Studio Brief 2:
YCN - Boost For the collaborative brief I worked with Bobby Jones. Together we chose to do the YCN brief for Boost as it both required deliverables from areas of design we are both interested in. The Brief: There has been an emerging trend in the soft drinks market toward healthier drinks that use natural energy and waters fortified with added vitamins. This trend has been tapped into by a number of brands such as Lucozade and Coke with the launch of Revive and Vitamin Water respectively.
Deliverables:
Name
Logo
Your challenge is twofold:
Posters
Firstly, put together a range of up to six functional waters recommending flavours and potential benefits. (We will provide a flavour/functional guide in the student pack)
Billboards
Secondly, take your recommended product ingredients and create a new brand and launch campaign to bring your new range of Boost functional waters to market, and demonstrate the functional benefits throughout your comms. A name for the product, packaging design, as well as art direction and copy is required for a consumer facing launch campaign. As a basis, the creative concepts for the campaign should contain key messages across a range of creative. Elements such as press advertising, packaging designs, point-of-sale, sampling ideas and digital assets should be designed and conceptualised in accordance with the Boost brand guidelines (part of the downloadable pack).
OUGD503
Packaging
Campaign
1