ADMINISTRATION MARKETING The following is a summary of key metrics and highlights from the year’s marketing efforts:
• 584 new social media followers • 5,125 total followers for a 12.8% increase • •
from 2016/17 Over 8,500 post engagements 14,058 video views
• The Recreation Services home page received an average of 114 visits per day with a bounce rate of only 29.6%.
• 35,594 email list subscribers • 112 emails sent with 1,013,149 deliveries • 499,600 total opens with an open rate of •
38.44%, significantly above industry opens 14,626 total email clicks with a click rate of 3.65%, up .05% from last year.
• 3 sponsorship contracts were secured for
the year generating $11,100 in sponsorship income
• 16,000 Recreation Services activity guides were printed
• 30,000 pamphlets were printed and mailed out to a 10km radius around campus
• 29,162 on-line digital impressions with an average read time of 4.81 minutes
• A new blog page was created providing expert personal training tips and advice
• 6 blog posts were published receiving 2,365 page views
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