Tristan Currie
Personal Branding
Personal Branding
OUGD602 / PPP
Brief / Background
Deliverables
Design self promotional material for delivery through print and electronic media.
Business Cards Letterhead Poster Tube Online Presence
01 / 04
Tristan Currie
Development
Personal Branding
OUGD602 / PPP
Business Cards
Identity
In the early development stage I ordered business cards of Moo. Although this design would
My practice is focused on clean and simple aesthetic, for this I wanted to use black, white and a
influence my branding later on the finish didn’t represent my practice. The business cards felt
colour to create a visual identity. I experimented with yellows, blues and oranges, colours I thought
commercial, instead of ‘designer’
would bring the identity a more complete look.
Triplex business cards, experimenting with different stocks and weights to find the right finish for my
As for typefaces, being influenced by modernism and Swiss design I was inclined to go with a sans
business cards.
serif font. For this I chose to use League Spartan as a header and a main subject font. For body copy and sub-headers I chose DinBold. These two typefaces were both sans serif but have different qualities, one being more elongated whilst the other more rounded. This would help distinguish the importance of text and be useful in establishing my identity.
02 / 04
Tristan Currie
Personal Branding
Final Deliverables
OUGD602 / PPP
03 / 04
Tristan Currie
Personal Branding
Final Deliverables
Web Presence My web presence is delivered through a tumblr, where I post more content about me as an individual, photographs, bits and bobs that represent me. For my work, at the moment I am using . As I don’t plan to freelance, this form of engaging with other designers in the industry is all I want right now.
OUGD602 / PPP
04 / 04