CONTENT Issue 40 March/April 2015
5 Editor’s Note 8 Travel: Anguilla 15 Mercedes Benz Fashion Week
48 On the Forefront British Dependency
69 Hi-Five Continues to Build their Legacy
52 Skin Deep: The Best Foundation for Women
71 Kosher Soul
39 Toian The Ice Queen 52 Alanna Rose Resort & Swimwear with a Warm Soul Collection 42 Tyrone Wells 63 Planning for a Roll With It Wealthy Future 44 Romance is on 66 Star Tenza the The Menu Boss Lady
74 Trend Report: Culottes 76 The Get Well Guide Activity Tracker 80 Developing the Brand of You
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Editor's Note
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TRAVEL NOTEBOOK: ANGUILLA ‘And if travel is like love, it is, in the end, mostly because it’s a heightened state of awareness, in which we are mindful, receptive, undimmed by familiarity and ready to be transformed. That is why the best trips, like the best love affairs, never really end.’ Pico Lyer Pico Lyer was on to something when he said the ‘the best trips, like the best love affairs, never really end.’ That’s how I feel about the “Tranquility Wrapped In Blue” isle, Anguilla. On my first encounter in November 2013, the islands’ refined warmth tugged at my heartstrings and since then, it has inspired me to return to its shores to nurture an utterly beautiful and joyously whimsical love affair. I returned to my heaven on earth a year later and its soothing fresh air and decadence is just as I remembered. Outside of the usual island trappings, Anguilla has something for everyone. Be it a couple’s retreat, family getaway, renewal of vows or just some R&R with friends, the island beckons to those who are looking for something more than white sand beaches. A British overseas territory in the Caribbean, Anguilla lies east of Puerto Rico and the Virgin Islands and north of Saint Martin and is approximately 16 miles long by 3 miles wide at its widest point. The total land area of the territory is 35 square miles with a population of 13,500. Because of its size, everyone knows each other and that is evident in the many pleasantries shared between locals and tourists alike. Upon arrival you will immediately feel at home as you are enveloped by the hospitality of the beautiful people. What I love most? At night the sun gracefully gives way to the stars that is cradled by the fiery orange skies which can be seen from anywhere – Rendezvous Bay, Shoal Bay, Crocus Bay or Sandy Ground, the small uninhibited islands – Sandy Island, Prickley Pear or Scilly Cay which offer a treasure trove of experiences such as a mellow afternoon of sunbathing, local music and delicious seafood. For an authentic musical vibe, Pumphouse, DaVida’s, Viceroy, the Dune and Dad’s offer live bands. When it’s time to rest up, the island has no shortage of illustrious hotels and villas. There is also a laundry list of restaurants for those with the most discerning palate – my favorites, Dad’s, DaVida, Veya, The Viceroy and CeBlue. I could go on and on about what’s inspiring and delightedly unique about Anguilla however to truly grasp the effect, you’d need to make a trip so that you can fall in love, like I have, with one of the Caribbean’ greatest gems.
Stacey Bethel Your Editor-in-Chief Editor@Triplethefocus.com
Issue 40 | March/April 2015 5
FOUNDER & EDITOR IN CHIEF STACEY BETHEL
CREATIVE DIRECTOR: VICTOR E. LEWIS ART & CONTENT DIRECTOR: MIKELAH ROSE
FASHION FASHION DIRECTOR: Arlene Martin (drennaLUNA) FASHION EDITOR: Camesha Powell
BEAUTY BEAUTY EDITOR: Christine Carr
FEATURES Neka Williams Malaika Lepine Shantell “SHANZ” Hill
LIFESTYLE Jo Wheeler Raine Martin
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ABOUT TRIPLE THE FOCUS
Marc Evans, MARC EVANS IMAGES Ajamu Myrie, AJAMU PHOTOGRAPHY
Caribbean E-Magazine, Triple the Focus launched its publication on October 5, 2011. With features that run the gamut from Music, Entertainment, Fitness, Beauty, Travel, Lifestyle and Finance, the Magazine has a reach that extends across the globe and includes countries in Africa, Asia, Europe, South and Central America and by large the Caribbean. To date, the magazine has over 2,300,000 million page views not including other high traffic websites that hosts the link of the magazine on a monthly basis.
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CONTACT EMAIL: Info@triplethefocus.com PHONE: 201-981-6960 (US)
FOCUSED ON | Travel
The Effortlessly Cool, Easy Like Sunday Morning Isle of
Anguilla
Though only 35 square miles with a of 13,500 people, Anguilla packs a h With pristine white sand beaches, and restaurants, it is the perfect rejuvenate, have fun and fall in lo many options to keep you in a co of bliss, here are our top picks for th away.
a
a population huge punch. 5 star resorts getaway to ove. With so onstant state his island get-
Issue 40 | Marcha/April 2015 9
FOCUSED ON | Travel
WHERE TO STAY • CeBlue • Modena Villa • Viceroy • Cuisinart • Ocassa Villa
ISLAND DREAM PROPERTIES ANGUILLA Villa Rental and Real Estate Jackie Pascher Call: 264-498-3200
WHERE TO EAT • da’Vida • Veya • Viceroy • The Place
Tradition Sailing Charters • Tropical Cay Lobster Lunch Cruise • Champagne Cocktail Sunset Sail • Destination Wedding Charters • Private Moonlight and Starlight Sails • Custom Private Charter Call: 264-476-7245
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WHAT TO DO
• Day trip to Scilly Cay, Prickly Pear and Sandy Island • Pumphouse on Tuesdays for Ladies Night • da’Vida on Sunday afternoon for Live Music • Dad’s on Sunday night • Viceroy on Monday nights
WHERE TO WATCH THE SUNSET • Crocus Bay – from da’Vida or CeBlue • Sandy Ground – Elvis Beach Bar • Rendezvous Beach The Dune Preserve • Shoal Bay - Elodias • Meads Bay – Ocean Echo
Lastly, to kick off your island adventure there is only one way to arrive in Anguilla from St. Maarten and that is with Calypso Charters. With services that include airport charter, weekly shuttle to St. Barths, Sunset Cruises, Deep Sea Fishing, Snorkeling Excursions and more, Calypso Charters will ensure that you are afforded the white glove service from the moment you board their fleet of well-maintained powerboats. For more information, call (264) 584-8504 or visit www.calypsochartersanguilla.com!
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PREPPY GLAM, MODERN CHIC AND ECLECTIC EXPRESSION
ALL AT THE FALL/WINTER 2015 STAGING OF MERCEDES BENZ FASHION WEEK By Camesha Powell
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Mongol |Culturally Mixed Photos by MBFW Mongolian designer, Bayarmaa Bayarkhuu, debuted her first collection at Mercedes Benz Fashion Week. The collection was inspired by a combination of traditional Mongolian culture, urban causal style and a jet-set entrepreneur lifestyle. The Mongol Fall/Winter 2015 collection incorporated sleek wearable pieces of plastic and velvet mixed with Mongolian inspired furs, chandelier earrings, kimono sleeves and traditional ornamental headpieces. Bold colors and mixed textures were a welcome diversion for a season used to seeing a more subdued palette. The collection was modern and worldly, yet strongly infused with traditional Asian influences creating a very energized and unique mix of cultures.
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Mark and Estel | You’re a Rockstar! Photos by MBFW Mark and Estel Fall/Winter 2015 collection, “Stairway to the stars”, was a continuation of the duo’s rockstar saga. They showed an eclectic mix of herringbone, tartan and gingham prints on silks, wool, lace and knits. They made history in 2013 for being the first fashion designers to perform their own songs on the MBFW runway. The made in the USA collection appealed to the fashion conscious with lots of edgy cuts, flowing fabrics and attention-grabbing patterns. A long black cape coat over a sheer bodysuit and a satin wide-leg jumpsuit were show-stoppers down the runway. The design and music duo concluded the show with a royal, high energy performance yelling, “You’re a fashion rock star!”
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Carmen Marc Valvo | Preppy Glam Photos by MBFW The preppy look just got a glam makeover. Carmen Marc Valvo’s Fall/Winter 2015 collection, inspired by “50s Americana” and a youthful schoolyard whimsy theme, was fun and refreshing while maintaining its elegance and glamour. The collection had a tailored ease comprising of chic tartan dresses and classic pleats with silver metallic accents. Plaid was the focal reference and there was an abundance in bold reds, light grays, navys and blacks. Menswear was impeccably tailored consisting of sharp blazers, cropped trousers and loose skinny ties. Gowns pleated in a silk chiffon plaid had delicate beaded collars and tuxedo influences. Though a departure from his typical design, Carmen Marc Valvo’s school kid plaid-infused color story was a sophisticated success
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Etxeberria | Classic Contrast Photos by MBFW Etxeberria Fall/Winter 2015 collection placed classical tailoring as the center and base of its development. In shades of gray, navy, black and reds, Roberto Etxeberria androgynous design aesthetics delivered innovative pieces made of wool, felt, leather and fur. The highlights were zip closing blazers with color blocks, pinstripe garments, high collars, fur detailed jackets and coats. The juxtaposition between the classical prints such as herringbone, pinstripe, houndstooth and jacquard, combined with each other by overlapping or simple cuts, or with fur, created an interesting dimension and modern contrast in the collection.
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Taoray Wang | Modern Chic Photos by MBFW Taoray Wang, one of the most successful womenswear labels in China, presented a stellar runway show for her second season at NYFW. Wang played with textured materials ranging from polyurethane coatings to natural wools, to create a collection full of texture, structure, and silhouettes. The color palette was kept cool and neutral with white, grey, creme, navy, olive and a deep burgundy. The collection as a whole was classic with a modern twist. Standout pieces were the coats and outerwear, as well as the exceptionally tailored pantsuits and sheath dresses. The polka-dot coats in particular were a personal favorite and must-have for fall.
Reem Acra | Gypsy Fantasy Photos by Vogue UK Reem Acra presented a magical extravagance of boho flair for its Fall/Winter 2015 presentation. Acra referenced Stevie Nicks’ “24-Karat Gold Collection” 1970’s self-portraits for design direction. Drawing inspirations from the golden Victorian age, the collection of bejeweled high collars, fur adorned shoulder pads, intricately beaded and crystals encrusted mini dresses and floor length gowns were glamorous and regal. The designer used luxurious fabrics rich in texture and color, such as chocolate leather, champagne velvet, red mink, midnight blue, lame brocade and amethyst-embroidered lace, to create a modern day fantasy of opulence and elegance
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Vivienne Tam | Urban Romanticism Photos by Vogue UK Vivienne Tam’s Fall/Winter 2015 collection is an urban romantic take on chinoiserie, the European’s ancient concept of China and its imagination of the exotic far east. The presentation was full of Victorian-inspired collars, fine silks, sheer tulle, multi-textured techno-mesh and laser-cut appliques. Exaggerated silhouettes with gathered sleeves, flared A-line dresses, quilted skirts and jackets, and menswear-inspired trousers appeared in both natural and technical materials, such as boiled wool or melton. The strength and beauty of the collection lied in the fusion of two concepts, an ancient ideology with a modern futuristic twist.
Lupe Gajardo | Organic Expressions Photos by MBFW Chilean designer, Lupe Gajardo, debuted her Fall/Winter 2015 collection at New York Fashion Week. Inspired by the urban streets, birds, the wandering, freedom of expression, organic elements and authenticity; the majority of the ensembles in the collection were made from unique materials such organic cotton, recycled denim, natural feathers, coffee sacks and pins. Standout elements appeared in her patchwork denim and draping technique. Though not a typical Fall collection, with its one-shoulder dresses, crochet maxi cover-ups and leather sandals, Gajardo’s designer point of view was very distinct and creative.
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Anna Sui | Hippie Paradise Photos by MBFW Known for her artistic flair and ability to create designs that transcend eras and become timeless pieces, Anna Sui Fall/Winter 2015 collection was reminiscent of her ‘70s era references, and bohemian and tribal influences. This retro period was a major fall trend amongst designers, but unlike the more sleek and sophisticated interpretations seen on the runways, Sui designs for the hippie personified and Woodstock enthusiast. Long psychedelic printed dresses, Mongolian faux-fur coats, flared trousers and small leather crossbody bags, reflected the hippy spirit. The accessories even got a bit whimsical with crocheted caps shaped like Viking helmets, complete with horns and braids. Don’t be surprised to see these trending this fall!
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Oudifu | Artistic Expression Photos by MBFW OUDIFU, a Shanghaibased brand, made its second presentation at New York Fashion Week. Designer, Zhuliang Li, draws inspirations from his cultural background and fuses them into beautiful, modern, wearable art. The theme for this collection was the extinct wholly mammoth, depicted as artistic Asian prints on tops, skirts and coats in the most contemporary and unimposing way. A standout was a long cream coat with wholly mammoth imagery printed on the back. Overall, the collection was sophisticated, flattering and creatively innovative. This brand is definitely one to watch!
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Bibhu Mohapatra | Red Carpet Perfection Photos by Vogue UK Bibhu Mohapatra‘s Fall/ Winter 2015 collection oozed luxury, sophistication and elegance. The presentation was eyecatching from beginning to end. Mohapatra is renowned for his Indian inspired creations that exude refined glamour and this collection delivered. Silver hues, pops of blue, oxblood red, mustard yellow, rust orange, black and white shades rocked the runway. Luxe fur, feathered skirts, hand-beaded embellishments, flowing chiffon gowns with high slits and sheer details, were breathtaking down the runway. It’s hard to choose a highlight from such beautiful consistency. This collection is truly red carpet perfection.
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Iijin | Cool Kids Photos by MBFW Iijin’s Fall/Winter 2015 collection was all about street style and youthful coolness. The collection included plaid pants, varsity jackets, sequins skirts, sweatshirts and even fur. Many pieces had graphic prints with small animated characters and caricatures, a design style the label is known for. Each piece was paired with an equally stylish and urban chic sneaker. This collection is the perfect fusion of art meets street wear - fun, wearable, modern and sure to be a hit among all the cool kids.
Vivienne Hue | Eclectic Expression Photos by MBFW Vivienne Hu’s Fall/Winter 2015 was a diverse presentation of bold, eclectic pieces. The collection was a combination of different design elements such as clean lines, cutouts, piping, geometric details and asymmetric hemlines. Leather dresses and quilted coats were standout pieces, perfect for the strong, modern day woman. Vivienne’s classic color palette of maroon red, teal, olive, beige, white and black fused with her modern architectural cuts creates a contemporary line for the fierce and edgy woman with a unique sense of style.
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Academy of Arts | Future Potential Photos by MBFW Young designers are always a treat to watch. Their unique expressions and innovative designs go against the grain of what the business of fashion guidelines are trending for next fall. Instead, their point of view is individualized and uninfluenced. The Academy of Arts graduating class of 2015 presented just that. There was a strong use of fabric manipulation, printing techniques and advance tailoring skills; 15 design students presented a total of 64 looks that were stimulating, innovative, creative, unique and full of potential for the future.
XiaoweiLiu
ChristianWillman
HanTang
Erin Milosevich
Kevin Smith Andrea Nyberg
Paulina Susana Romero Valdez
Ozanhan Kayaoglu
Issue 40 | March/April 2015 37
TOIAN
The Ice Queen With The Warm Soul By Malaika Lepine
Although it may seem as if the model face with the angelic voice of singer, songwriter Toian is an overnight success, the road to her budding stardom was filled with tragedy, hard work and dedication. Before there was Toian the star, there was Toi who faced adversity when she survived a horrific car accident, which claimed the life of a close friend, and nearly left her paralyzed from the waist down. Getting a second chance at life, Toian went after her dreams. Her musical career began in 2010 when she met Class One Music chief record producer, Sean Ricketts who recorded her first single, “Sunshine�. The single premiered on a National Jamaican radio show and the rest as they say is history.
Issue 40 | March/April 2015 39
FOCUSED ON | Music
Has music always been your dream? When and how did you get started? Music is something I’ve always been passionate about ever since I can remember, but up until a few years ago it was not my main focus. I was inspired to begin my musical journey due to a tragic car accident in 2009. I lost someone close to me and that really changed my perspective and ultimately lead me to pursue what I love. Who are your musical inspirations? Barrington Levy, Tenor Saw, Sista Nancy and Super Cat. Recently I’ve been listening to some very laid back music from artists such as Alina Baraz, SZA, Banks and Ghost Loft to name a few
ing the energy from other talented people around - the result is always great. If you could do a duet with anyone dead or alive, who would it be and why? I would love to do a collab with the Don Dada himself Super Cat. His style and flow is something that I enjoy and look up to, so I think it would be a wicked combination. What are the obstacles that you have overcome in this male dominated arena? Being in a male dominated industry can be tough but it’s all left up to the amount of work you put in and how much you want it. Remaining focused and work for what you want and nothing can stand in your way.
Who are your everyday life inspirations? I’m inspired daily by my Mother. She’s so You are a beautiful woman, have you beautiful inside and out and she supports thought about modeling or movies? Thank you :) I have in fact thought of venmy career to the fullest. turing out into other areas but that would Your single “Rude Boys” became an in- be in the future right now music is my fostant success, how do you follow it up? cus. How does an artist evade the title of one When do you feel the most beautiful? Can hit wonder? Rude Boys is the first single from my up- you tell us one of your beauty secrets or coming EP Retrospect and I’m very grate- tips? ful for the response it has received. Since I’m a make-up junkie as most people know. its release I would say we haven’t been One of my favorite things to do is sit in front wasting any time. The single ‘Ice Queen’ of my vanity and apply my makeup - it’s which features Vybz Kartel was released almost therapeutic. Beauty is skin deep shortly after and the reception has been but it’s definitely a good feeling when overwhelming. The video was released for those brows are on point. My number one the New Year and in the space of a week beauty tip is to be sure to remove makethe views surpassed my expectations. It’s up properly - skin care is very important. different for every artist but no one wants the title of one hit wonder. In my opinion, What is in store for Toian in 2015? the key is to stay consistent and keep put- I will be releasing my EP Retrospect in the early part of the year. I’ve worked on this ting out good material. project for a year so I’m happy to finally let people hear it. I’m very excited to finally Do you write your own music? It really depends on the song. At times I have a compilation of work I can call my do write my own or I co-write. I like hav- own.
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IN REVIEW:
TYRONE WELLS’, “ROLL WITH IT!” By Azem Bailey Photos by Ryan Longnecker
Beautiful in its purity, Tyrone Wells takes us on a journey and all we need to do is ‘Roll With It’. The singer, songwriter and musician whose previous work has been heard in several major films and television shows including Greys Anatomy and One Tree Hill delivers a compilation of songs each with its own aura, its own sense of space and each undeniably special. They draw you in and do more than make you want to listen, they make you feel, isn’t that the point? As I listened through the album a number of songs evoked the desire to be standing in an auditorium surrounded by thousands of concert goers wailing out the hypnotic refrains and choruses littered throughout it. Which makes his nationwide tour something you should check out. “In Our Blood” sets this scene from the start. The folksy stringed instruments supported by huge drums lay the foundation for the melody that is as catchy as it is glorious. Melodies are something Mr. Wells seems to have a gift for and made me eager for the next track to begin. The anthems continue with ‘Every Night’, an intimate admission of dedication to a lov-
Tracklisting
1. In Our Blood 2. Neon Dreams 3. Gravity 4. Overcome
er and “Catch a moment”, both songs that highlight the songwriters’ ability discuss deeply personal issues in an honest and relatable way. I got to the playful arrangement of piano stabs and handclaps, “The One I Love” and was so impressed by Well’s ability to speak of love so purely, void of sexual innuendo, I thought this would be a great song for a father to sing to his daughter – even wrote that down in my notes. Seemed I had jumped the gun. “Always Love You” sees a father making promises to his daughter and he asks her to remember that he will always love her. With instrumentation consisting mainly of acoustic guitar and strings, the sincerity in Wells voice sits perfectly on top and is a true blessing to listen to. This album showcases a gift to meld melodies, music and lyrics together in ways ranging from full throttle, venue filling folk pop anthems to sparse, intimate, personal gems making it an engaging and pleasurable experience from start to finish. I’d say, you need to “Roll With It!”
5. Every Night 6. Catch A Moment 7. Feel Good 8. Through To You
9. The One I Love 10. Roll With It 11. Always Love You
TYRONE WELLS 32-DATE NATIONAL HEADLINING TOUR Following the international success of the #1 iTunes Singer- Songwriter album, Where We Meet, Tyrone Wells is back with a new album Roll With It, slated for release on March 17, 2015. In addition to the new album, Wells announced a 32date headlining national tour to support the new album. Scheduled to begin in San Francisco on March 18th, the tour will take Wells throughout the United States over the course of two months and end in Anaheim on May 16th. Supporting Tyrone throughout the tour are opening acts Dominic Balli and Emily Hearn. SCHEDULED TOUR DATES: 3/18 - San Francisco, CA - The Independent 3/20 - Portland, OR - Aladdin Theater 3/21 - Seattle, WA - Neumos 3/22 - Spokane, WA - The Bartlett 3/24 - Boise, ID - Knitting Factory 3/26 - Sacramento, CA - Harlow’s 3/27 - San Luis Obispo, CA - SLO Brewing Company 3/28 - San Diego, CA - House of Blues 4/7 - Phoenix, AZ - Crescent Ballroom 4/9 - Dallas, TX - The Kessler Theatre 4/10 - Houston, TX - House Of Blues- Bronze Peacock 4/11 - Austin, TX - The Parish 4/14 - Birmingham, AL - WorkPlay Theatre 4/16 - Orlando, FL - The Social 4/17 - Atlanta, GA - Eddie’s Attic 4/23 - Atlanta, GA - Eddie’s Attic 4/24 - Nashville, TN - City Winery 4/25 - Carrboro, NC - Cat’s Cradle- Back Room 4/29 - Washington, DC - The Hamilton 5/1 - Boston, MA - Brighton Music Hall 5/2 - Philadelphia, PA - World Cafe Live Downstairs 5/3 - New York, NY - City Winery 5/4 - New York, NY - City Winery 5/6 - Indianapolis, IN - Radio Radio 5/7 - Chicago, IL - City Winery 5/8 - Evanston, IL - SPACE 5/9 - Minneapolis, MN - Cedar Cultural Center 5/10 - Iowa City, IA - The Mill 5/12 - Denver, CO - The Soiled Dove 5/13 - Denver, CO - The Soiled Dove 5/14 - Provo, UT - Velour 5/16 - Anaheim, CA - House of Blues Independently released, Roll With It will be available for purchase through iTunes, Amazon, and all other digital retailers on March 17, 2015.
ABOUT TYRONE WELLS
Tyrone Wells is a singer/songwriter in the folk-pop genre, originally from Spokane, Washington. His music has been featured over 50 times on hit television shows including: Grey’s Anatomy, The Vampire Diaries, Private Practice, and One Tree Hill, among many others; as well as in films such as: Everyone’s Hero, My Sister’s Keeper, and Rails & Ties. In 2006, Tyrone signed a recording contract with Universal Republic, releasing his major label debut, “Hold On,” followed up by his sophomore release, “Remain,” in 2009. Tyrone’s first single, “More,” went the #13 at Triple A radio and was featured as the theme song for the A&E show Intervention. Going back to his acoustic roots, Tyrone released the EP “Metal and Wood” in 2010. The album went on to become the #1 iTunes Singer Songwriter album. Building on his success, Tyrone ambitiously self released two full length albums in 2012 and saw “This Love”, reach #2 in iTunes top selling Singer Songwriter albums and “Where We Meet” reached #1 in the iTunes Singer Songwriter albums and Top Ten iTunes overall albums.
Issue 40 | March/April 2015 43
Romance
Though February is the month that is often associated with love and happiness, we think you should continue to romance your significant other throughout the year and what better way to do so than with a well-planned, decadent meal.
By Neka Williams
Seafood, such as oysters and mussels, are aphrodisiacs that will prepare you for a night of passion. The taste of oysters and mussels, depending on how they are prepared, soak up the flavors of their broth. Add a Caribbean twist like coconut ginger roasted oysters or coconut ginger mussels. If oysters and mussels are not up your taste bud alley, prepare a sweet, savory mango-jerk sauce over tilapia filets or grilled lobster tails.
Is On the Menu
Coconut Ginger Mussels Ingredients: • Mussels • Coconut water • Fresh, grated ginger • Soy sauce • Cilantro • Jalapeno peppers to taste
Directions: • In a large pot pour in coconut milk, grated ginger and soy sauce and let simmer for two mins • Increase heat to medium and add in mussels and jalapenos. • Cover and cook mussels for about 5-7 mins, shaking the pot occasionally until the shells open; discard any unopened mussels • Transfer mussels into a shallow bowl and spoon broth over mussels • Garnish mussels with cilantro
Mango-jerk sauce Ingredients: • Fresh mangoes, peeled diced or mango puree • Honey • Jerk sauce • Scallion, chopped
and
Directions: • Blend fresh mangoes until it forms a puree • In a saucepan over medium heat, add honey, jerk sauce, and chopped scallion in the puree and boil for 2 to 3 mins
Chocolate Fondue Ingredients: • Whipped cream • Bittersweet chocolate bars • Amaretto liqueur or liqueur of your preference (optional) • Almonds, chopped (optional) Directions: • Heat ½ cup cream in a saucepot over moderate (between medium and low) heat until cream comes to a low boil. • Remove pan from the heat and add chocolate • Let chocolate stand in hot cream for 3 to 5 mins to soften then whisk chocolate together with the cream • Stir in liqueur and chopped almonds • Transfer the fondue to a fondue pot or set a mixing bowl on a rack above a small lit candle • Dip strawberries or your favorite dippables with fondue forks
P.S. I Love You Ingredients: • Bailey’s Irish cream • Amaretto liqueur • Coffee liqueur • Appleton rum • Heavy whipped cream • Chocolate to garnish • Nutmeg to garnish Directions: • Combine liquids in cocktail shaker with ice • Shake to blend and chill • Strain into chilled cocktail glasses • Garnish with chocolate and nutmeg
Issue 40 | March/April 2015 45
FOCUSED ON | Music
On the Forefront BritishDependency
Photos by Mike Powell
A
sexy femme fatale on bass, a cool “no muss, no fuss” guitarist and a showy drummer equals the dynamic, talented and fearless British Dependency. The Anguillan musicians and Anguilla Music Awards “Best Reggae Band” winners, British Dependency, released their debut album “Finding Wisdom” on November 20, 2013 to rave reviews. The 10 track album packed a punch and amassed fans all over the US, Europe, the Caribbean and Canada, sealing their place on the short list of talents to watch. “Finding Wisdom” showcased the band’s eclectic sound with love ballads such as “Fly Away,” “Do You This,” “Look Into My Eyes,” and empowerment singles, “One,” “Change,” “Wisdom,” “Casket Closed.” The album’s diverse offering was not only a perfect introduction of the band but also the island of Anguilla and the many talents rising up out of the small British territory. Likened to The Fugees, the success of the band’s 2013 album and promotional tour garnered the attention of legendary reggae band, The Wailers which yielded an invitation to embark on a three week, 14 city East Coast tour. The tour, which marked The Wailers 30th Anniversary, began in January 2014 at the House of Blues in Orlando, Florida and led to performances in Clearwater and Jacksonville, Florida, Birmingham, AL, Atlanta, GA, Salem and Carrborro, NC, Myrtle Beach, SC, Columbus, OH, Chicago, IL, Milwaukee, WI and Minneapolis, MN. Impressed by their performance and the response
Issue 40 | March/April 2015 49
from music lovers who attended the shows, The Wailers invited the band to join them on the West Coast to round out their U.S. run. British Dependency opened the West Coast leg in Arcata, California on February 21, 2014 with a performance at the Van Duzer Theatre at HSU with additional performances in Nevada, Utah, Colorado, Montana, Idaho, Oregon and California. The strides the band was making could not have gone unnoticed and as a result, the Anguilla Tourist Board signed on as sponsor of both tours. Candis Niles, Director of the Anguilla Tourist Board stated, “The Anguilla Tourist Board is excited about this new opportunity that Anguilla’s musical ambassadors have created and earned by virtue of their outstanding performances on the East Coast. It’s truly amazing what they have been able to accomplish, and all of Anguilla is proud of them. We support them 100%, and we know that when they share Anguilla with fans throughout the West Coast, and beyond, by virtue of Social media, the story they tell is not just their own – it’s Anguilla’s story; one of Tranquility Wrapped in Blue.” But how will the group top their 2013/2014 success? Fast forward to January 2015 over a 12 day period, the group was held up in studio in Anguilla recording their untitled sophomore album. For this, they enlisted legendary producer Collin ‘Bulby’ York, who has worked with Brittney Spears, Madonna, Rihanna, Maxi Priest, Michael Franti, Jimmy Cliff, Chaka Kahn, Cindy Lauper and Boy George, to name a few and lead singer for the Wailers, Dwayne Anglin. Both were recruited by the band’s manager, Davon Carty, who knew both would bring an edge to what they had in mind and execute what they wanted. On working with the band Mr. York remarks, “the dynamic of the band is very different, unusual. They remind me of The Fugees or Black Uhuru. Very talented overall.” Mr. Anglin adds, “The project has great potential. It has surpassed our expectations.” The project is slated for release summer 2015. Until then, the band focuses their attention on performing, writing and breaking in new band member, Ishmael Levi.
FOCUSED ON | Beauty
Skin Deep
THE BEST FOUNDATION FOR WOMEN OF COLOR
Finding the right foundation, especially for women of color, is an arduous task. When we are not battling lack of SPF, moisture and coverage, we have trouble matching our skin tone. Sure there are brands that will custom blend but then price becomes another factor. So what’s a Sistah to do? Well, we have polled the beauty experts and compiled a list of brands that cater to women of color. This is not a losing battle after all. Give these budget friendly options a try and drop us a note to let us know if we were spot on or if we missed the mark. Bobbi Brown: Skin Foundation SPF 15 $48.00
Lancôme: Wear & Comfort Retouch-Free Divine Perfection SPF 5 $45.50
Black Opal: True Color Liquid Foundation $8.95
Cover FX: Natural Finish Oil Free Foundation $40.00
MAC: Pro Longwear Foundation $32.00
Stila: Stay All Day Foundation & Concealer $44.00
Prescriptives: Virtual Matte Oil-Control Makeup Broad Spectrum SPF 16 | Medium Coverage, Matte Finish $40.00
IMAN: Second to None Luminous Foundation $16.00
NYX: Invincible Fullest Coverage Foundation $12.00
OUR EDITOR CHIMES IN I have a combination of oily and dry skin so for me it is not only important that my foundation has SPF to protect my skin from the sun’ harmful rays but also moisture. For years, like millions of women I have tried countless brands and was never able to find a foundation that matched my complexion. Often, they were too dark which made my skin look grey or red or they were way too light. Just as I was about to throw in the towel, I read an article that said the key to finding and choosing the right foundation, was to first find out your complexion’s undertone. My what? An undertone is the color that’s just beneath the skin, and while your skin tone can change (over time, with sun exposure, etc.), the undertone does not. Foundations usually come recommended for one of three undertone types: “cool,” “neutral,” or “warm.” It’s possible, though, to fall somewhere in between (you could be “neutral-warm,” for instance). Ok, I’ll bite. . . I visited Sephora and with a nifty device a make-up artist advised that I have a Neutral undertone. Who knew! Armed with that information I set out with renewed hope that I would now be able to find the perfect foundation and I did, I found four – Lancôme, Makeup Forever, Cover FX and Prescriptives! It was like discovering a sacred relic – my world was forever changed. Well maybe I am being a little dramatic but those who have been on this quest understand my enthusiasm. That’s why when I was told we were doing this feature, I wanted to chime in. My hope is that this article does for you what that article about discovering your undertone did for me. Good luck!
Issue 40 | March/April 2015 53
FOCUSED ON | Fashion
Introducing Alanna Rose Resort and Swimwear Collection
Move over Victoria Secret, there is a new head turning, chic, sexy and figure flattering swim collection in town. Alanna Rose’ designs, conceived in Australia, has made its way to the UK, USA and the Caribbean with fun and flirty pieces that are perfect for lounging on the beach or sailing the pristine blue waters. Creator Alanna Rose created the line after many years of designing for family and friends. “I did not want to be like every one else. I was inspired to wear clothes that no one else was wearing and my designs became unique on The Sunshine Coast, Australia (my native home). I designed my own bikinis and kaftans, my gym wear - everything I wore. Before I knew it, I had local boutiques interested in stocking my designs.”
With the increased attention in her designs, Alanna entered the Wearable Art portion of the RAQ Fashion Awards. Her inspiration came in the form of a black wedding dress made with a big ruffled flamenco style skirt, completely made from paper cake doilies. Covered in glitter with long veil that flowed from a very impressive crown, her design was a showstopper that made it to the semi-finals. With inspirations from the Middle East, living the beach culture on The Sunshine Coast and her many years in the theatre, Alanna started her Resort collection by designing Kaftans. From the beach, to shopping, coffee with friends and dinner – being paired with shorts, jeans or worn alone, Alanna thought the Kaftan was a versatile piece that every woman should own. She later added Swimwear to her collection. The luxury swimwear line is hand embellished with Swarovski crystals, evoking Alanna’s love for glamour, bling and opulence. On March 20th, Alanna will launch her 2015 Resort Collection at CeBlue Resort and Villas’, “Blue Boutique” in Anguilla, BWI. Issue 40 | March/April 2015 55
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Issue 40 | January 2015 57
Planning for a Wealthy Future
FOCUSED ON | Fitness
By Diony Cespedes
P
lanning a life together with your significant other is exciting. That said, how do you have comfortable, stress-and-fuss-free conversations about finances with your partner? Below are discussion tips to get you started.
1. Plan the next five years.
A basics budget covers 5-10 necessities like housing, basic transportation to work (public), basic communication (inexpensive cell phone), utilities, food, healthcare, childcare etc. Agree on the minimum amount of money you’ll need to make your household run and decide how much each partner will contribute to ensure the basic expenses are covered.
4. Discuss debt and other de-
It’s easier to talk about and plan for mon- mands on your money. ey you haven’t received than money that already exists. Sit with your partner and list How much debt does each partner have? five things you would like to achieve within Do either of you have any other demands the next five years. on your money (e.g., alimony, child support, IRS judgments)?
2. Count your money.
How much do you and your partner expect to earn in the next five years, assuming no raises/promotions? How much do you have saved today? How will you make the money support your five year goals?
3. Create a basics budget.
5. Plan your longer term wealth.
What income producing assets do you want to purchase (e.g., real estate, stocks, bonds, businesses)? By what date would you like to purchase the assets? How much does each partner have saved for retirement (include estimated social security payments; see ssa.gov)? What’s your plan for increasing your retirement savings? Issue 40 | January 2015 61
FOCUSED ON | Money
6. Set savings goals. Based on what you want to accomplish, how much should each of you save monthly? You don’t each have to save the same amount. Be reasonable. The partner who earns more can save more.
7. Discuss your credit report.
What is each partner’s credit score? What can you do together to improve (or maintain) your credit score? Avoid being judgmental about your partner’s financial situation, however, explore options to protect yourself if your partner has high debt and/or a low credit score.
8. Make a list of free and low cost things you and your partner enjoy doing together.
Other than “that”, what do you like doing together? What free events are happening in your town? Hint: Google free or low cost events and your city name. Above all, be honest, tactful, and ready to compromise. Realize that people who grew up in two different households will have two different ways of approaching money. While one or both of you may have habits you need to change, there isn’t a single right way to manage your money. If you want a successful union, you have to chart your path together.
ABOUT DIONY CESPEDES Diony Cespedes, MBA, is the founder of Sole Strivers, LLC, a wealth-building consultancy that helps clients increase their net worth through career strategy, entrepreneurship and changes in earning and spending habits. For more information, visit Solestrivers.com, follow @ solestrivers on Twitter, or email Diony at Diony@solestrivers. com.
FOCUSED ON | Music
Meet UK’s Recording
Star Tenza
the Boss Lady!
By Malaika Lepine
B
orn in Montego Bay, Jamaica, Tenza grew up in a life of struggle and disappointment, embedded in love and music. The artist candidly admits that Music saved her life. Not taking her blessings for granted, she believes in paying it forward with her self-funded “BossLady Charity” geared toward early childhood education for the poor and needy.
How would you describe yourself in 3 Who or what inspires Tenza? My life inspiration does not come from one specific thing words? Resilient, Ambitious and Bold or person. However, my inspiration comes Why Music? I was born in a musical en- from a combination of things or persons vironment. I grew up with 9 brothers and whether it relating to family, friends or a to5 sisters who all had different interests in a tal stranger. I am inspired by realistic life variety of music, so I had the privilege of events. listening to different types of music. When I migrated to the UK, I had the opportunity You have received both praises and backto attend a musical oriented youth center lash for your single “African Empress.” It which was the perfect stepping stone for goes without saying that bleaching is a part me to explore music freely. That is where I of dancehall, what was the reason for the started writing, recording and performing song? The reason for this song is to save my black women from losing their pride and at youth talent shows. self-esteem. Dancehall has used bleachWhere does your musical blue print come ing for years as fashion or trend. This was from? Bob Marley, Bounty Killa, Beenie not the case for these women; they were Man, Lady Saw, Tanya Stephens and Yel- using bleaching as means to a better life. low Man. I look up to these artist for a com- 80% of the backlash came from persons bination of reasons - lyrical content, stage who have not read the article properly or presence, resilient nature, consistency, they have read and not comprehend my concerns which were for the young black fashion sense etc.
women who are wrongly influenced and conned into thinking that their black beautiful skin is a sign of failure. A lot of people were not happy with my statement as I mentioned it is a form of self-hate and we should be proud to be black. You are Jamaican born but have gained fame overseas, how are you accepted by the land of your birth and is it different being a dancehall artist overseas? Well as we all know the dancehall scene in Jamaican shows minimal support for female artists who are living in Jamaica, hence the support for me is even less. However I don’t let that bother me or impede on my career, they just have to respect me as I put in the hard work which is evident.
ny, which one is it and what is it about? I was walking in London in one of my normal colorful outfit and jewelry when a guy with a camera asked if he could take a photo of me. I asked him why and he explained that he is a representative for the accessory company Claire’s’. I agreed to the photo, he asked for my contact I gave him my manager’ contact and 3 weeks later my team was contacted by Claire’s ’regarding a temporary contract which lasted for 2 years and I recently secured another six months.
The New Year is seeing Tenza in full rehearsal for a USA, European and African Tour, where she is looking forward to meet her fans and the instant gratification of sharing her musical gift live onstage. “Performing I heard that you are one of the faces/am- Live actually gives me love and life!” - Tenbassador for a jewelry/accessory compa- za Issue 40 | March/April 2015 67
www.bartenura.com /bartenurablue @bartenurablue
Legendary R&B Group
Hi-Five Continues to Grow Their Legacy By Jessica Lanice Chalmers
Legendary R&B group, Hi-Five is continuing their legacy while dealing with the lost of their brother and lead singer, Tony Thompson. Well-known for their ‘90s hits such as “I Like The Way (Kissing Game)”, “I Just Can’t Handle It” and “I Can’t Wait Another Minute”, just to name a few, they recently released their new romantic single “Different Kiss” from their critically-acclaim EP, Hi-Five The EP. “Different Kiss” was written and produced by Shanell Red Irving of Phatt House Entertainment in conjunction with Bronx Bridge Entertainment. I recently caught up with 3 of the 5 members of Hi-Five: Treston Irby, Billy Covington and Faruq Evans and they had this to share about their new single “Different Kiss.” “The lady wants something different. She’s been in a relationship for a while and is ready to take the next step,” said Treston. When asked how it was working with Shanell Redd Irving, who has written songs for Destiny’s Child, Charlie Wilson, Jaheim, and Faith Evans, Billy and Treston said “she is patient, allowed us to be ourselves, and helped capture HiFive sound.” Hi-Five sound has changed a bit. It is more grown and sexy. “Our sound and lyrical content has matured,” said Billy. “We want to make sure HiFive’s sound is easy and recognizable,” said Treston. With the passing of their lead singer, Tony Thompson, it has been hard for some of their fans to adjust to the change in members and the new music. However, Hi-Five wants their fans to know that none of the new members are replacing the original members and wants them to remember the legacy of Hi-Five and that it’s beyond the individuals in the group, it’s about the group as a whole. “If you hold on too long to the past, you can’t embrace the future. The name Hi-Five is bigger than any of the members,” said Billy. “The fans love the group. Each individual plays a part,” said Treston.
more expensive for labels to pay for every member in the group, egos, and not enough trust within the group. They shared some advice for those artists who want to form a group or who are already in one to help them be a strong and lasting unit: As a group, you have to be on the same page, be respectful of everyone in the group, don’t let any outsiders in your circle, everyone has to put in a 100%, keep God first and be humble. Hi-Five is most definitely experienced and seen it all however, they said that ‘90s R&B groups are coming back such as H-Town who recently released a new single and KC of KC & JoJo. Besides the release of their new music, Hi-Five want their fans to look out for their upcoming shows and tours by keeping up with them on social media: Facebook.com/officialhifive and instagram/twitter: @officialhifive.
True Hi-Five fans are embracing the new music. Treston shared with me that a lot of their fans are telling them to keep doing what they are doing and that they thank them for bringing back R&B music. When asked about how they feel about there not being as much R&B groups as there used to be, they said it is Issue 40 | March/April 2015 68
LIFETIME’S ALLNEW DOCUSITCOM KOSHER SOUL PREMIERED FEBRUARY 25 Series Follows Jewish Stylist Miriam Sternoff and African American Comedian O’Neal McKnight, Proving Opposites DO Attract Courtesy of A&E Networks
The adage says opposites attract…and in the case of Lifetime’s all-new docu-sitcom Kosher Soul, which follows the lives of Los Angeles stylist Miriam Sternoff, who is Jewish, and her fiancé, southern, African American comedian O’Neal McKnight, they do. Premiered on Wednesday, February 25th, at 10pm ET/PT, divergent worlds will clash as Miriam and O’Neal’s friends and family prepare for the couple’s nuptials, including O’Neal’s conversion to Judaism and their future as husband and wife. Despite doubts and concerns from their loved ones, recently engaged Miriam and O’Neal are preparing to marry and begin their lives in a Jewish home. Madly in love, O’Neal is ready to prove his dedication to MiriambyconvertingtoJudaism in order to be accepted by her mother, Nancy, who wants her future grandchildren to be raised Jewish. At the same
time, Miriam is trying to blend O’Neal’s southern upbringing and traditions into her life. What results is a hilarious and touching peek into the love and affection between two soul mates whose deep and emotional connection overcomes cultural barriers. Kosher Soul is produced Ish Entertainment and the executive producers are Michael Hirschorn (The Approval Matrix), Melissa Cooper (Styled By June), Wendy Roth (Wife Swap) and Rasheed J. Daniel (Blood, Sweat and Heels). Lifetime’s Eli Lehrer, Mary Donahue and Mariana Flynn also executive produce. 12 half-hour episodes of Kosher Soul have been ordered for this season.
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FOCUSED ON | Culture
ABOUT ISH Ish Entertainment is a full-service production company headed by Michael Hirschorn, former EVP of Original Programming at VH1. The company has produced numerous series and specials for MTV, VH1, Oxygen, Bravo, CMT, Sundance, WeTV, and others, and has projects currently in the works at HLN, Oxygen, ABC Family, TLC, OWN, and Lifetime. Ish Digital has partnerships with Conde Nast, the Wall Street Journal, Jay Z’s Life + Times, Scripps, and Harper Collins, among others. A topnotch team of development and production execs handles everything from development to production to editing in its downtown New York facilities and has worked with some of the brightest names in entertainment, including Rory Albanese, the former executive producer of The Daily Show; Neal Brennan, the co-creator of Chappelle’s Show; award-winning documentarians; and Laverne Cox, breakout star of Orange Is The New Black, and others.
Trending: Culottes FOCUSED ON | Fashion
FOCUSED ON | Fashion
By Camesha Powell
This is a BIG one for Spring. Culottes have taken on a more contemporary and fashion forward flare. They can be as graceful as a midi-skirt, as easy to toss on as your favorite pair of cropped trousers, and contrary to popular belief can actually lengthen your frame and be flattering to different body types. They will be your most comfortable, elegant and versatile piece this Spring. We are totally crushing on this trend and so should you. Here are a few of our picks that are perfect for any occasion - casual, corporate, dressy or party. Paper London $485
Topshop $84
Red Valentino $395
J.Crew $550
Topshop $70
Isa Arfen $1060
Just Cavalli $475
Issa Judy $477
Issue 39 | January 2015 53
FOCUSED ON | Fitness
THE WELL GUIDE TO ACTIVITY TRACKERS
Courtesy of The New York Times
How much do you move, sleep or do nothing at all? A crop of new activity trackers promises to collect data on your every move and offer new insights about your health. We tested some of the latest and most popular trackers to compare how they work and the various features they offer. Here’s what we found. We’ll update this page regularly as new trackers and features are tested.
Jawbone Up 24
The Jawbone UP 24, and its predecessor the UP, is an activity and sleep tracker that looks like a bracelet. • • • • •
Misfit Shine
Price$149.99 Worn On: Wrist Works With: iOS and Android Battery Life: 1 week plus Waterproof: Water resistant. Safe in the rain, but don’t swim.
Jawbone Up 24 tracks: Steps, Activity Time and Sleep (Tracks the duration of light and deep sleep. Accurate sleep tracking requires pushing a button before bed and after waking up).
With its low-profile design, the Shine is the most easily hidden of the activity trackers. The hardware can attach to almost any article of clothing, including shoelaces, with a strong magnet. It also fits into a flimsy rubber watch band that can be worn on your wrist. • • • • •
Price: $120.00 Worn On: Wristband, or clipped anywhere else Works With: iOS and Android Battery Life: 4 months with replaceable battery Waterproof?: Waterproof
Misfit Shine tracks: Steps, Activity Time, Sleep (Tracks length and deepness of sleep).
Garmin Vivofit
Garmin, which is known best for its sports watches, is making its first foray into the daily activity tracker market with the Vivofit. Like other trackers, the Vivofit is a rubber band worn around the wrist that monitors steps and activity with an accelerometer. • • • • •
Price$129.99 ($169.99 with heart rate monitor) Worn On: Wrist Works With: Computer, iOS and Android Battery Life: 1 year with replacable battery Waterproof: Waterproof
Garmin Vivofit tracks: Steps, Activity Time, Heart Rate (Pairs with a separate heart rate chest strap to record heart rate during an exercise session) and Sleep (Sleep tracking requires pressing button for sleep mode before bed and after waking up).
The dinner-mint-sized Fitbit Flex can be dropped in a pocket or slipped into a rubber bracelet. Billed as waterresistant, it might survive a laundry-washing when you inevitably forget it in your pockets. • • • • •
Fitbit Flex
Price: $99.95 Worn On: Wristband, or in a pocket Works With: iOS, Android, Mac and PC Battery Life: 5 days Waterproof?: Water resistant. Safe in the rain, but don’t swim.
Fitbit Flex tracks: Steps, Activity Time and Sleep (Tracks length and deepness of sleep. Accurate sleep tracking requires tapping to or from sleep mode before bed and after waking up).
Basis B1 Band
Out of all the trackers we looked at, the Basis Band has the most sensors crammed into it. In addition to an accelerometer for tracking movement, it fits a heart-rate sensor, skin- and ambient-temperature sensors and a perspiration sensor onto your wrist. • • • • •
Price: $149.99 Worn On: Wrist Works With: iOS, Android, Mac and PC Battery Life: 4 days Waterproof?: Water resistant
Basis B1 Band tracks: Steps, Activity Time, Heart Rate, Skin Perspiration, Skin Temperature, Sleep (Tracks length and fitfulness of sleep and length of REM sleep).
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FOCUSED ON | Fitness
Withings started with an Internet-connected scale and seems on track to build a full suite of tracking devices. Its activity tracker, the Pulse, fits nicely into this ecosystem that now also includes a blood pressure cuff, sleep tracker, baby scale and monitor.. • • • • •
Withings Pulse O2
Price: $119.95 Worn On: Wristband, clip or pocket Works With: iOS and Android Battery Life: 2 weeks Waterproof?: No
Withings Pulse O2 tracks: Steps, Activity Time, Sleep (Worn in a separate sleep wristband, it tracks length and fitfulness of sleep and length of REM sleep), Heart Rate (Press your finger to back of the Pulse to get a heart rate measurement. It doesn’t measure continuously) and SpO2 (Measures blood oxygenation level along with heart rate).
Nike Fuelband SE
Like other trackers, the FuelBand is worn around the wrist and tracks steps and activity with an accelerometer. What sets it apart is its visually striking design with colored lights and the “fuel” metric Nike uses for quantifying activity • • • • •
Price: $149.00 Worn On: Wrist Works With: iOS and Android Battery Life: 4+ days Waterproof?: Water resistant
Nike Fuelband SE tracks: Steps, Activity Time, Nike Fuel (Nike’s own unit for measuring activity level) and Sleep (Sleep tracking must be activated through the app and only length of sleep is tracked). BodyMedia has been around since 1999 making wearable body monitors that have been used by researchers doing clinical studies and on the NBC show “The Biggest Loser.” The armbands, which are worn on the upper arm and look more like medical devices than fashion accessories, pack in multiple sensors to track motion, perspiration, skin temperature and the amount of heat generated by your muscles. • • • • •
Price: $199.95 + $6.95 monthly Worn On: Upper arm Works With: iOS, Android, Mac and PC Battery Life: 4+ days Waterproof?: No
BodyMedia LINK Armband tracks: Steps, Activity Time, Sleep (Tracks length and fitfulness of sleep and length of REM sleep), and Calories (Uses a heat flux sensor to give much more accurate estimates than other trackers).
BodyMedia LINK Armband
FOCUSED ON | Business
The Entertainment Business & You
Developing the Brand of You & Social Media Leadership
By Shantell ‘Shanz’ Hill
H
ow many social media platforms are you a member of: Facebook, Twitter, Instagram, Snapchat and Pinterest? Maybe one, if not all and for most of us even more! Today the arts and entertainment industry gages success levels directly to ones’ social media presence. In that, the more people that follow or like your pages determines how popular or influential you are. In a world were brands are foregoing print mediums as a way to reach their target market, social media provides a cost effect means to advertising and reaching the masses with instantaneous results. But when you consider the options of not only the mediums to achieve visibility for your brand, lets consider this for a second - who are you following and why and who is following you and why? Is the content shared, with us or by us, driving artistic, social or professional clout? Additionally, who is your social media leadership speaking to and are you prepared to lead your industry through this growing medium? Let us explore the latter. The future of leadership and branding weighs heavily on social media management and the various platforms from which they exist
and/or being accessed. Whether you are influencing or being influenced, information is being shared and exchanged and the opportunity expands daily for you to lead or be led, all while developing your personal brand.
Developing the Brand of You What does your social brand says about you? Are all your brand messages the same? Is your professional, social and personal brand conflicting? The validity and reliability of any brand is its ability to endure the test of time. The outlook our brands divulge should ring true throughout all platforms we are involved in. Something as simple as using the same handle (name) on all platform cements the reliability of the ‘brand of you.’ Having separate names and titles confuses brand consumers and with that comes disinterest and dilution. The entertainment business requires the highest level of integrity - your words, actions and lifestyle has to be in-sync in order to build and improve credibility and to a greater extent your influence. Socially that often presents a challenge for talents. Harnessing ones’ ability to be a leader in your field and building this credibility socially, has bountiful rewards.
Media Leadership
footprint?� Whether you are leading 100 or 100,000, your leadership socially can be Social/Viral Media has proven to be more a perfect platform. influential in a personal and professional space in the last decade than any other My challenge for you is this - use your medium. The value of who we follow, who ability through social media leadership to follows us and the number of likes we obtain foster education through entertainment. is very important. We share professional, Whatever your interests involves, use your personal and social interactions daily, influence to become a leader of hope and therefore the quality and content we share motivation. Using social media leadership dictates the network we attract. Great to share your personal brand, not only attention is placed on the content shared, develops, expands and enhance your whether it is liked, shared or favorite. If credibility in your expertise, but provides deemed important enough, interest grows mentorship to a generation of young, exponentially, making the post become discerning and impressionable minds. viral. The leaders you aspire to share, and those who are aspiring to share your content creates a cycle. The question is, “what role will you play in social media leadership as it heavily correlates to your carbon
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