COMMERCIAL PARTNERSHIP OPPORTUNITIES
FROM THE OFFICIAL GOVERNING BODY OF 5/6/7 A SIDE FOOTBALL IN THE UK
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The UK 6 a-side national championships
MINIFOOTBALL What is “minifootball�?
Who are the UK Minifootball Association?
Minifootball is a term commonly used in Europe which simply refers to small sided football such as 5, 6 and 7-a-side games. In the UK there are approximately 1.3 million people playing in competitive small sided leagues, and a further 0.9 million playing minifootball socially, and this number continues to grow year on year. Small sided football is the also the largest grassroots sport in the world and thus is open to all, promoting social inclusion, participation and healthy living. Essentially, minifootball is available to everyone regardless of ability.
The UK Minifootball Association (UKMA) is the national governing body for small sided football in the UK. The UKMA is made up of affiliated members from 5, 6 and 7-a-side football leagues across the UK and has a membership of over 150,000 players. This figure is expected to triple by the end of 2015. Currently our member websites have in excess of 3 million hits annually, and this figure grows year on year. The UKMA is an independent non-profit making body governed by our members committed to developing small sided football .The role of the UKMA, as the official governing body, is to promote and regulate good governance of minifootball in the UK and increase participation in the sport by developing opportunities for players at a
grassroots level, without discrimination. We run the national 6-a-side tournament each year in Birmingham which is the biggest of its kind in the world, attracting around 300 teams annually, as well as holding the license to supply the England, Scotland, Wales and Northern Ireland 6-a-side teams to represent their countries in European and worldwide competitions. The UKMA is authorised to operate in the UK under the Statute of the European Minifootball Federation (EMF). The UKMA sits on the Executive Committee of the EMF and participates annually in the European Minifootball Championships. We are also a member of the fast developing World Minifootball Federation (WMF) and will be participating in the inaugural Minifootball World Championships in the USA in February 2015.
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Gender Male
Female
Age 50% 40% 30% 20% 10% 0%
16-17
18-24
25- 34
35-44
45+
Social class Working class/ subs nence
Skilled working
Lower middle
Upper middle
OUR AUDIENCE Our audience is made up primarily of males aged 16-35 from across a wide range of socio-economic groups. One of our key aims is to increase participation for females in minifootball. As the governing body for minifootball we have access to a huge number of players through our affiliated leagues, and we are able to promote directly to them through email campaigns.
Number of AďŹƒliated leagues
Our reach extends beyond the hits to our own website www.ukminifootball.co.uk as we can also advertise through our affiliated leagues websites, the largest of which received 1.8 million hits in 2013. We also have access to the social media pages of our members. Our presence in the European and World Championships also opens our organisation up to an international audience. The 2013 European Championships held in Crete were featured on TV in several European nations including Greece, Czech Republic and Romania, and it is expected that the World Championships in 2015 will generate an even greater exposure, including TV channels in America.
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England Captain at MiniEuro 2013, Greece.
England v Romania MIniEuro 2013, Greece.
The Welsh national team
MiniEuro winners 2013
Our referees at the European Championships
The Project We are seeking core funding for our operations which includes day to day administration costs, hosting the National 6-a-side Championships, participating in the European Championships in autumn 2014 and the World Championships in February 2015.
At present we do not receive any money from the Government or Local Authority and therefore the money we raise through our operations and through sponsorship is essential for ensuring we can continue to work to a high level.
FOR FURTHER INFORMATION ON SPONSORSHIP OPPORTUNITIES PLEAS
PARTNERSHIP
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England and Wales line up for MiniEuro clash
Wales and England exchange pennants
The England squad in Greece
We can also offer event sponsorship, such as the opportunity to sponsor the home nation’s teams in the European or World Championships, or naming rights to national 6-a-side championships.
A great chance to get your product seen
We are also interested in ‘in kind’ sponsorship, and are happy to accept sponsorship from organisations who can donate towards our project or core costs.
S PLEASE CONTACT US ON EXECUTIVE@UKMINIFOOTBALL.CO.UK
OPPORTUNITIES
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WHAT ARE THE BENEFITS TO YOU? We look to establish partnerships which are beneficial to both parties. In return for becoming a sponsor of MiniEURO we would offer you
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You will become the exclusive sponsor of your category and we will not offer sponsorship to any of your competitor brands.
1. Increased exposure both in the UK and across Europe:
3.
You will be associated not only with the UKMA but also with our other partners; Umbro, Radisson Blu and Tiger Turf.
4.
You will be given a report of MiniEURO 2014, including photos which can be used for your own marketing.
a. Your logo and a link to your website will be featured on the UKMA website b.
Potential to advertise through our member league’s websites (our biggest league has nearly 2 million hits per year)
c. Your company logo will be featured in all our promotional print d. Your company will be featured on a promotional email to all players within affiliated leagues e. Your company will be named in press releases before, during and after the tournament f. Our members have a social media reach in excess of 250,000 players weekly and rising.
We are happy to discuss the range of benefits available with you and tailor-make a sponsorship to suit your needs. If you have any questions about the project or suggestions on how this proposal can be edited to match your requirements then please get in touch. We would be happy to make amendments to the proposal in order to accommodate your needs. The world’s press at MiniEuro
The MiniEuro Final attracted a crowd of thousands
Romania, current European champions
MiniEuro live TV coverage in eastern Europe
5. You will be invited to the national 6-a-side championships and offered the opportunity to run your own stand.
MiniEuro opening ceremony
Your brand on the national teams’ kits
The EMF General Assembly in Poland 2014
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SOME OF OUR MEMBERS
Current Partners
0161 429 6505 www.umbroteamwear.com
Official kit supplier to the England 6-a-side team
Radisson Blu Hotel, Birmingham +44 121 654 6000 www.radissonblu.co.uk
Official accommodation partner of the UKMA
44 (0) 1299 253966 www.tigerturfworld.com
Official artificial turf partner of the UKMA
www.ukminifootball.co.uk +44(0)871 2500 131 United Kingdom Minifootball Association 272 Kensington High Street London W8 6ND United Kingdom