brainstorm process I began the project by creating a new visual mark and typographic mark. My goal was to create a logo that is flexible, appropriate, fitting, memorable, simple, and interesting in both content and form that will embody the origins, character, and aspirations of Corner Health + Wellness. The below word set and mission statement aided my beginning explorations. This process began with paper sketches. I began by exploring how a horizontal hierarchy emulates the non-judgmental patient/doctor relationship at the Corner; it is a symbiotic relationship. Patients have volition while the doctors are there to support them and include them. They two units are integrated and coexist.
mission statement to inspire 12- to 25-year-olds (and their children) to achieve and sustain healthy lives by providing judgment free, affordable health and wellness care and education
brand personality • welcoming • inclusive • nonjudgmental • supportive • dignified • respectful • engaging
• diverse • special • integrated • unified • intersectional • valued • heard
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