The Festive Advantage of Listing Your Home During the Holidays Angela Jones
PR Manager, LIV Sotheby’s International
Selling your home is a significant and often times, emotional decision, and timing can play a crucial role in the process. While most people believe that spring and summer are the best seasons to list their homes, selling during the holidays can be a strategic move. You may not realize it, but there are many benefits to listing your home at this festive time of year. Reduced Competition One of the primary advantages of selling your home during the holidays is reduced competition. The fact that many homeowners list their homes in the spring or summer seasons, means as a result, there’s often less inventory available in the real estate market during the holiday season. “With fewer homes for buyers to choose from, your property has a better chance of standing out and attracting potential buyers,” says Gwenivere Snyder, Broker Associate at LIV Sotheby’s International Realty (LIV SIR). Motivated Buyers Buyers who are actively searching for a new home during the holidays are typically more motivated. People don’t embark on house hunting during this time of year unless they have a compelling reason, such as relocating for a job, downsizing, or changing life circumstances. This motivation can lead to quicker and more efficient negotiations, as both parties have a genuine interest in making a deal. According to Connie Kraska, Broker Associate at LIV SIR, “Selling during the holidays brings you the most dedicated and strong buyers out there. These are people that really want to move; therefore, they are highly motivated and take the transaction seriously.”
