Ubud Food Festival 2025 – Partnership Proposal

THE FESTIVAL

TheUbudFoodFestivalistheregionʼsleadingculinaryfestival, thatcelebratesthediversityandflavoursofIndonesia,tempting thousandsoffoodloversfromallovertheworld.The3-day programincludesworld-classdinners,cookingdemos,food tours,talks,culturallunches,workshops,artsperformances, films,andmore.In2024,theFestivalsetanewattendance record,drawingmorethan15,000attendeesandaround150 industryleadersjoining fromacrossIndonesia.Afreemarket, featuringover70foodartisansoffered Indonesianstreetfood optionsandfusionbiteswasalsooffered..

THE THEME

The2025UbudFoodFestivalisheritageandreflectsthe spice-ladenstoriesandculinaryrichnessofourdiverse communities.Byhonoringtraditionalrecipesandingredients,we connectwithouroriginswhilefosteringinnovationinour kitchens.TheUbudFoodFestivalinviteschefs,farmers,and foodloverstoexplorethesignificanceofheritageinshapingour culinarylandscape.Together,wewillsavorthepast,celebrate thepresent,andinspirefuturegenerationstohonorand preservethevibrantlegacyofourdiversefoodcultures.

“ThisFestivalisnotjust aboutindulgingindelicious food,buttherearealso numerousfantastic masterclassesonIndonesian traditionalcuisineand collaborationswithchefs fromotherSoutheastAsian countries.ˮ

Febs

Asyagaf IndonesianChef

15CookingDemos

6FoodTours

5FilmScreenings

17MusicPerformances

22FreeEvents Thenumberslistedarefromthe2024Festival.

FESTIVAL SNAPSHOT

FREEFESTIVALMARKET

Atthefoodarea,attendeeshavethechancetosamplesomeofBali's tastiestfoodconcepts,aswellasold,tasty,andclassydishes. Alongsidedozensoffoodvendoroptions,attendeescanenjoy flame-fueledtheatricsattheTeaterKulinerstages.

SPECIALEVENTS

Bali'scoolestculinarycollaborationswithlocalchefs,food producers,andrestaurateurswilltakeplace,rangingfromspecial lunchexplorationstoafternoonfoodpartieswithemergingchef talents,andepicfeastingandnightcelebrations.

MASTERCLASSES

Attendeeswillbeabletogetone-on-onetipsatintimatecooking classes.Hostedbyarangeofemergingandfamouschefs,thisisthe attendees'chancetotastedeliciousfoodwithallthesenses.

PANELDISCUSSIONS

InsightfulpaneldiscussionswillputtherichnessofIndonesian culinarydiversityonthemenuandoffersomefoodforthebrain.The programwillalsocoverthelatesttrendsinthehospitalityandfood industry,aswellasenvironmentalissues.

FILMSCREENINGS

Food-themeddocumentariesandfictionfilmsrelatedtofood,with post-screeningdiscussionswherefilmmakerswillbereadyto answerquestionsfromtheknowledge-hungryaudience.

MARKETING SNAPSHOT

FACEBOOK

OverallReach:3,800

TotalFollowers:7,766

INSTAGRAM

TotalReach:947,000

ProfileActivity:41,312

ProfileVisits:37,509

TotalFollowers:20,670

NEWSLETTERMARKETING

TotalSubscribers:5,600

XFORMERLYTWITTER

TotalImpressions:17,600

TotalFollowers:1,100

SOCIALADSACROSS FACEBOOK/INSTAGRAM

TotalPaidReach:629,079

TotalPaidImpressions:1,402,194 WEBSITE

TotalUsers:18,740

Totalnumberofenewsopenings: 14,6look85

OpenRate:36%

PRINTINGCOLLATERALS

5,000FestivalFlyers

1,000ProgramFlyers

TotalSessions:26,640

TotalPageViews:78,024

OUTDOORMEDIA

100FestivalPosters

5BillboardsacrossBali

2VideodroneScreenings

Thereʼssomethingfor everyoneattheUbudFood Festival2024,whether youʼrelookingtogorgeat themarket,attendinsightful talksandexpertworkshops, orenjoyadecadentdinner withtopchefs.

NOW!BaliMagazine MediaPartner

Thenumberslistedarefromthe2024Festival.

“Thefestivalshowsfood loversaroundtheglobethat itʼstimetoaddIndonesian dishestotheirlistof favoritesand,throughthis, learnsomethingabout Indonesia.ˮ

ShantyAmirullah FestivalAttendee

AUDIENCE SNAPSHOT

The2024Festivalsetanewattendance recordwithover15,000attendees.

YEARLYATTENDANCEROUNDEDNUMBERS

SPENDING SNAPSHOT

Festivalvisitorsspentanaverageof IDR458,000forfoodanddrinks,withtotal transactionsatTamanKulinerreaching IDR1.5billion.Ofthese,33%weremade usingcardsore-money.

RECOMMENDATION RATE

Surveyresultsshow77.4%ratedtheFestival a5and15.5%a4,indicatingahighlypositive perceptionoftheFestival.

“Weweredelightedtopartnerwith theUbudFoodFestival2024,a celebrationthatepitomizesthe richculinaryheritageandvibrant cultureofBali.ˮ

BerthaPesik DirectorofMarketingand Communications Mandapa,aRitz-CarltonReserve

PARTNERSHIP CATEGORIES & ENTITLEMENTS

Brand Exposure Type

DistributionofPromotionalMaterialatFestival'sHigh-TrafficPoints(withSPG

DisplayandDistributionofPromotionalMaterialatSelectedFestivalEvents

OpportunitytoDisseminateOrganization'sPromotionalMaterialatFestival'sBoxOffice

On-ground

OpportunitytoHostaCo-BrandedEventEventSize,Reputation,PotentialStrategicPartnership)

AcknowledgeastheFestivalSponsorsduringtheOpening&ClosingNightCeremony

AudiorecordingAdlipstobePlayedbetweenprogramattheFestivalMainVenue

BrandingMentionedonFoodContentCreators

SocialMediaShoutoutsonFestivalChannelsPreandPostFestival

AcknowledgmentinFestivalNewsletterEditorial

OpportunitytoFeatureAds/TeasersonMainVenueTVScreens

LogoFeaturedinEnewsFooterApprox.2monthsbeforeand1monthaftertheFestival)

LogoFeaturedinEnewsFooterApprox.2monthsbeforeand1monthaftertheFestival)

FeaturedLogoonTVScreensatMainVenuesApprox.3Screens)

LogoAcknowledgmentonFestival'sPost-EventSocialmedia

LogoAcknowledgmentonOurWebsiteatPartnerPage

FeaturedontheAccommodationPageintheFestivalWebsite

LogofeaturedonFestivalPosters

LogofeaturedonFestivalFlyers

LogofeaturedinFestivalMainVenuesHangingBanner)

LogoFeaturedonFestivalBillboardsinKeyBaliLocations

LogoFeaturedonFestivalTShirts

IncludePromotionalMaterialinFestivalToteBags(approx.500bags)

LogoFeaturedonMainFestivalStageBackdrop

LogoFeaturedonFestivalBanneratOpeningNightParty

LogoFeaturedonFestivalBannersattheMainVenue

PARTNERSHIP CATEGORIES & ENTITLEMENTS

On-ground

Digital

OpportunitytoHostaCo-BrandedEventEventSize,Reputation,PotentialStrategicPartnership)

AcknowledgeastheFestivalSponsorsduringtheOpening&ClosingNightCeremony

AudiorecordingAdlipstobePlayedbetweenprogramattheFestivalMainVenue

OpportunitytoFeatureAds/TeasersonMainVenueTVScreens

LogoFeaturedinEnewsFooterApprox.2monthsbeforeand1monthaftertheFestival)

FeaturedLogoonTVScreensatMainVenuesApprox.3Screens)

LogoAcknowledgmentonFestival'sPost-EventSocialmedia

LogoAcknowledgmentonOurWebsiteatPartnerPage

IncludePromotionalMaterialinFestivalToteBags(approx.500bags)

LogoFeaturedonMainFestivalStageBackdrop

LogoFeaturedonFestivalBanneratOpeningNightParty

LogoFeaturedonFestivalBannersattheMainVenue

GET STARTED

Areyoureadytojoinusthisyearandbe oneofourdistinguishedfestivalpartners? Getintouchwithourpartnershipteamtoday.

NiNengahPujiWidiani

PartnershipCoordinator

Email:puji@yayasansaraswati.org

PhoneWhatsApp):6281907617613

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