Coca-Cola – Marketing Campaign

& RECYCLING

#NoMatterWhere Teresa Luque Galán Elena Pérez Velasco Javier Jiménez Carraler

AWARENESS OF THE 100% RECYCLABLE To make people aware that Coca-Cola packages are 100% recyclable, we created #NoMatterWhere: Digital campaign developed in a wide range of places; from daily situations to the most extreme landscapes.

Coca-Cola wants to prove that no matter where you are, their bottles are 100% recyclable.

The campaign contains photos and videos of people recycling in those nonconventional spaces.

Depending on the target, the photo/picture situation differs:

*Each image includes people taking care of the environment (collecting plastic trash).

GETTING PEOPLE ENGAGED IN RECYCLING This campaign has 2 goals: Following the hashtag #NoMatterWhere consumers embrace recycling habits and keep the environment clean.

Create sharable content on social media and encourage others to take action.

The company posts photos and videos on their social media accounts (Instagram, Twitter, YouTube, TikTok).

The promoted content differs depending on the preferences and characteristics of the target market.

*This campaign could be subject to extensions and partnerships with videogame producers.

RobinMathius

I like the campaign #NoMatterWhere by @CocaCola

#NoMatterWhereÂ