CLIA Alpha 2015

ALPHA for Colleges & Universities

Training and Inspiration for the UK & Irish Cruise Community through online learning, exclusive cruise industry resources and events

www.cruiseexperts.org

A note from CLIA UK & Ireland Director, Andy Harmer As one of the largest travel and tourism industries in the world, with the UK market the second largest contributor to its growth, the Cruise Industry transported over 1.7 million passengers in 2013 alone and provides hundreds of thousands of jobs for European nationals both shoreside and onboard every year. Through CLIA Alpha, universities, colleges and their students can now gain a foothold in this growing trade.

CLIA Alpha offers its members the chance to meet and network with some of the industry’s most influential figures, creating contacts that can benefit both Cruise and Academic institutions. We also offer a training programme that can raise knowledge and enhance CVs for students who may be interested in our industry.

Read on for more information about how CLIA Alpha can open up the world of cruise to your institution.

And here are a few reasons why joining us can benefit you and your students:

What Membership can give you: NEW• FOR 2015• •

NEW FOR 2015 – Exclusive UK networking and lunch event for CLIA Alpha members to be hosted by CLIA UK & Ireland – Further details released soon NEW FOR 2015 – CLIA UK & Ireland will provide a guest speaker to your university or college to speak about the current ongoing trends within the UK & Global Cruise markets.

NEW FOR 2015 – New and improved learning resources arriving mid-2015

• Brand new, regularly updated on-line training modules to enhance industry knowledge,

sales and marketing techniques and product knowledge. CLIA UK & Ireland operates the

only cruise accreditation programme in the country and is now accredited by City & Guilds • Exclusive cruise-line specific training provided by members of our over 40 strong Cruise

Line Membership Programme.

• Networking opportunities with a huge range of cruise related contacts, including Cruise

Lines, Executive Partners and Specialist Travel Agents, which can enhance the student

experience and their employability. These contacts can also help universities build up their

network, and create strong global connections between Academia and Industry.

• A wide range of reports, statistics, presentations and press releases which can

enhance cruise related academic articles, including our annual Cruise Review, Economic

Contribution reports and cruising statistics provided by our many Destination and Port partners • Complimentary registration for a member of your teaching staff to attend our annual

Selling Cruise Conference - providing networking contacts, conference sessions

on growing cruise sales, and a selection of ship visits • Monthly Informer magazine updates on the latest news as well as personal

communication from our Development team to keep you in the loop on what’s happening

at CLIA. • Access to a huge cruise related community through social networking on our Facebook,

Twitter and YouTube, Flickr, Tumblr & Google +. News updates and product updates

regularly posted online • Recognition as members, through use of the CLIA UK & Ireland logo in any branded

material and on our website as members of CLIA Alpha.

The European cruise industry alone creates over 325,000 jobs, and in 2013 spent €1.4 billion in wages and salaries plus benefits. Working with CLIA can give your students a competitive advantage when it comes to entering this growing industry

Other great opportunities include:

JOIN CLIA ALPHA

• • • •

•

•

Ship visits* Participation in CLIA Cruise Week Cruise Expo events* – our specialist and regional learning days Online Cruise Resource Centre Interactive Zone on the CLIA UK & Ireland website giving you and your students access to monthly articles from knowledgeable members of our industry, weekly blogs on what’s happening in the news from our “What the Trade Press Said” site and regular Webinars from some of the most influential Cruise Lines, Destinations and Associated Businesses in the industry.

Use of gained accreditation as an employment enhancer for students Our online courses include the History of Cruising through to the Modern Cruise Industry, the Onboard Experience, Destinations and many more, providing both industry specific and vital, general knowledge for those interested in Cruise.)

Access to our online Cruise Finder using the iSell software, provided by our Executive Partners Traveltek, to help enhance sales and product knowledge. This is real software used in the real world and can give an insight in to cruise sales * Additional cost may apply, and subject to availability

All of this is available at an amazing joining fee from just £351 + VAT per College or University.

That’s the cost of full membership for the college – any tutors or students studying the relevant courses who wish to register are included in this price for a full year.

We will also provide: • Training reports covering your College/University • Regular, personal email contact to keep you informed about what we are doing • Dedicated team members to deal with any further queries you may have • Feedback sessions so we can learn what you need and work to deliver it We are currently working with a number of prestigious universities and colleges and we would love for you to join them…

So get ready to start growing your knowledge of the most vibrant part of the travel industry – CRUISE – and contact Augustus Lonsdale at alonsdale@cruising.org

About CLIA UK & Ireland CLIA UK & Ireland is a member of Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association with representation in North and South America, Europe, Asia and Australasia. CLIA is engaged in training, research and marketing communications to promote the desirability of cruise holidays and the goal of raising the profile of the cruise industry. By hosting events, teaching people about our industry and working with our Cruise Lines, our Executive partners and thousands of travel agency and travel agent members, we are striving to get more people engaged and knowledgeable about one of global tourism’s fastest growing sectors. CLIA’s members include numerous cruise lines from all sectors, many travel agents, both independent and from the largest consortia, and our Executive Partner programmes include the industry’s leading providers of supplies and services that help cruise lines provide a safe and environmentally friendly holiday proposition.

• • •

43 Member Cruise Lines in the UK, rising to over 60 Globally Over 90 Executive Partners across Europe Over 2,000 Travel Agents and Specialists as members of CLIA UK & Ireland alone

“

“...we found that second year students who were applying for cruise related placements for their Year 3 sandwich year (we had placements at NCL and Tilbury Port amongst others) found the online training gave them a competitive advantage” Philip Gibson, University of Plymouth CLIA Alpha Member 2014

Great Insight Into The World Of Cruise from CLIA UK & Ireland

•

One in every eight package holidays booked is now a cruise

•

More than 1.72m British passengers took an ocean cruise holiday in 2013

•

Exceptional Value: One in every two cruises cost under £1,000

•

32% of passengers were on their first-ever cruise

•

Norwegian fjords trumped the Caribbean to become the hottest destination for cruising Brits

•

More than half of all passengers took more than one cruise during 2013

•

Passengers visiting a UK port have risen by 20% in 2013

•

The number of passengers embarking at British ports has risen above 1 million for the 1st time

•

Strong demand for European destinations boosts river cruise market by 22%

•

Overseas passengers sailing from a British port rose by 5% in 2013

Facebook CliaUkIreland

Flickr cliaukireland

Twitter UKcruising UKAndyHarmer

Tumblr cruiseexperts.tumblr.com

YouTube cliaukireland

Google + CruiseexpertsOrgUK