Tristan Currie
Brief 05 / End of Year Show Proposal 1
OUGD603 / Extended Practice
Leeds _ College _ of _ Art
End of Year Show Proposal 1
Brief / Background
Deliverables
Collaboration: Bobby Jones
The competition invites Leeds College of Art students to design the concept and promotional
A0 Poster
Rinesh Mistry
materials for the annual end of year show that takes place from 12 - 18 June 2015. It will also include
Private View E-Invite
J’nae Saunders
the Foundation End of Year show which takes place 21-26 May.
Flyer
Concept and design proposed by
Online Graphics
The winning design will be applied to a suite of promotional materials co-ordinated by Peter & Paul,
External Signage (Blenheim Walk and Vernon Street)
and signed off by the marketing team.
Publication Adverts
Tristan Currie / Robert Jones / Rinesh Mistry / J’nae Saunders End _ of _ Year _ Show _ 2015
Leeds _ College _ of _ Art
2015 END OF YEAR SHOW PROPOSAL
01 / 06
Tristan Currie
Brief 05 / End of Year Show Proposal 1
Concept
Breaking the Mould Breaking the mould is an exhibition at Leeds College of Art that aims at showcasing the final year students work from both further and higher education. The term ‘Breaking the mould’ is used here to define the idea of Leeds College of Art students breaking away from conventions, highlighting and celebrating the students individuality, it’s unconventional nature and the progression of the students and institution. The concept has been developed in three different ways, flat, dissected and 3D design. Each one of these directions explores the possibilities of developing the concept in different directions whilst focusing on the key idea of ‘Breaking the mould’.
OUGD603 / Extended Practice
02 / 06
Tristan Currie
Brief 05 / End of Year Show Proposal 1
Research
3D As part of the concept I developed a 3D approach towards the brief. Thinking of type installations, 3d typography in order to create something different to previous years. I focused on 3d type that was not just signage but a piece of artwork itself.
OUGD603 / Extended Practice
03 / 06
Tristan Currie
Brief 05 / End of Year Show Proposal 1
OUGD603 / Extended Practice
Date
3D type
Design
3D
Outdoor
For the flyer and smaller poster a cropped section would be taken from the type installation and used
One of the deliverables was to design content to go on the structure outside the college. Instead
as a background image. Then text would be added with the key information. On the back of the flyer
of using print the structure is converted into a type installation. This piece of work will help not only
it would go into more detail with a bit of text about the exhibition and a map.
promote the exhibition but will be a key element in showing what the college and its students are capable of. Variations can be produced to be used at Vernon Street by adapting this idea to the building.
04 / 06
Tristan Currie
Brief 05 / End of Year Show Proposal 1
Design
Flat The Flat design concept is influenced by the use of a bold typeface against a strong colour which creates engaging high impact visuals that draws attention in addition to the placement and angle of the type which emphasises the idea that Leeds College of Art and the students there are different, promoting it’s individuality. The bold type breaking off the spread also relates to this idea of individuality and also the fact that creative courses are not only producing high quality work but also the development of the students and how they have changed and refined their image as designers.
OUGD603 / Extended Practice
05 / 06
Tristan Currie
Brief 05 / End of Year Show Proposal 1
Design
Dissected The Dissected concept is influenced by cutting the type to create a broken aes- thetic that shys away from it’s original form. Reinforcing the idea that Leeds College of Art and the students are different, promoting it’ individuality. The dissected type has a tactile nature which relates to the idea of creative courses not only making work but also how they have changed and refined their image as designers.
OUGD603 / Extended Practice
06 / 06