YCN: Boost Research OUGD503 Collaborative Looking into the Brand of Boost and the current range. If the work is to win we need a range which fits in with the current range. The current range is consists of three key lines and a range of sizes. In 2011, Boost sold five million cases of its products. As well as being sold across Ireland and the UK, Boost also exports to 16 countries around the world including Sweden, Spain, Brazil, Sri Lanka and South Africa. Boost has its headquarters in Leeds, West Yorkshire.
Bobby Jones Tristan Currie
YCN: Boost Concept & Product OUGD503 Collaborative The brief required us to create a new brand and campaign for Boost energy drink. The new product would be flavoured water. As the brief mentioned we would have to create all the promotional material, packaging, press advertising, point of sale, sampling ideas and a name for the product. Here are a collection of existing products that are currently in the market and represent a visual representation of what we are going to create. We think that the liquid in the product will be a big selling point due to the colours, and that the use of negative space in the packing design will help to capitalise on this.
Bobby Jones Tristan Currie
YCN: Boost Range OUGD503 Collaborative For the range of this product we decided on the following six flavours:
High in electrolytes
Digestion aid
Vitamin boost
Anitoxidants
Vitamin boost
High in antioxidants
Hydrating
Speeds up metabolism
Lowers cholesterol
Weight loss
Alleviates skin conditions
Weight loss
Tiredness - natural stimulant
Helps protect the immune
Bone health
High on antioxidants
Clear skin
system
Pantone P 1-2C
Anti-inflammatories Pantone P 52-14C
Pantone P 127-7C
Bobby Jones Tristan Currie
Pantone P 17-6C
Pantone P 69-15C
Pantone P 97-15C
YCN: Boost Distribution OUGD503 Collaborative Creative requirements of the brief asked us to create a campaign for the new drink. This had to include advertisements in a variety of media, point-of-sale and sampling ideas. For this we looked at where the product was already sold and the type of advertisement Boost do for the rest of there product range.
Bobby Jones Tristan Currie