Campbells-Soup-by-Andy-Warhol
contemporary museums http://www.thebroad.org/about http://broadmuseum.msu.edu/ http://www.unstudio.com/projects/the-national-art-museum-of-china
diverse audiences https://www.behance.net/gallery/19930979/Flat-Design-People-(Free)