EST.
TRIBE
2018
ARTISAN C R E AT I O N S
PHOTOGRAPHY & DESIGN PORTFOLIO
T RIBE AR T ISAN
At t he Tip of t he Spear
ABOUT US A collective of branding, social media, and multimedia experts; conventional and digital ar tists; and other like-minded creatives (photographers, videographers, graphic designers, beauticians, and the like). Te a m Tr i b e A r t i s a n o f f e r s a b l e n d o f e c l e c t i c s k i l l s t o t h o s e seeking outside-the-box and creative thinkers who can help them achieve their personal, professional, and business goals.
OUR BRAND In building our brand, our goal was to create a professional and high-quality aesthetic visual, consistent with our company’s highests standards of excellence. As a result, we have developed strong working relationships with our clientele and the number one reason they were drawn to us was our professional and attractive brand; something we are very proud of.
We Work Hard
A t Tr i b e A r t i s a n , t w o o f o u r m a i n g o a l s a r e t o b u i l d long-lasting and meaningful working relationships with our clientele and retaining strong players who have proven to be some of the best in their field of exper tise. By keeping both goals balanced and in alignment, our clients gain a significant return on their investment and we do in ours - our people.
We Play Hard
Our people are just as important as our clientele. Therefore, we do our absolute best to provide them with complete job s a t i s f a c t i o n . We d o s o b y e n c o u r a g i n g a r e l a x e d e n v i r o n m e n t , we maintain open lines of communication, and we treat them like family. This creates positive, infectious energy that permeates into our work and in the end, ever yone lives a happier life. After all, that is what matters most.
T HE T RIBE VIBE A t Tr i b e A r t i s a n , w e f o s t e r a n e n v i r o n m e n t o f u n i t c o h e s i v e n e s s a l l while capitalizing on the unique talents of each and ever y individual. Our team is considered family and, as such, barriers to productivity are quickly broken. This “tribe� concept enables ever yone to per form at their optimum level, thus encouraging innovation and creativity. T h e Tr i b e V i b e i s n o t o n l y o u r a t m o s p h e r e , i t i s t h e v e r y r e a s o n f o r our existence.
OUR LOGO
EST.
TRIBE
2018
ARTISAN C R E AT I V E S T U D I O S
THE DESIGN M O U N TA I N S : T h e m o u n t a i n s r e p r e s e n t o u r l o v e f o r t h e t h e g r e a t o u t d o o r s . T h e y a r e a l s o o u r i n s p i r a t i o n f o r o u r m i n i a t u r e s e t d e s i g n s w h i c h w e b u i l d i n s t u d i o a n d t u r n i n t o d i g i t a l b a c k g r o u n d s f o r t h e c o m m e r c i a l i n d u s t r y. E S T. 2 0 1 8 : W h i l e o u r s p e c i a l i s t s h a v e b e e n r e f i n i n g t h e i r c r e a t i v e s k i l l s f o r y e a r s , w e f i n a l l y c o m m e n c e d t h e f i n a l p h a s e of our creative path in 2018. This new journey has rapidly gained momentum and we aim to pave the way for creative minds for generations to come. TRIBE ARTISAN: The creative display font speaks to the “organized chaos� that keeps us well-balanced. Plus, we simply love the creative design! C R E AT I V E S T U D I O S : A t T r i b e A r t i s a n , w e o f f e r a w e a l t h o f c r e a t i v e s e r v i c e s s u c h a s : p h o t o g r a p h y, v i d e o g r a p h y, g r a p h i c design, branding, marketing, digital and conventional illustration, 3D modeling and rendering, and miniature set designs. CROSSED QUILLS: Our founder enlisted in the United States Navy in 1993 and retired as a Naval Officer in 2017. These crossed quills are the U.S. Navy rating insignia that he wore on his uniform. They represent the culmination of a n h o n o r a b l e a n d s u c c e s s f u l 2 5 - y e a r N a v a l c a r e e r a s a p r o f e s s i o n a l a d m i n i s t r a t o r ( Ye o m a n a n d A d m i n i s t r a t i o n L i m i t e d Duty Officer). C O L O R S : O u r b r a n d p r i m a r y c o l o r, P r u s s i a n B l u e , w a s d i s c o v e r e d b y a c c i d e n t i n t h e e a r l y 1 8 t h c e n t u r y a s a r e s u l t o f s i m p l e h u m a n e r r o r b y t w o G e r m a n a l c h e m i s t s . W i d e l y u s e d i n t h e 1 9 t h c e n t u r y f o r i t s b e a u t i f u l h u e , a f f o r d a b i l i t y, a n d s t a b i l i t y, i t r e v o l u t i o n i z e d t h e a r t i n d u s t r y a s i t w a s i d e a l l y s u i t e d i n t h e c r e a t i o n o f e n v i r o n m e n t a l p a i n t i n g s . This represents our belief that in imperfection, there is beauty to be found. The color white represents the purity and the light from which all things are created.
D I G I TA L P U B L I S H I N G Photo Credits: Jose Garcia
ADVERTISING Photo Credits: Jose Garcia
The Project PURPOSE: Create a magazine layout for potential publication in a bridal magazine. PROGRAMS: Camera Bits Photo Mechanic, Adobe Bridge, Adobe Photoshop, and Adobe InDesign. FONTS: Arial, Big Caslon, Cochin, Apple Symbols, Savoye LET, Athelas. METHODS: Captured wedding event with full-frame Canon 5D Mark III and Profoto B1 lights. Processed images in Camera Bits Photo Mechanic for expedient application of metadata and keywords to all files. Then, processed images through Adobe Bridge and then Adobe Camera RAW for all non-destructive editin g. Used Adobe Photoshop to apply various texture and toning techniques to include masking and compositing (added doves and sky). Converted high-resolution images into CMYK color format in Adobe Photoshop. Used character and paragraph styles for Adobe InDesign processing and layout design.
STYLE GUIDES
The Project PURPOSE: Create a visual aid for commercial clients in the restaurant industry. PROGRAMS: Adobe Photoshop and Adobe InDesign. FONTS: Copperplate Gothic Bold and Minion Pro. METHODS: Converted high-resolution images into CMYK color format in Adobe Photoshop. Used character and paragraph styles for InDesign processing and layout design.
MENUS
PHOTOGRAPHY Photo Credits: Jose Garcia
Corporate
Headshots
D I G I TA L C O M P O S I T E S Photo Credits: Jose Garcia
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
EDUCATION I G R A P H I C D E S I G N | W E B D E S I G N | P H O T O G R A P H Y | V I D E O G R A P H Y | L I G H T I N G | D I G I TA L I L L U S T R AT I O N
G ra p h i c a n d W eb D e s i g n
Photography and Lighting
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Branding (logos, style guides, etc.) Corporate Identification Adver tising and Marketing Social Media Management Promotional Content Print Material: - Business Cards - Stationary - Brochures, Leaflets, Flyers - Magazine Layout - Menus
Gear Setup Shooting in Field Shooting in Studio Lighting: - Natural: Harnessing the Sun - Articial: On-Camera and Off-Camera Po s i n g
Vi d e o g r a p h y a n d L i g h t i n g
Digital Illustration
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Gear Setup Shooting in Field Shooting in Studio Lighting: - Natural: Harnessing the Sun - Articial: On-Camera and Off-Camera Audio Te l e p r o m p t e r
U n d e r s t a n d i n g R a s t e r i z e d v s . Ve c t o r F i l e s A d o b e I l l u s t r a t o r To o l s - D e e p e r U n d e r s t a n d i n g o f t h e Pe n To o l Wo r k i n g w i t h L a y e r s A d o b e C C S u i t e C r o s s - P l a t f o r m Wo r k f l o w : - The Right Application for the Right Job - Best Practices
EDUCATION II POST-PRODUCTION | EDITING AND RENDERING
POST-PROCESSING Photography
Vi d e o g r a p h y
- Why to “Get it Right”in camera - F i l e Wo r k f l o w : - Importing - Assigning Metadata and Keywords - Naming Convention and Categorization - Adobe Bridge Batch Processing - A d o b e C a m e r a R AW P r o c e s s i n g - Adobe Photoshop Editing - E n t r y - L e v e l - I n t e r m e d i a t e - A d v a n c e d
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File sizes Fr a m e R a te s F i l e Wo r k f l o w Importing Naming Convention and Categorization A d o b e P r e m i e r e P r o ( Vi d e o E d i t i n g ) Adobe After Effects (Motion Graphics) R e n d e r i n g f o r Va r i o u s P l a t f o r m s
3D MODELING
D I G I TA L I L L U S T R A T I O N The Project PURPOSE: Create a digital illustration in vector format as a visual aid for commercial clients. PROGRAMS: Adobe Illustrator, Adobe Bridge, Adobe Camera RAW, Adobe Photoshop, and Adobe InDesign. METHODS: Photographed a teenager with a Camera 5D Mark III camera, a single Profoto B1 strobe with a 5’ Octabox diffuser to capture a sharp image with catchlights in the eyes. Imported image in Adobe Camera RAW through Adobe Bridge for minor non-destructive editing. Imported fi le into Adobe Photoshop for minor texture work, gradient background, and conversion to a high-resolution CMYK image at 300 dpi. Imported fi le into Adobe Illustrator as a template/reference image and used the pen tool to create vector shapes and color picker to closely match the template image. The end result is used as an example of our digital illustration capabilities.
OUR LEGACY “The human soul is creative in nature and we will continue to tap into our full p o t e n t i a l a s w e p av e t h e w ay fo r f u t u r e g e n e r at i o n s . ” F o u n d e r / C E O , T r i b e A r t i s a n
“ C r e at i v i t y i s i n t e l l i g e n c e h av i n g f u n . � A l b e r t E i n s t e i n
EST.
TRIBE
2018
ARTISAN C R E AT I O N S
www.tribear tisan.com