Ugo Orlando Community Management
ugo.orlando@toutattache.com
Ugo Orlando
Community Management
A few Facebook Pages I managed…
orange™ pages across Europe
facebook.com/reebokclassics
10 Languages – 11 Countries
French 18-24 Males
Feeding local Community Managers with Euro 2012 content Translating Activation kit into valuable Editorial and Social Content
Working with assets (Rappers, Soul artists, DJs) Following highlights (exhibitions, contests) Getting products to be liked
facebook.com/suchardfrance
facebook.com/bacardilegacyfrance
French 25-45 Females
French 25-35 Males – Restricted to professionnals
Initiating Suchard’s Social Presence Through a high quality broadcast: “La Radio Libre”
Cpntest-related page Pedagogical approach Aspirational ambassador managing the page
ugo.orlando@toutattache.com
Ugo Orlando
Community Management
A few Facebook Pages I managed‌ 40k Likes
facebook.com/durexarabia
facebook.com/axefan
2 Languages - 16-30 Males
French - 13-25 Males
Built from the ground up Recruitment via Facebook Ads Character managing the page
In-tab contests Following 360 Advertising DNA Characters Managing the Page
4.8M Likes
5.2M Likes
4.2M Likes
facebook.com/diamonddashgame
/bubbleisland
/monsterworld
7 Languages 13-25 Mixed
7 Lan. - 15-35 Females
7 Lan. - 25-35 Females
Wall/Cross-pages Contests, Following Gaming Mechanics, Characters Managing the Page
ugo.orlando@toutattache.com
Ugo Orlando
Community Management
Companies I worked for…
is a disruptive agency, “best International Small Agency” by AdAge in 2011 I was a Community Manager, in charge of… Social Media Strategies for Client Brands (Banking, Health, Beverages) & the Agency Disruptive Contact with Influencers and Press to promote our Work Worldwide Manager: Mr. Nicolas Mirguet, ex- Head of Social Media
is a social gaming company, 3rd most important worldwide I was a Community Manager, in charge of… Creating & Managing Facebook Ads. PR for France. Valuable product improvements Fanpages animation, Contact with key users, Social Media twists Manager: Mr. Thorbjörn Warin, ex-Head of Marketing
Even earlier… Web writer
Administrative Assistant
ugo.orlando@toutattache.com
Ugo Orlando
Community Management
Companies I worked for…
is a traditional event agency, part of the \TBWA group I was a Junior New Media Project Manager, in charge of… Long term Mobile project management iPhone advergame (Beverages) Contact with customers and providers. Assistance to planners and copywriters. Manager: Mr. Jérôme Reminiac, ex-Head of New Media
is an editorial agency I was a Junior Web Writer, in charge of… Site restructuration, editorial animation. interviews for Client Brands (Sustainable development, Nuclear, Facility management, Health) Manager: Ms. Valérie Hameau, Head of Consulting
Column Management, Reviews
Interviews, Sales, Writing
ugo.orlando@toutattache.com
Ugo Orlando
Community Management
A timeline of a few brands I worked for‌
ugo.orlando@toutattache.com
Ugo Orlando
Community Management
A timeline of a few brands I worked for‌
ugo.orlando@toutattache.com
Ugo Orlando
Community Management
Who I am‌
Both Sensitive & Pragmatic
Being sensitive by nature, I balanced my personality while studying in a business school to get a Marketing background I enjoy bridging the gap between consumers and brands
Trends
I’m trying to stay ahead of trends, such as Social Gaming This is a sure way to remain innovative & disruptive
Berlin style
The Pragmaticreativity of this city inspires me I work in Paris, Berlin and anywhere in Europe
Writing
I love words I can handle them according to your needs
ugo.orlando@toutattache.com
Ugo Orlando Community Management
ugo.orlando@toutattache.com
Ugo Orlando
Community Management
What you can get from me…
Community Management
Storytelling, Engagement, Embodying the Brand, Benchmark Recruitment, Moderation, Coordination with other media, Social Media Twists than have never been done before On the long run or within a campaign
A dedicated team
Would you rather need a female Community Manager? Looking for someone who’s into the music I’m not into? I seldom work by myself, so I might know the right people
Social Media Marketing
Facebook Ads, Facebook Apps, Online PR, Influence
ugo.orlando@toutattache.com
Ugo Orlando
Community Management
What I enjoy‌
Advertising
When brands respect their audience rather than their habits
Social Gaming
And the reasons why it has become a mainstream medium
Writing
Both for professional & personal purposes
Theatre
Attending & acting
Cities
I enjoy wandering in unknown cities and getting lost
ugo.orlando@toutattache.com
Ugo Orlando Community Management Thanks You can also read the thesis I wrote in Nov.11
If you’ve read enough for today, contact me instead
ugo.orlando@toutattache.com 0033 6 03 61 23 65