Trex2018 visitors EN

the garden retail experience Nieuwegein (NL), 7-8 February ’18

Europe’s no.1 Garden Retail Event Expert tours & Masterclasses by retail experts 10,000 m2 Concept Stores >6 Innovative keynotes

SIGN UP FOR FREE WWW.TR-EX.EU

Meet the Dutch garden industry

7-8 FEB 2018

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NIEUWEGEIN

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THE NETHERLANDS

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WWW.TR-EX.EU

key values INFORM INFORM ABOUT ALL ASPECTS OF GREEN RETAIL FROM SALES AND PRESENTATION TECHNIQUES, TO CONSUMER BEHAVIOUR AND TRENDS. WE PROVIDE SEMINARS, EXPERT TOURS, LECTURES, MASTER CLASSES AND DEMOS.

INSPIRE INSPIRE BY DISPLAYING INNOVATIVE RETAIL PRESENTATIONS, CONCEPTS AND SOLUTIONS. EXHIBITORS DISPLAY THEIR STORE PRESENTATIONS AND IDEAS IN A LARGE CONCEPT STORE INSTEAD OF TRADITIONAL BOOTHS.

CONNECT WITH OVER 4.000 VISITORS AND 150 PARTICIPATING SUPPLIERS, TREX IS THE IDEAL PLACE TO NETWORK AND CONNECT WITH DECISIONMAKERS IN THE GREEN INDUSTRY.

EXPERIENCE TREX IS SET UP AS A FUN, SURPRISING AND ENJOYABLE EXPERIENCE FOR THE GREEN INDUSTRY. AN EVENT FROM WHICH VISITORS RETURN WITH ABUNDANT INSPIRATION AND MOTIVATION.

COMPLETE DAY PROGRAMME: COMPOSE YOUR OWN SCHEDULE OVER 4.000 GREEN RETAIL VISITORS 75% DUTCH / 23% EU

FREE ENTRANCE FOR GREEN RETAIL VISITORS

ACADEMY

RATING 8/10 BY VISITORS

EXPERT TOURS

KEY NOTE SPEAKERS

MASTER CLASSES

PARTICIPATING TOP-SUPPLIERS IN GREEN RETAIL

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13,000 m2

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100% SURPRISING AND ENJOYABLE EXPERIENCE

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FREE DRINKS, SNACKS & LUNCH

"The power of TREx event is that it's tailored to and for garden center people! In contrast to the major European exhibitions, you can get in touch with the most important suppliers, get acquainted with their novelties and attend a number of top workshops on retail innovations and trends, in a very clear and short-term perspective.”

Rudi De Kerpel Eurotuin | Belgium

The next step in garden retail The Garden Retail Experience (TREx) is a unique annual information and inspiration event for the (inter)national garden retail industry. At TREx, the latest insights and ideas for the sale of living green, garden and decorative articles are shared, with the aim of providing improved service to the customer and improving sales – today, tomorrow, and in the future.

WHY TREX? Traditional exhibitions and events centre on the procurement of products. In our opinion, this is only the start of cooperation. The most important objective is to sell products to consumers.

Without sales, there’s no reason to purchase.

The common interest is to provide the consumer with as good and efficient a service as possible, bundling our strengths to achieve this.

TREx is the platform that bundles retail know-

ledge and conveys it to the industry. This ensures more effective and improved sales, allowing suppliers to deliver more products, thus stimulating the growth of the entire industry.

Sales to the consumer takes centre stage at TREx. That’s why exhibitors don’t have an exhibition stand; instead, they have a place in a large concept store. In this shopping environment is displayed in what manner their products and retail concepts can be presented and sold most effectively.

“TREx is the only show that fits exactly with our own brand values: Indulgence followed by experience, expertise and trustworthiness.”

Erwin Meier-Honegger Garten-Center Meier | Switzerland

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REASONS TO VISIT TREx

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A wealth of information and inspiration for all kinds of visitors 2 Visitors rate TREx with an 8, 95 % indicated to visit TREx again 3 150 Leading suppliers present all relevant product categories 4 13,000 m2 New products and concepts 5 New ways to increase your sales 6 The most important players in the industry, all under one roof 7 Networking in a pleasant, green environment 8 Arouse your creativity 9 Taste the TREx hospitality 10 Upgrade your visit with the Garden Center Tour on February 6th

FOUNDING PARTNERS

WHAT’S NEW? New location 50% larger, easier to reach, modern appearance: TREx is moving to the centrally-located Beursfabriek in Nieuwegein!

More visitors Entrepreneurs, managing directors, department heads, purchasers, visual merchandisers – the core team of the garden centre is welcome.

We aim to double the number of visitors!

Broader assortment We are continuing our expansion with new exhibitors, plants and flowers, seasonal products and floristry articles.

More inspiration Immediately-applicable ideas, choose from masterclasses and keynote speakers you can’t afford to miss! TREx is the best time investment you can make!

New date TREx 2018 will be held on Wednesday the 7th and Thursday the 8th of February; favourable days for retail and international visitors.

SIGN UP FOR TREX! The 7th edition of TREx will take place on the 7th and 8th of February 2018 in the Beursfabriek in Nieuwegein. Sign up for free at tr-ex.eu.

7-8 FEB 2018 BEURSFABRIEK NIEUWEGEIN, THE NETHERLANDS The Garden Retail Experience Presents

THEME TREX 2018 FROM STORES TO STORIES There is a transformation going on in the green industry: from distribution channel for garden products to storytelling spots and platforms for discovery, engagement, experience and interaction. TREx will be your guide in this evolution to new green store concepts, supplying information, inspiration and ideas to stay ahead!

The transformation from distribution channel for garden products to storytelling spots and platforms for discovery, engagement, experience and interaction.

“Why would we go back again?.... because of the great ideas on merchandising, cutting edge displays of plants with creative and interactive displays that simply say WOW and left us entranced and inspired.�

Rachel Doyle Arboretum | Ireland

RANZIJN VELSERBROEK

INTRATUIN LEIDSCHE RIJN

ENTRANCE The Garden Retail Experience is freely accessible to retailers and employees in the green retail industry. Other visitors pay € 195 including lunch, drinks and snacks.

Sign up: go to www.tr-ex.eu

GARDEN CENTER TOUR Upgrade your visit to TREx with the Garden Center Tour on February 6th along three inspirational paragons of Dutch garden retail.

HOTEL STAYS There are various hotels in the vicinity. There is a special arrangement available at Hotel Van der Valk, starting at € 145 a night, including breakfast. Check for options and bookings www.tr-ex.eu.

OPENING HOURS TREX 7-8 FEB. 2018 09.00 Reception with coffee & cake 09.30 Start programme 17.00 Networking drink (8 Feb. 16.00) 18.00 Closure (8 Feb. 17.00) EVENT LOCATION Symfonielaan 5 3438 EW Nieuwegein The Netherlands

TPK

The guided tour visits garden centers Intratuin Leidsche Rijn, De Bosrand Woerden and Ranzijn Velserbroek. Price € 50 including lunch, sign up at www.tr-ex.eu.

SIDE PROGRAMME You can add accommodation, transportation and more activities such as a dinner cruise in Amsterdam to match your own itinerary. Go to our website www.tr-ex.eu to sign up and compose your own programme.

ORGANISATION The Garden Retail Experience is organized by TPK Media & Events, publisher of the leading trade magazines TuinZaken, Garden Retailer and florist magazine De Pook.

Media & Events

T +31 (0)46 - 4818600 • E info@tpk-media.nl P.O. Box 322 • NL-6130 AH Sittard • The Netherlands WWW.TR-EX.EU