Ubud Food Festival 2024 – Partnership Proposal

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FESTIVAL PARTNERSHIP PROPOSAL Ubud Food Festival 31 May to 2 June 2024


2024 FESTIVAL THEME

TAKE IT TO THE STREET

The Ubud Food Festival is the region’s leading culinary festival, celebrating the diversity and taste of Indonesia’s culinary world, tempting thousands of food lovers from all over the world. The Festival, featuring over three days, includes special events, cooking demos, food tours, talks, workshops, arts performances, films, and more.

THE

2024 THEME This year, the festival theme “Take it to the Streets” transports attendees to a vibrant culinary haven where the streets pulsate with the soulful flavours of Indonesia’s rich culinary heritage. Street cuisine is not merely an afterthought but is elevated to new heights, becoming a pinnacle of culinary excellence that captures the essence of the nation’s diverse food culture.

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MEDIA PARTNERSHIP PROPOSAL Ubud Food Festival

MEDIA PARTNERSHIP PROPOSAL Ubud Food Festival

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This Festival is not just about indulging in delicious food, but there are also numerous fantastic masterclasses on Indonesian traditional cuisine and collaborations with chefs from other Southeast Asian countries. This event is truly remarkable, and I feel a sense of pride being a part of it. Febs Asyagaf Indonesian Chef

The 2023 Festival was truly a pleasure to contribute to the vibrant atmosphere that made the event so memorable. Four Seasons Resort Bali At Sayan

The 2023 Ubud Food Festival once again put the riches of the culinary world on display. This year’s program really showcased the festival’s knowledge of the unique and celebrated icons from the region’s food and beverage world, going beyond just rankings and fame, and finding interesting personalities with something important to share. Edward Speirs Head of Publishing of NOW! Bali Media Partner

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MEDIA PARTNERSHIP PROPOSAL Ubud Food Festival

MEDIA PARTNERSHIP PROPOSAL Ubud Food Festival

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5

TOP

REASONS TO EXHIBIT WITH US

JOIN THE REGION’S PREMIER FOOD FESTIVAL The Festival is proud to be Indonesia’s first culinary festival celebrating the entire spectrum of the culinary industry together with passionate foodies—who have a big appetite for more than just food.

THE FESTIVAL AT A GLANCE AUDIENCE 2023 Audience Survey

5,000

GET CONSUMER OPPORTUNITIES FOR YOUR BUSINESS

Total Attendance

Whether you’re an artisan producer or a food brand, the Festival provides an exceptional platform from which to interact with and sell to knowledgeable foodies.

CONNECT YOUR FOOD WITH RENOWNED CHEFS Promote food, drink ranges, and associate yourself with top chefs, restaurateurs, scientists, entrepreneurs, social enterprise founders, food writers, innovators, musicians, and filmmakers.

58.3%

41.7%

41.7%

1.4%

Yes

56.9%

No

Male

Female

REACH AN INCREDIBLY DIVERSE AUDIENCE The Festival is Indonesia’s only culinary event to reach a truly international audience in Indonesia. Our audience is diverse—drawn from across Indonesia and beyond.

Previous Attendance

prefer not to disclose

TOP ORIGINS

Indonesia

Malaysia

Singapore

Australia

MARKETING Digital:

18,500 Instagram Followers

7,700

1,092

3,000

100

Facebook Followers

X Followers (formerly Twitter)

8,100

E-News Subscribers

69,537 Total Website Views

RAISE YOUR BRAND’S ONLINE VISIBILITY Benefit from inclusion in event online marketing, including coverage on the show website and newsletters, which go to over almost 10,000 Festival visitors. 6

MEDIA PARTNERSHIP PROPOSAL Ubud Food Festival

Print:

3,500 Festival Flyers

Daily Program Flyers

Festival Posters

MEDIA PARTNERSHIP PROPOSAL Ubud Food Festival

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Billboards across Bali

1

Video drone film 7


FESTIVAL VENUE At the Festival venue, the food area will give attendees the chance to sample some of Bali’s tastiest new street food concepts, as well as old, tasty, classy dishes. Alongside dozens of food vendor options, attendees can join flamefueled theatrics at the Teater Kuliner stages.

SPECIAL EVENTS

2023 SNAPSHOT

159 89 80 18 9 7 Speakers

Bali’s coolest culinary collaborations with local chefs, food producers, and restaurateurs will take place, ranging from special lunch explorations to afternoon food parties with emerging chef talents, and epic feasting and night celebrations, offering attendees unforgettable foodie experiences.

MASTERCLASSES Festival attendees will also be able to get one-on-one tips at intimate cooking classes. Hosted by a range of emerging and famous chefs, this is the attendees’ chance to taste delicious food with all the senses, leaving the sessions bursting with the skills to cook new dishes whenever they fancy it.

Events

Vendors/stalls

Venues

Film screenings

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MEDIA PARTNERSHIP PROPOSAL Ubud Food Festival

MEDIA PROPOSAL Ubud Food Festival MusicPARTNERSHIP performances

FOOD FOR THOUGHT Insightful panel discussions will put the richness of Indonesian culinary diversity on the menu and offer some food for the brain. The program will also cover the latest trends in the hospitality and food industry, as well as environmental issues.

FILM SCREENINGS Food-themed documentaries and fiction films will raise awareness of environmental and social issues related to food, with postscreening discussions where filmmakers will be ready to answer questions from the knowledge-hungry audience.

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UBUD FOOD FESTIVAL 2024 PARTNERSHIP CATAGORIES & ENTITLEMENTS

Naming Rights

Platinum

Gold

Silver

Bronze

Diamond Accommodation Partner

Pearl Accommodation Partner

Community Partner

Price Upon Request

Price Upon Request

Price Upon Request

Price Upon Request

100,000,000

100,000,000

50,000,000

50,000,000

Brand Awareness √

Digital & Printed Festival Naming Rights

Paid Advertising Logo in Footer Placements

Logo featured on Festival Posters

Logo featured on Festival Flyers

Logo featured in Festival Main Venues (Hanging Banner)

Logo Featured on Festival Billboards in Key Bali Locations

Logo Featured on Festival T-Shirts

Include Promotional Material in Festival Tote Bags (approx. 500 bags)

Logo Featured on Main Festival Stage Backdrop

Logo Featured on Festival Program Schedule

Logo Featured on Festival Banner at Opening Night Party

Logo Featured on Festival Banners at the Main Venue

Printed

Digital Logo Featured on the Enews Banner

Branding Mentioned on Food Content Creators

Opportunity to Feature Ads/Teasers on Main Venue TV Screens

Social Media Shoutouts on Festival Channels Pre and Post Festival

2x

1x

Acknowledgment in Festival Newsletter Editorial

1x

1x

1x

Logo Featured in Enews Footer (Approx. 2 months before and 1 month after the Festival)

Acknowledgment on Festival’s Post-Event Socials

Acknowledgment on Our Website at the Partner Page

Featured on the Dedicated Accommodation Website Featured Logo on TV Screens at Main Venues (Approx. 3 Screens)

On the Venue Acknowledgment by Moderators throughout the Main Festival

Opportunity to Disseminate Organization’s Promotional Material at Festival’s Box Office

Opportunity to Host a Co-Branded Event (Event Size, Reputation, Potential Strategic Partnership)

Recognition at the Opening & Closing Night Ceremony by Moderators

Recording to be Played between Sessions at Main Program Venues

4 S.E @ 1 pax

2 S.E @ 1 pax

1 S.E @ 1 pax

2 M.C @ 1 pax

1 M.C @ 1 pax

1 M.C @ 1 pax

Festival Passes and Day Passes

8 Pax

7 pax

5 pax

4 pax

3 pax

2 pax

2 pax

2 pax

Invitations to the Gala Opening

8 Pax

7 pax

5 pax

4 pax

3 pax

2 pax

2 pax

2 pax

Hospitality Invitations to Special Events and Masterclasses

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MEDIA PARTNERSHIP PROPOSAL Ubud Food Festival

MEDIA PARTNERSHIP PROPOSAL Ubud Food Festival

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PARTNERSHIP PACKAGES Naming Rights

Choose the package that works best for your business based on your budget and goals. You can also contact our Partnership team to help you find the partnership level that works best for you.

Price upon request

As a Naming Rights, you will be entitled to the following benefits:

DIGITAL & PRINTED

PRINTED

DIGITAL

Naming Rights to the UFF 2024 Ubud Food Festival

Logo on Paid advertising placements (On the Footer section)

Logo on Festival posters

Logo on Flyers

Logo Placement in the Festival main venues (Hanging banner)

Logo on Festival billboards at key location in Ubud & Bali ( 3 locations)

Logo on Festival T-shirts

Opportunity to include one promotional material in the Festival Tote Bags (approx 500bags)

Logo displayed on main Festival stage backdrop

Logo on the Festival Map & Schedule

Logo on Festival banner at Opening Night Party

Logo on Festival banners at the Main Venue

Logo Placement on the Enews banner

Eligable for the mention on the Food Blogger editorial

Opportunity to feature advertisement/teaser in our main venues at TV Screen

2 x Social Media Shout out posts on the Fesival channels Prior to & after UFF

1 x Acknowledgement in Festival Newsletter (Editorial section)

Logo on enews footer (enews inclusion Approx two months prior to and one moth After UFF)

Acknowledgement of the support Partner on social media post UFF

Acknowledgement of the support in our Partner Page (Logo and Website link)

Listed your Accommodation through out the Year on the Website

Logo on TV screen at main venues (approx 3 TV Screen)

ON THE VENUE

HOSPITALITY

Acknowledgement by Moderators across the main festival

Opportunity to dissminate Organisation’s promotional material at Festival’s Box Office

Opportunity to host a co-branded event (event size, reputation, potential strategic partnership)

Recognition at the Opening & Closing Night Ceremony by MC

Recording of UFF partners to be played in between sessions at main program venues

4 S.E @ 1 pax Invitation to Special Events / Masterclass

8 Pax FoodLover Pass / DayPass

8 Pax Invitation to the Gala Opening


PARTNERSHIP PACKAGES

PARTNERSHIP PACKAGES

Platinum

Price upon request

As a Platinum, you will be entitled to the following benefits:

DIGITAL & PRINTED

PRINTED

DIGITAL

Logo on Paid advertising placements (On the Footer section)

Logo on Festival posters

Logo on Flyers

Logo Placement in the Festival main venues (Hanging banner)

Logo on Festival billboards at key location in Ubud & Bali ( 3 locations)

ON THE VENUE

Opportunity to dissminate Organisation’s promotional material at Festival’s Box Office

Opportunity to host a co-branded event (event size, reputation, potential strategic partnership)

Recording of UFF partners to be played in between sessions at main program venues

2 S.E @ 1 pax Invitation to Special Events / Masterclass

Logo on Festival T-shirts

7 Pax FoodLover Pass / DayPass

Opportunity to include one promotional material in the Festival Tote Bags (approx 500bags)

7 Pax Invitation to the Gala Opening

Logo displayed on main Festival stage backdrop

Logo on the Festival Map & Schedule

Logo on Festival banner at Opening Night Party

Logo on Festival banners at the Main Venue

Eligable for the mention on the Food Blogger editorial

Opportunity to feature advertisement/teaser in our main venues at TV Screen

2 x Social Media Shout out posts on the Fesival channels Prior to & after UFF

1 x Acknowledgement in Festival Newsletter (Editorial section)

Logo on enews footer (enews inclusion Approx two months prior to and one moth After UFF)

Acknowledgement of the support Partner on social media post UFF

Acknowledgement of the support in our Partner Page (Logo and Website link)

Listed your Accommodation through out the Year on the Website

Logo on TV screen at main venues (approx 3 TV Screen)

HOSPITALITY


PARTNERSHIP PACKAGES

PARTNERSHIP PACKAGES

Gold

Price upon request

As a Gold, you will be entitled to the following benefits:

DIGITAL & PRINTED

PRINTED

DIGITAL

ON THE VENUE

HOSPITALITY

Silver

Price upon request

As a Silver, you will be entitled to the following benefits:

DIGITAL & PRINTED

Logo on Festival posters

Logo on Flyers

PRINTED

Logo on Festival billboards at key location in Ubud & Bali ( 3 locations)

Logo on Festival T-shirts

Opportunity to include one promotional material in the Festival Tote Bags (approx 500bags)

Logo displayed on main Festival stage backdrop

Logo on the Festival Map & Schedule

Logo on Festival banner at Opening Night Party

Logo on Festival banners at the Main Venue

1 x Acknowledgement in Festival Newsletter (Editorial section)

Logo on enews footer (enews inclusion Approx two months prior to and one moth After UFF)

Logo on enews footer (enews inclusion Approx two months prior to and one moth After UFF)

Acknowledgement of the support Partner on social media post UFF

Acknowledgement of the support Partner on social media post UFF

Acknowledgement of the support in our Partner Page (Logo and Website link)

Acknowledgement of the support in our Partner Page (Logo and Website link)

Listed your Accommodation through out the Year on the Website

Listed your Accommodation through out the Year on the Website

Logo on TV screen at main venues (approx 3 TV Screen)

Logo on TV screen at main venues (approx 3 TV Screen)

Opportunity to host a co-branded event (event size, reputation, potential strategic partnership)

Recognition at the Opening & Closing Night Ceremony by MC

Recording of UFF partners to be played in between sessions at main program venues

2 M.C @ 1 pax Invitation to Special Events / Masterclass

4 pax FoodLover Pass / DayPass

4 pax Invitation to the Gala Opening

Logo on Paid advertising placements (On the Footer section)

Logo on Festival posters

Logo on Flyers

Logo on Festival billboards at key location in Ubud & Bali ( 3 locations)

Logo on Festival T-shirts

Opportunity to include one promotional material in the Festival Tote Bags (approx 500bags)

Logo displayed on main Festival stage backdrop

Logo on the Festival Map & Schedule

Logo on Festival banner at Opening Night Party

Logo on Festival banners at the Main Venue

Opportunity to dissminate Organisation’s promotional material at Festival’s Box Office

Opportunity to host a co-branded event (event size, reputation, potential strategic partnership)

Recognition at the Opening & Closing Night Ceremony by MC

Recording of UFF partners to be played in between sessions at main program venues

1 S.E @ 1 pax Invitation to Special Events / Masterclass

5 pax FoodLover Pass / DayPass

5 pax Invitation to the Gala Opening

DIGITAL

ON THE VENUE

HOSPITALITY


PARTNERSHIP PACKAGES

PARTNERSHIP PACKAGES

Bronze

IDR 100,000,000

DIGITAL

ON THE VENUE

HOSPITALITY

IDR 50,000,000

As a Community Partner, you will be entitled to the following benefits:

As a Bronze, you will be entitled to the following benefits:

PRINTED

Community Partner PRINTED

Logo on Festival banner at Opening Night Party

Logo on Festival banners at the Main Venue

DIGITAL

Logo on Festival banners at the Main Venue

Acknowledgement of the support Partner on social media post UFF

Acknowledgement of the support in our Partner Page (Logo and Website link)

Logo on enews footer (enews inclusion Approx two months prior to and one moth After UFF)

Listed your Accommodation through out the Year on the Website

Acknowledgement of the support Partner on social media post UFF

Logo on TV screen at main venues (approx 3 TV Screen)

Acknowledgement of the support in our Partner Page (Logo and Website link)

Listed your Accommodation through out the Year on the Website

Recognition at the Opening & Closing Night Ceremony by MC

Logo on TV screen at main venues (approx 3 TV Screen)

Recording of UFF partners to be played in between sessions at main program venues

Opportunity to host a co-branded event (event size, reputation, potential strategic partnership)

2 pax FoodLover Pass / DayPass

2 pax Invitation to the Gala Opening

Recognition at the Opening & Closing Night Ceremony by MC

Recording of UFF partners to be played in between sessions at main program venues

1 M.C @ 1 pax Invitation to Special Events / Masterclass

3 pax FoodLover Pass / DayPass

3 pax Invitation to the Gala Opening

Opportunity to include one promotional material in the Festival Tote Bags (approx 500bags)

Logo displayed on main Festival stage backdrop

Logo on the Festival Map & Schedule

Logo on Festival banner at Opening Night Party

ON THE VENUE

HOSPITALITY


PARTNERSHIP PACKAGES

PARTNERSHIP PACKAGES

Diamond Accommodation Partner

IDR 100,000,000

As a Diamond Accommodation Partner, you will be entitled to the following benefits:

PRINTED

DIGITAL

ON THE VENUE

HOSPITALITY

Pearl Accommodation Partner

IDR 50,000,000

As a Pearl Accommodation Partner, you will be entitled to the following benefits:

PRINTED

Logo on Festival banner at Opening Night Party

Logo on Festival banners at the Main Venue

DIGITAL

Logo on Festival banners at the Main Venue

Acknowledgement of the support Partner on social media post UFF

Acknowledgement of the support in our Partner Page (Logo and Website link)

Logo on enews footer (enews inclusion Approx two months prior to and one moth After UFF)

Listed your Accommodation through out the Year on the Website

Acknowledgement of the support Partner on social media post UFF

Logo on TV screen at main venues (approx 3 TV Screen)

Acknowledgement of the support in our Partner Page (Logo and Website link)

Listed your Accommodation through out the Year on the Website

Recognition at the Opening & Closing Night Ceremony by MC

Logo on TV screen at main venues (approx 3 TV Screen)

Recording of UFF partners to be played in between sessions at main program venues

Opportunity to host a co-branded event (event size, reputation, potential strategic partnership)

2 pax FoodLover Pass / DayPass

2 pax Invitation to the Gala Opening

Recognition at the Opening & Closing Night Ceremony by MC

Recording of UFF partners to be played in between sessions at main program venues

1 M.C @ 1 pax Invitation to Special Events / Masterclass

2 pax FoodLover Pass / DayPass

2 pax Invitation to the Gala Opening

Opportunity to include one promotional material in the Festival Tote Bags (approx 500bags)

Logo displayed on main Festival stage backdrop

Logo on the Festival Map & Schedule

Logo on Festival banner at Opening Night Party

ON THE VENUE

HOSPITALITY


Are you ready to join us this year? Get in touch today by emailing or giving us a ring. Our contact information is down below.

Ni Nengah Puji Widiani Partnership Coordinator puji@yayasansaraswati.org

+62 81907617613

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MEDIA PARTNERSHIP PROPOSAL Ubud Food Festival

Thank you for joining us and becoming a partner!

MEDIA PARTNERSHIP PROPOSAL Ubud Food Festival

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OUR

STEWARDSHIP Yayasan Mudra Swari Saraswati is an independent, not-for-profit foundation committed to enriching the lives and livelihoods of Indonesians through a range of community-building arts, cultural, and culinary programs. It was founded in 2003 by Janet DeNeefe and Ketut Suardana as a healing project in response to the first Bali bombing. The goal of the Foundation is to help fulfill the creative needs of Indonesia, its individuals, and its communities while showcasing its cultural diversity – both traditional and contemporary – to the world. Creating a space for cross-cultural exchange and open-minded dialogue and discussion is at the heart of the Foundation.

Ubud Food Festival Head Office Jalan Raya Sanggingan Ubud, Bali Indonesia 80571 Learn more at ubudfoodfestival.com


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