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8. brandbook
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8. x 11
our brand Table of Contents
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Logo ID and Usage
03
Logo Official Versions
04
Logo Do’s
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Logo Do Not’s
06
Logo Colors
07
Logo Typography
08
Rules for Imagery & File Formats
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01
01
logo id and usage
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Building a strong brand image doesn’t happen overnight. It takes the consistent and creative use of all available corporate communications vehicles to create a focused product position and identity in the mind of the customer and consumer. Our logo, colors, and other elements used correctly and consistently will help our visitors recognize our branding effort among the barrage of messages they are constantly inundated with.
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The following are guidelines for the proper and consistent usage of ASAP Drain Guys & Plumbing identifying visual representation - our logo.
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As shown in our official logo variations, the symbol represents a cable snake used to clear drains.
02
official versions
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Main Logo
Logo with Address
x
999 Rancheros Drive, Suite # B San Marcos, CA 92069
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Logo with Telephone
Logo with Website Address
03
logo do’s
Allow for plenty of space around
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the perimeter to protect the visual integrity of the logo.
LIGHT GRAY (WATERMARK)
SIZING
1x
6x
5
x
3x
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BLACK ON WHITE
04
WHITE ON BLACK
logo do not’s MAKE TOO SMALL
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DISCONNECT PARTS
5
x
SKEW / DISTORT
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CHANGE COLOR
STRETCH
ADD DROP SHADOW
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colors
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FOR WEB: R: 201 G: 0 B: 25 FOR PRINT: C: 0 M: 100 Y: 100 K: 15
RED
FOR WEB: R: 23 G: 41 B: 131 FOR PRINT: C: 100 M: 100 Y: 0 K: 0
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DARK GRAY
x
BLUE
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LIGHT GRAY
06
FOR WEB: R: 100 G: 101 B: 103 FOR PRINT: C: 0 M: 0 Y: 0 K: 75
FOR WEB: R: 217 G: 218 B: 219 FOR PRINT: C: 0 M: 0 Y: 0 K: 25
typography
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Bitter (bold)
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x
ASAP Drain Guys & Plumbing ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 012345678910
07
imagery & file formats
Accepted design file formats
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Photographic imagery: 300dpi (or higher) JPEG files
Graphics or text: print-ready, vector-based PDF and AI files
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x
Combination of images, graphics, and/or text: print-ready PDF and AI files
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5
8. x 11
11 x 5
8. www.asapdrainandplumbing.com
