p 20
Texas Fuels Summit
p 25 Connect with petroleum marketing leaders shaping the fuel and convenience industries in Texas.
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Celebrating 30 years of Partnership
Relationships take work. Sometimes things go smoothly, sometimes not so much. But a winning relationship—like the one between Federated and your association—is worth the effort. The result? A solid partnership built on a foundation of mutual respect. That partnership has one primary goal: helping you build the business you imagined. Visit www.federatedinsurance.com to find a representative near you.
*Not licensed in the states of NH, NJ, and VT. © 2015 Federated Mutual Insurance Company
2015 APRIL/MAY/JUNE
CONTENTS TEXA S F O O D & F U EL M A G AZIN E
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16
29
20
10
16
20
29
That’s A Wrap!
EMV... Ready or Not?
The People Behind the Pump
The Award Goes to...
Successes, headlines, and recap of the 84th Texas legislative session.
Prepare your business for credit card payment processing changes.
Get to know Wayne Fueling Systems and their impact in Texas.
The Texas Food & Fuel Association awards its highest honor to an industry leader.
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texa s f o o d & f u e l m a g a z i n e
Industry Happenings 8-10
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8-11
9-11
Pacific Oil Conference (POC) Pacific Oil Conference L.A. LIVE Los Angeles, CA petroshow.com
Summit & Business Exchange AWMA Westin Michigan Avenue Chicago, IL awanet.org
District Meeting (Dallas) Texas Food & Fuel Association TopGolf Dallas, TX txfoodandfuel.org
Annual Meeting SIGMA Westin Copley Place Boston, MA sigma.org
21-23
Texas Fuels Summit Texas Food & Fuel Association Barton Creek Resort & Spa Austin, TX txfoodandfuel.org
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District Meeting (Austin) Texas Food & Fuel Association Onion Creek Golf Club Austin, TX txfoodandfuel.org
10-11
2
District Meeting (Houston) Texas Food & Fuel Association Masraff’s Restaurant Houston, TX txfoodandfuel.org
Indicates Texas Food & Fuel Association event.
PMAA Fall Meeting The Petroleum Marketers Association of America (PMAA) Las Vegas Convention Center Las Vegas pmaa.org
11-14
The NACS Show NACS Las Vegas Convention Center Las Vegas, NV nacsonline.com
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texa s f ood & f uel magazine
New Members Marketer Sandy Creek Store LLC 1943 US Highway 90 Sheridan, TX 77475 P: 979.234.2300 William Kliesing rkliesing@gmail.com Blue Star Concessions Joint Venture PO Box 601527 Dallas, TX 75360 P: 972.922.6262 Gilbert Aranza garanza1@yahoo.com
Independent Operator 12904 Elam, LLC 4230 LBJ Freeway, Ste. #414 Dallas, TX 75244 P: 214.253.2444 Lucy Lu 12904elam@gmail.com
Supplier Puregreen Equipment Services Dba – Blue1USA 3883 Rogers Bridge Rd., Ste. 205-A Johns Creek, GA 30097 P:770.232.9090 Curtis Mitchell cmitchell@blue1usa.com www.blue1usa.com Guru Digital Media 1445 W. Sepulveda Blvd. Torrance, CA 90501 Phone: 855.722.4878 ext. 556 Jasmine Lam jasmine@gurudm.com www.gurudm.com PWM Electronic Price Signs 221 Barren Springs Dr., Ste. 1 Houston, TX 77090 Phone: 713.290.0626 Wolfgang Manz wolfgangm@p-w-m.com www.pwm-usa.com
T XFOODAN DFUEL.ORG
Acumera, Inc. 1500 W. 38th St., Suite 44 Austin, TX 78731 Phone: 512.785.6778 Cara Mosier cara.mosier@acumera.net www.acumera.net
SMARTLogix LLC 10306 Barberville Rd. Fort Mill, SC 29716 Phone: 803.547.8265 Dan Warren dwarren@smartlogixinc.com www.smartlogixllc.com
Unitec 7125 Troy Hill Dr. Elkridge, MD 21075 Phone: 443.561.1232 Craig Goodwin cgoodwin@ startwithunitec.com www.startwithunitec.com
Crompco 1815 Gallagher Rd. Plymouth Meeting, PA 19462 Phone: 610.278.7203 Tim Balzer tim.balzer@crompco.com www.crompco.com
Pro Gasket Solutions 2917 Old Greenwood Rd., Ste. 1 Fort Smith, AR 72903 Phone: 888.279.0261 Keith Pinson keith@ progasketsolutions.com www.progasketsolutions.com Howes Lubricator 60 Ocean State Dr. North Kingstown, RI 02852 Phone: 401.294.5500 jenos@howeslube.com www.howeslube.com Energized Living, LLC Dba – Suck It Up Energy Shots 719 Starlight Pass Heath, TX 75032 Phone: 214.773.5410 Kevin Parker kparker@suckitupenergy.com www.suckitupenergy.com Empower Software Solutions, Inc. 315 E Robinson St., Ste. 450 Orlando, FL 32801 Phone: 407.233.2000 Brian Toy btoy@empowersoftware.com www.empowersoftware.com Watkins Metal Fabrication 544 Grant Rd. Mineral Wells, TX 76067 Phone: 940.325.6008 Rusty Watkins rusty@wmfonline.biz www.wmfonline.biz
Universal Sign & Display, LLC 1535 N. Industrial Ave. Ottawa, KS 66067 Phone: 785.242.6137 Jeff Walk jwalk@usd-llc.com www.usd-llc.com VED Heritage Properties, Ltd. Dba – Volvo & Mack Trucks of Waco 2010 Cascade Trail Robinson, TX 76706 Phone: 254.662.0911 Margaret Salome msalome@ volvomackwaco.com www.volvomackwaco.com It’s Freakin’ Awesome PO Box 831587 Richardson, TX 75083 Phone: 877.291.6161 Sandy Korem sandy@ itsfreakinawesome.com www.itsfreakinawesome.com Mountain Pure TX, LLC 777 Willow Creek Dr. Palestine, TX 75801 Phone: 501.529.6378 John Stacks jstacks@mpbeverage.com www.mpbeverage.com East Texas Sales & Service 427 Hwy 110 N. Whitehouse, TX 75791 Phone: 903.839.6600 Tom Conner tom@etexsales.com www.etexsales.com
Avior Inc. 1200 W. Walnut Hill Lane, Suite 3025 Irving, TX 75038 Phone: 972.550.9313 Jamal Elsaadi jme@aviordata.com www.aviordata.com Simple Style Inc. 2618 W. Pioneer Pkwy., #300 Grand Prairie, TX 75051 Phone: 972.641.6888 Ray Kilpatrick simplestyle@aol.com www.simplestyleinc.com NACM Gulf States 10887 S. Wilcrest Dr. Houston, TX 77099 Phone: 281.228.6100 Kathleen Quill kquill@nacmgs.org www.nacmgs.org GL2M Engineering 1705 Shadywood Ct. Flower Mound, TX 75028 Phone: 940.230.4200 Lee Montz lmontz@gl2m.net www.gl2m.net P97 Networks, Inc. 10333 Richmond Ave., Ste. 250 Houston, TX 77041 Phone: 713.588.4231 Paul Cwalina Paul.cwalina@p97.com www.p97.com or www.petrozone.com Illuminations Energy Solutions Dba – Smart LED 11429 Harry Hines Blvd., #190 Dallas, TX 75229 Phone: 469.609.7786 Noordin Lakhani ledsmartenergy@gmail.com www.smartledtx.com Yellow Rose Exchange 3115 N. Main Cleburne, TX 76033 Phone: 870.648.8241 Larry Hearn operations@ yellowrosepropane.com
Access influential lawmakers, network with industry leaders, and receive an update on the state of the Association.
AUSTIN/SAN ANTONIO September 29 Onion Creek Golf Club Demaret Room, 2nd Floor 2510 Onion Creek Parkway, Austin, TX *Complimentary Parking
DALLAS/FORT WORTH October 28 TopGolf Dallas Signature Room, 2nd Floor 8787 Park Lane Dallas, TX *Complimentary Parking
GOLF TOURNAMENT
TOPGOLF TOURNAMENT
12:45 pm Golf Tournament/ Registration & Practice
12:45 pm Registration
1:00 pm Shot Gun Start (Florida Scramble) 5:00 pm Awards *Tournament hosted by the Central Texas Food & Fuel Committee. Proceeds are donated to the Texas Food & Fuel Association Scholarship Foundation.
HOUSTON December 2
Masraff’s Restaurant Gallery South Room 1753 Post Oak Boulevard, Houston, TX *Complimentary Parking
1:00 – 1:30 pm Practice 1:30 pm Top Golf Tournament 3:00 pm Awards *Tournament hosted by the Wranglers Committee. Proceeds are donated to the Texas Food & Fuel Association Scholarship Foundation.
11:00 am Registration and Meet & Greet 11:30 am Buffet Luncheon 12:00 pm Association & Legislative Update District meetings follow the schedule listed above. Special events held in conjunction are available at an added cost.
APRIL/MAY/JUNE 2015
texa s f ood & f uel magazine
Editorial
Board of Directors
Editor, Layout & Design, Digital & Print Production, and Advertising Sales Jesus Azanza 512.617.4309 jazanza@txfoodandfuel.org
Officers: Rick Golman, Dallas Empire Petroleum Partners, LLC Chairman
Texas Food & Fuel Association Staff Chris Newton President cnewton@txfoodandfuel.org Jesus Azanza Director of Communications & Marketing jazanza@txfoodandfuel.org Rick Bolner, CPA Vice President of Accounting rbolner@txfoodandfuel.org Matt Burgin Director of Government Relations mburgin@txfoodandfuel.org Scott B. Fisher Vice President of Policy & Public Affairs sfisher@txfoodandfuel.org Dana Fuller, CEM Expo Manager dfuller@txfoodandfuel.org Annette Hicks, CMP Director of Meetings & Expositions ahicks@txfoodandfuel.org Kris Wallace Assistant Director of Finance & Assistant Expo Manager kwallace@txfoodandfuel.org
The Texas Food & Fuel Magazine is published quarterly by the Texas Food & Fuel Association, Austin, Texas, USA. Subscriptions are included in the dues paid by Texas Food & Fuel Association member companies. Subscription requests: Texas Food & Fuel Association 401 W. 15th Street, Suite 510 Austin, TX 78701 P 800.460.8662 F 512.477.4239 info@txfoodandfuel.org ©2015 Texas Food & Fuel Association. All rights reserved. The contents of this publication may not be reproduced by any means, in whole or in part, without the written consent of the publisher.
T XFOODAN DFUEL.ORG
Madalyne Lange, Sherman Douglass Distributing Co. Vice Chairman Cary Rabb, Round Rock WAG•A•BAG™ Secretary Dan Baker, San Angelo Regal Oil Company Treasurer Gary Johnson, Odessa Johnson Brothers Oil Company Immediate Past Chairman Region Directors: Steve Fryar, Brownwood P.F. & E. Oil Company Region A Kyle Kirby, Fort Worth Advance Petroleum Distributing Co., Inc. Region B Imad Sarkis, Beaumont Tri-Con, Inc. Region C Jake Marsico, Dickinson Bay Oil Company Region D District Directors: Clay Wallace, Hereford Goodin Fuels, Inc. District I Matthew Kendrick, Lubbock Hub City Convenience Store, Inc. District II Joy Garcia, Mineral Wells Connel Oil Corp. District III Robert Eggleston, Midland Pentra Operating, LLC District IV Mike Hennings, San Angelo TACS Inc dba Tres Amigos C-Stores District V Aaron Nilsson, Daingerfield W.O.I. Petroleum, Inc. District VI Sherry Forbes, Haltom City Classic Star Group LP District VII Mike Kittrell, Plano Carter Energy Company District VIII
Position Vacant District IX Matt Judson, Corsicana Winters Oil Partners L.P. District X Don Broach, Bryan BRENCO Marketing, Corp. District XI Ed Morgan, Nacogdoches Morgan Oil Company District XII Clay Johnson, Austin Tex-Con Oil Company District XIII John Hebert, Liberty John J. Hebert Distributor District XIV Nelson Grona, San Antonio Bear Oil Company. Inc. District XV Position Vacant District XVI John New, Victoria New Distributing Co., Inc. District XVII Terry Tesch, Lake Jackson Buc-ee’s, Ltd. District XVIII Directors at Large (Marketers): Steve Boyd, Houston Sun Coast Resources, Inc. Justin Parrott, Dallas Ranparr, Inc. Sultan Poonawala, Dallas Empire Petroleum Partners, LLC John Prickette, Sulphur Springs Grocery Supply Company Jeff Scarbrough, Clovis, NM Allsup Petroleum, Inc. Wes Scott, Houston Sunoco LP
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Directors at Large (Suppliers): Therese Baer, Austin Baer Engineering & Environmental Consulting Buster Cage, Whitney Commonwealth Altadis, Inc. Michael Lawshe, Fort Worth Paragon Solutions, Inc. Tom Lye, Austin Washing Equipment of Texas, Inc. Melanie Nelson, Richardson Tait Environmental Services, Inc. Steve Van Vlack, Austin Wayne Fueling Systems Past Chairmen Serving on the Board of Directors: Ralph Arrell** Midland Eddie Bates** C&I Oil Company Rodney Fischer** Midtex Oil, L.P. Jim Kolkhorst* Kolkhorst Petroleum Co. Terry Maxey** Maxey Energy Company Andy Olmstead* Chapman, Inc. Randy Parrott** Ranparr, Inc. Carl Ray Polk, Jr. ** Corner Capital Advisors Allen Smith** Texas Fleet Fuel, Ltd. Brooks Smith** Bay Oil Company *Serves on Executive Committee **Serves on Board Board Term: July 1, 2014 - June 30, 2015
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The Texas Legislature completed its regular session on June 1st and as Governor Greg Abbott put it, ‘They got their job done on time and don’t require any overtime.’ The House and Senate agreed to a $209 billion twoyear budget and a business heavy tax relief package worth $3.9 billion. The Legislature passed major bills for transportation infrastructure and increased border security along with the passage of open carry and campus carry for more lenient gun restrictions. Overall, the session was slow and work-man like without the explosive, nasty fights of some recent sessions. Also, the session yielded some very positive results for the Texas Food & Fuel Association.
Continued on page 12
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Continued from page 10
No Change to the Fuels Tax Collection Allowance
50% Reduction in the Petroleum Product Delivery Fee
State E-Cigarettes Regulations and Standards 25% Reduction in Business Franchise Tax
Snack Tax Clarification for Sales Tax Reporting
Larger Above Ground Storage Tanks for Rural Communities
Fewer Gotcha’s with Fuel Feedback Sticker Program
Major Legislation Transportation Funding
Business Tax Cut
SJR 5 - Texas voters will be asked to amend the state’s constitution to dedicate $2.5 billion of state sales tax revenue to building highways. In addition, the dedication would allocate a certain percentage of the growth in vehicle sales taxes to the highway fund.
HB 32 - Franchise tax rates reduced by 25%.
Property Tax Cut SJR 1 – Texas voters will be asked to amend the state’s constitution to increase the homestead exemption from $15,000 to $25,000.
APRIL/MAY/JUNE 2015
Photograph: Cary Rabb, Texas Food & Fuel Association Secretary and Owner of Wag-A-Bag convenience stores speaks in support of increased transportation funding.
Retailer Legislative Headlines Legislation Passed • HB 582 clarifies food handler training requirement and limits the fees and courses which municipalities can require for persons to obtain a food handler license. • HB 1905 establishes a category of certain “snack” items whose taxability is determined using a size/servings criteria. This method replaces the current criteria which uses a test based on whether a stor e has tables and chairs to determine an item’s taxability. • HB 991 directs the Texas Department of Agricultur e (TDA) to include in its ‘Fuel Feedback’ sticker the rate of state and federal fuels taxes. The bill provides that placing the sticker on fuel dispensers is the responsibility of TDA rather than retailers.
Legislation Stopped • HB 3522 sought to shift liability for fraudulent transactions involving stored value gift cards from financial institutions to retailers. The bill would have created a new duty for r etailers to check photo ID for purchases. If a customer’ s identity was not verified, the retailer would be liable to the financial institution for all costs associated with the fraudulent use of the card. • HB 1 – An amendment was proposed to HB 1 to eliminate the retailer commission for selling Texas Lottery tickets. • HB 3478 would have r equired retailers to disclose data breaches to the Texas Attorney General’s office within thr ee business days after the br each was discover ed. The bill would have allowed the Texas Attorney General’s office to sue retailers to collect and distribute monetary damages to financial institutions impacted by the breach.
Wholesaler Legislative Headlines Legislation Passed • HB 239 r emoves a population restriction on above ground storage tanks. Communities with a population under 5,000 people can now have Above Ground Storage Tanks (AST’s) of over 4,000 gallons. • HB 7 reduces the petroleum product delivery fee reduced by 40%.
Legislation Stopped • HB 3634 would have established a local option fuels tax for counties and municipalities. • Fuels tax collection allowance preserved. The House Interim Committee on Transportation Funding and Finance recommended reducing the fuels tax collection allowance from 1.75% to 0.25% for fuel distributors.
Continued on page 14
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texa s f o o d & f u e l m a g a z i n e Continued from page 13
Keep an Eye On • HB 942 moves the responsibility of monitoring the storage of certain hazardous chemical tanks from the Department of State Health Services (DSHS) to the Texas Commission on Environmental Quality (TCEQ). Members operating bulk plants currently file an annual Tier II report with DSHS. Under the new law , these r eports will be submitted to TCEQ. Staff is discussing implementation of HB 942 with TCEQ staff.
Summary and Look Forward The 84th l egislative session was a productive session that kept regulations low and even cut taxes for all businesses across the state. The Texas F ood & F uel Association Legislative C ommittee, association staff, and the association’s Political Action Committee will work with legislators thr ough the interim to continue our pr oductive advoc acy on behal f o f our industry . Pl ease join us at our district meetings this fall and next spring as we will have elected o fficials as guest speak ers for each meeting.
Matt Burgin, Director of Government Relations Texas Food & Fuel Association mburgin@txfoodandfuel.org / 512.617.4305
APRIL/MAY/JUNE 2015
texa s f ood & f uel magazine
Introducing REG-9000™/RHD
Renewable and ready. REG-9000™/RHD (renewable hydrocarbon diesel) is currently being produced in Geismar, Louisiana, by Renewable Energy Group, Inc. (REG). This 100% hydrocarbon fuel meets the same ASTM-D975 specification as petroleum diesel and is ready to be added to the existing pipeline system. Ready to be blended with biodiesel or petroleum diesel. Ready to be used in any diesel engine without modification. And ready to reduce greenhouse gas emissions. It’s a premium biofuel that helps you meet your renewable fuel obligation because it’s ready to go right where you need it.
For more information on REG-9000/RHD, contact REG today.
Renewable Energy Group, Inc. Phone: (515) 239-8000
416 S. Bell Ave.
PO Box 888
(888) REG-8686
Renewable Energy Group™, REG™ and REG-9000 ™ are trademarks of Renewable Energy Group, Inc. © 2015 Renewable Energy Group, Inc. All Rights Reserved.
T XFOODAN DFUEL.ORG
Ames, IA 50010
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by Alex Perez, Petroleum Solutions, Inc.
EMV is a global financial security change that has now started implementation in the U.S. This new payment standard is set forth by the three major credit issuers – Europay, MasterCard and Visa (EMV) – is changing the way credit card transactions are processed. Over the next couple of years all business will be required to upgrade their payment terminals to EMV technology to meet compliance. Without compliance the retailer can be held liable for any credit card fraud that occurs at their location. Here is what we know:
What makes EMV transactions different? EMV transactions utilize a computer chip located on the front of the payment card to transmit data from the card to the card reader. This chip generates a “dynamic code” which means the security code changes for each and every transaction. This pr events the use of stolen data if a car d is copied or compr omised, unlike magnetic stripe cards, where the security code never changes.
What are the Benefits of EMV? Improved security (+ fraud reduction)
Reduced cost of chargebacks by avoiding the liability shift
Customer card security and assurance
Brand protection
APRIL/MAY/JUNE 2015
texa s f ood & f uel magazine
What does EMV Readiness mean to the retailer?
When should you plan to deploy EMV technology at your sites?
To support EMV transactions, retailers will need the following in place: Hardware Payment hardware confirming capability to accept and pr ocess EMV transactions. Software Software on these devices that is certified to accept and pr ocess EMV transactions. Enhanced site connectivity (greater bandwidth) EMV transactions require 10X more data transfer and much higher back-and-forth messaging between the dispenser and POS system. Certification with the fuel brand or network Devices in a payment ecosystem must be certified together either via a major oil or payment processing network prior to being able to accept EMV transactions in the field.
Are there deadlines to implement EMV in the United States? There are no official federal regulations governing the adoption of EMV, however the major cr edit car d companies ar e using a “liability-shift” deadline to encourage merchants to transition to EMV technology.
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Will the “Liability-Shift” dates hold? While most large petroleum retailers are beginning to plan for EMV upgrades, there continues to be doubt on whether the EMV liability shift dates will hold. The payment card associations have publicly made it clear that they do not have any intention of moving these dates. At this time however, few credit card processors have actually finalized theirspecifications for software upgrades. This set back is expected to cause POS manufactures to release EMVcompliant software after the deadline, in which case some major oil companies may take on that liability for their merchants until the software is available.
Most large convenience store retailers have already begun the EMV migration planning and deployment. With the POS liability shift occurring this year and the forecourt liability shift merely 2 years away, there are some things to consider when starting your plan: Consider an EMV site survey to check your site connectivity and obtain all necessary equipment information. Conduct an age assessment on your equipment to determine what can be r etrofitted and what needs to be replaced. Check with your fuel brand or network to see if they offer any incentives for equipment upgrades and if they have established a time frame for rolling out EMV ready software. Work closely with your Distributor Partners to create a ‘shopping list’ to avoid manufacturing constraints and potentially extended lead times. Plan a schedule with your Service Pr oviders to avoid technician shortages.
Oct. 1, 2015 POS (inside):
Liability shifts to merchant for any in-store POS fraudulent transactions on non-EMV compatible terminals.
Oct. 1, 2017
Forecourt (outside):
Liability shifts to merchant for any forecourt fraudulent transactions on non-EMV compatible terminals. T XFOODAN DFUEL.ORG
DON’T DELAY, BE PREPARED! Continued on page 18
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Continued from page 17
DO YOU SPEAK EMV? Here’s a quick guide to some of the terms used: Stands for Europay, MasterCard, and Visa. EMV is a set of global standards for smart card payments and acceptance terminals. Fraud liability shift – Visa, MasterCar d, American Express, and Discover have announced that on October 1, 2015, counterfeit fraud liability, which has traditionally been assumed by the car d issuer , will be absorbed by the party that does not enable EMV during the fraudulent transaction. Dip/Dipping – Instead of swiping a card, customers insert an EMV card into the POS terminal, much like an ATM. Inserting the card and removing it is called “dipping.” Tap & Pay or Wave – When using a contactless card, there is no dipping. The card is “tapped” or “waved” against the POS terminal. One quick tap establishes connection and verifies authorization Chip & Pin – EMV payment car ds ar e commonly referred to as “chip & pin” car ds because the chip card is often coupled with a PIN code for advanced security.
Dynamic Data or Dynamic code – EMV cards generate a “dynamic code” which means the security code changes for each transaction. That way, if a card is copied or compr omised, the data cannot be used to make multiple transactions. In contrast, the data transmitted by magnetic stripe car ds never changes and, once compromised, can be used over and over for countless fraudulent transactions.
About Petroleum Solutions, Inc. Petroleum Solutions, Inc. (PSI) is a leading distributor and service pr ovider of petr oleum equipment for r etail and commer cial fueling sites. PSI is headquarter ed out of Edinbur g, TX with 11 branch locations acr oss T exas. PSI currently offers the largest coverage in Texas and also of fers 24 hour field service for all types of fueling applications. PSI’s growth has provided opportunities for over 350 employees. PSI also operates on a local level with experience and expertise in numerous areas including design consultation, in-house construction and compliance consulting. PSI is a proud authorized distributor and service contractor for Gilbarco Veeder-Root, Gasboy, Red Jacket, and OPW equipment, as well as many other petr oleum equipment manufacturers. For more information about PSI, please visit the company’s Web site at www.petsolinc.com. APRIL/MAY/JUNE 2015
Thank you for making Portland, Maine an experience to remember!
Photograph: Gary Johnson, Immediate Past Chairman of the Texas Food & Fuel Association, with wife Laurie at L.L. Bean world headquarters in Freeport, Maine.
THE PEOPLE BEHIND THE PUMP Deep in the heart of Texas is a company that has been shaping the fueling industry since it designed its first pump in 1891. That year, the company was located in Fort Wayne, Indiana (thus, the name “Wayne”) but after some time in Salisbury, Maryland, in 2001, Wayne Fueling Systems (“Wayne”) moved it’s North American operations to Austin, Texas. Additional Wayne o ffices ar e located in Malmö, Sweden, Shanghai, China and Rio de Janeiro, Brazil.
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Wayne is an industry leading and global provider of fuel dispensing, payment, automation, and control technologies for retail and commercial fuel stations. Solidifying its global presence, Wayne supplies its fuel dispensing products and technology services throughout the United States and internationally to over 145 countries. Annually, Wayne manufactures more than 50,000 dispensers in their four manufacturing facilities and employs nearly 550 Texans (and 1,400 globally). The Austin campus has six buildings that span acr oss 20 acr es, and includes a 150,000 squar e foot manufacturing facility that contains 13-zones. According to the Austin Chamber of Commerce, Wayne is one of the region’s top employers. W ayne continues to make strides in fueling innovations. They have implemented lean manufacturing techniques and employ a workforce that consists 80% fulltime and 20% seasonal workers. In Texas, it supplies dispensers to small and large retailers, including: EZ Mart, HEB, McCraw Oil, Mini Marts, Toot ‘n Totum, and Wag-A-Bag. Distributors of W ayne’s products and services are comprised of many companies that span across the United States, into Canada and stretch south of the border into Mexico, including: Erling Sales and Service, Lynd Fueling Systems, Petrogas, PumpTex, White Tucker Company, and Willborn Brothers.
“We are proud of our almost 125 year heritage at Wayne,” said Neil Thomas, CEO of Wayne Fueling Systems. “Throughout our history, we have focused on putting our customers first and constantly developing innovative products and technology. We have an outstanding team of employees at Wayne who are dedicated to ensuring that we continue as an industry leader for many more years to come.”
We are pleased to be a long-standing member of Texas Food & Fuel Association and happy to have Wayne National Sales Manager, Steve Van Vlack represent Wayne Fueling Systems on the organization’s board of directors and Exhibitor Advisory Council. Neil Thomas, CEO Wayne Fueling Systems To better understand the company’s significance to the fuel dispenser industry, it is helpful to go back to 1891 and the development of what was then known as Wayne Oil Tank Company.
1891 - Wayne Oil Tank Company is Founded
The company we know today as W ayne Fueling Systems was founded in 1891 in Fort W ayne, Indiana by five gentlemen with a vision to cr eate a new pumping concept that was simple, inexpensive, and durable. Five gentlemen shared a vision to create a pumping concept that was simple, inexpensive, and durable. In 1893, Wayne won the distinction as “The Best Self Measuring Oil Pump” at the Columbian Exposition in Chicago, Illinois. With over 700,000 people attending, Wayne received international attention. In the late 19th century, consumers purchased kerosene stored in kegs from their local general stor e. This was often a messy task. It was not uncommon for the product to leak onto the floor contaminating the general store’s dry goods. Seeing the need to dispense this fuel with better control and less mess, Wayne developed the first hand cranked pump enclosed in a twotiered wooden cabinet.
1933 - Price Computer Pump Introduced
As the company’s product development and innovation grew, W ayne began to develop patents that would r educe long lines and improve the driver experience at the pump. With that came the development of the Wayne Model 60. It incorporated a module that displayed the price per gallon and automatically
The first blending pumps are introduced into the market.
1910
1937 Factory opens in Fort Wayne, Indiana, U.S.A.
Wayne Model 60 Pump is launched.
APRIL/MAY/JUNE 2015
tallied the total purchase price based on the number of gallons sold. The mechanical computing dispenser was patented and an advertising agency was hir ed to develop a marketing campaign. Shortly after, the phrase “Fill ‘er up!” was coined.
1956 - The First Blending Pump
Twentythree years after the introduction of the price computing pump, Wayne launched a product known as the blending pump. The blending pump automatically blended high octane and low octane fuel to meet the specific performance needs of individual motor vehicles.
1975 - Wayne Establishes a Presence in Texas
Growing customer demand and the need for a more efficient fueling systems led to the acquisition of Spenco Systems, an Austin, Texas electr onics and technological company. Soon after, Wayne began the electronic age of fueling by creating the foundation for modern day fueling systems. Innovative technology such as dispenser-integrated paymentcard readers and Customer Activated Terminals enabled self-service card payments to revolutionize forecourt operations. These advancements would spark the expansion of Wayne with the opening of its Canada office in 1919 as well as locations in England, Brazil, Australia, South Africa, Germany, Italy, Sweden, and China between then and 2004.
Wayne Fueling Systems North American Headquarters in Austin, Texas, U.S.A.
2001 – North American Headquarters Moves to Austin, Texas
Through several mergers and acquisitions, Dresser Wayne decided to consolidate its U.S.A. operations from five locations and moved its North American operations to Austin, Texas. At that time, with 600 employees on board and a need for a 300,000-square-foot building, the Dresser Wayne search was one of the lar gest site sear ches Central Texas had seen.
2001-2014 – Milestones, Acquisitions, and Mergers
There is something to be said about a 124 year old company who has weathered numerous storms and continues to make the necessary decisions to remain relevant. In 2001, the company introduced it’s Texas produced Wayne Ovation™ fuel dispenser,
which motorists can use at local fueling stations acr oss the state. Also, throughout the decade, innovations such as the Wayne Xflo™ fuel meter and Fusion™ for ecourt system wer e introduced. In 2011, General Electric (GE) acquired Dr esser, Inc., including the Wayne business segment, bringing together two centuries of leadership in the global energy infrastructure. Three years later, Riverstone Holdings, LLC acquired Wayne, A GE Energy Business from General Electric and for the first time 47 years, Wayne was again a standalone business and is now named Wayne Fueling Systems.
Wayne enters commercial fueling with the development of both mechanical and electronic fleet fuel dispensers.
Wayne releases world’s first electronic fuel dispenser using new intel micro processing technology.
500,000th dispenser is produced at Rio De Janiero, Brazil manufacturing facility. The milestone is marked with a gold-painted Wayne Global Century™ fuel dispenser.
24
texa s f o o d & f u e l m a g a z i n e
Continuing to Make History
Wayne continues to forge new directions with advanced fuel dispenser equipment that enables retailers to do more with less. Enhancing the experience at the pump and pushing the technological envelope remains ingrained in their mission. Wayne introduced their line of dispensers across a global platform – the Wayne Helix™ fuel dispenser family. The company went through lengthy research to design a pr oduct that will meet the needs of users no matter their fueling demands all over the world. Recently, they partnered with leaders in the industry such as Gas Station TV for media at the pump with the inOvationTV media platform and with Wincor Nixdorf to introduce the Wayne NAMOS™ point of sale (POS) System. This POS system works alongside the Wayne Fusion™ site automation controller to provide simplicity, scalability and a low cost of ownership on an open architecture platform.
Through the years, Wayne has never forgetten about the most important part of its model: the customer. On April 2, 2015, Wayne joined forces with 7-Eleven to offer discounted gasoline at $1.49 per gallon to the first 100 guests at the fueling site less than 2 miles from their Austin campus. The event was held in celebration of its flagship site and the recent installation of Wayne Ovation™ Fuel Dispensers. Legacy, commitment, and success are three words that describe this Texas business leaders. Fr om championing innovation to being at the forefront of change, Wayne is not only positioned for success, it is poised for it. Interested in seeing your company featured in a future edition of the Texas Food & Fuel Magazine? Jesus Azanza, Director of Communications & Marketing jazanza@txfoodandfuel.org l 512.617.4309 APRIL/MAY/JUNE 2015
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Brooks Smith, Recipient of the E.K. Bennett Award Brooks Smith is a fourth generation petr oleum marketer , preceded by his father, Harvey and uncle, Ford, Brooks served as Chairman of the Board of Directors for the Texas Food & Fuel Association between 1992 and 1993. In fact, Brooks attended his first meeting at what was then known as the Texas Oil Jobbers Association at the age 7. With industry ties that date back to 1921, Brooks purchased his family’s company in 1989 with his brother, and business partner, Link Smith. Brooks has championed legislative and regulatory issues on behalf of the food and fuel industry for over 25 years including compliance with underground storage tank rules, combating tax evasion, below cost selling, and natural disasters. His commitment to the industry, genuine care for the success of Association members, and dedication to building relationships are legendary. A family-man, Br ooks has been a devoted husband to his wife Kathleen for 40 years and a pillar of support for his three daughters: Rachel, Kalynn, and Alexandria. Congratulations Brooks on your recognition as the 2015 recipient of the E.K. Bennett Award!
Past E.K. Bennett Award Recipients (left to right): Merlin Maxey, 2001-2002 Ralph Arrell, 2011-2012 Gene E. “Eddie” Bates, 2009-2010 G.N. “Polly” Parrott, 1987-1988 Randy Parrott, 2013-2014 Scott B. Fisher, 2012-2013 Harvey Smith, 1997-1998 Brooks Smith, 2014-2015 Gary Garrison, 2010-2011
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