YCN - BOOST Product
Concept
Packaging Range
Campaign
This is Boost Element, a new range of flavoured vitamin water packed with beneficial elements to help sustain a healthier mind and body. Each flavour has it’s own benefits with vary from lowering cholesterol to alleviating skin conditions.
1/7
YCN - BOOST Product
Concept
Packaging Range
Campaign
The logo is designed for both female and male audiences. Using a typeface which makes the product appeal to both genders. The border around the type creates a resemblance to the existing Boost logo. The flavours selected were to have a good variation in tastes and colour selection for packaging. There is a range of what is considered super fruits and also the more conventional fruit flavours. This is to give a range from the conservative Boost drinker to the more adventurous.
2/7
YCN - BOOST Product
Concept
Packaging Range
Campaign
The pattern used is based on the formula H20, 2 atoms of hydrogen and 1 of oxygen. The colour is chosen by the flavour in the bottle.
3/7
YCN - BOOST Product
Concept
Packaging Range
Logo
Benefits
Information + Ingredients
Blippar Logo
Campaign
The packaging is translucent which allows the consumer to see the drink. The illusion of nothing to hide and the liquid can justify itself as a product of a healthy nature.
4/7
YCN - BOOST Product
Concept
Packaging Range
Campaign
Coconut
Mint
Orange
Strawberry
Raspberry + Raspberry Leaves
Acai Berries
5/7
YCN - BOOST Product
Concept
Packaging Range
Campaign
The campaigns objective is to promote the new range by Boost,a vitamin water drink which can be used at any time of the day. To maximise impact of the sampling, we propose to launch an accompanying Blippar campaign. Blippar uses Boost Elements packaging for the audience engage with it. Bippar offers a range of different avenues such as games and promotional services.
6/7
YCN - BOOST Product
Concept
Packaging Range
Campaign
The printed campaign is reproduced on a variety of platforms, from billboards to bus stops. Potential locations would be around student unions and student accommodations.
7/7
Bobby Jones - Tristan Currie Leeds College of Art