Tristan Currie
Brief 06 / End of Year Show Proposal 2
OUGD603 / Extended Practice
End of Year Show Proposal 2
Brief / Background
Deliverables
Collaboration: Bobby Jones
Having been short-listed from the initial End of Year Show proposal, the rest of my peers and I were
A0 Poster
Rinesh Mistry
invited to Sum Studios in Sheffield to meet with Lee from Peter and Paul design studio. With him we
Private View E-Invite
J’nae Saunders
discussed how the idea could be pushed forward and that a change to the name would help us keep
Flyer
a similar concept but with a more suitable name.
Online Graphics External Signage (Blenheim Walk and Vernon Street)
From ‘Breaking the Mould’ to ‘Make or Break.
Publication Adverts
01 / 04
Tristan Currie
Development
Brief 06 / End of Year Show Proposal 2
OUGD603 / Extended Practice
Acrylic
Plaster
Exploring the concept now with a more hands on approach, we laser cut letterforms and started to
Using clay and laser cut letterforms we made a plaster version of the acrylic type. This was used in
develop different designs. Photographing them against coloured stock, we played around smashing
the same way, experimenting with the breaking of the material.
them up, reordering them and evening overlapping with other pieces of acrylic. Pushing this further by later using photoshop to manipulate the images into different forms, shapes and layouts.
02 / 04
Tristan Currie
Development
Brief 06 / End of Year Show Proposal 2
OUGD603 / Extended Practice
Plaster Mould
Photography
Having experimented with individual letterforms we decided to bring the idea back to the original
In the process of photographing the breaking of the mould, I thought it would be good to capture
concept of the mould. From this we made a mould that when will with plaster spelled out ‘Make or
more than just the broken mould. Capturing the moment of breaking, small pieces flying everywhere,
Break’. First we did a rough test piece to get a feeling it would look like, later we made a more refined
scrambled with detail. These images were the ones I wanted to capture to be used throughout the
one where the letterforms were crisp and the kerning was correct.
campaign as secondary imagery.
03 / 04
Tristan Currie
Brief 06 / End of Year Show Proposal 2
Final Outcome
Proposed Campaign The proposed campaign was a result of experimenting with different media and materials, from a simple flat design the brief had shaped into a whole new identity. Using photographs of the mould and other imagery that we took, it developed across the different platforms with consistency.
OUGD603 / Extended Practice
04 / 04