Brief 10 trad design boards

Tristan Currie

Brief 10 / Tr채d

OUGD603 / Extended Practice

Tr채d

Brief / Background

Deliverables

Collaboration: Bobby Jones

From the OS31 workshop with Tony Broomhead, Bobby Jones and myself decided to take the final

Tr채d Tree / Finished Product

outcome and turn it into a product. Exploring how the tree could be made into a flat pack product

Visual Identity

with a simple six step assembly process.

Logo Product Packaging

Influenced by Scandinavian design and modernism, Tr채d takes a simple and clean approach at

Assembly Guide

creating an alternative, distinctive product for this years Christmas decorations.

Web Presence

01 / 07

Tristan Currie

Research

Brief 10: Träd

OUGD603 / Extended Practice

Ikea

Voltasol

Our main influence for the design and aesthetic of our product came from Ikea. With our tree being

Voltasol was designed by Hey studio in Barcelona. Their approach in packaging and visual identity

something quirky and different we believe it fits to the style. Researching into how they flat pack there

was a important reference point in our project as here we had a new, different type of product that’s

products and what makes them so different from everything else.

packaging was similar to that of Ikea.

02 / 07

Tristan Currie

Development

Brief 10: Tr채d

OUGD603 / Extended Practice

Product

Identity

The tree was developed from foam board to mdf. Laser cut shapes to get crisp sharp shapes that

The branding for Tr채d was developed using the Sweden Sans typeface. This typeface was inspired

had the feel of a finished product. It was important that when packaged the design suited a flat pack

by an aesthetic we wanted to associate with our tree. This typeface would be used throughout the

packaging. For this we experimented with a few different sizes to see which had a more efficient flat

design to ensure consistency.

pack.

03 / 07

Tristan Currie

Development

Brief 10: Tr채d

OUGD603 / Extended Practice

Packaging

Web

In the development stage of the packaging we experimented with a variety of stocks, from card to

The development of the web element was done by creating a parallax scrolling website. This

corrugated cardboard. The cardboard was a better match for our product as it felt more like a final

decision was made to provide all the content on one page, therefore being more accessible to the

product.

consumer. Variations were developed to go alongside the brand identity that had been established.

As for the design on the box, we first tried printing through a printer however the card was too thick, so we decided to expose a screen and screen print it. This finish on the cardboard was what gave the packaging the finished touch.

04 / 07

Tristan Currie

Brief 10: Tr채d

Deliverables

Tree The final tree was sprayed black and photographed against a backdrop and later photographed in context to create images for the commercial side of the tree (Web).

OUGD603 / Extended Practice

05 / 07

Tristan Currie

Deliverables

Brief 10: Tr채d

OUGD603 / Extended Practice

Packaging

Assembly Manual An instruction sheet is found in each box, with a simple illustration guide on how to build the tree.

06 / 07

Tristan Currie

Brief 10: Tr채d

Deliverables

Web Parallax scrolling website to deliver the product in the easiest way possible. By lowering the amount of clicks the consumer has to make to access the content will provide a better user experience.

The websites content featured an about section, product description and specs, buy option and contact information.

OUGD603 / Extended Practice

07 / 07