Aiesec branding Internal & External AIESEC Branding
Aiesec shapes The Shapes are the simplification of the letters “AIESEC”. They should always be used in the right proportion. A
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*AIESEC Shapes do not substitute the AIESEC Logo.
2015 COLORS These are the 2015 colors and they should be used for AIESEC external material. Isn’t a must to use this colors for internal material or communication but could be a good strategy align material so it could be recognized as AIESEC Material for your members.
AIESEC LOGO
Should be displayed as in the next examples.
AIESEC LOGO Please DON’T. No extension cords, cuts, shadows, mirror, changes in color. Do not put the logo with downward direction!!
Social media branding • Direct words • Less text. Try always to transmit the message with few concrete words. • Striking Images! With clear visual link with the purpose of the post.
PRODUCTS branding Please feel free to ask for more information to your MCVP for this specific product branding manuals.
Branding and visual message
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To keep the branding you must have a good message, your ability to make a difference depends on how far you are able to convey that message. It's what branding is all about: Discovering the uniqueness and helpfulness in what you do and pass it to the world or, where applicable, to the market.
To make your message really be reflected in your design must not only be irresistible (emotional), but also convincing (logical). Your ability to achieve a balance between these two factors is what will guarantee the degree of influence that have your brand on the market.
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To achieve a duality between branding and design you need to focus only on your strengths. Branding is a marketing tool, which makes it a deliberate action. It is not something that is discovered incidentally, it is something that develops creatively.
What is the essence of being different? To transmit your uniqueness making a difference (profit). This is, constantly doing something valuable with the thing or idea that makes you different.
Branding and visual message
Our design should be: Sharing:
A unique and special experience brand that talks consistently reported to people who care about the organization and what it does.
Attractive: A design that
Nice: A creek deep design
Simple but significant:
appeals beyond the features should generate links that are appreciated.
How do I keep my message when designing? There are four characteristics for a design that reflects the message we want to without losing the branding.
should give us something to our lives and remind us of our human quality.
A design could generate an engage if we understand what’s behind it, and if what we expect and perceive match with what it has to offer us.
Regarding branding In general please DON’T •
Post pictures, flyers, etc. For external use without the AIESEC logo without descriptor or a "signature" (An Initiative of AIESEC, Powered by AIESEC).
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Post pictures, flyers, etc. For external use with the logo of the local committee, that is only for internal use.
• Replace the logo for the brand shapes. Brand shapes are unrecognizable by themselves. • Send a wrong message: AIESEC is NOT a travel agency or an organization that is engaged in slavery or be able to take girlfriends / boyfriends abroad. •
If possible do not use effects in fonts (bevel, reflection, outline, shadow).
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Use abundant colors without criteria.
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Saturate text or elements.
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Make slight contrast between the elements.
• Show images containing inappropriate behavior (alcohol, drugs, sex, etc.) This should be taken into consideration for any internal or external publication by the committee or any
member of the organization.