The Future of Hospitality
Tristan Tan
OVERVIEW In this project, a signature hotel will be designed. Using the human-centred design methods presented by Fitch Singapore, Journey ‘touch points” and ‘pain points’ affecting the traveller experience will be listed out and be focus on. From there, signature design experiences for each area are explored and implemented. The Stadium Hotel in Florida has a similar concept whereby sports are integrated into it.
Work and Communication is central in how we live.
How will we experience hospitality in the future?
Creating the Brand Experience
The Goal
"Introducing 'Experiencia' ,the sports hotel that offers users the unique opportunity to personalize their entire stay while indulging in fitness activities at their convenience."
Persona Woon, 48 years old Business traveller from Taiwan. Usually Travel With: Alone. Average Time Stay: 1 or 2 days on weekdays, nearly 40 trips per year. Statement: “When I travel for work, I want efficiency and simplicity in the places I stay” Emotional Needs: Smart, Be in control, Exclusive, Contemporary style. Functional Needs: Fine details, Comfortable, Spacious room, Free fast internet, Close to shopping and entertainment. Other Information: Architectural and Interior photographer, Visual OCD (objects must look neat, straight and organised) , Divorced (two kids with ex-husband) , Love kids but does not want to take care, Loves to exercise on a daily basis.
Journey Map The whole experience of ‘Experiencia’ The Sport Hotel.
One Package Deal
It is painful for Woon to do all the planning and research for the trip. Therefore, the first signature experience is a one - package deal that covers the basic necessities. - Airfare - Accommodation - Luggage - Location of Accommodation - Currency Exchange - Communication - Weather - Security - Expenses
Experiencia Wristband It is painful when Woon has to interact with the front desk after a tiring journey. - Long Queues - Waiting Time - Collection of access card or key to enter room Therefore, the next signature experience is a ‘experiencia’ wristband that served as a self check-in device. It also served as a step counter, exercise tracker and a device where points can be exchange for rewards.
Rail System in Room It is painful for Woon when the hotel room does not live up to their expectations. The layout of the room does not mirror the one in her home. She wants to feel as if she is at home. Therefore, this signature experience is a rail system for room furniture where Woon can pre - customise her room. Moreover, exercise equipments are also implemented in the room for Woon. This point will be address later.
Dressing Room It is painful when Woon has to bring excessive luggage. Therefore, this signature experience is a dressing room where basic necessities such as clothes and shoes will be available.
Sport Bar It is painful for Woon to run outside the hotel as she is not familiar with the surroundings. She is afraid of getting lost in a foreign country and does not want to run alone. Therefore, this signature experience is a sport bar with interior running track where Woon can exercise with other similar interest people.
The Experience Never Ends Points can be earned outside the hotel as well, as long as the user is wearing the wristband. The experiencia wristband will also be provided to Woon’s family and regardless of where she is, the experience of ‘Experiencia’ the sport hotel never ends.
The Future of Hospitality
Let’s Connect Email tristsw@hotmail.co.uk
LinkedIn https://www.linkedin.com/in/tristan-tan/
Portfolio https://issuu.com/tristantan8