ADMINISTRATION MARKETING The following is a summary of key metrics and highlights from the year’s marketing efforts:
• 523 new social media followers • 5,538 total followers for a 8% increase from 2017/18
• 748 social media posts • Over 10,051 post engagements 18.2% increase
• The Recreation Services home page received an average of 111 visits per day with a bounce rate of 35%.
• 37,596 email list subscribers • 109 emails sent with 817,016 deliveries • 313,604 total opens with an open rate of
43.19%, significantly above industry opens
• 17,500 total email clicks with a click rate of 3.56%
• 3 sponsorship contracts were carried over for the year generating $11,100 in sponsorship income
• 30,750 Recreation Services activity guides • •
were printed, with 15,000 mailed to a 5km radius 90,000 door hangers were printed and mailed out to a 10km radius around campus 18,659 on-line digital impressions with an average read time of 4.84 minutes
• A new Fitness & Programs blog was created
• •
sharing professional information on the benefits of group fitness and instructional fitness programs. 4 blog posts were published receiving 934 page views. 13 posts were published to our Personal Training & Nutrition blog receiving 6,541 page views
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