2013 I Heart Walking REPORT
MARKETING METHODS WEBSITE
SIGNAGE
The website included sponsor logos and were linked to a specific site or Facebook page.
Posted around campus: • Banners • Display monitors • Printed Signs
www.recreation.ucla.edu/IHeartWalking
SOCIAL MEDIA
Email blasts also included logos and links.
Strong online presence. • Facebook https://www.facebook.com/UCLARecreation
• Twitter https://twitter.com/UCLARecreation
PRESS
T-SHIRT
Campus newspapers and web newsletters were contacted for the event.
Shirts distributed to participants along with sponsor merchandise as gifts.
PARTICIPANT DEMOGRAPHICS Gender 20%
Female
TOTALS
Male
80%
3,684 Registered walkers over 4 days 301 UCLA units represented across campus.
Affiliation 5%
Staff
95%
Faculty
PRIZE PREFERENCES PRIZE PREFERENCES Participants selected their prize preference. More than 7,400 prizes were selected during registration process.
UCLA Employees A great way to gauge the UCLA community.
enjoyed CBTL’s presence all 3 days during I Heart Walking.
EMAIL More than
100,000
emails sent across campus.
OPENING RATES
25% Before event (registration) 42% During event (daily reminders) 54% After event (shirt pickup) 40% more emails sent across campus compared to last year
SIGNAGE EXAMPLES
SOCIAL MEDIA Facebook and Twitter presence for the event and our partners for over two weeks. https://www.facebook.com/UCLARecreation https://twitter.com/UCLARecreation
MONDAY
907 walkers
TUESDAY
984 walkers
WEDNESDAY
757 walkers
THURSDAY
1,036 walkers
T-SHIRT DISTRIBUTION
1,275 T-SHIRTS Distributed with sponsor booths over two days.
T-SHIRT DISTRIBUTION
OUTCOMES BECAUSE OF YOUR PARTICIPATION…
Bridging together sponsors and UCLA employees through interactive engagement. Increased the number of UCLA employees attending the events which ties into UCLA’s Healthy Campus Initiative.
MORE OPPORTUNITIES Here are other ways you can engage with the community here at UCLA:
• • • • • • • • • • • •
Title sponsor Grand Prize sponsor T-shirt sponsor Coupon distribution with emails and during registration Booth display indoors and outdoors ‘Learn at Lunch’ sessions Student events (i.e BruinFest) Employee events (i.e I Heart Walking) Community events (i.e Jazz-Reggae Festival) Participation at multiple events Year long sponsor opportunities Contact to other PAC-12 campuses
Thank you Looking forward to working with you again soon!
KIRAN MISTRY C: (310) 678-4556 E: kmistry@recreation.ucla.edu