Ugo Orlando Community Management
ugo.orlando@toutattache.com
Ugo Orlando
Community Management
Companies I worked for…
is a disruptive agency, “best International Small Agency” by AdAge in 2011 I was a Community Manager, in charge of… Social Media Strategies for Client Brands (Banking, Health, Beverages) & the Agency Disruptive Contact with Influencers and Press to promote our Work Worldwide Manager: Mr. Nicolas Mirguet, ex- Head of Social Media
is a social gaming company, 3rd most important worldwide I was a Community Manager, in charge of… Creating & Managing Facebook Ads. PR for France. Valuable product improvements Fanpages animation, Contact with key users, Social Media twists Manager: Mr. Thorbjörn Warin, ex-Head of Marketing
Even earlier… Web writer
Administrative Assistant
ugo.orlando@toutattache.com
Ugo Orlando
Community Management
Companies I worked for…
is a traditional agency, part of the \TBWA group I was a Junior New Media Project Manager, in charge of… Long term Mobile project management iPhone advergame (Beverages) Contact with customers and providers. Assistance to planners and copywriters. Manager: Mr. Jérôme Reminiac, ex-Head of New Media
is an editorial agency I was a Junior Web Writer, in charge of… Site restructuration, editorial animation. interviews for Client Brands (Sustainable development, Nuclear, Facility management, Health) Manager: Ms. Valérie Hameau, Head of Consulting
Column Management, Reviews
Interviews, Sales, Writing
ugo.orlando@toutattache.com
Ugo Orlando
Community Management
A few Facebook Pages I managed‌ 4.8M Likes
1M Likes
facebook.com/diamonddashgame
facebook.com/happyhospital
7 Languages (Steering) 13-25 Mixed Cross-pages Contests Following Gaming Mechanics Characters Managing the Page
7 Languages (Steering) 18-25 Females Cross-pages Contests Following Gaming Mechanics Characters Managing the Page
4.2M Likes
5.2M Likes facebook.com/bubbleisland
facebook.com/monsterworld
2 Languages (Operational) 15-35 Females
2 Languages (Operational) 25-35 Females
Wall Contests Following Gaming Mechanics Characters Managing the Page
Cross-pages Contests Following Gaming Mechanics Characters Managing the Page
ugo.orlando@toutattache.com
Ugo Orlando
Community Management
A few Facebook Pages I managed‌ 40k Likes
660K Likes
facebook.com/durexarabia
facebook.com/axefan
2 Languages (Steering) 16-30 Males
1 Language (Steering & Operational) 13-25 Males
Built from the ground up Recruitment via Facebook Ads Character managing the page
In-tab contests Following 360 Advertising DNA Characters Managing the Page
4.5k Likes
80k Likes
facebook.com/buzzmantv
facebook.com/nokiafrance
1 Language (Steering & Operational) 22-35 Mixed
1 Language (Steering & Operational) 1!-30 Mixed
General updates about the agency Small Parisian advertising sphere
As part of a digital campaign
ugo.orlando@toutattache.com
Ugo Orlando
Community Management
A few other brands I worked for‌
ugo.orlando@toutattache.com
Ugo Orlando
Community Management
Who I am‌
Both Sensitive & Pragmatic
Starting from a very sensitive nature, I balanced my personality while studying in a business school to get a Marketing background This is helpful to bridge the gap between consumers and brands
Trends
I try to stay ahead of trends, such as Advertising in Social Games This is a sure way to remain innovative & disruptive
Berlin style
The Pragmaticreativity of this city inspires me I work in Paris, Berlin and anywhere in Europe
Writing
I love words & I can handle them
ugo.orlando@toutattache.com
Ugo Orlando
Community Management
What you can buy from me‌
Community Management
Storytelling, Engagement, Embodying the Brand, Benchmark Recruitment, Moderation, Coordination with other media On the long run or within a campaign
Social Media Marketing
Facebook Ads, Facebook Apps, with Killer insights Online & Offline PR, Influence, Activation, Social Media twists
ugo.orlando@toutattache.com
Ugo Orlando
Community Management
What I like‌
Advertising
When brands respect its audience rather than its habits
Social Gaming
And how it’s becoming a mainstream medium
Writing
Both professional & personal
Theatre
Attending & acting
Cities
I enjoy wandering in unknown cities and getting lost
ugo.orlando@toutattache.com
Ugo Orlando Community Management Thanks You can also read the thesis I wrote in Nov.11
If you’ve read enough for today, contact me instead
ugo.orlando@toutattache.com 0033 6 03 61 23 65