Tristan Currie
Brief 10 / Tr채d
OUGD603 / Extended Practice
Tr채d
Brief / Background
Deliverables
Collaboration: Bobby Jones
From the OS31 workshop with Tony Broomhead, Bobby Jones and myself decided to take the final
Tr채d Tree / Finished Product
outcome and turn it into a product. Exploring how the tree could be made into a flat pack product
Visual Identity
with a simple six step assembly process.
Logo Product Packaging
Influenced by Scandinavian design and modernism, Tr채d takes a simple and clean approach at
Assembly Guide
creating an alternative, distinctive product for this years Christmas decorations.
Web Presence
01 / 07
Tristan Currie
Research
Brief 10: Träd
OUGD603 / Extended Practice
Ikea
Voltasol
Our main influence for the design and aesthetic of our product came from Ikea. With our tree being
Voltasol was designed by Hey studio in Barcelona. Their approach in packaging and visual identity
something quirky and different we believe it fits to the style. Researching into how they flat pack there
was a important reference point in our project as here we had a new, different type of product that’s
products and what makes them so different from everything else.
packaging was similar to that of Ikea.
02 / 07
Tristan Currie
Development
Brief 10: Tr채d
OUGD603 / Extended Practice
Product
Identity
The tree was developed from foam board to mdf. Laser cut shapes to get crisp sharp shapes that
The branding for Tr채d was developed using the Sweden Sans typeface. This typeface was inspired
had the feel of a finished product. It was important that when packaged the design suited a flat pack
by an aesthetic we wanted to associate with our tree. This typeface would be used throughout the
packaging. For this we experimented with a few different sizes to see which had a more efficient flat
design to ensure consistency.
pack.
03 / 07
Tristan Currie
Development
Brief 10: Tr채d
OUGD603 / Extended Practice
Packaging
Web
In the development stage of the packaging we experimented with a variety of stocks, from card to
The development of the web element was done by creating a parallax scrolling website. This
corrugated cardboard. The cardboard was a better match for our product as it felt more like a final
decision was made to provide all the content on one page, therefore being more accessible to the
product.
consumer. Variations were developed to go alongside the brand identity that had been established.
As for the design on the box, we first tried printing through a printer however the card was too thick, so we decided to expose a screen and screen print it. This finish on the cardboard was what gave the packaging the finished touch.
04 / 07
Tristan Currie
Brief 10: Tr채d
Deliverables
Tree The final tree was sprayed black and photographed against a backdrop and later photographed in context to create images for the commercial side of the tree (Web).
OUGD603 / Extended Practice
05 / 07
Tristan Currie
Deliverables
Brief 10: Tr채d
OUGD603 / Extended Practice
Packaging
Assembly Manual An instruction sheet is found in each box, with a simple illustration guide on how to build the tree.
06 / 07
Tristan Currie
Brief 10: Tr채d
Deliverables
Web Parallax scrolling website to deliver the product in the easiest way possible. By lowering the amount of clicks the consumer has to make to access the content will provide a better user experience. The websites content featured an about section, product description and specs, buy option and contact information.
OUGD603 / Extended Practice
07 / 07