«HOW TO SELL SUCCESSFULLY INTO ORGANIC FOOD MARKETS IN GERMANY & AUSTRIA» – MAG. MARTIN PEIRL
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their shelves. The “organic sections” as they were usual some years ago completely disappeared and the organic products can be found within their product category in the shop. GERMANY
AUSTRIA
REWE SPAR HOFER (ALDI SUBSIDIARY)
REWE EDEKA ALDI NORD ALDI SÜD LIDL KAUFLAND NETTO REAL NORMA GLOBUS HIT FAMILA METRO
LIDL M-PREIS UNIMARKT/TRANSGOURMET (TOP TEAM)
METRO
*fat print = approx. 70 – 80 % of market
4.3.3. Organic private labels of retail All retailers, specialised or conventional run their own “organic private labels” beside the “branded organic products” on their shelves. These labels form a large market potential for you. Some examples: Retail organic private labels Germany
Retail organic private labels Austria
Economic importance – potential for you: In order to highlight significance of such labels an example: SPAR with it´s organic product label
achieved in 2020 a turnover of € 471.000.000,-- (471 Mio €) in Austria ! and ranks now 1st in front of
