Brand Style Guide

EST.

TRIBE

2018

ARTISAN C R E AT I V E S T U D I O S

A BRAND STYLE GUIDE

2

3

Ta b l e o f C o n t e n t s About Us/Our Brand ............................................... 6 T h e T r i b e Vi b e . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 W e W o r k H a r d / W e P l ay H a r d . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 - 1 0 Our Logo History.................................................. 12 F o n t s a n d Ac c e n t s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 3 Responsive Logos ................................................. 14 Logo Watermarks (Black and White) .................15-16 Ti n t s , S h a d e s , S i z e s , a n d C o d e s . . . . . . . . . . . . . . . . . . . . . . . . 1 7 - 1 8 Logo Restrictions ............................................ 19-20 Before and Afters ........................................... 21-22 Digital Backgrounds ........................................ 23-24 Social Media.................................................... 25-26 O u r L ega cy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 8

4

T RIBE AR T ISAN At t he Tip of t he Creative Spear

ABOUT US A collective of branding, social media, and multimedia experts; conventional and digital ar tists; and other like-minded creatives (photographers, videographers, graphic designers, beauticians, etc.).

Te a m Tr i b e A r t i s a n o f f e r s a b l e n d o f e c l e c t i c s k i l l s t o t h o s e seeking outside-the-box and creative thinkers who can help them achieve their personal, professional, and business goals.

OUR BRAND After all the hard work we put into building a cohesive brand design, we want to make sure it stays that way when it heads out into the world.

Fo l l ow i n g th e s e g u i d e l i n e s w i l l e n s u r e th e l o g o i s u s e d i n a w ay that upholds the aesthetic standards that is intended to keep our brand looking professional and consistent.

6

T HE T RIBE VIBE A t Tr i b e A r t i s a n , w e f o s t e r a n e n v i r o n m e n t o f unit cohesiveness all while capitalizing on the unique talents of each and ever y individual.

Our team is considered family and, as such, barriers to productivity are quickly broken. This “tribe� concept enables ever yone to perform at their optimum level, thus encouraging innovation and creativity.

T h e Tr i b e V i b e i s n o t o n l y o u r a t m o s p h e r e , i t i s the very reason for our existence.

7

We Work Hard

A t Tr i b e A r t i s a n , t w o o f o u r m a i n g o a l s a r e t o b u i l d working relationships with our clientele and retaining to be some of the best in their field of expertise. By in alignment, our clients gain a significant return on ours - our people.

9

long-lasting and meaningful strong players who have proven keeping both goals balanced and their investment and we do in

We Play Hard

Our people are just as important as our clientele. Therefore, we do our absolute best t o p r o v i d e t h e m w i t h c o m p l e t e j o b s a t i s f a c t i o n . We d o s o b y e n c o u r a g i n g a r e l a x e d environment, we maintain open lines of communication, and we treat them like family.

This creates positive, infectious energy that permeates into our work and in the end, everyone lives a happier life. After all, that is what matters most.

10

1

2

EST.

TRIBE

2018

ARTISAN 4

C R E AT I V E S T U D I O S

5

11

3

6

OUR LOGO HISTORY 1

MOU NTAINS: Rep resent our lov e f or t he t he gr eat o u t d o o r s . T h e y a r e a l s o o u r inspira tion for o ur min iat ur e s et des igns .

2

E S T. 20 18 : While ou r s pec ialis t s hav e been r ef ining t h e i r c r e a t i v e s k i l l s f o r years, we fina lly comm enc ed t he f inal phas e of our c r e a t i v e p a t h i n 2 0 1 8 . T h i s new journ ey is ra pid ly gaining m om ent um and we a i m t o p a v e t h e w a y f o r creativ e min ds for g en er at ions t o c om e.

3

T R I BE ARTISAN: Th e c r eat iv e dis play f ont s peak s t o t h e “ o r g a n i z e d c h a o s � t h a t keeps u s we ll-ba lan ce d.

4

C RE ATIVE STUDIOS: At Tr ibe Ar t is an, we off er a w e a l t h o f c r e a t i v e s e r v i c e s such a s: p ho tog rap hy, v ideogr aphy, gr aphic des ign, b r a n d i n g , m a r k e t i n g , d i g i t a l and con ve ntio na l illus t r at ion, 3D m odeling and r end e r i n g , a n d m i n i a t u r e s e t design s.

5

C ROS SED QUILLS: O ur f ounder enlis t ed in t he Uni t e d S t a t e s N a v y i n 1 9 9 3 a n d ret ired as a Na va l Off ic er in 2017. This is t he ac t ua l U . S . N a v y r a t i n g i n s i g n i a that he wore which re pr es ent ed his c ar eer as a pr o f e s s i o n a l a d m i n i s t r a t o r (Yeoma n a nd Ad minist r at ion Lim it ed Dut y O ff ic er ) .

6

C O L O RS: Our b ran d p r im ar y c olor, Pr us s ian Blue, w a s d i s c o v e r e d b y a c c i d e n t in the ea rly 1 8th ce ntu r y as a r es ult of s im ple hum a n e r r o r b y t w o G e r m a n alchemists. Wid ely used in t he 19t h c ent ur y f or it s b e a u t i f u l h u e , a ff o r d a b i l i t y, and st ab ility, it revolu t ioniz ed t he ar t indus t r y as it w a s i d e a l f o r r i c h environ men tal p ain tings . This r epr es ent s our belief t h a t i n i m p e r f e c t i o n , t h e r e is beau ty to be fou nd . The c olor whit e r epr es ent s t h e p u r i t y a n d t h e l i g h t f r o m w hich a ll thin gs are cr eat ed.

12

Fo n t s & A c c e n t s ( O N LY T H E S E F O N T S M AY B E U T I L I Z E D ) * *

T h e G o l d s m i t h V i n t ag e Caslon Antique

*

One Hobo Std

*

Chau Philomene

*

Arial

The use of watercolors is highly encouraged to be used in all appropriate m e d i u m s ; h o w e v e r, s p a r i n g l y . T h i s s h a l l i n c l u d e , b u t i s n o t l i m i t e d t o : s t a t i o n a r y, promotional content, marketing materials, s o c i a l m e d i a s i t e s, w eb s i t e s, e t c .

Only those tints and shades provided in t h i s s t y l e g u i d e m ay b e u t i l i z e d .

13

Responsive Logos EST.

TRIBE

2018

EST.

TRIBE

2018

MINIMAL: * Merchandise (shirts, etc.) * W eb s i t e h e a d e rs * Letterhead/Stationary * Labels * Ta g s

ARTISAN

ARTISAN

TRIBE

ATRRT II SB AE N

SMALL: * Social Media Profile Logos * Watermarks

T TRR II BBEE

t MEDIUM: * Seals (wax, etc.) * S t a m p s ( r u b b e r, e t c . ) * Pins

C R E AT I V E S T U D I O S

C R E AT I V E S T U D I O S

ATRRT II SB AE N EST.

2018

EST.

ARTISAN

2018

ARTISAN

C R E AT I V E S T U D I O S

T TRR II BBEE

TRIBE

C R E AT I V E S T U D I O S

TRIBE AARR TT II SS AANN

TRIBE AARR TT II SS AANN

TRIBE

TRRT II SB AE N A ARTISAN

EST.

EST.

2018

2018

ARTISAN C R E AT I V E S T U D I O S

C R E AT I V E S T U D I O S

TRTRTR III SBBEAE N A AA RR TT II SS AA NN EST.

EST.

2018

2018

C R E AT I V E S T U D I O S C R E AT I V E S T U D I O S

C R E AT I V E S T U D I O S

EST.

EST.

2018

2018

ARTISAN C R E AT I V E S T U D I O S

C R E AT I V E S T U D I O S

EST.

EST.

TRIBE

2018

TRIBE

2018

FULL: * All other mediums.

ARTISAN C R E AT I V E S T U D I O S C R E AT I V E S T U D I O S

C R E AT I V E S T U D I O S

14

L o g o Wa t e r m a r k - B l a c k o n Tr a n s p a r e n t Opacity 50%

15

L o g o Wa t e r m a r k - W h i t e o n Tr a n s p a r e n t Opacity 10%

16

Ti n t s , S h a d e s , S i z e s , & C o d e s (Prussian Blue)

17

MINIMUM SIZES

COLOR CODES

Print: 1 in. x 1 in.

W eb : 1 5 0 p x . x 1 5 0 p x .

HEX: 003153 CMYK: 100, 81, 41, 36

#003153

#1a4664

#335a75

#4d6f87

#668398

#8098a9

#99adba

#b3c1cb

#ccd6dd

#e6eaee

#000000

#003153

#002c4a

#002742

#00223a

#001d32

#00192a

#001421

#000f19

#000a11

#001d32

#000000

3

#000

00

0

#

e

#335a75

#b3

#

cb

4d

c1

6f8

cd6dd

##c

7

e

#1

ae

a4

6

0315

6e

64

#0

4a

0315

3

#000

00

0

#

0

#002742

a

#00

99

ad

ba

#8098a9

#

66 8

39

8

223

#

19

00

0f

#

00

14

21

#00192a

#0 0

1d

32

(page 13 refers).

0a11

To b e u s e d f o r w a t e r c o l o r a c c e n t s

#00

T i n ts a n d S h a des

2

#0

d3

02

01

c

#

#0

18

TRIBE ARTISAN LOGO 1. D on’t wa rp o r stre tc h t he Signat ur e M ar k .

2. D on’t cha ng e th e S ignat ur e M ar k ’s or ient at ion.

3. D on’t crop the Sign at ur e M ar k in any way.

4. D on’t re arra ng e th e s y m bol or wor dm ar k c onf igur a t i o n s w i t h i n t h e S i g n a t u r e M a r k .

5. D on’t re cre ate or re plac e any elem ent s of t he s ig n a t u r e m a r k .

6. D on’t u se scan ne d or phot ogr aphed c opies of t he S i g n a t u r e M a r k .

7. D on’t u se an y o the r v er s ions of t he Signat ur e M a r k o t h e r t h a n t h e o r i g i n a l f i l e s .

ARTISAN C R E AT I V E S T U D I O S

C R E AT I V E S T U D I O S

2018 2018

TRIBE

TRIBE

EST.

EST.

ARTISAN

8. D on’t re move o r alter t he t ex t of t he wor dm ar k .

EST.

EST.

TRIBE

2018

ARTISAN

TRIBE

2018

ARTISAN C R E AT I V E S T U D I O S

C R E AT I V E S T U D I O S

1

2

3

TRIBE ARTISAN

TRIBE ARTISAN

ARTISAN

C R E AT I V E S T U D I O S

5

19

TRIBE C R E AT I V E S T U D I O S

4

TRIBE

ARTISAN

C R E AT I V E S T U D I O S

6

7

8

RESTRICTIONS 9. D on ’t ap ply sh ad ows , glow eff ec t s , or out lines t o t h e S i g n a t u r e M a r k .

10. D on’t cha ng e th e S ignat ur e M ar k ’s c olor s .

11. D on ’t use th e Sig nat ur e M ar k on bus y phot ogr ap h s o r p a t t e r n s .

12. D on’t u se the Sign at ur e M ar k on c olor s wit h poo r c o n t r a s t o r s i m i l a r c o l o r s .

13. D on’t p lace te xt o r s hapes wit hin t he c lear s pac e b o u n d a r y.

14. D on’t re pla ce or re - c r eat e any par t of t he Signa t u r e M a r k .

15. D on’t con tain the Signat ur e M ar k wit hin a box on t h e p a g e .

16. D on’t a dd an y a ny blending m odes s uc h as dr op s h a d o w s t o a n y e l e m e n t .

9

10

EST.

TRIBE

11

12

15

16

2018

ARTISAN C R E AT I V E S T U D I O S

13

14

20

Before | After

21

Before | After

22

Digital Backgrounds

“Dreams...

23

Tribe Artis an does not as s um e c r edit f o r t h e w o r k s d i s p l a y e d a b o v e a n d a l l d u e c r e d i t s a r e p r o v i d e d i n th i s styl e g u i d e . Th e i m a g e s a r e d i sp l a ye d fo r i n fo r m a ti o n a l pu rpo se s only and all c opy r ight , t r adem a r k , a n d o t h e r i n t e l l e c t u a l p r o p e r t y r i g h t s b e l o n g t o e a c h i n d i vi d u a l a r ti st.

CREATED USING MIXED MEDIA & MEDIUMS Photography | Miniature Sets | 3D Modeling

DO come true.�

24

SOCIAL Fa c e b o o k @tr ibear tisan

HASHTAGS #tr ibear tisan #tr ibear tisancr eativestudios #tr ibear tisanphotography #socalphotographer #peoplephotography #digit albackgr ounds #digit alc omposites 25

MEDIA Instagram

@tr ibe_ar tisan_cr eativestudios

HASHTAGS #tr ibear tisan #tr ibear tisancr eativestudios #tr ibear tisanphotography #socalphotographer #peoplephotography #digit albackgr ounds #digit alc omposites 26

T RIBE AR T ISAN

OUR LEGACY The human soul is creative in nature. We will continue to t a p i n t o o u r f u l l p o t e n t i a l a s w e p av e t h e w ay fo r f u t u r e generations.

“ C r e at i v i t y i s i n t e l l i g e n c e h av i n g f u n . ” A l b e r t E i n s t e i n

28

EST.

TRIBE

2018

ARTISAN C R E AT I V E S T U D I O S

CREDITS (pages 23 & 24) All rights reserved. * Disney Pixar film Piper * Fe l i x H e r n a n d e z ( D r e a m p h o g r a p hy ) * Va t s a l K a t a r i a ( VA T K A T P h o t o g r a p h y ) * M i ch a e l Pa u l S m i t h ( E l g i n Pa r k ) * Ke v i n C o o k ( KC C P h oto g r a p hy )

1

www.tribear tisan.com