The Ubud Food Festival is the region’s leading culinary festival, celebrating the diversity and taste of Indonesia’s culinary world, tempting thousands of food lovers from all over the world. The Festival, featuring over three days, includes special events, cooking demos, food tours, talks, workshops, arts performances, films, and more.
THE 2024 THEME
This year, the festival theme “Take it to the Streets” transports attendees to a vibrant culinary haven where the streets pulsate with the soulful flavours of Indonesia’s rich culinary heritage. Street cuisine is not merely an afterthought but is elevated to new heights, becoming a pinnacle of culinary excellence that captures the essence of the nation’s diverse food culture.
Participating in the Ubud Food Festival can enhance our business’s branding, making it more recognizable to new customers.
By joining the Ubud Food Festival, we can broaden our network and create new connections that could help us grow.
The Ubud Food Festival has significantly improved our brand image, social media campaign, and networking. Thanks to the Festival team. You did a great job!
The Ubud Food Festival provides the opportunity to expand sales targets.
2080 Burger Kopi Banyuatis Tempeman Bali Sustainable Seafood5 TOP REASONS TO
EXHIBIT WITH US
JOIN THE REGION’S PREMIER FOOD FESTIVAL
The Festival is proud to be Indonesia’s first culinary festival celebrating the entire spectrum of the culinary industry together with passionate foodies—who have a big appetite for more than just food.
THE FESTIVAL AT A GLANCE
2023 Audience Survey
GET CONSUMER OPPORTUNITIES FOR YOUR BUSINESS
Whether you’re an artisan producer or a food brand, the Festival provides an exceptional platform from which to interact with and sell to knowledgeable foodies.
REACH AN INCREDIBLY DIVERSE AUDIENCE
The Festival is Indonesia’s only culinary event to reach a truly international audience in Indonesia. Our audience is diverse—drawn from across Indonesia and beyond.
CONNECT YOUR FOOD WITH RENOWNED CHEFS
Promote food, drink ranges, and associate yourself with top chefs, restaurateurs, scientists, entrepreneurs, social enterprise founders, food writers, innovators, musicians, and filmmakers.
RAISE YOUR BRAND’S ONLINE VISIBILITY
Benefit from inclusion in event online marketing, including coverage on the show website and newsletters, which go to over almost 10,000 Festival visitors.
At the Festival venue, the food area will give attendees the chance to sample some of Bali’s tastiest new street food concepts, as well as old, tasty, classy dishes. Alongside dozens of food vendor options, attendees can join flamefueled theatrics at the Teater Kuliner stages.
SPECIAL EVENTS
2023 SNAPSHOT
159
Speakers
Bali’s coolest culinary collaborations with local chefs, food producers, and restaurateurs will take place, ranging from special lunch explorations to afternoon food parties with emerging chef talents, and epic feasting and night celebrations, offering attendees unforgettable foodie experiences.
MASTERCLASSES
Festival attendees will also be able to get one-on-one tips at intimate cooking classes. Hosted by a range of emerging and famous chefs, this is the attendees’ chance to taste delicious food with all the senses, leaving the sessions bursting with the skills to cook new dishes whenever they fancy it.
80
Vendors/stalls
9 89 18
Film screenings Events Venues Music performances
FOOD FOR THOUGHT
Insightful panel discussions will put the richness of Indonesian culinary diversity on the menu and offer some food for the brain. The program will also cover the latest trends in the hospitality and food industry, as well as environmental issues.
FILM SCREENINGS
Food-themed documentaries and fiction films will raise awareness of environmental and social issues related to food, with postscreening discussions where filmmakers will be ready to answer questions from the knowledge-hungry audience.
PROMOTIONAL OPPORTUNITIES
Festival T-shirt
IDR 8,500,000 for 50 pcs
40.5%
80 20%
11.5%
28%
Vendors/Stalls Beverages Kitchen and Food Supplies Food Desserts
Lifestyle and Others
47.4%
First-time participation
52.6%
Repeat (2-3 times) participation
Reasons for Participation:
• Attracts new customers and enhances brand image.
• Repeat vendors report significant impact.
Festival Tote Bag
IDR 8,500,000 for 100 pcs
Television Commercial (TVC) at Film Screenings
IDR 5,000,000 per film
The TVC will be played before, between, and after the Film Program Session on a 3x2m LED TV in the Main Venue on June 31 or July 1, from 18:00 to 23:00.
EXHIBITOR OPPORTUNITIES
Join us for the opportunity to promote and sell your food and drink ranges at the Festival Hub, and benefit from inclusion in our Festival marketing, including coverage on the website and newsletter reaching thousands of passionate foodies.
*Early Bird Price valid until 31 March
UMBRELLA FOOD TRUCK
DESSERT HUB
PENDOPO
CLASSIC STALL FESTIVAL BAR GARDEN FESTIVAL BAR VALLEY
(Near the Rob Peetoom entrance from Taman Kuliner)
(Near the Rob Peetoom entrance from Taman Kuliner) (Alang-Alang & Corner)
Are you ready to join us this year? Get in touch today by emailing or giving us a ring. Our contact information is down below.
OUR STEWARDSHIP
Yayasan Mudra Swari Saraswati is an independent, not-for-profit foundation committed to enriching the lives and livelihoods of Indonesians through a range of community-building arts, cultural, and culinary programs. It was founded in 2003 by Janet DeNeefe and Ketut Suardana as a healing project in response to the first Bali bombing. The goal of the Foundation is to help fulfill the creative needs of Indonesia, its individuals, and its communities while showcasing its cultural diversity – both traditional and contemporary – to the world. Creating a space for cross-cultural exchange and open-minded dialogue and discussion is at the heart of the Foundation.
Learn more at ubudfoodfestival.com
Ubud Food Festival Head Office Jalan Raya Sanggingan Ubud, Bali Indonesia 80571