Ubud Food Festival 2024 – Promopack Proposal

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FESTIVAL PROMOTIONAL PACK Ubud Food Festival 31 May to 2 June 2024

The Ubud Food Festival is the region’s leading culinary festival, celebrating the diversity and taste of Indonesia’s culinary world, tempting thousands of food lovers from all over the world. The Festival, featuring over three days, includes special events, cooking demos, food tours, talks, workshops, arts performances, films, and more.

THE 2024 THEME

This year, the festival theme “Take it to the Streets” transports attendees to a vibrant culinary haven where the streets pulsate with the soulful flavours of Indonesia’s rich culinary heritage. Street cuisine is not merely an afterthought but is elevated to new heights, becoming a pinnacle of culinary excellence that captures the essence of the nation’s diverse food culture.

2 MEDIA PARTNERSHIP PROPOSAL
2024 FESTIVAL THEME TAKE IT TO THE STREET

Participating in the Ubud Food Festival can enhance our business’s branding, making it more recognizable to new customers.

By joining the Ubud Food Festival, we can broaden our network and create new connections that could help us grow.

The Ubud Food Festival has significantly improved our brand image, social media campaign, and networking. Thanks to the Festival team. You did a great job!

The Ubud Food Festival provides the opportunity to expand sales targets.

2080 Burger Kopi Banyuatis Tempeman Bali Sustainable Seafood

5 TOP REASONS TO

EXHIBIT WITH US

JOIN THE REGION’S PREMIER FOOD FESTIVAL

The Festival is proud to be Indonesia’s first culinary festival celebrating the entire spectrum of the culinary industry together with passionate foodies—who have a big appetite for more than just food.

THE FESTIVAL AT A GLANCE

2023 Audience Survey

GET CONSUMER OPPORTUNITIES FOR YOUR BUSINESS

Whether you’re an artisan producer or a food brand, the Festival provides an exceptional platform from which to interact with and sell to knowledgeable foodies.

REACH AN INCREDIBLY DIVERSE AUDIENCE

The Festival is Indonesia’s only culinary event to reach a truly international audience in Indonesia. Our audience is diverse—drawn from across Indonesia and beyond.

CONNECT YOUR FOOD WITH RENOWNED CHEFS

Promote food, drink ranges, and associate yourself with top chefs, restaurateurs, scientists, entrepreneurs, social enterprise founders, food writers, innovators, musicians, and filmmakers.

RAISE YOUR BRAND’S ONLINE VISIBILITY

Benefit from inclusion in event online marketing, including coverage on the show website and newsletters, which go to over almost 10,000 Festival visitors.

6 7 MEDIA PARTNERSHIP PROPOSAL Ubud Food Festival MEDIA PARTNERSHIP PROPOSAL Ubud Food Festival
AUDIENCE MARKETING TOP ORIGINS
Instagram Followers Festival Flyers Facebook Followers Daily Program Flyers E-News Subscribers Billboards across Bali X Followers (formerly Twitter) Festival Posters Total Website Views Video drone film Previous Attendance No 5,000 56.9% 41.7% 1.4% 58.3% Indonesia Malaysia Singapore Australia 18,500 3,500 41.7% 7,700 3,000 8,100 5 1,092 100 69,537 1
Digital: Print: Total Attendance Female Male prefer not to disclose Yes

At the Festival venue, the food area will give attendees the chance to sample some of Bali’s tastiest new street food concepts, as well as old, tasty, classy dishes. Alongside dozens of food vendor options, attendees can join flamefueled theatrics at the Teater Kuliner stages.

SPECIAL EVENTS

2023 SNAPSHOT

159

Speakers

Bali’s coolest culinary collaborations with local chefs, food producers, and restaurateurs will take place, ranging from special lunch explorations to afternoon food parties with emerging chef talents, and epic feasting and night celebrations, offering attendees unforgettable foodie experiences.

MASTERCLASSES

Festival attendees will also be able to get one-on-one tips at intimate cooking classes. Hosted by a range of emerging and famous chefs, this is the attendees’ chance to taste delicious food with all the senses, leaving the sessions bursting with the skills to cook new dishes whenever they fancy it.

80

Vendors/stalls

9 89 18

Film screenings Events Venues Music performances

FOOD FOR THOUGHT

Insightful panel discussions will put the richness of Indonesian culinary diversity on the menu and offer some food for the brain. The program will also cover the latest trends in the hospitality and food industry, as well as environmental issues.

FILM SCREENINGS

Food-themed documentaries and fiction films will raise awareness of environmental and social issues related to food, with postscreening discussions where filmmakers will be ready to answer questions from the knowledge-hungry audience.

9 MEDIA PARTNERSHIP PROPOSAL Ubud Food Festival
VENUE
7 FESTIVAL

PROMOTIONAL OPPORTUNITIES

Festival T-shirt

IDR 8,500,000 for 50 pcs

40.5%

80 20%

11.5%

28%

Vendors/Stalls Beverages Kitchen and Food Supplies Food Desserts

Lifestyle and Others

47.4%

First-time participation

52.6%

Repeat (2-3 times) participation

Reasons for Participation:

• Attracts new customers and enhances brand image.

• Repeat vendors report significant impact.

Festival Tote Bag

IDR 8,500,000 for 100 pcs

Television Commercial (TVC) at Film Screenings

IDR 5,000,000 per film

The TVC will be played before, between, and after the Film Program Session on a 3x2m LED TV in the Main Venue on June 31 or July 1, from 18:00 to 23:00.

11 MEDIA PARTNERSHIP PROPOSAL Ubud Food Festival
ARTWORK ARTWORK YOUR LOGO YOUR LOGO

EXHIBITOR OPPORTUNITIES

Join us for the opportunity to promote and sell your food and drink ranges at the Festival Hub, and benefit from inclusion in our Festival marketing, including coverage on the website and newsletter reaching thousands of passionate foodies.

*Early Bird Price valid until 31 March

UMBRELLA FOOD TRUCK

DESSERT HUB

12 13 MEDIA PARTNERSHIP PROPOSAL Ubud Food Festival MEDIA PARTNERSHIP PROPOSAL Ubud Food Festival
(In front of Teater Kuliner Stage & at the valley) Sizes Sizes Sizes Sizes Sizes Social Media Feed Promotion Social Media Feed Promotion Social Media Feed Promotion Social Media Feed Promotion Social Media Feed Promotion Stall Specifications: Stall Specifications: Stall Specifications: Stall Specifications: Stall Specifications: Marketing Inclusion: Marketing Inclusion: Marketing Inclusion: Marketing Inclusion: Marketing Inclusion: Umbrella diameter 2m : 2 x 4 m 2.5 x 2 m (2 units) 2.5 x 2.5 m : 2 x 2.5 m Banquet Chair Banquet Chair Banquet Chair Banquet Chair Banquet Chair 2 units : 2 units 2 units 2 units : 2 units : 1x 1x 1x : 1x Kitchen sink Shared 1x Table Table Table Table Table Website Placement Website Placement Website Placement Full-year website placement for product promotion Website Placement Equipment Equipment Social Media Story Promotion Social Media Story Promotion Social Media Story Promotion Social Media Story Promotion Social Media Story Promotion Enews Mentioning Enews Mentioning 60 x 180 cm, 1 unit : 60 x 180 cm, 1 unit 60 x 180 cm, 2 units 60 x 180 cm, 1 unit : 60 x 180 cm, 2 units : Electricity Electricity Electricity Electricity Electricity up to 1,000 watts 1x : 1,000 watts up to 1,500 watts up to 2,000 watts : up to 2,000 watts : 1x 1x 1x : 1x : 1-year 1x : 1x Availability Availability Availability Availability Availability 14 1-year : 2 4 6 : 19 : 1-year 1-year Early Bird Price Price Early Bird Price Price Early Bird Price Price Early Bird Price Price Early Bird Price Price : IDR 2,900,000* : IDR 5,900,000 : IDR 3,900,000* : IDR 6,900,000 : IDR 4,500,000* : IDR 7,500,000 : IDR 7,000,000* : IDR 10.000.000 : IDR 7,900,000* : IDR 10,900,000 (Behind Alang-Alang, near cistern)
GARDEN STALL VALLEY GARDEN STALL (Building next to Stage) (In front of Music Stage) (Entrance) Kitchen sink Kitchen sink Kitchen sink Shared Shared : Shared

PENDOPO

CLASSIC STALL FESTIVAL BAR GARDEN FESTIVAL BAR VALLEY

(Near the Rob Peetoom entrance from Taman Kuliner)

(Near the Rob Peetoom entrance from Taman Kuliner) (Alang-Alang & Corner)

14 MEDIA PARTNERSHIP PROPOSAL Ubud Food Festival Sizes Sizes Sizes Sizes Social Media Feed Promotion Social Media Feed Promotion Social Media Feed Promotion Social Media Feed Promotion Stall Specifications: Stall Specifications: Stall Specifications: Stall Specifications: Marketing Inclusion: Marketing Inclusion: Marketing Inclusion: Marketing Inclusion: : 3 x 3.5 m : 3 x 3 m 2.5 x 2 m (2 units) 5 x 5 m Banquet Chair Banquet Chair Banquet Chair Banquet Chair : 2 units : 2 units 2 units 2 units : 1x : 1x 1x 1x Table Table Table Table Website Placement Website Placement Website Placement Website Placement Social Media Story Promotion Social Media Story Promotion Social Media Story Promotion Spotlight Reel (vendor-provided clip) Spotlight Reel (vendor-provided clip) Social Media Story Promotion Enews Mentioning Exclusive Enews Feature Exclusive Enews Feature Food Content Creator Feature Enews Mentioning : 60 x 180 cm, 2 units : 60 x 180 cm, 2 units 60 x 180 cm, 2 units 60 x 180 cm, 2 units Electricity Electricity Electricity Electricity : up to 3,000 watts : up to 3,000 watts up to 3,000 watts up to 3,000 watts : 1x : 1x 1x : 1x 1x : 1-year : 1-year 1-year 1x 1-year : 1x : 1x 1x 1x 1x Availability Availability Availability Availability : 2 : 16 2 1 Early Bird Price Price Early Bird Price Price Early Bird Price Price Early Bird Price Price : IDR 8,900,000* : IDR 11,900,000 : IDR 12,900,000* : IDR 15,900,000 IDR 15,000,000* IDR 18,000,000 IDR 8,900,000* IDR 11,900,000

Are you ready to join us this year? Get in touch today by emailing or giving us a ring. Our contact information is down below.

19 MEDIA PARTNERSHIP PROPOSAL Ubud Food Festival
813-3986-4113
you for
us and becoming a partner!
Dwinanda Sidhi
Partnership Coordinator partnership@yayasansaraswati.org +62
Thank
joining

OUR STEWARDSHIP

Yayasan Mudra Swari Saraswati is an independent, not-for-profit foundation committed to enriching the lives and livelihoods of Indonesians through a range of community-building arts, cultural, and culinary programs. It was founded in 2003 by Janet DeNeefe and Ketut Suardana as a healing project in response to the first Bali bombing. The goal of the Foundation is to help fulfill the creative needs of Indonesia, its individuals, and its communities while showcasing its cultural diversity – both traditional and contemporary – to the world. Creating a space for cross-cultural exchange and open-minded dialogue and discussion is at the heart of the Foundation.

Learn more at ubudfoodfestival.com

Ubud Food Festival Head Office Jalan Raya Sanggingan Ubud, Bali Indonesia 80571

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