©VANIN

2 Read the texts about San Francisco. Which one makes you want to go? Explain why.

READING

Visit San Francisco today! It's a really fun place, and there is a lot to see. You can walk on the Golden Gate Bridge and even see Chinatown! You're sure to enjoy your visit. Book your vacation today!

Book a vacation to the most picturesque city in America! San Francisco has so much to offer. Enjoy the refreshing bay breeze as you bike across the famous Golden Gate Bridge, and experience the charm of a bustling downtown section full of world-class restaurants. Or, if you prefer a quiet getaway, take a stroll to the Palace of Fine Arts to admire its striking Greek architecture and serene waterways. And that’s just getting started. Contact us today to arrange your stay.

Source: Marq a Scan through the article. What should you pay attention to when you are making a travel brochure?

3 The two texts in exercise 2 come from an article on the Marq website about how to make a good travel brochure.

READING b Which of the texts above is the most descriptive? c Do you know any tools, apps or websites that have templates for brochures?

4 Read the dos and don’ts for making a brochure. Do any of these tips not apply to a travel brochure?

READING

Do

✔ Do write in short sentences. The format of a brochure doesn’t allow you to be verbose.

✔ Do use bulleted lists when possible.

✔ Do try to make your brochure as helpful as possible.

✔ Do leave some space, free from any text or graphics in your brochure. This is called “white space” and according to numerous research studies, it helps readers separate important points in the brochure by giving their eyes momentary breaks.

✔ Do only use quality paper. In most cases, glossy thick paper works best, although there can be exceptions.

✔ Do keep it relatively simple. Using too many fonts and bold lettering, tilt, and colour will make your brochure look unprofessional.

Source: academichelp.net

Did you know? Active and passive voice

Don’t to cram: to put close together, to stuff verbose: wordy, explained with too many words e.g. a Check the article about making travel brochures on the website your teacher gives you and complete the table with information you can find.

✘ Don’t create a complicated design. In most cases, a simple design is more efficient and easier to perceive. Include only graphical and textual information that directly refers to what you are selling.

✘ Don’t write in passive voice. Active voice sounds more vivid, which attracts customers.

✘ Don’t combine colours just because you like them. They can be bright and rich but totally inappropriate together. One of the best options is to use colours that are complimentary or even the same as on your company’s logo.

✘ Don’t try to cram all the information you can onto a single sheet of paper.

✘ Don’t make your brochure too thick. It won’t make it look more solid— instead, it will chase customers away. Also, the brochure must be easy to carry, so don’t use heavy stock.

✘ Don’t forget to add contact information at the end of the brochure.

The active voice is used when the subject of the verb performs the action. We use the active voice when that subject is important to the context. In the passive voice the action’s target is used as the subject, often to emphasise it.

Active voice: The dog chases the ball. Passive voice: The ball is chased (by the dog).

5 What does a travel brochure ideally look like or contain? Based on the dos and don’ts from exercise 4 we have filled in the table below.

– simple – white space bullet points simple / company colour palette

– not too much information contact information short sentences – active voice

– quality paper

– easy to carry b Based on the information from the website, which 4 tips on choosing images do they give? a The design is / has: simple white space bullet points simple colour palette b The content includes: not too much information contact information testimonials c As for the language used, there is: short sentences active voice locations and maps fun facts suggestions and recommendations friendly tone of voice descriptive language good imagery company logo

6 Does the travel brochure about San Francisco tick the boxes?