Preview Version - Can be downloaded via http://tiny.cc/ugosthesis
Managing a brand strategy through the digital medium, is it better done in-house or outsourced to a communication agency?
A reflexion on the current state and the future of digital communication strategies from experiences in new media communication agencies and in the marketing department of a social gaming company.
Ugo Orlando, November 2011.
Preview Version - Can be downloaded via http://tiny.cc/ugosthesis