Penguin design awards 2014 Brief:
What A Carve Up! by Jonathan Coe A brilliant noir farce, a dystopian vision of Britain, a family history and the story of an obsession. Michael is a lonely, rather pathetic writer, obsessed by the film „What A Carve Up!‟ in which a mad knifeman cuts his way through the inhabitants of a decrepit stately pile as the thunder rages. Inexplicably he is commissioned to write the family history of the Winshaws, an upper class Yorkshire clan whose members have a finger in every establishment pie, from arms dealing to art dealing, from politics to banking to the popular press and factory farming. During his researches Michael realizes that the Winshaws have cast a blight on his life, as they have on Britain. His confidence, his sexual and personal identity begin to reform. In a climax set in the Winshaws‟ family seat the novel turns into the film „What A Carve Up!‟ as a murderous maniac stalks the family and Michael discovers the significance of Shirley Eaton‟s lingerie.
The Brief Your cover design should reflect the richness of Jonathan Coe‟s writing to appeal to a contemporary, discerning, literary readership. There are many layers and themes within the book. Read it and discover what the book means to you. Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 31mm wide). What the judges are looking for: We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. The winning design will need to:
have an imaginative concept and original interpretation of the brief be competently executed with strong use of typography appeal to a contemporary readership show a good understanding of the marketplace have a point of difference from the many other book covers it is competing against
Advanced dry cleaning service Brief: Organization name PressBox Description of the organization and its target audience We are a pickup and delivery dry cleaning service that serves higher end apartments, condos, and office buildings. The person seeing our business card the most would be building managers, leasing agents, concierge services, etc. Our customer is typically a little younger - professional. Some properties we will install lockers for pickup and delivery while others we will work with existing concierge services. Industry: Retail Logo to incorporate
Details to include on the business card Cards ideally would include all of this information. Name, title, website, email, voice line, text line, promo code: Stephen W. Moore Principal stephen@pressboxatlanta.com pressboxatlanta.com 678-207-0919 (voice) 678-270-2070 (order text line) Get $10 of free cleaning PROMO CODE SM2009
Style/theme ideas for the business card We have a pretty strong brand - see included file that shows our general design guidelines. May want to include the locker in the design though this isn't required. Final card size should be 84mm x 55mm final artwork 88mm x 59mm (to account for bleed) I can also provide pdf's and ai files if needed. Existing website to reference pressboxatlanta.com
The Healthy Snack box Brief:
Logo design. Name to incorporate in the logo The Healthy Snack Box Slogan to incorporate in the logo Living Life Description of the organization and its target audience We are a small online business providing healthy snack alternatives. Portion controlled snack size packages of your choice delivered to you in a box. Snacks include - trail mixes, nuts, rice cakes & dried fruit. Our focus is on convenience, conscious choices & guilt free snacking. Industry Food & Drink Colour preferences Green and Blue. Open to any colour choice as long as it is bright, fresh, and clean and represents health To be used on
Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc)
Notes
Overall brand is about healthy snack options. Be distinct and simple. Simple text - Bold Would like to be able to use the logo without the slogan in it also. Would like the logo to incorporate a box or image of some sort. Not just text. Audience = All age groups Use of fresh, bright colours Creative - be different from every other health food brand Small business, human, friendly
Type Directors Club Brief:
Typeface design. Enter original typefaces designed in 2013 in any of the following categories: TYPEFACES
Single Typeface Type Family Type Superfamily Text Display Type System Pi or Ornament Original Design Custom Design Revival Latin Non-Latin
ELIGIBLE ENTRIES Any new typeface designs produced or published between January 1 and December 31, 2013 are eligible. Typeface designs may be submitted by anyone involved in their design, production, or marketing. Typefaces created for the TDC, by or for the chair, jurors of the competition, or current members of the Board are not eligible for entering. INELIGIBLE ENTRIES Extended or revised versions of older, previously published type designs are not eligible. This includes upgraded typefaces with newly expanded glyph sets in the original script (e.g., with added Latin glyph subsets, design variants, small capitals, ligatures, swashes, alternates, numerical styles, expert, localized and historical forms, stylistic sets, ornaments). However, designs that have authorized additions of scripts other than the original (e.g., from Latin to Cyrillic, Greek, Arabic, Armenian, Thai, Han/Kanji, etc.) are eligible. Designs published before January 1, 2013 are not eligible. DEADLINE All entries with entry forms attached, fees, and one payment form per participant, must be delivered by Friday, 14 December 2013.
ENTRY FORMATS Entries are to be submitted as 11 × 17 in. or 17 × 11 in. (cf. 297 × 420 mm - US Tabloid) or A3 (297 × 420 mm) unmounted (600 dpi laser minimum) paper proofs. Please submit each individual or constituent font-showing as a separate sheet. Each proof should show the typeface in whatever way the entrant deems appropriate. Proofs may include, but are not limited to, headlines, short or long passages of text, sample pages or double-page spreads of book or magazine make-up, or multicolumn text. The requirements for proofs are: Non-identification To ensure anonymous and fair judgement of entries, the names of the typeface, designer, client, manufacturer or distributor must not appear anywhere on the front or on the back of the proof. Character Showings Proofs should show as complete a character set as possible given the size of the design's glyph complement and the number of styles in the submission. In the case of complex extended multi-script character sets, insure that the showing is comprehensive enough to allow the jury to judge the design appropriately. Complex System Showings Submissions of text and display Type Superfamilies, including digital fonts produced in OpenType format, should follow the above guidelines, but may feature more than one font or style in each showing. Marking of Entries Entries must be clearly marked, in the front, upper left-hand corner of each sheet, with the appropriate Family, Competition, Script, and Design categorizations as detailed in the Categories section. Marking examples: Single, Display, Latin, Original Type Family, Text, Latin, Original Type Superfamily, Type System, Custom system for a major news corporation Single, Display, Armenian, Authorized extension of a Latin design PDF Uploads Entries submitted by PDF upload must be pre-formatted as 11 × 17 in. or 17 × 11 in. (cf. 297 × 420 mm - US Tabloid) for printing by the TDC. A3 format documents will clip or scale inappropriately when printed to US Tabloid. Either vertical or horizontal formats are permitted.
To ensure proper printing by the TDC, please observe the following rules and guidelines:
Format the originating document to 11 × 17 in. or 17 × 11 in. (cf. 297 × 420 mm - US Tabloid). Allow for a one-quarter inch (2.54cm) margin for printer compatibility. Output PDF must be 11 × 17 in. or 17 × 11 in. (cf. 297 × 420 mm - US Tabloid). Each entry must be in a separate PDF. Each entry PDF with more than one page must be a single multiple-page PDF. Security settings must be set to allow full resolution printing without passwords. However, security settings may be set to prevent operations other than printing. PDF entries must use embedded subsetted settings for fonts, to ensure that outlines, not bitmaps, are printed. Non-embeddable fonts must not be converted to outlines; please generate embeddable versions for this competition PDF. PDF file names will be altered to match the automatic control number generated by the TDC upload facility. This will ensure anonymity when TDC deals with your design file.
ENTRY CATEGORIES
Family: The Family categorization is to be used for the purpose of determining entry fees, in US$. Typefaces may be entered as Single Typefaces or as parts of larger, related bodies of work. Single Typeface: Individual typefaces designed to stand alone, with no stylistic variants. Type Family: Typefaces designed and entered for competition with stylistic variants such as roman, italic, and bold, or small capitals. Up to and including eight variants are allowed. Type Superfamily: Typeface designs that comprise more than eight closely-related variants are considered Type Superfamilies; Superfamilies also include Pi and Dingbat fonts that are stylistically related to the main alphabetic or ideographic typeface designs.
Competition: This category refers to the intended function of the submitted design and will determine the typeface‟s area of competition.
Text: Single Typefaces and Type Families, featuring full character sets, intended for use in the composition of text for continuous reading. Display: Typefaces and Type Families featuring full or reduced character sets, intended for use in larger sizes rather than body text. Type System: Extensive groups of related typefaces featuring separate designs for text and display composition, or groups of related typefaces featuring designs belonging to different style categories, such as serif and sans-serif, serif and slab serif, and serif and semi-serif. Digital fonts in Multiple Master or in OpenType format often fall within this subcategory. Pi or Ornament: Typefaces featuring special character sets for mathematical, phonetic, and other specialized applications, as well as ding-bats, icons, symbols, and other pictorial items in a font format. Ornament and border designs are also included in this subcategory.
Script
Latin: Typefaces intended for use in Latin-based orthographies have historically made up the majority of submissions.
Non-Latin: Typefaces created for alphabets or writing systems other than Latin are eligible, and should be entered in the appropriate Family, Competition, and Design categories. As necessary, experts in the relevant non-Latin scripts may be invited by the jury for consultation. Pi or Ornament: Typefaces such as those created for use in the fields of music, mathematics, linguistics, logic, and other areas that require specialized character sets. Please indicate, in the front entry markings (see Marking of Entries), the field for which the typeface was designed.
Design
Original: Typeface designs that are original and not derived from pre-existing designs or from existing typeface font software. In a case where the submitted design is derived from preexisting material, the typeface would fall into the Revivals subcategory, and must adhere to that category‟s requirements. Custom: Custom or proprietary typefaces that are designed for private use instead of resale. Custom designs may include typefaces produced for use by a specific designer or a design firm, as well as those for corporate or other non-design clients. If the type design is based on an existing typeface, please identify the design source. Please specify the intended use without identifying the client (for example, “a text typeface created for a financial newspaper”). Revival: Typeface design revivals that are based on, and closely follow, the designs of preexisting typefaces must be accompanied by assurances that the revival is authorized and approved by the originator of the design, or by the current holder of the rights to the typeface designs.
No Student Design Category There is no separate category for student type designs. They should be entered in one of the design subcategories. No Extension Design Category Extension designs (added styles, added weights, added ornaments, etc.) that are substantially based on existing designs that are themselves not eligible for entry (e.g., older than 1 January 2013) are no longer considered eligible for judging in TDC Typeface Design 2013. Only new designs are acceptable. PDF Submissions PDFs must be submitted through the TDC Web site entry form. Family Entry Category Notes For purposes of determining entry and publication and hanging fees, individual dingbat, symbol, and pi or ornament fonts are treated as equivalent to Single Entries. DEADLINE/SHIPPING All entries, together with fees, and one Payment Form, must be delivered to TDC offices in NY. TDC Typeface Design 2014 / Type Directors Club 347 West 36 Street Suite 603 New York, NY 10018 USA Entries must be delivered to the TDC offices by Tuesday, 14 January 2014.
If more than one package is shipped, this must be indicated outside each package, e.g. “1 of 2”. Packages must be delivered prepaid. Non-U.S. contestants should mark each package “Printed Matter for contest entry. No commercial value”. No provision will be made by TDC for U.S. Customs or airport pickup. Any customs fees will be charged back to the entrant. NO ENTRIES WILL BE RETURNED THE TYPE DIRECTORS CLUB IS NOT RESPONSIBLE IF THE ENTRIES DO NOT REACH THE TDC OFFICE IN TIME FOR THE JUDGING. NO ENTRY FEES WILL BE RETURNED. IT IS YOUR RESPONSIBILITY TO MAKE SURE THE FREIGHT/POSTAL SERVICE YOU USE WILL DELIVER THE ENTRIES TO THE TDC OFFICE IN TIME FOR JUDGING. AWARDS Only winners will be notified the week of January 27, 2014 by email. All winners will be charged a Publication/Hanging fee for each winning entry in order to be included in the annual book and exhibitions. Publication/Hanging fees are reduced for TDC members. Publication/Hanging fees help defray publication and exhibition expenses for this organization. Certificates Entries selected by the jury will receive Certificates of Typographic Excellence. They will be exhibited in the 60th TDC Exhibition, and appear in Typography 35. The opening of TDC60 will be held in New York City and will be on display during the summer of 2014. Winners will be asked to supply digital files of the winning entries for use in Typography 35. Travel Exhibition Material Winners will also be asked to supply six additional copies of winning entries for use in exhibitions outside New York. These shows travel throughout North America, Europe and Asian countries. Credits of individuals and firms that have contributed to each entry will be included in the exhibitions and in Typography 35. Credits will be requested for selected pieces. IN THE EVENT OF ANY DISPUTE REGARDING THE ELIGIBILITY OF THE ENTRY‟S QUALIFICATIONS, THE CHAIRPERSON‟S DECISION IS FINAL. Entry is declared to be a 2013 production.
Wincharm wine label Brief:
Wine label. Organization name Wincharm Description of the organization and its target audience We are professional in wine import and distribution businees in China. Most of our product line is from Europe. Industry Food & Drink Description We are going to setup a new product line of wine which includes 5 products from the entry level to the premium level. I want you to help to design a professional, iconic , and elegant label for this wine. The product line is based on the background of European royal, Saint Jean" . This includes Baron Saint Jean, Viscomte Saint Jean , Comte Saint Jean, Marquis Saint Jean and Duc Saint Jean. 1.You can decide a specific symbol for this product line make them the same image to customer. But if you have a better idea that will be welcome, just follow your thinking. 2. Try experimenting with fancy print effects such as foil stamping or embossing Notes This product line is very important. After this label design, we also need a series of other designs like flyers, brochures etc. Additional work may be available to winning designer if interested.