Studio Brief 2:
YCN - Boost For the collaborative brief I worked with Bobby Jones. Together we chose to do the YCN brief for Boost as it both required deliverables from areas of design we are both interested in. The Brief: There has been an emerging trend in the soft drinks market toward healthier drinks that use natural energy and waters fortified with added vitamins. This trend has been tapped into by a number of brands such as Lucozade and Coke with the launch of Revive and Vitamin Water respectively.
Deliverables:
Name
Logo
Your challenge is twofold:
Posters
Firstly, put together a range of up to six functional waters recommending flavours and potential benefits. (We will provide a flavour/functional guide in the student pack)
Billboards
Secondly, take your recommended product ingredients and create a new brand and launch campaign to bring your new range of Boost functional waters to market, and demonstrate the functional benefits throughout your comms. A name for the product, packaging design, as well as art direction and copy is required for a consumer facing launch campaign. As a basis, the creative concepts for the campaign should contain key messages across a range of creative. Elements such as press advertising, packaging designs, point-of-sale, sampling ideas and digital assets should be designed and conceptualised in accordance with the Boost brand guidelines (part of the downloadable pack).
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Packaging
Campaign
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Studio Brief 2:
YCN - Boost Design Development:
Logo:
At the start of the brief I started developing different concepts and ideas on ways to package the new drink. Bobby and I brainstormed some names and posted a survey online for research.
For the logo I researched into different fonts that would be suitable for the target audience. Eventually I proposed the following font the Bobby and we agreed it would work for the new design.
The name we chose was:
After to resemble more the existing Boost logo and brand we put a ring around the type.
ELEMENT We chose this name because it fitted in with the brief requirements as it was a name that appealed to both female and male audience. Chosen the range we started to pick flavours that could produce a good colour range for the new packaging. Flavours: Coconut Mint Orange Strawberry Raspberry and Raspberry Leaves Acai Berries We made sure we would have the common flavours and then some more exotic ones to create a bigger variety.
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Packaging Development: When creating the design for the packaging I looked at existing products and thought that vibrant colours was a good way to represent flavoured water. I created the concept for a pattern where it represents a molecule of water, 2 hydrogen atoms and 1 oxygen and then the colour to do with the flavour.
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Studio Brief 2:
YCN - Boost Packaging Development: Combing the two different elements created before, the logo and the pattern I started to create the packaging for the final product, experimenting with different layouts and overlays of text.
Oranges are full of potassium which boost heart health, an electrolyte mineral is responsible for helping the heart function well.
NUTRITION INFORMATION Typical values Energy/Enegi (kJ/kcal) Protein (g) Carbohydrate/ Kolhyrater (g) of which sugars/ varav sockerarter (g) Fat/Fett (g) of which saturates/ varav m채ttat(g) Fibre/Fiber (g) Sodium/Natrium (g)
Per 100ml 135/32 0.2
Per
bottle 446/106 0.7
6.8
22
6.8 0.1
22 0.3
Trace Nil Nil
Trace Nil Nil
INGREDIENTS: Fruit Juices from Concentrate (Grape 41%,Apple 16%), Carbonated Spring W ater (41%), Natural Peach Flavouring, Natural Flavourings,Botanical Extracts (Damiana,Oak Bark and Chinese Ginseng),Citric Acid,Vitamins (C , Niacin, Thiamin, B6, avin, FolicAcid, B12).
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Studio Brief 2:
YCN - Boost Finished Product: Here are the finished products that the brief required, combining type and image I created a design that would work across the different flavours.
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Studio Brief 2:
YCN - Boost Campaign: For the campaign I created a poster and a billboard which would be used to promote the new product and create awareness.
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