209 Business Journal - September 2021 by 209 Multimedia Publications

k e e p i n g VOLUME 6 ■ ISSUE 9

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BUSINESS JOURNAL

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SEPTEMBER 2021

SUPER COMMUTERS

L’Gusto Cucina Italiana brings Riverbank new dining option. PAGE 2

IN PROFILE

Fresh Vintage Farms turns to almonds for cooking oil alternative. PAGE 5

The afternoon commute on Highway 99 is shown heading south through Ripon toward Modesto.

209 BUSINESS JOURNAL FILE PHOTO

209 region leading nation in commute times BY DENNIS WYATT

209 Business Journal

he 209 is the undisputed leader when it comes to the growth of “super commuters.” They’re the ones chasing paychecks to support their families by driving 90 minutes or more in one direction to reach a job. That’s three hours plus a day. The Bay Area for years has been part of the top three regions in the country for super commutes. The others are Los Angeles and New York. But it wasn’t until the last decade that the metro areas of Stockton (including Manteca, Lathrop, Ripon, Tracy, and Mountain House) and Modesto (including Ceres and Turlock) broke away from the pack of other outer suburbs of major cities to become the undisputed king of the road when it comes to super commuter growth. Nowhere in the nation are there metro areas with a higher

percentage of super commuters in the workforce than StocktonModesto. Those driving three plus hours a day to and from work now represent 11.7 percent of the workforce in the Stockton metro area and 9.6 percent in the Modesto metro area. The next closest are Poughkeepsie-Newburgh-Middleton in New York at 8.5 percent, Bridgeport-Stamford-Norwalk in Connecticut at 7.5 percent and Riverside-San BernardinoOntario at 7.4 percent. After that metro areas drop below 5 percent in terms of how much of the workforce are super commuters. Five of the 10 top super commuter metro areas are in California. Four of those are part of the NorCal metroplex anchored by San Francisco. The other two include Santa Rosa-Petaluma at 4.3 percent and San JoseSunnyvale-Santa Clara at 3.8 percent. And nowhere has the growth

in the percentage of super commuters been greater than in the Northern San Joaquin Valley. Since 2010 there has been a 133 percent jump in super commuters in the Stockton metro area and a 97 percent jump in the Modesto area. The third spot on the national list drops all the way down to a 23 percent growth for super commuters in the Poughkeepsie-NewBurghMiddletown metro area. Not surprisingly the No. 1 and No. 3 metro areas in the nation when it comes to the increase in the ranks of super commuters were Stockton at 25 percent and Modesto at 20 percent. San Jose-Sunnyvale-Santa Clara was No. 2 at 23 percent. The data is gleaned from the Census Bureau’s American Community Survey. Economists for the firm Apartment List have drawn a connection between the increase in super commuters and the increase in rents. Since the start of the pandem-

ic two years ago, Apartment List indicated data shows rents have increased the highest where super commuting is prevalent. That’s because super commutes are driven by urban centers not having adequate housing that is affordable for much of its workforce. It is compounded in the Bay Area where job generation has exceeded the ability of the market to add enough homes to house workers. As a result San Joaquin County has seen rents rise 19 percent with the biggest jumps being in Manteca and Tracy. The ranks of super commuters include those who aren’t just looking for a house but are seeking apartments to rent. Super commuters are defined by time on the road as opposed to minutes. Data shows 60 percent of all Bay Area commuters live 30 to 90 miles from their job sites. While remote work has the SEE COMMUTE, PAGE 10

209 BUSINESS JOURNAL

SEPTEMBER 2021

IN PROFILE

L’Gusto Cucina Italiana open for business BY VIRGINA STILL 209 Business Journal

A new restaurant is open for business in Riverbank and if you enjoy authentic Italian cuisine and lots of menu choices, then L’Gusto Cucina Italiana just may be the place for you. Owner, Executive Chef, and Bakery Chef Sergio Alonso has truly made L’Gusto a family affair. The fine dining establishment has white tablecloths and a bar where they offer wine and beer. The entire family assisted in the remodel of the restaurant which included the patio, dining room, adding booths, painting, lighting, and the kitchen, among other renovations. Alonso has three daughters that assist in the front of the house and his wife helps in the back. His son Sergio Jr. is 10 years old and lends a hand whether he is sweeping or assisting the chef. Many locals are familiar with the coffee cup marker along Atchison Street in Riverbank and have seen many different restaurants come and go through there. Alonso has heard the stories about the turnover but has high hopes for L’Gusto and plans to be there for a very long time. “I see a lot of cars passing by every day,” said Alonso about the location. “I wanted to open something small. I am going to change it (bad vibes). I am going to make this place a great location. So families can come here for family dinners for many years.” Alonso has been in the restaurant industry for about 28 years where he spent about 10 years at

VIRGINIA STILL/209 BUSINESS JOURNAL

A new Italian restaurant has opened on Atchison and Sixth streets in Riverbank called L’Gusto Cucina Italiana.

L’Gusto Cucina Italiana is open for business and the entire Alonso family is part of the business, ready to make sure you have a great dining out experience.

a 5 star restaurant in the Bay Area and a number of years working at his brother’s restaurants in Modesto. His brothers own Papapavlo’s Mediterranean Bistro and Bar and Papapolloni Mediterranean Bistro which was also in Oakdale but has since closed there. Alonso knows the menus very well at those restaurants and has brought a few of their dishes to the menu at L’Gusto. They opened on July 1 and already have regulars along with some local customer favorites on the menu. Some of those items are the Lasagna Bordelaise, gourmet pizzas, seafood pasta and a chopped chicken salad. They offer homemade soups like clam chowder, lemon chicken, and minestrone as well as salads. Some of the pastas on the menu are chicken

tions for those that want a little something sweet after dinner as well, like the Tiramisu, Crème Brulee, Cheesecake, Chocolate Mousse, and Spumoni. All desserts are made from scratch in house by Alonso. With employees being difficult to come by these days the restaurant is only open for dinner from 4 p.m. to 9 p.m. Once they have a bigger staff they will open for lunch and dinner. “I like that I get to work with my family especially my dad,” expressed Alonso’s daughter Natalie. “He worked really hard for this place. It is nice to see him following his dreams.” For a little entertainment before the meal Natalie suggests the flaming cheese that comes with freshly made pita bread.

fettuccini Alfredo, Chef’s Choice, Spaghetti Bolognese, Mediterranean Chicken, Chicken Pomodoro, and beef or seafood raviolis. A few entrees on the menu are Peppercorn ribeye, lamb chops, and pistachio crusted salmon. “I like what I do,” stated Alonso. “I just enjoy cooking. It feels good when people like my plates. We have a nice selection and we can make whatever they want. Come try my food and I know you will come back.” Those that know that Alonso opened his own restaurant are delighted to see him at the new location and ask for some of their favorite dishes from the former restaurants. He has experience catering and doing banquets for different events including weddings. There are several op-

VIRGINIA STILL/209 BUSINESS JOURNAL

Serving up tasty, tantalizing plates is a specialty for Chef Sergio Alonso, with the Mediterranean Chicken among the customer favorites.

With no other Italian restaurants to compete with in Riverbank, a passion for cooking, and love

for family, Alonso is hopeful that even through some challenging times L’Gusto is here to stay.

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209 BUSINESS JOURNAL

IN PROFILE

SEPTEMBER 2021

Paw Spaw: A mobile paradise for pets BY ALEX BANKS

ANGELINA MARTIN/209 BUSINESS JOURNAL

Ceci Gallegos Staats, owner of The Beauty Studio salon, recently opened a lingerie shop called The Pink Door which caters to all shapes and sizes.

New lingerie shop aims to help women feel confident BY ANGELINA MARTIN 209 Business Journal

After working as a nail artist for over 20 years, Ceci Gallegos Staats has had plenty of conversations with women — and she knows what they want. This knowledge, cou-

pled with fears and doubts about her profession during the coronavirus pandemic, recently led Gallegos Staats to embark on a completely new adventure called The Pink Door, which aims to provide affordable lingerie to women of all sizes. “Lingerie makes you

feel good and some girls are shy, but I really think it helps bring their confidence out,” Gallegos Staats said. “I started talking to my clients and they thought it was a great idea, and it would keep them from driving to department stores just to SEE STAATS, PAGE 5

Kelsey Wysinger, and her boyfriend Anthony Palomino, are ready to pamper dogs around the Westside with the launch of their mobile grooming business, Paw Spaw. The couple are new to Newman from the Brentwood area. The start of the business came to Wysinger at the age of 17, when she fell into the problem of not being able to find a dog groomer for her small Yorkie dog due to his behavior at the groomers. She eventually took it into her own hands to groom her dog, buying clippers and dog cleaning products. “My dog was so bad at the groomers, so I decided to groom him myself,” Wysinger said. “I remember not knowing what do so I worked with PetSmart and discovered this was something I truly enjoyed doing.”

Kelsey Wysinger is the owner of Kelsey’s Paw Spaw, which is a new mobile dog grooming service coming to the surrounding areas of Gustine, Newman and Crows Landing. Above, is the service van, where they bring the salon to you.

She eventually branched off leaving PetSmart and had her own rental booth, where she had a good amount of clientele coming in from the Brentwood and surrounding areas. Then eventually after a few years Wysinger decided to leave the rental booth and do a mobile van to save money on rent. She also discovered

the dogs are less stressed out when the groomer comes to them. “I really learned a lot in my years at PetSmart, along with that, the rental booth really gave me that freedom of doing what I love to do at a location,” she said. “ Then three years ago in May I decided to go SEE PAW, PAGE 5

209 BUSINESS JOURNAL

SEPTEMBER 2021

IN PROFILE

Pizza Guys opens Atwater location STAFF REPORTS

VINCE REMBULAT/209 BUSINESS JOURNAL

From left, Sam Gill and Gurbir Singh are owners of Whisper Express Car Wash, 1350 Phoenix Dr., Manteca.

Manteca gets new car wash BY VINCE REMBULAT 209 Business Journal

Whisper Express Car Wash is ready to get cars in Manteca clean. Located at 1350 Phoenix Dr. in Manteca – directly behind the Spreckels Park Staples – the self-service car wash will feature a fully-loaded express tunnel. At 130 feet, Whisper will have a modern high-tech drivethrough tunnel, according to owners Sam Gill and Gurbir Singh. Both are local owners. Singh, who has 15 years of experience in the car wash business, lives in Manteca while Gill resides in Ripon. Their new car wash will feature some of the top technology in the industry. Included are a variety of brushes for cleansing of tires, undercarriage and the body of any vehicle coupled with hanging soft microfiber clothes and an overhead high-

pressure wash system amid the application of high-quality soaps and waxes, capped off by the power dry system (a dozen blow dryers) at the exit. “We offer tire clean and tire shine,” Singh said on Monday. Construction on Whisper began in January on the estimated 1½-acre site. The 130-foot express tunnel Is housed inside the 5,000 square foot building. Another feature of Whisper is the 31 vacuum stations equipped with an air pressure nozzle for interior and exterior. “You can use the air to clean cup holders or side mirrors,” Singh said. Each vacuum, in addition, offers three different settings so as to not lose any compression. Customers will enter Whisper at one of three stations with a single or one of the monthly package plans – one line is reserved for those who invest in a monthly plan. As for the differences? The Signature Wash is the top

package that includes Rain X complete surface protection, double wheel cleaning, ceramic seal and the Armor All tire shine also comes with Free microfiber towel and dash wipe. Cost for a single wash is $19 with the unlimited monthly plan going at $34.99. The Shine Wash is $15 for a single or $27.99 for a monthly unlimited usage. Included in the wash is the clear coat protectant, Blue Corral triple foam polish, wheel cleaning, and undercarriage cleanse. The Simple Wash consists of a three-step pre-soaking, spot free rinse and power dry. Cost is $9 for a single wash or $19.99 for the unlimited monthly package. Whisper is currently looking to hire all aspects of the car wash operation, from scheduling to day-to-day management. Information can be obtained via Website: www.whispercarwash.com.

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Pizza Guys has expanded its presence in California with a new location in Atwater that opened in August. The new location has been opened by local entrepreneur Shind Singh and is the third Pizza Guys restaurant he has opened, with plans for additional locations in the near future. It is located at 263 E. Bellevue Road in Atwater. Singh is an expert in the pizza franchising industry. Originally born in India, he began working as an employee of a pizza franchise when he first arrived in the U.S. Through his commitment to the business model and natural work ethic, Singh rose through the ranks quickly, eventually making the leap from pizza shop employee, to Pizza Guys franchise owner. “I have been involved in the pizza franchise industry for most of my adult life,” said Singh. “Starting from the bottom and having worked my way to the top, I have come to understand every facet of the

industry and have learned that customer satisfaction always comes first. I have always been impressed by Pizza Guys’ commitment to providing excellent customer service and look towards maintaining the positive reputation of the brand as we open our newest location in Atwater.” The Pizza Guys’ brand has been able to maintain the steady growth and success it experienced during the peak of the pandemic even now, at its tail end. Its communitybased approach and consistent opening of additional locations has provided those most affected by COVID with employment opportunities and local donations. “The success of our brand relies on the industry experience and first-hand knowledge of local owners such as Singh,” said Pizza Guys CEO and founder Shahpour Nejad. “We are extremely excited to support him on the opening of his newest location and his continued contributions to the Atwater community.”

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209 BUSINESS JOURNAL

SEPTEMBER 2021

IN PROFILE

Fresh Vintage Farms aims for quality, sustainability in cooking oils BY PAWAN NAIDU 209 Business Journal

Third generation almond farmers Tommy and Tara Tickenoff started Fresh Vintage Farms to create cooking oils with exceptional taste while still providing maximum nutritional value. Through their partnership with farmers, they aim to deliver authentic, sustainable and delicious cooking oils. This all started in 2019 when they were experimenting with a cold press and were pleasantly surprised what came out. “A couple years ago as part of another project I got a hold of a cold pressed and we had this beautiful stainless-steel piece of equipment so I ran like 20 or 30 pounds to it and made a really nice oil and started experimenting with it and gave a bunch of it to friends and family,” said Tommy Tickenoff. The almond oil was launched with the company in 2019 and they introduced their newest product, walnut oil, after Christmas last year. Both oils have a rich, nutty flavor that offer nice compliments to dishes like steak, chicken and salads, said Tickenoff. Cold pressed cooking oil is made using a method known as cold press extraction. The cold press oil extraction method is done using an oil seed press, like many other oils. However, it’s unique because it involves no additional chemical solvents or heat. Cold pressed oil has increased

STAATS

FROM PAGE 3

get lingerie that’s cute.” Gallegos Staats’ smallscale boutique is located inside of her salon, The Beauty Studio, and offers a wide variety of women’s underwear and nightclothes of all styles, from bras and panties to bodysuits and teddies. The options come in a wide range of sizes, too, from XS to XXXXL. “I didn’t want to just have a certain type of size, because we’ve all been different sizes and everyone is different,” Gallegos Staats said. “For such a small area, I offer a really big variety. There’s something for everybody.”

From culinary standpoint it’s got a unique flavor profile, it’s got a higher smoke point so a lot of people like frying —Tommy Tickenoff

nutritional and health benefits and is more environmentally friendly, according to Tickenoff. Another benefit of the almond oil is it provides a unique flavor and allows you to cook in a different way. “From culinary standpoint it’s got a unique flavor profile, it’s got a higher smoke point so a lot of people like frying, you know, whether it’s chicken giblets or steaks or anything else, The Pink Door’s inventory is affordable in price, too, with prices ranging from $15 to $40. While in-salon shopping is an option, The Pink Door also has a website where items can be ordered and either picked up by customers at the shop, or dropped off locally by Gallegos Stats. So far, the experience has been a rewarding one for Gallegos Staats, she said, and she’s enjoyed providing clothing which helps women feel and look their best. “I’m very excited. I have a really great crowd of people supporting me,” Gallegos Staats said. “I just think that women are really good at supporting each other.”

The Pink Door Lingerie Location: 2101 Geer Rd. Suite 116 in Turlock Hours: 8 a.m. to 4 p.m. Tuesday, Thursday and Friday Contact information: www.pinkdoorlingerie.com, @the_pinkdoor_ on Instagram

PHOTO CONTRIBUTED

Being sustainable is important to Fresh Vintage Farms and some ways they aim to do that are by using glass bottles instead of plastic and shipping boxes that are made with recycled cardboard.

it’s got a higher heat point so it can tolerate more heat,” he said. Part of Tommy and Tara’s mission with this company is to tell the story of farmers and how they’re working to improve the environment as well. “So, while we’re not the growers ourselves I’ve worked on a farm, my wife’s family were farmers. We want to be the people that are telling the story for the agricultural industry and talking about the things we’re doing to benefit, you know,

environment from water reduction usage to dust reduction, working with the beehive growers… to be able to have more sustainable practices that benefit bees and bee colonies,” Tommy Tickenoff said. “So, we’ve got a bunch of videos and content that we’re working on for later 2021, 2022 that are really helping tell the story, not only of our brand but good farmers that we represent. “The problem with farmers is they’re often quiet and they go about their business and they’re

not out there telling the story they’re just farming and working hard. We want to be part of the program that tells a story of good agricultural practices,” he said. Being sustainable is important to Fresh Vintage Farms and some ways they aim to do that are by using glass bottles instead of plastic and shipping boxes that are made with recycled cardboard. As the company continues to grow, they are looking to expanding into stores all over the country and develop a line of

products that go beyond almond and walnut oils. As they continue to grow, the response has been nothing but inviting form new customers, the Tickenoffs said. “The reception has been really warm and inviting because there’s no other product and other brands out there with this item so we’re kind of the first to market so it’s helped us this point,” Tickenoff said. For more information on Fresh Vintage Farms, visit: freshvintagefarms. com.

PAW

ing service lasts about 45 minutes, depending on the size of the dog. “I want to note to the community due to sometimes me being by myself, my weight limit for a dog can be no heavier than 100 pounds and then other days with the assistance of Anthony Palomino, the weight can go higher,” Wysinger said. Since moving to Newman, Wysinger and Palomino said they love the small town feel, and just enjoy how nice everyone here has been. They are really hoping there

is a large clientele for grooming pets here in Newman. “So far I love Newman. It’s a huge difference from Brentwood and how the culture is down there,” Wysinger said. As of now Wysinger is booked until December with clients from the Brentwood area but says she is going to work on trying to get her Newman clients booked in. Paw Spaw is still in the process of choosing days for Newman but as of now they hope to be open from 8 a.m. to 4 p.m. Monday through

Friday. The best way to contact them is through text message at (925) 446-5058. “At the moment I’m still working out prices, so you can call and get a quote with me,” Wysinger said. “Also here we do all sizes for dogs and that’s one thing I’ve noticed not a lot of other groomers will do. “I want to also encourage my clients to book a week in advance time with me just to make the process go smoother. I will also have times every start of the hour,” Wysinger added.

FROM PAGE 3 mobile and travel to clients location and groom their dogs from my van, which I found more convenient.” Wysinger said her process of grooming a pet begins with going to to the location and picking up the dog and transferring them into the van. She takes them through the normal procedure of grooming hair, nails, cleaning ears and an all around bath. The groom-

209 BUSINESS JOURNAL

SEPTEMBER 2021

NEWS

Merced County partnering with TRC to expand automotive technology testing site

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Vehicle manufacturers, suppliers and innovators will be able to run a variety of test areas that will replicate realworld highway, rural and urban scenarios at the Castle Commerce Center. The site, operated by TRC, is currently under construction. STAFF REPORTS

Merced County started construction on a $2.1 million expansion of the automotive research and testing site at Castle Commerce Center in August. The new site will offer vehicle manufacturers, suppliers and innovators a variety of test areas that will replicate real-world highway, rural and urban scenarios. Autonomous vehicle technologies and

electrification will be two primary focuses of the facility. The 225-acre site formerly known as the “California Auto Tech Testing and Development Center” has been renamed to“TRC California.” Transportation Research Center Inc., an Ohio-based leader in automotive testing and innovation, has led the design of the facility improvements and took over

operations of the site on May 1. “This site embodies the future of transportation, and these technology developments are taking place right in our backyards,” said Chairman Daron McDaniel of the Merced County Board of Supervisors, whose district includes the TRC California at Castle. “This project represents real-time job growth and economic

development, with enormous potential as it continues to grow.” Under a contract awarded to Central Valley-based Avision Construction, the current phase of the project includes construction of TRC California’s 2.2mile high-speed test track, installation of privacy fencing along the perimeter, assembly and placement of vehicle barriers, modification of pavement

markers, and improvements to onsite infrastructure to increase the safety, confidentiality, security and capabilities of the test facility. Central Valley-based Precision Civil Engineering is providing engineering and construction management to the project. Work on this phase is expected to be completed by Nov. 1. Construction will temporarily impact small portions of the facility while other areas remain open for testing. Other activities on the site include work on a control building and workshop, and installation of test equipment, with a total project budget of $6.5 million — funding that was secured by Assemblyman Adam Gray through the California State Transportation Agency. TRC California has already attracted a number of companies that are actively testing at the facility, and a full-time proving ground director and operations manager have been appointed to assist clients with their engineering and technical needs. TRC California’s facilities and specialist staffing will continue to expand in the near future as officials complete the buildout of additional testing capabilities and services, especially those geared toward research on autonomous and connected vehicles. Included will be

additional roadway complexes, road surfaces, and intersections all designed for testing advanced transportation technologies, including driver-assistance systems,in a safe, secure and repeatable real-world environment. “We are excited to begin this dramatic new chapter in Merced County’s progress as a focal point for testing and research by the West Coast’s technology-based industries, start-ups and independent innovators,” said Mark Hendrickson, Merced County’s Director of Community and Economic Development. “Advances developed here at TRC California will help make transportation safer, more efficient and more environmentally responsible.” That enthusiasm was echoed by Brett Roubinek, president and CEO of TRC Inc. “We are building out TRC California to offer a comprehensive, one-stop shop where automotive technology and mobility innovators can test and affirm the performance, safety, quality and competitiveness of new technologies that are changing the face of transportation worldwide,” Roubinek said. “TRC is proud to partner with Merced County in this transformation.” For more information about the TRC site, please visit www.trcpg.com.

Oak Valley Bank partners with Bay Valley Tech Expansion of academy classes, tech jobs STAFF REPORTS

Oak Valley Community Bank continues its commitment to the Central Valley through a new partnership with Bay Valley Tech and Bay Valley Foundation, which will expand free software developer training for local workers seeking to pivot into lucrative tech careers. Bay Valley Tech alumni have successfully secured technology jobs at leading companies such as E&J Gallo and Tyler Technologies, as well as Turlock Unified School District and the County of Merced. OVCB recently presented a sizable donation to Bay Valley Foundation’s scholarship fund

which will ensure that at least 10 more deserving students are able to complete the program. “As advocates for education throughout our community, we wholeheartedly endorse the valuable training that Bay Valley Tech provides citizens in the Central Valley. Their fast-growing software developer training program has proven to be effective in helping aspiring tech workers — many from underrepresented groups — transition into higher-paying tech jobs,” explained OVCB President & CEO, Chris Courtney. “Bay Valley Tech is providing an invaluable low-barrier pathway to ensure workers gain en-

try into lucrative tech careers, while simultaneously bolstering the local economy by attracting tech employers.” As software continues to transform the global economy, creating unprecedented opportunities for skilled tech workers, Bay Valley Tech’s free training program is helping local residents land these high-paying jobs. With 800 code academy applicants last year, many Bay Valley Tech alumni are now working as professional software developers. Tech diversity is strong as well — over 40% of Bay Valley Tech students are Latino and 34% are women. “Oak Valley Community

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Bank’s partnership will be crucial in expanding the Central Valley’s tech workforce and stimulating local entrepreneurship,” stated Phillip Lan, President of Bay Valley Tech, whose programs train people to start tech businesses in addition to teaching software development. While other code academies can cost as much as $20,000, Bay Valley Tech’s free program provides an excellent option for underserved communities, including working parents and others seeking entry into higherpaying tech careers. Bay Valley Tech partners with employers who advise on curriculum and pro-

PHOTO CONTRIBUTED

Oak Valley Bank is partnering with Bay Valley Tech to expand the tuition-free code classes and tech jobs in the Valley.

vide internships for code academy students. Students don’t just get a free ride, however, as they are required to volunteer on local non-profit technology initiatives and mentor newer code academy students. Code academy classes combine self-paced lessons and live online evening class meetings which ensure maximum

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flexibility for students. The next cohort begins later this month with more scheduled this fall. Classes are filling up quickly, so interested students are encouraged to apply on the Bay Valley Tech code academy application webpage as soon as possible: www. bayvalleytech.com/codeacademy-application.

209 BUSINESS JOURNAL

SEPTEMBER 2021

OPINION

Vol. 6 No. 9 ■ September 2021 PUBLISHER Hank Vander Veen

EDITOR

I decided I can’t pay a person to rewind time, so I may as well get over it.”

Sabra Stafford

NEWSROOM Jason Campbell Alex Banks Jeff Benziger Dennis D. Cruz Kristina Hacker Teresa Hammond Angelina Martin Pawan Naidu Virginia Still Dennis Wyatt

CREATIVE DIRECTOR Harold L. George

—Serena Williams

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“I work in a service business where I bill by the hour. “Because I work out of my home and have no overhead, my fees are pretty reasonable. I try to price my services at about 80% of what my closest competitors charge, and I have had little trouble finding business at that level. “Recently, I’ve been having problems. My customers are telling me my fees are too high, and they are either performing this service themselves or foregoing having it done. Even worse, some of them are using my fees as leverage to negotiate even lower fees from my competitors. Some of my competitors are giving in and giving them what they want. “I realize times are tough and people are squeezing their pennies so hard you can see through them. But if I cut my fees any lower than they are, I may have trouble paying my bills. Is there anything I can do to turn the situation around?” It used to be that you could justify your fees by citing your expertise or experience. Whenever someone asked me why I charge $500 for forming a limited liability company when it took me only about an hour to do the paperwork, I used to reply, “Well, it’s taken me 30 years to learn how to put together an LLC in one

CLIFF ENNICO CREATORS SYNDICATE

hour.” No more. People want the expertise, but they won’t pay extra for it. These days, I have to contend with online incorporation websites such as Legalzoom.com that charge only a fraction of what attorneys charge for forming LLCs. Even worse, there is a large and growing surplus of unemployed young attorneys fresh out of law school who are desperate for work and will charge whatever the client is willing to pay. Just yesterday, a client called me asking for my help in reviewing a set of documents for a franchise he was thinking of buying. Generally, I charge a $1,500 flat fee for this service, which reflects the five or six hours of time it normally takes me to review the documents, research the franchise online, prepare a memo to the client explaining the pitfalls, explain those pitfalls to the client and negotiate an addendum or “clarification letter” with the franchise and its legal counsel. When I quoted my fee and

explained why I needed to charge what I charge, there was dead silence on the phone for a few seconds, until the client said: “I only have $250 in my budget for legal services. What will that buy me?” For a split second, I thought about laughing in this guy’s face and hanging up the phone on him. I also thought about screaming at him about the amount of work involved in a project such as this and the liability we attorneys have whenever we do less than perfect work. A year ago, I might have done just that. Not yesterday. After asking the client some questions to make sure he wasn’t just bluffing, I told him that for $250 I would give him one hour on the phone and answer any questions he and his wife had about the franchise documents. I told him there would be no thorough review of the documents, and that I would ask him to sign a letter saying that my obligation to him as a lawyer was limited to that one hour phone call. He gratefully accepted my offer, and of course, I actually ended up giving him slightly more than one hour on the phone. So how do you make sure you’re getting paid what you’re worth? Here are some ideas. First, consider giving your

clients a “menu” of options with fees attached, such as, “For X dollars, you get this, but for an additional Y dollars, you get the following extras”. Real estate brokers have been playing this game for years: You tell them you cannot spend more than X dollars, they show you a bunch of junky houses in that price range, but then they show you some really nice houses that are just a few thousand dollars more than the limit you told them. When people see what they are not getting by “splitting pennies,” some of them — the ones you want — will migrate to your higher fee structure. Just be sure you clarify in writing the limited service your client is getting because clients have a nasty habit of forgetting the details once the work is done. Second, consider going “high end” with your service and pitch only those clients you know can afford to pay a reasonable fee. Just be aware that all your higher-priced competitors will be pitching the same few people. Lastly, if all else fails, add new services that people will pay any amount of money to have done for them, no questions asked. People won’t pay top dollar for an LLC, but if they need help fending off an IRS investigation ... ?

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NEWS

Ferraris honored for dedication in protecting local farmland BY PAWAN NAIDU 209 Business Journal

John and Jeani Ferrari are passionate about conserving the area’s richest resource, its farmland. The second-generation growers of sweet potatoes, walnuts and almonds, they are also longtime supporters of the California Farmland Trust and its mission. For their years of service, the Ferraris will be recognized on Aug. 26 with the 2021 California Farmland Trust’s Vance Kennedy Award. The Vance Kennedy Award was established 2014 in honor of Dr. Vance Kennedy, a founding member, for his extraordinary contribution to the California Farmland Trust. Award recipients demonstrate significant commitment and contributions that have furthered the protection of farmland and the farms that feed your family. “Farmland Working Group was formed as a non-profit organization with a bold mission statement: to preserve the agricultural foundation of our region and promote smart growth in our urban communities through education, outreach and action. The organization’s printed materials start with a broad vision: ‘Striving to protect food, families and farmland,’” said Jeani Ferrari. “Farmland Working Group recognizes the urgency of preserving Stanislaus County’s highly productive farmland for the long-term.” California Farmland Trust was started in 1995 at the request of then Congressman Gary Condit. Back then it was known as the Farmland Working Group (FWG) and they discussed the important issues of preserving agriculture land in the local region of the Central Valley. Jeani Ferrari started attending meetings in 1998 and became the first president in 1999. She continues serve on the executive board 22 years later. The Ferraris have an agricultural

conservation easement on one of their farms and hope to permanently protect additional farmland in the future. John and Jeani Ferrari have a vision for a vibrant future where agriculture not only remains viable, but thrives, thus allowing the third and future generations to keep farming. “Without the farmland, Stanislaus County would have no agriculture foundation, no farmers, processors, distributors or the dozens of commodities and foods,” said Jeani Ferrari. “Our mission is to preserve the agricultural foundation of our region and promote smart growth in our urban communities through education, outreach and action.” The Ferraris believe that it is up to local communities to preserve farmland and make sure we have a thriving agriculture industry for the future. “It will not be the State of California or the county that protects the important farmland surrounding Turlock. The state and county have fixed borders. It will be up to the cities in Stanislaus County, as well as the surrounding region of the Central Valley, to protect the state’s most important non-renewable resource, the agricultural land the high-quality irrigation system that makes this farmland the world’s most productive,” Jeani Ferrari said. In addition, their community engagement spans from the Farmland Working Group that Jeani Ferrari spearheads to inform the public about land use policies and farmland protection, to the arts, specifically the Carnegie Arts Center and the library at Stanislaus State. Also, John and Jeani Ferrari are committed to the Turlock Gospel Mission and co-chaired a fundraising campaign to complete the shelter.

John and Jeani Ferrari have been active in the California Farmland Trust organization since 1998.

PHOTO CONTRIBUTED

John Ferrari surveys a field of sweet potato plants. The Ferraris are second-generation farmers and grow crops in both Stanislaus and Merced counties.

SBA opens up grants for shuttered venues STAFF REPORTS 209 Business Journal

The U.S. Small Business Administration announced it will begin sending invitations for supplemental awards for the Shuttered Venue Operators Grant program. Per the Economic Aid to Hard-Hit Small Businesses, Non-profits and Venues Act, SVOG supplemental awards are to be provided to those who received an initial grant and have illustrated a 70% loss when comparing 2021’s first-quarter revenues to the same in 2019. Thus far, approximately $9 billion has been awarded in initial SVOGs to more than 11,500 venues, providing a critical lifeline for theaters, live venue spaces, and other entertainment and cultural hubs as they recover from the pandemic,

re-open in many communities across the nation and continue contributing to local economies. “The SBA has awarded approximately $9 billion in crucial relief to approximately 11,500 performing arts venues and other related businesses so they can continue to anchor our neighborhoods and define our communities. We know many of these businesses still need assistance to fully recover from the unanticipated expenses and debt caused by the pandemic,” SBA Shuttered Venue Operators Grant Program Director Matthew Stevens said. “These supplemental grants will go to the hardest-hit Shuttered Venue Operators Grant awardees to ensure they can get back on their feet and get back to the business of driving our nation’s economy.”

Supplemental award applicants can choose to apply for any amount up to 50% of their original SVOG amount, with a $10 million cap of the initial and supplemental awards combined, according to the law. The supplemental awards also allow SVOG recipients to extend the time to use their grant funds for expenses accrued through June 30, 2022 and lengthen their budget period to 18 months from the initial grant’s disbursement date. SVOG is one of the many programs that the SBA has facilitated during the pandemic that has provided more than $1 trillion in relief for America’s communities. If sufficient funding is not available for all eligible entities to receive a supplemental award, priority will be given to applicants who have illustrated the

greatest revenue loss in the first quarter of 2021 compared to the first quarter in 2019. One such venue that the SVOG program was instrumental in saving is Tygart Valley Cinemas, which opened in 1979 and has been in the Carunchia family for two generations, with husband-wife duo Michael and Melissa now operating it. Marion County is very important to the family; the business employs nearly 20 residents and is dedicated to keeping ticket prices reasonable as they know the entire community has suffered during this crisis. “If we had not received the grant, we would probably still be riding out the storm as we speak,” stated Co-Owner and Operator of Tygart Valley Cinemas, a theater in Fairmont, WV, Melissa Carunchia. “The

stress of running a small business during COVID is very hard and life-consuming. We are grateful that we were awarded the grant and are confident it will get us through this difficult time.” Carunchia continued, “Because of the grant, as business picks back up, we do not have to worry about buying the supplies we need or the cost of utilities. The main thing we have is peace of mind knowing that going forward we have a safety net.” For additional information on SBA’s Economic Relief programs, visit COVID-19 relief options. Further, SBA’s resource partners, including SCORE Mentors, Small Business Development Centers, Women’s Business Centers, and Veterans Business Outreach Centers, are available to provide enti-

ties with individual guidance on their applications. Applicants can find a local resource partner via a zip code search at http:// www.sba.gov/local-assistance. For weekly SVOG funding data reports, visit www.sba.gov/svog. Shuttered Venue Operators Grant background The SVOG program was appropriated more than $16.2 billion for grants via the Economic Aid to Hard-Hit Small Businesses, Nonprofits and Venues Act, and the American Rescue Plan Act. Of these funds, at least $2 billion is reserved for eligible SVOG applications with up to 50 full-time employees. Eligible applicants may qualify for grants equal to 45% of their gross earned revenue up to a maximum amount of $10 million for a single grant.

209 BUSINESS JOURNAL

AT WORK

SEPTEMBER 2021

MIND YOUR BUSINESS

Speak Up or Shut Up? BY ROBERT GOLDMAN Creators Syndicate

Don’t just sit there; say something! Really, say anything! I live to hear the sound of your voice. Whether you are disclaiming, or complaining, or pontificating endlessly on a subject you obviously know nothing about, you can’t talk long enough for me. Of course, not everyone is me. Executive coach Anne Sugar is definitely not me, especially when it comes to you. A highly respected CEO-whisperer, Sugar suggests in her recent Forbes article, “How to Know If You Talk Too Much in Meetings (And What To Do About It)” that the way to accomplish more may be to talk less. Recognizing that, as a leader, “you’ve probably been trained to speak up and speak often in meetings,” Coach Sugar wants you to know that “leaders who talk too much can derail the conversation — and lose credibility in the process.” Considering the infinitesimal amount of credibility you currently possess, this is an important observation. But how are

you to know how many of your brilliant words are sufficient and how many will make everyone think you are a bore and a clown? The following four tips should help diagnose and, perhaps, even cure your executive logorrhea.

NO. 1: ASK FOR FEEDBACK

“Ask a trusted colleague to watch you in a meeting and share their input.” If you have no trusted colleagues — say you work with a bunch of snakes out to destroy your career — you may choose to ask someone who really doesn’t care whether you succeed or fail, like your manager. In either case, you are encouraged to be specific, as in, “on a scale of 1-5, how would you rate if I am talking too much?” This seems a little openended to me. I suggest a scale of 4-5, or, maybe, just 5-5.5. You know you’re wonderful. The only question is just how wonderful you really are. If there’s no one you can ask, and “you’re feeling really brave,” it is suggested that you record yourself and watch the playback. On the one hand, “this can be painful.” On

the other hand, you could create a YouTube channel full of your best rants and make everyone in the company watch it between meetings. An additional advantage to this strategy is that it could turn out to be a major moneymaker. Advertisers would flock to your channel, I’m sure, especially companies that sell pills for headache relief.

Ask a trusted colleague to watch you in a meeting and share their input. NO. 2: WATCH BODY LANGUAGE

You don’t have to be in the office to judge the attention level of meeting participants. Next

time you are in a virtual meeting with employees working from home, turn down the volume and observe “how do other participants react when you speak?” Be especially aware if one of the participants puts their head in their oven, or knots bedsheets to tie a noose, which they then put around their neck and throw over a chandelier. Unless you immediately stop talking, you will probably have to go through all the trouble of making a new hire.

NO. 3: TAKE A BREATH

“Feel like you might be rambling?” asks Sugar. “Take a breath. Or, pause and take a sip of water.” Or, if you want my advice, take a nap. The key is to observe the meeting’s progress when you’re not talking. If you wake up to find the meeting still going strong, your input is clearly not needed, which means it is time to reassert your authority with a one- or three-hour jeremiad. Remember — if you’re not talking, it’s not a meeting; it’s just a gathering of aimless losers waiting for you to tell them what to do.

NO. 4: WATCH AN EXPERT COMMUNICATOR

Next time you’re in a meeting with someone recognized as an expert communicator, “do more watching than talking.” This is really unfair to the other participants who will have to do without your brilliance for as much as 15 minutes, but you could gain insights if you “keep a log of how many times they speak, and note how they speak.”

“You don’t need to shoehorn yourself into their leadership style,” Sugar says, but “you can test their techniques and make them work for you.” Alternately, you can use the time when someone else is talking to have a coughing fit, or put your finger down your throat to imitate vomiting, or just grab your chest and pass out, face first, into a tray of jelly donuts. This will effectively bring attention back to you and, notice, you haven’t said a word.

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NEWS

Doctors Medical Center earns national recognition for efforts to improve stroke treatment STAFF REPORTS 209 Business Journal

Doctors Medical Center has received the American Heart Association’s Gold Plus Get With The Guidelines®-Stroke Quality Achievement Award for their commitment to ensuring stroke patients receive the most appropriate treatment according to nationally recognized, research-based guidelines. Stroke is the No. 5 cause of death and a leading cause of adult disability in the U.S. On average, someone in the U.S. suffers a stroke every 40 seconds, and nearly 795,000 people suffer a new or recurrent stroke each year. Early

stroke detection and treatment are key to improving survival, minimizing disability and speeding recovery times. Get With The Guidelines-Stroke was developed to assist healthcare professionals to provide the most up-to-date, research-based guidelines for treating stroke patients. “We are honored to be recognized once again by the American Heart Association for our team’s dedication to helping patients have the best possible chance of survival and quality of life after a stroke,” said Warren Kirk, CEO of Doctors Medical Center. “This recognition reflects our commitment

to providing safe, highquality patient care, and is a true testament to the amazing work of our physicians, nurses and clinical team.” Each year program participants apply for the award recognition by demonstrating how their organization has committed to providing quality care for stroke patients. In addition to following treatment guidelines, participants also provide education to patients to help them manage their health and rehabilitation once at home. “We are pleased to recognize Doctors Medical Center for their commitment to stroke care,” said

Lee H. Schwamm, M.D., national chairperson of the Quality Oversight Committee and Executive Vice Chair of Neurology, Director of Acute Stroke Services, Massachusetts General Hospital, Boston, Massachusetts. “Research has shown that hospitals adhering to clinical measures through the Get With The Guidelines quality improvement initiative can often see fewer readmissions and lower mortality rates.” Doctors Medical Center also received the Association’s Target: Stroke Honor Roll Elite award. To qualify for this recognition, hospitals must meet quality measures developed to re-

duce the time between the patient’s arrival at the hospital and treatment with the clot-buster tissue plasminogen activator, or tPA, the only drug approved by the U.S. Food and Drug Administration to treat ischemic stroke. Additionally, Doctors Medical Center received the Association’s Target: Type 2 Diabetes Honor Roll award. To qualify for this recognition, hospitals must meet quality measures developed with more than 90-percent of compliance for 12 consecutive months for the “Overall Diabetes Cardiovascular Initiative Composite Score.” In 2020, Doctors Medi-

cal Center earned The Joint Commission’s Gold Seal of Approval and the American Stroke Association’s Heart-Check mark for Comprehensive Stroke Certification, demonstrating the hospital’s continuous compliance with performance standards. Comprehensive Stroke Centers provide a comprehensive system for rapid diagnosis and treatment of stroke patients admitted to the emergency department. There are 210 Joint Commission Comprehensive Stroke Centers around the country and only 27 in California. Doctors Medical Center is the only center in the Central Valley.

Infrastructure bill will help Valley store water, fix roads BY ANGELINA MARTIN 209 Business Journal

The $1 trillion federal infrastructure package is being touted as a victory for the country’s roads, water storage, internet capabilities and public works systems, but how will it benefit the 209 area? The legislation was approved by the U.S. Senate on Aug. 10 following a 69-30 vote, with 19 Republicans joining all 50 Democrats in supporting the plan. “This bipartisan bill has the investments we need to fix our roads and bridges, finally build new water storage projects, and get our firefighters the tools and technology to keep all of us safe,” Rep. Josh Harder (D-Turlock) said. “It’s supported by Republicans and Democrats alike so I’m working to get it signed into law as fast as I can.” According to Harder’s office, the three main components of the bill which will most benefit both Turlock and the Central Valley as a whole are: roads and bridges, water infrastructure and wildfire fighting and prevention. While there aren’t individual names of projects listed as part of the bill, Harder’s com-

COMMUTE

FROM PAGE 1

potential to eliminate some commutes, the economists note that surveys show half of those who expect to have a permanent remote option say that their employer is planning for a hybrid arrangement, meaning that

munications director Andrew Mamo said the Congressman’s office is confident that money included in those three pots will reach the local community. Harder played a key role in securing $8.3 billion for water projects in the west, $1.15 billion of which is dedicated purely to storage. The billions of dollars in funding includes specific pots of money for water storage, conveyance, desalinization, recycling, watershed health improvements, and repairs for dams. One local project which will most likely be funded thanks to the infrastructure package is the Del Puerto Canyon Reservoir, which Harder urged the Secretary of the Interior to include in her list of recommended Water Infrastructure Improvements for the Nation (WIIN) Act surface storage projects. The Secretary recommended $15 million for the Del Puerto Canyon Reservoir and $50 million for the Los Vaqueros Reservoir Expansion, which represents one of the largest investments in storage in the Valley in a generation. As early as March, Harder was advocating for water storage funding to be

they will still be commuting part-time. And remote workers were twice as likely as on-site workers to say they were planning an upcoming move to more affordable housing. The Apartment List study notes, “Millions of American workers now spend three hours or more on their daily commutes, and these super

included in the infrastructure bill and even penned a bipartisan letter with Republican Rep. David Valadao encouraging House and Senate leaders to do so. The bill also includes $115 billion to help fix roads and bridges. In California, there are 1,536 bridges and over 14,220 miles of highway in poor condition and in Turlock, it was estimated this year that the city’s Pavement Index rating was a 55 out of 100. Since 2011, commute times have increased by 14.6% in California and on average, each driver pays $799 per year in costs due to driving on roads in need of repair. “The Central Valley also has some of the worst roads and bridges in the state, including the 7tth St Bridge in Modesto which is so unsafe, school buses aren’t allowed to drive over it,” Mamo said. After part of the SCU Lightning Complex fires burned in Del Puerto Canyon a year ago and fires throughout the state affect the local air quality this summer, Harder was happy to announce that wildfire fighting efforts will receive $3.4 billion in support through the infrastruc-

commutes are only growing more common. This has significant negative repercussions not just for the quality of life of these workers, but for the environment at large. While remote work is likely to eliminate some of these commutes, it could also give rise to a new group of part-time super commuters, as hybrid arrange-

Make your mark.

ture package and another $5.75 billion will go toward natural resource-related infrastructure, including fire management and restoration. The historic sum is almost three times the size of CalFire’s annual budget and includes $500 million each for tree thinning, prescribed fires and grants to help communities prepare for wildfires. Another $200 million would go toward post-fire restoration work, and over $400 million would rehabilitate burned areas, reduce hazardous fuels and the National Oceanic and Atmospheric Administration improve its weather forecasts and data collection around fires. The package would also provide funding to convert 1,000 seasonal wildland firefighters to full time wildland firefighters, funding for technology to better detect and forecast both droughts and wildfires, money to establish a pilot program for “slip-on tanker units” which can convert conventional government vehicles into fire engines and risk reduction on 10 million acres of land. Rep. Jim Costa (D-Fresno) applauded the infrastructure bill.

ments lead to expanding commuting zones. “Importantly, super commuting is largely borne of necessity in the nation’s most expensive housing markets, which have been rapidly adding jobs but severely underbuilding new housing for decades. Few would likely choose to super commute if they could afford to live

in a more convenient location. With massive infrastructure investments currently top of mind for policymakers, the rapid expansion of super commuting highlights the need to rethink America’s urban areas in a way that prioritizes plentiful new housing developed around robust public transit. “Assuming that workers

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“I’m proud that Democrats have come together to advance President Biden’s Build Back Better agenda by committing to a stand-alone vote on the bipartisan infrastructure framework and delivering a budget that helps working people across this country,” Costa said. “This infrastructure bill secures robust funding for California and the Valley, including for water, roads and broadband expansion - significant investments we haven’t seen in a generation. The budget plan will provide help to families, immigrants, workers, and our environment with equally strong funding. Both bills will put this country on a path to reduce poverty, improve healthcare and create jobs. We can do big things when we work together.” While senators have said the bill will be paid for, the nonpartisan Congressional Budget Office estimated that it would increase budget deficits by $256 billion over a decade. The report did not include the potential revenue boost from economic growth. The infrastructure bill will be voted on by the House no later than Sept. 27.

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are more tolerant of long commutes if they are less frequent, this could imply that widespread adoption of hybrid remote work arrangements could lead to heightened demand in this outer zone. This could result in a new group of “part-time super commuters,” with the potential for commuting zones to expand even further.”

209 BUSINESS JOURNAL

SEPTEMBER 2021

ACCOLADES

PROMOTIONS, APPOINTMENTS, HONORS, ETC. Stanislaus Community Foundation announces Chief Philanthropy Officer

Stanislaus Community Foundation, a charitable organization dedicated to stewarding charitable resources and building a more vibrant Stanislaus, announces the hire of Melissa Van Diepen as Chief Philanthropy Officer. In this new position, Van Diepen will lead all asset development and marketing efforts on behalf of Stanislaus Community Foundation, combining donor stewardship, customized philanthropic programs, and marketing/communications to build and deploy charitable assets in the community. Additionally, in her role, Melissa Van Diepen Van Diepen is responsible for the development of donor-facing tools and strategies that further the philanthropic impact of current donors who give through SCF to local organizations and causes. Van Diepen grew up in Fresno and is a graduate of California State University, Fresno and is accredited as a Certified Fund-Raising Executive. She finds fulfillment working for organizations with strong missions of service. She started her career in 1997 at The Modesto Bee and moved to the nonprofit sector in 2011 with the Leukemia & Lymphoma Society. Melissa joined Community Hospice Foundation in 2015 as the Major Gifts Officer and was promoted to Executive Director in 2018. Currently, she is the president of the Association of Fundraising Professionals, Yosemite Chapter. “We are excited to have Melissa join Stanislaus Community Foundation,” said Marian Kaanon, Foundation CEO and President. “With her background and relationships, we are strengthening our superior level of service to those who entrust us with their charitable funds. We are also doubling down on bringing more philanthropic dollars to meet the changing needs of our region.”

Community Hospice Foundation welcomes Francine Foley as new Executive Director

Community Hospice Foundation a charitable organization dedicated to raising funds and awareness to support the patients and families of Community Hospice, is pleased to announce Francine Foley as their new Executive Director. Foley has served in the nonprofit sector for more than 20 years. She brings to the Community Hospice Foundation strong Francine Foley experience and expertise in leadership and management, with extensive relationship and fund development skills. “Community Hospice is delighted to welcome Mrs. Francine Foley to our organization and look forward to her serving as our Foundation Executive Director,” said C. DeSha McLeod, Presi-

dent and CEO of Community Hospice. “Mrs. Foley is a mission driven and a respected member of our community who exudes positive energy, passion for nonprofit work and compassion for the mission of Community Hospice. I am confident she will provide strong leadership for our Board members, donors, Friends of Community Hospice auxiliary members, staff and volunteers.” Before joining Community Hospice Foundation, Foley served 14 years as the CEO of United Way of Stanislaus County playing a critical role in the development and success of the organization. Prior to United Way she served 8 years as the Executive Director of the Parent Resource Center. Foley holds a bachelor’s degree in Public Administration-Nonprofit from the University of San Francisco. The Community Hospice Foundation is comprised of a volunteer Board of Directors as well as the Friends of Community Hospice auxiliary; both groups serve to raise funds and awareness of Community Hospice through diverse channels such as planned gifts, memorial donations and special events.

Community Hospice appoints new Medical Director

On Sept. 1, Community Hospice, a nonprofit hospice agency serving the Central Valley since 1979, will welcome a new Medical Director. Dr. Peter Lai will serve as a full-time Medical Director serving Community Hospice patients and families throughout the Central Valley including those residing at the Alexander Cohen Hospice House. Dr. Lai will also play a vital role in the development of new specialty programs for palliative and hospice patients. “Community Hospice is very pleased and honored to have Dr. Peter Lai accept our Medical Director position,” said C. DeSha McLeod, President and CEO of Community Hospice. “As a respected and dedicated member of our medical community, Dr. Lai has extensive medical expertise and patient involvePeter Lai ment, education and leadership skills that fully support our mission. We are proud to welcome him and feel he will be a great addition for our patients and families as well as our Community Hospice family.” For more than 35 years, Dr. Lai has served in various leadership positions in our community to promote health and wellness. Dr. Lai previously served as the Director of Cardiovascular Research and Chief of Cardiology at Sutter Memorial Medical Center, as well as the Department Chair of Medical Specialties and Chief of Cardiology for Gould Medical Group in Modesto, California. He is a Fellow of the American College of Cardiology and Society of Cardiac Angiography and Intervention, and a Member of the Heart Rhythm Society, Mayo Clinic Alumni, Stanislaus Medical Society and American Medical Association. Dr. Lai received his Medical Degree from the National University of Singapore. He completed an Internship in General Medicine at United Christian Hospital, Hong Kong and Internal Medicine Residency at the Mayo Clinic

in Rochester, Minnesota. Dr. Lai furthered his education completing a Fellowship in Cardiology and Angioplasty and received specialized training in Pacemaker Implantation at the University of Michigan Medical Center in Ann Arbor. Dr. Lai is licensed by the State of California, Board Certified in Internal Medicine and Cardiovascular Disease and Subspecialty Board Certified in Interventional Cardiology.

Oak Valley Community Bank announces new Commercial Loan Officer

Oak Valley Community Bank announced that Mona Dmitrenko joined the bank as Vice President, Commercial Loan Officer. She is currently based out of the Sacramento Capitol Mall Branch. Dmitrenko joins the Oak Valley team with 30 years of banking experience including commercial and agribusiness lending. In her new role, she will be responsible for commercial lending and business development in the Capital region. “We are excited to have Mona on our team” stated Cathy Ghan, EVP Commercial Real Estate Group. “Her knowledge and expertise in sourcing and financing C & I, agribusiness, public, and special use properMona Dmitrenko ties make her a great asset to the bank,” she concluded. “The bank is actively exploring branch expansion opportunities in the Greater Sacramento region. Mona’s experience will help with future expansion efforts in Sacramento and surrounding areas,” said Chris Courtney, President & CEO. Dmitrenko earned a Degree in Marketing from San Jose State University. She has been a member of Bev’s Angel Project and Lend a Heart, Lend a HandAnimal Assisted Therapy for six years. When away from the office, Mona enjoys cycling and home remodeling. She resides in Fair Oaks with her husband Kyle. Oak Valley Bancorp operates Oak Valley Community Bank & their Eastern Sierra Community Bank division, through which it offers a variety of loan and deposit products to individuals and small businesses. They currently operate through 17 conveniently located branches: Oakdale, Turlock, Stockton, Patterson, Ripon, Escalon, Manteca, Tracy, Sacramento, two branches in Sonora, three branches in Modesto, and three branches in their Eastern Sierra division, which includes Bridgeport, Mammoth Lakes, and Bishop.

Bay Valley Tech president nominated for leadership award

Congressman Josh Harder is nominating Bay Valley Tech president and tech innovator Phillip Lan for the 2022 James Irvine Foundation Innovation Leadership. Award winners receive a $250,000 grant to expand their beneficial programs. “The Central Phillip Lan Valley needs

more good paying 21st century jobs. Creating those jobs of the future means equipping our workers with the skills they’ll need to grow and succeed. By expanding the educational opportunities, we have at home, we’re making it possible for families stay and work right here in the Valley,” stated Congressman Harder. The James Irvine Foundation is a private, independent foundation that provided $109 million in grants in 2020 to organizations in California. Since its founding in 1937, Irvine has made more than $2.09 billion in grants throughout the state. Its singular goal is: a California where all low-income workers have the power to advance economically. Bay Valley Tech is an innovative free code academy, training students in modern programming skills and connecting them with prospective employers. Bay Valley Tech also supports the broader tech community by sponsoring hackathons, software meetups, Women Techmakers, high school tech events and the Valley Agtech Summit. Bay Valley Tech’s free technology training is available to adult students in San Jose, San Francisco, Fremont, Pleasanton, Sacramento, Elk Grove, Rancho Cordova, Stockton, Modesto and the surrounding communities.

Stan State President Ellen Junn to serve as WSCUC Commissioner

The WASC Senior College and University Commission (WSCUC) announced the appointment of Stanislaus State President Ellen Junn as one of the organization’s new commissioners. Junn’s appointment began July 1 and will continue through June 30, 2024, with the possibility of serving another three-year term. The WSCUC accreditation process aids institutions in developing and sustaining effective educational programs and assures the educational community, the general public and other organizations that an accredited institution has met high standards of quality and effectiveness. “WSCUC is Ellen Jun pleased to welcome President Junn to the Commission,” said WSCUC President Jamienne S. Studley. “Her commitments to education quality, equity and student success, and her experience across multiple institutions, will contribute to the Commission’s work to achieve excellence and equity through improvement and accountability.” WSCUC commissioners dedicate numerous hours to conducting site visits, examining programming and outcomes and making recommendations to help strengthen institutions. Junn, who will serve on the commission’s Finance and Operations Committee, brings more than three decades of multi-faceted experience in higher education to her role as commissioner and is very acutely familiar with the accreditation processes. WSCUC’s chief goals are to: promote institutional engagement in issues of educational effectiveness and student learning; develop a culture of evidence that informs decision making; and foster active interchange among public and independent institutions.

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