FESTIVAL PROMOTIONAL PACK
Ubud Food Festival
30 May - 1 June 2025
The Ubud Food Festival is the region’s leading culinary festival, celebrating the diversity and taste of Indonesia’s culinary world, tempting thousands of food lovers from all over the world. The Festival, featuring over three days, includes special events, cooking demos, food tours, talks, workshops, arts performances, films, and more. In 2024, the Festival set a new attendance record, drawing approximately 15,000 attendees and around 150 industry leaders from across Indonesia and the region for an actionpacked program, making it the strongest festival yet. This was further enhanced by a free open-air market, featuring over 70 food artisans offering thousands of mouth-watering Indonesian street food options.
THE THEME THE FESTIVAL
The 2025 Ubud Food Festival, celebrates the rich culinary heritage that reflects the spice-laden stories and values of our diverse communities. Food is not just sustenance; it embodies the flavors of our ancestors’ wisdom and the rituals that bind us. By honoring traditional recipes and ingredients, we connect with our origins while fostering innovation in our kitchens. The Ubud Food Festival invites chefs, farmers, and food lovers to explore the significance of heritage in shaping our culinary landscape. Together, we will savor the past, celebrate the present, and inspire future generations to honor and preserve the vibrant legacy of our diverse food cultures.
The festival shows food lovers around the globe that it’s time to add Indonesian dishes to their list of favorites and, through this, learn something about Indonesia.
The festival had a positive impact on both branding and profits, and it was a truly enjoyable event to be a part of.
There’s something for everyone at the Ubud Food Festival 2024, whether you’re looking to gorge at the market, attend insightful talks and expert workshops, or enjoy a decadent dinner with top chefs.
Partner
We were delighted to partner with the Ubud Food Festival 2024, a celebration that epitomizes the rich culinary heritage and vibrant culture of Bali.
Pesik, Director of Marketing and Communications Mandapa, a Ritz-Carlton Reserve
Shanty Amirullah, Festival Attendee
Lupine Mexican Bistro, Festival Vendor
NOW! Bali Magazine, Media
Bertha
5 TOP
JOIN THE REGION’S PREMIER FOOD FESTIVAL
The Festival is proud to be Indonesia’s first culinary festival celebrating the entire spectrum of the culinary industry together with passionate foodies—who have a big appetite for more than just food.
REASONS TO EXHIBIT WITH US
GET CONSUMER OPPORTUNITIES FOR YOUR BUSINESS
Whether you’re an artisan producer or a food brand, the Festival provides an exceptional platform from which to interact with and sell to knowledgeable foodies.
REACH AN INCREDIBLY DIVERSE AUDIENCE
The Festival is Indonesia’s only culinary event to reach a truly international audience in Indonesia. Our audience is diverse—drawn from across Indonesia and beyond.
CONNECT YOUR FOOD WITH RENOWNED CHEFS
Promote food, drink ranges, and associate yourself with top chefs, restaurateurs, scientists, entrepreneurs, social enterprise founders, food writers, innovators, musicians, and filmmakers.
RAISE YOUR BRAND’S VISIBILITY
Benefit from inclusion in event online marketing, including coverage on the show website and newsletters, which go to over 15,000 Festival visitors.
FESTIVAL SNAPSHOT*
AUDIENCE
This year’s festival marked a new record in attendance, with approximately 15,000 attendees. The demographic breakdown reveals a significant majority of female participants at 71.1%, while males accounted for 27.3%, with 1% choosing not to disclose their gender.
Age-wise, the largest groups were between 26-35 years (40.4%) and 36-45 years (26.3%). Regarding occupation, half of the attendees were working fulltime (50.5%), followed by self-employed individuals at 22.2%. More than half of the attendees had attended previous events (62.6%), highlighting a strong retention rate among attendees.
MARKETING
numbers listed are from the 2024 Festival.
The average spending at the Festival Food Stall is IDR 458,000 per visitor. The total estimated transactions during the festival at Taman Kuliner amounted to IDR 1,5 billion, with 33% of these transactions completed using cards or e-money.
PROGRAM SNAPSHOT
70 28 6 19 17 147 21 5 15 22
FESTIVAL VENUE
At the Festival venue, the food area will give attendees the chance to sample some of Bali’s tastiest new street food concepts, as well as old, tasty, classy dishes. Alongside dozens of food vendor options, attendees can join flamefueled theatrics at the Teater Kuliner stages.
SPECIAL EVENTS
Bali’s coolest culinary collaborations with local chefs, food producers, and restaurateurs will take place, ranging from special lunch explorations to afternoon food parties with emerging chef talents, and epic feasting and night celebrations, offering attendees unforgettable foodie experiences.
MASTERCLASSES
Festival attendees will also be able to get one-on-one tips at intimate cooking classes. Hosted by a range of emerging and famous chefs, this is the attendees’ chance to taste delicious food with all the senses, leaving the sessions bursting with the skills to cook new dishes whenever they fancy it.
FOOD FOR THOUGHT
Insightful panel discussions will put the richness of Indonesian culinary diversity on the menu and offer some food for the brain. The program will also cover the latest trends in the hospitality and food industry, as well as environmental issues.
FILM SCREENINGS
Food-themed documentaries and fiction films will raise awareness of environmental and social issues related to food, with postscreening discussions where filmmakers will be ready to answer questions from the knowledge-hungry audience.
Vendors/Stalls
SNAPSHOT
A total of 70 vendors participated in the Festival, offering a diverse range of products. Of these:
62.3%
focused on food, including hot meals, packaged food, and desserts
24.5%
offered beverages, both alcoholic and non-alcoholic 13.2%
provided kitchen supplies, food-related products, lifestyle items, and other categories
Notably, 58% of the vendors were participating in the Festival for the first time, while the remaining 42% had participated two to three times previously.
• The Festival boosts brand visibility.
• It attracts new customers and enhances brand image.
• Many vendors who have participated in previous Festivals reported significant positive impacts on their businesses.
T-shirt
IDR 8,500,000 for 50 pcs
Tote Bag
IDR 8,500,000 for 100 pcs
Commercial (TVC) at TV Screen across the festival venue
IDR 5,000,000 per video (max 1 minutes duration)
The TVC will be played on the loop on the TV screen at the Main Venue on 30 May to 1 June, from 11:00 to 23:00.
EXHIBITOR OPPORTUNITIES
Join us for the opportunity to promote and sell your food and drink ranges at the Festival Hub, and benefit from inclusion in our Festival marketing, including coverage on the website and newsletter reaching thousands of passionate foodies.
UMBRELLA FOOD TRUCK
DESSERT HUB GARDEN STALL
GARDEN STALL MUSIC
GARDEN STALL
PENDOPO CLASSIC STALL
FESTIVAL BAR
FESTIVAL BAR VALLEY
THE JOIN FOUNDATION US
Yayasan Mudra Swari Saraswati is an independent, not-for-profit foundation committed to enriching the lives and livelihoods of Indonesians through a range of community-building arts, cultural, and culinary programs. It was founded in 2004 by Janet DeNeefe and Ketut Suardana as a healing project in response to the first Bali bombing. The goal of the Foundation is to help fulfill the creative needs of Indonesia, its individuals, and its communities while showcasing its cultural diversity – both traditional and contemporary – to the world. Creating a space for cross-cultural exchange and open-minded dialogue and discussion is at the heart of the Foundation.
