Merage School Brand Guidelines

IntroductionThe Merage School brand is not just the logo or a tagline that we place on our materials. It is the full experience of The Paul Merage School of Business which influences the way people think and feel about us. It encompasses everything from the way we sound when we tell our story and the images we use in our materials to how we interact with the public on campus and on the phone.

Our brand defines who we are and what we believe in. It describes what makes us unique among a multitude of business schools. It is our promise to everyone.

We all play an integral role in creating a comprehensive understanding of the Merage School brand. The goal of these brand guidelines is to help us all express a consistent look, feel and voice across all touchpoints.

CONTACT

If you have any questions, please contact the Marketing Department:

Levi Eastwood

Director of Marketing and Communications 949.824.4330 leastwoo@uci.edu

Laura Irons

Senior Associate Director of Marketing 949.824.4107 ironsl@uci.edu

Maureen Bresse

Associate Creative Director 949.689.5861 mbresse@uci.edu

Jethro Rothe-Kushel

Associate Director of Communications 949.824.7922 jrotheku@uci.edu

Catherine Cheung

Associate Director of Web Communications 949.824.0902 cheunc12@uci.edu

Tyler Robinson

Manager of Video Production Services 949.824.8103 ttrobins@uci.edu

Table of Contents

1.0 HISTORY

University of California, Irvine 3 The Merage School 4

2.0 BRAND STRATEGY

Audiences 6 Brand Personality 7 Touchpoints 8

3.0 IDENTITY

Approved Logos 10 Logos for Specialty Items 11 Tagline 12

Social Media Assets 13 Color Palette 14 Fonts 15 Restrictions 16

4.0 VOICE

Our Voice 18 Editorial Style Preferences 19

5.0 VISUALS

Photo and Video Style 21 Web and Email Images 23

6.0 SOCIAL MEDIA

How to Use Social Media 24 Types of Content 27

Approved Hashtags 28 Checklist for Events 29

1.0

history HISTORY

University of California, Irvine

The University of California, Irvine was founded with an exceptional group of faculty. They were profound, passionate innovators with a vision to bring world-renowned thinkers to a campus that would nurture courageous thought and life-changing research. They called upon a student body that didn’t fit predetermined molds – but who instead looked farther, investigated more, thought differently. Today, we carry the torch of this intention in everything we do and in everything we continue to create. The result is a reputation of unwavering excellence, worldwide recognition and an impressive community of diversified, continued support.

To the outside academic world, we’re recognized for commitment to innovation, which is evident in our worldrenowned programs that have kept us among the most respected of the West Coast Universities, as well as a proven contender internationally. If our passion is to foster growth, to be a campus where even the word “innovation” gets redefined and continually challenged, then this golden path will continue for us for many years to come.1

The Merage School

For more than 50 years, The Paul Merage School of Business has been developing agile leaders who can anticipate disruption and capitalize on and create new opportunities in the marketplace. Founding Dean Richard C. Snyder opened the doors to our first students and put the Graduate School of Administration on a path toward becoming a globally preeminent business school. At that time, UC Irvine earned its reputation for innovation by introducing the study of Information and Computer Science to the world. In the 1990’s, the business school faculty helped students understand IT investment decisions to drive efficiencies across the enterprise. In 2005, the School was formally named after Paul Merage, reshaping our earlier traditions of innovation and entrepreneurship toward leadership for a digitally driven world. Today, we continue to share our expertise in developing executives able to leverage exponential advances in technology and data analytics to lead powerful strategies for the global economy.

We have highlighted some of the more notable moments in the School’s history on our website at merage.uci.edu/facts-figures.

Paul Merage is a philanthropist, an innovative and successful entrepreneur, and a champion of education whose $30 million gift to UC Irvine’s business school was the most significant donation in the University’s history at the time.

2.0

brand BRAND STRATEGY

BRAND STRATEGY

Audiences

STUDENTS AND PROSPECTIVE STUDENTS

Our students and prospective students define our purpose. They are diverse, innovative and ambitious, willing to put in the effort needed to attain their career goals.

• Ages range from 16 to 48

• Business and management experience ranges from little or no experience to senior leaders

• Ethnically diverse and multicultural

ALUMNI

This is the core of our family. They put in long hours, sacrificed to earn an elite business degree and are now realizing the rewards for their hard work.

• More than 15,000 alumni are spread across Orange County, the United States and the globe

• Diverse backgrounds and interests

• Industries include accounting, consulting, finance, healthcare, real estate, technology and everything in between

BUSINESS PARTNERS

These are the passionate ones. They are leaders and executives from top organizations in the business community who are committed to the School and to helping the next generation of business leaders prepare for the future.

• Invest time and money into the School

• Hire our students

• Refer prospective students to the School

ACADEMIC COMMUNITIES

These are our peers. As we continually strive for research excellence, these are the professionals we collaborate and exchange ideas with.

• Curious and always searching for alternative approaches to better business practices

• Have a passion for education and passing their expertise on to the next generation

• Thrive on sharing and exchanging innovative ideas

Brand Personality

The Paul Merage School of Business prepares students to be strategic, creative, agile leaders for today’s digitally driven business world. And our research faculty create new knowledge that spurs top-notch business practices. We describe brand personality in human terms because it needs to resonate with those experiencing it as much as it does us.

2.0 BRAND STRATEGY

Touchpoints

The power and effectiveness of the brand depends on us all to communicate in a clear and consistent manner throughout all our touchpoints.

MERAGE SCHOOL BRAND

Aligned with and supports the UCI brand

School website, landing pages, web display ads

Facebook, Twitter, Linked In, YouTube, Instagram, Flickr

Online ads, print ads, editorial write ups, published research

Email campaigns, video, photography, Delphi boards, PowerPoint presentations

Brochures, flyers, mailers, pocket folders, posters, postcards, programs, event signage, note cards, note pads, stationery

Banners, tablecloths, T-shirts, pens, USBs, bags, water bottles, tumblers, cell phone holders

3.0

identity IDENTITY

Approved Logos

There are only two official versions of the Merage School logo. These are the only signature elements to be used to signify the School. To maintain the integrity of our logo, we do not allow department or program identifiers to appear with the logo. Any materials not produced by Marketing department that contain a School logo must be approved by the Marketing Department.

TWO LINE:

3/16” [

ONE LINE:

3/16” [

MINIMUM SIZE

Both versions should not appear smaller than the minimum size (3/16” high) so that they are always recognizable.

MAXIMUM SIZE

In all cases, the Merage School logo should be treated tastefully and with integrity. It should never be scaled disproportionately large in relation to the piece in which it appears.

CLEAR ZONE

On both versions, always maintain a clear zone around the logo to maximize recognition and maintain integrity. These areas should never be intruded upon by any other element. This is a measurement that is equal to the width of the “U” in UCI.

UCI SEAL

The UCI Seal is primarily used in official communication from the university, Chancellor, Provost and on graduate diplomas. Use of the seal must be approved by the Marketing department. When approved, the seal can appear no smaller than 1.75”.

Logos for Specialty Items

When imprinting the logo on any specialty item such as pens or mugs, the logo must include the registered mark on the upper right corner of the UCI. All imprint items must be approved by the Marketing Department and then by the UCI Office of Trademarks & Strategic Contracts prior to placing an order.

Tagline

Leadership for a Digitally Driven WorldTM

The Merage School tagline should be used strategically to support and reinforce our messaging. In order to protect the integrity of the tagline, all uses must be approved by the Marketing Department.

There are two approved placements of the taglline when it accompanies the logo – either below or beside the logo.

BELOW: The tagline should be the same width as the logo and maintain clear zone requirements outlined on page 11 of this document.

FONT

The tagline should always be represented in the Kievit Slab Medium font. The TM mark should be in the Kievit Slab Regular font.

TRADEMARK

It should always be accompanied by the TM in the upper right hand corner. The TM mark should not be larger than one third the height of the letter “d” in World.

BESIDE: The tagline should be the same height as the logo and maintain clear zone requirements outlined on page 10 of this document. The logo and tagline should be separated by a thin vertical line the same height as the logo.

Leadership for a Digitally Driven WorldTM

Social Media Assets

Social media is a large part of the Merage School brand. In order to present a consistent look, one of the following bugs should be used as an identifier across all channels. All new bugs must be approved by someone in the Marketing Department.

MAIN BUG:

PROGRAM

BUGS:

CENTER

BUGS:

Color Palette

Our primary color palette consists of two colors and black and white. These colors should be used on all materials, both internally and externally. The secondary color palette may be used moderately as complements to the primary colors.

PRIMARY: SECONDARY:

PMS 7685

CMYK: 93/62/9/1 RGB: 0/100/164 HEX#: 0064a4

PMS 109

CMYK: 0/16/100/0 RGB: 255/210/0 HEX#: ffd200

PMS 654

CMYK: 100/84/31/17 RGB: 27/61/109 HEX#: 1b3d6d

PMS 375

CMYK: 53/0/96/0 RGB: 122/184/0 HEX#: 7ab800

PMS 100

CMYK: 5/1/76/0 RGB: 247/235/95 HEX#: f7eb5f

PMS 715

CMYK: 0/54/93/0 RGB: 247/141/45 HEX#: f78d2d

PMS 400

CMYK: 23/21/26/0 RGB: 197/190/181 HEX#: c6beb5

PMS 425

CMYK: 65/56/53/29 RGB: 85/87/89 HEX#: 555759

PMS 549

CMYK: 60/24/21/0 RGB: 106/162/184 HEX#: 6aa2b8

Typography

PRIMARY TYPEFACE

Kievit Slab OT is the primary typeface for UCI’s communications. It has been chosen because its classic yet modern style reinforces the brand. It features a number of weights and thicknesses in standard and italic versions. This provides maximum flexibility for various applications. The Merage School uses this font sparingly.

Kievit Slab OT Thin

ABCDEFGHIJKLMNOPQRSTUVWXYZ

a b c d e f g h i j k l m n o p q r s t u v w x y z 12345678901234567890!@#$%^&*()?

Kievit Slab OT Extra light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

a b c d e f g h i j k l m n o p q r s t u v w x y z 12345678901234567890!@#$%^&*()?

Kievit Slab OT Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

a b c d e f g h i j k l m n o p q r s t u v w x y z 12345678901234567890!@#$%^&*()?

Kievit Slab OT Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

a b c d e f g h i j k l m n o p q r s t u v w x y z 12345678901234567890!@#$%^&*()?

Kievit Slab OT Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ

a b c d e f g h i j k l m n o p q r s t u v w x y z 12345678901234567890!@#$%^&*()?

Kievit Slab OT Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ

a b c d e f g h i j k l m n o p q r s t u v w x y z 12345678901234567890!@#$%^&*()?

Kievit Slab OT Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

a b c d e f g h i j k l m n o p q r s t u v w x y z 12345678901234567890!@#$%^&*()?

Kievit Slab OT Extrabold

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 12345678901234567890!@#$%^&*()?

Kievit Slab OT Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 12345678901234567890!@#$%^&*()?

SECONDARY TYPEFACE

Helvetica Neue LT Pro (substitute Helvetica or Arial when necessary) may be used for any digital or print communications. The Merage School uses this font as our primary font for legibility and its modern feel.

Helvetica Neue LT Pro 35 Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ

a b c d e f g h j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) ?

Helvetica Neue LT Pro 45 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) ?

Helvetica Neue LT Pro 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) ?

Helvetica Neue LT Pro 65 Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) ?

Helvetica Neue LT Pro 75 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) ?

Restrictions

LOGO

Only use the approved logos, color palette and typefaces. They must be applied consistently as specified in this document. Do not alter or distort the logo in any way. For more information about logo restrictions, please see the UCI Brand Guidelines. Any materials not produced by the Marketing department that contain a School logo must be approved by the Marketing department.

UNIVERSITY NAME

The University prefers “University of California, Irvine” be used in the first instance and “UCI” thereafter. “UC Irvine” should be used in fewer instances as a third choice.

SCHOOL NAME

When referring to the Merage School in text, always use the full name of the School in the first instance. “The” should be capitalized when using the full name, but lower case for shorter names. Acronyms should never be used. Below are lists of approved and restricted uses.

APPROVED:

the UCI Paul Merage School of Business

The Paul Merage School of Business

The Paul Merage School of Business at UCI the Merage School (on second reference) the School (on third reference)

PROHIBITED:

Merage School of Business

Paul Merage School

Any Acronyms:

MSB (Marshall School of Business uses this)

PMSB

PMSOB PMerage

UCIMS

UCIPMS

UNACCEPTABLE LOGO USAGE

Only use colors as specified in this document.

Do not skew or distort the logo. Only scale artwork proportionately by holding down the shift button.

Do not alter the logo in any way.

Do not place logo on similar color backgrounds. Maintain sufficient contrast for readability.

4.0

voice VOICE

The Paul Merage School of Business Brand Guidelines © 2022

Our Voice

Our voice is just as important to the brand as our look. Whether written or spoken words, it is distinctly Merage. The tone that we use to express our message should:

BE APPROACHABLE

Gain the interest of our audience by using words that are familiar. Be intelligent, not pretentious. Limit the number of unnecessary words and speak in the present tense whenever possible.

BE CONVERSATIONAL

It is easier to trust and engage with someone who speaks in a natural, human, conversational style. Be personable. We are the partner that understands and can relate to our audience. Use words that you would use in everyday conversation and don’t use more words than is necessary.

BE INSPIRING

A sense of optimism is central to the UCI brand. Share your passion and excitement about the Merage School and UCI with our audience. Enthusiasm is catching.

TELL A STORY

Connect with the audience in a language they understand best. Instead of making dry uninspired statements, help the audience visualize what you are saying in a powerful and engaging manner by telling a story they can relate to.

Editorial Style Preferences

We follow AP style grammar and punctuation, and for the most part, adhere to UCI editorial standards. See the UCI Editorial Style Guide for a complete list of our editorial preferences.

THERE ARE A FEW EXCEPTIONS:

• Oxford comma: We do not use the Oxford comma

• Phone numbers: Use periods instead of dashes or parentheses – 949.824.0000

• Acronyms: Do not use periods in acronyms – BA, MBA, PhD, MPAc, etc. The exceptions to this are a.m., p.m. and anytime we refer to the United States as U.S. It is acceptable to use US in headlines

• Hyphenations: Hyphenate decision-making

• Alumni class years: Follow the UCI guide for couples, but for individuals do not use a comma to separate the degree from the name and always use the single close quote before the year – John Smith FEMBA ’17

• California: Do not abbreviate California in body copy – Calif., Cal., etc. Use CA only in addresses

• URLs: Do not include http://, https:// or www. in front of URL addresses unless they will not work without it

• No. vs. #: Use # rather than No. when referring to rankings, etc.

5.0

visuals VISUALS

The Paul Merage School of Business Brand Guidelines © 2022

VISUALS

Photo and Video Style

One of the most influential brand assets is our photography. Regardless of the source of the images we use, high quality full resolution photos are critical to creating genuine and attractive Merage School communications.

Our image style is light and genuine. The lighting should be natural. Avoid the overly dramatic lighting with extreme light and dark areas. To avoid unnatural angles, never rotate the camera to an angle other than 90 degrees. Try to follow the rule of thirds since off-center composition is more pleasing to the eye and looks more natural than one where the subject is placed directly in the middle of the frame (except for simple head shots). Use the following descriptions to guide photo choices:

EMOTION – cheerful, captivating, optimistic

• Colorful – use light and natural color. Compose the shot to accentuate the bright and airy Southern California feel. Black and white images should be avoided unless intended for monochromatic uses.

• Happy – images should reflect the joy, warmth and friendliness of all here at the Merage School.

• Inviting – whether people are looking off camera or giving direct eye contact, they should look positive and approachable. Groups should appear welcoming. Avoid shots of groups that seem too serious or closed off.

• Inspiring – visuals should reflect the promise of achieving success that is just within reach. Our audience should feel inspired and motivated by what they see.

PEOPLE – genuine, approachable, inclusive

• Diverse – we are open-minded and respectful seeking viewpoints from all areas in society and our images should reflect that. There should be a natural mix of race, age, and gender.

• Believable – subject matter should portray people in real-life situations. It should feel warm and inviting and make you feel as if anyone would be welcome at the Merage School.

• Engaged – people should always appear interested and involved. Avoid using visuals of people who look tired or distracted.

• Forward-thinking – visuals should embrace the future and technological advances while honoring our long history of innovation and breaking traditional boundaries.

LOCATION – sunny, vibrant, energetic

• Vibrant – the active and transformative nature of our Southern California business environment should be evident in all visuals.

• Brilliant – our climate is exceptional and a big part of the draw to our university. Visuals should depict the beauty and energy of our location.

• Authentic – images should be of locations around the Southern California area – especially the Merage School and UCI campus.

• Active – not only is our area a great place to have fun, but it is a bustling area of innovation and entrepreneurship. Take every opportunity to illustrate the vitality of Southern California.

Photo Samples

EMOTION – cheerful, captivating, optimistic

Here are some samples of photography – both internal and stock images – we have used to illustrate emotion at the Merage School.

VISUALS

Photo Samples

PEOPLE – genuine, approachable, inclusive

Here are some samples of photography – both internal and stock images – we have used to illustrate the people and activity at the Merage School.

VISUALS

Photo Samples

LOCATION – sunny, vibrant, energetic

Here are some samples of photography – both internal and stock images – we have used to illustrate the incomparable Southern California area and its innovative business environment.

VISUALS

Web and Email Images

Web and email images follow our image style as defined on page 21, however, since the images are often in wide panoramic format, they should be taken in landscape orientation with ample room for cropping. This requires the photographer to take photos from a further distance than usual. When photographing people, there should be enough room to the left to allow room for text and the photo should be taken so there is ample room to crop to the 3:1 ratio width to height and no one is cut off or blocked. See samples to the right.

social SOCIAL MEDIA

Paul Merage

SOCIAL MEDIA

How to Use Social Media

FACEBOOK

Publish content that is entertaining, shareable and targeted towards our two primary audiences – current students and alumni. Topics should focus on answering the following questions:

- What should students be aware of?

- How can we engage alumni? How can we get alumni more involved?

Make sure to follow and monitor content from all UCI sources and Merage School affiliates on a daily basis. Repurpose content from LinkedIn, Instagram, the Merage School Newsroom and other authority business news sites. Avoid any political or religious posts. Here are some helpful tips:

• Frequency of posts varies by season. During peak quarter seasons, 2-3 posts a day are sufficient. During the off season (i.e. winter break, spring break and summer), average 1 post a day. Posting on the weekend is acceptable and recommended.

• Timing of posts should revolve around student class schedule (7:45 a.m., 9:00 a.m., 11:30 a.m. and 5 p.m.). Late evening posts (6 - 10 p.m.) work well during the quarter as this is the time when students are most available to browse the internet.

• Update the Cover Photo at least every two months. Leverage this prime real estate to promote upcoming school events, seasons or a particular marketing campaign such as Graduation is Not Goodbye, Student Success or a Career Center event.

• Promote or “boost” important school content as it meets primary marketing objectives such as ranking

announcements, student stories, alumni events, high profile speakers and school events.

• 80% of Facebook posts should contain links to our website. Shorten link URL’s with bit.ly to track click-through rates. The Merage School has a bit.ly account where all links are tracked. Contact Xanat Hernandez for a unique bit.ly link.

• Increase engagement and impressions by uploading a high-resolution image with each post instead of the automatically generated link preview. Change files from .jpg to .png to improve quality especially for profile pictures and cover photos.

• Include hashtags when appropriate (see approved hashtags on page 30 and 31).

• Tag affiliate Facebook pages when appropriate –student organizations, Centers of Excellence, UCI, etc.

SOCIAL MEDIA

How to Use Social Media

TWITTER

• Posting should occur 3-5 times a day. Buffer allows you to spread out your tweets throughout high opportunity peak times throughout the day. This allows your message to be seen by many multiple times a day. Hootsuite also allows you to autoschedule content.

• Hootsuite is a great social media listening tool. Monitor relevant keywords on a daily basis and keep the conversations going. Search streams

INSTAGRAM

have been saved to monitor keywords and conversations related to the school and university. Find opportunities to respond to students or ignite conversations.

• Optimize your tweets with a link and hashtags. geolocation hashtags are extremely effective (i.e. Irvine, Orange County, Merage School, UCI, Hotel Irvine, etc.).

This social platform reflects the Merage School’s culture, student life experiences, behind-the-scenes and school happenings. High quality visuals garner the most engagement.

• Posting frequency during the quarter should be 3-4 times a week (15-18 average/month). Posting can be reduced during the summer and recess periods to 1-2 times per week.

• Hashtags are very important! Include those listed on page 30 and 31 (when appropriate) as well as other generic and geolocated hashtags to increase visibility and followers.

• Search relevant hashtags and like other people’s photos to build relationship and awareness.

Comment on their photos and thank them for using our hashtags and sharing their photos. Common search terms: #UCIMerage #Merage #MerageLife

• Repost your favorite Instagram photos on Facebook and Twitter and credit the original poster.

• Cross promote social media channels when possible and highlight the value of joining each social community.

• Instagram search and analytics tool: Iconosquare

SOCIAL MEDIA

How to Use Social Media

LINKEDIN

The Merage School’s LinkedIn page acts as a news source for our alumni and prospective students present on the LinkedIn network.

• Content should be business related and professional. Topics such as career development, leadership, faculty research and thought leadership should be included.

• Content should also showcase our students, faculty and alumni achievements.

• Frequency depends upon the availability of quality material. Generally, 1-2 times per week is sufficient. Engagement should be monitored to determine if frequency can be increased.

• Do not use more than three hashtags for each post. Be selective.

If you have any questions, contact Xanat Hernandez at xanath@uci.edu.

Types of Content

Here are some ideas on different types of content that you can post on your social media accounts along with their associated hashtags. Feel free to add to the list. Use emoticons if applicable on Facebook, Instagram and Twitter.

• Student testimonial

#meragestudent #meragelife

• Faculty testimonial #meragefaculty

• Employee testimonial #meragefaculty

• Joke

• Video clip

• UCI news article #ucirvine #zotzot

• Behind the scenes - event prep

• News from another department

• Inspirational quote #anteateradvice

• Polls

• Promote other departments

• Motivational Monday

#mondaymotivation

• Tip Tuesday #meragetips

• Motivational quotes/ Wednesday Wisdom #wednesdaywisdom

• Throwback Thursday #tbt

• Deadline reminders

• Student appreciation #meragestudent

• Facebook live stream #live

• Week #x post Example: 1, 2, 3, 4, 5, etc.

• Research paper

• Book review

• Reshare existing content

• Picture of campus

• Selfie

• Photo of white board

• Share a group picture with a guest speaker from an event on campus

• Industry news

• Workspace photo

• Study hacks

• Event invites and reminders #merageevent

• Campus news and events #UCI #ucirvine #UCIPride #zotzotzot #anteaters

• Schedule of classes

• Employee/staff appreciation #meragelife #merageachievement

• Breaking news

• Valentine’s Day #ucilove #anteaterlovestories

• Infographics

• Emotion-sparking content

• List posts

• Newsworthy content

• Reshare something Peter The Anteater posted

• Reshare something from UCI Athletics #togetherwezot #twz

• Call to action

• Board/team meeting photo

• Giveaways #giveaway

• Make and post a meme

SOCIAL MEDIA

Approved Hashtags

• Merage School

#UCIMerage (always)

#DigitallyDriven

#MerageStudent (all students)

#MerageLife (general photos, events, misc.)

#MerageAchievement (faculty, students, alumni)

#MerageAlumni (alumni)

#MerageMBA #MerageUndergrad #MerageFaculty #MerageExecEd #MerageMPAC #MerageMFIN #MerageMSBA #MerageMSEM

#MerageMSBTM

#MerageTips (business-related tips)

#bschool

• Events

#merageevent

#ucimeragehcc (Health Care Conference)

#MerageDSS (Distinguished Speaker Series)

#UCIGrad (commencement)

#MerageGrad (commencement)

• MBA

#MBAskills #MBA #Bschool #BusinessSchool #WhyMBA #business #economy #marketing #finance

• Programs #FEMBA #FTMBA #EMBA #HCEMBA #PHD #UNDERGRAD #MPAc #MSEM #MSBTM #EXECED #MFIN #MSBA

• UC Irvine #UCI #ucirvine #UCIPride #zotzotzot #anteaters #ucialumni #ucitravels #anteateradvice

• UCI Athletics #togetherwezot #TWZ

• UCI Welcome Week #UCIWelcome

• UCI Homecoming #UCIHomecoming

• Celebrate UCI #CelebrateUCI

SOCIAL MEDIA

Checklist for Events

1-3 Months Before

Create goals for event

Find target audience

Find a date, venue, and time

Research and contact potential speakers

Create a list of publication needs such as flyers, ads, programs, etc.

Hire photographer (optional; contact Marketing for assistance)

Choose speaker

Ask for high resolution pictures to use for social media campaigns

Work on publication materials with your Marketing project manager

Format and finalize flyers, advertising, etc.

3 Weeks Before

Work with your project manager to set up a social media strategy

Start social media presence

Decide on hashtags

Emails, Facebook, Instagram, etc.

Set up Facebook event

Write and edit press releases (contact Marketing)

Two Weeks Before

Confirm speaker and get approval for social media

Confirm location

Send press releases out to local media outlets (contact Marketing)

Change profile pictures and cover photos

Emphasize time, date, and location

One Week Before Reminder posts on social channels

Work on photo booth backdrop/props *IF APPLICABLE* Reach out to campus partners to share and promote event

Day Before

Push final reminders and introduce incentives

OR if an event where only a certain number of individuals can attend, announce vacant seating/seat assign before Assign interns/assistants jobs for the event

Day Of/During Event

Maintain social media during event Post pictures, tweets, etc. Also look for posts by the hashtags Take photos Group photo

Incentive opportunity to guests who follow/like Merage School pages Sign in sheet or poster with all social media handles and hashtags Filming if possible; Facebook Live (contact Marketing for assistance)

After Event

Post group photo thanking those who came Email campus partners for their help Go through hashtags and like/follow those posts and users

Handwritten notes to guests

Thank speaker and guests on social media