Charlie Meta Lawyer

charlie meta lawyer 2005 REPORT

copyright of charlie design 2005

CHARLIE KISSES LEAVE A MARK :: opening bio o

Is your website getting the attention you deserve? Are you receiving potential clients through your website, via a specific search? Do you even know if your website can be found by a search engine?

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Charlie Design provides consultancy and website management that ensures your website is noticed, easy to use and people enjoy returning your attention.

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Charlie Design has an information management background and understands AGLS standards to ensure your website is properly meta-tagged for success.

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Charlie kisses are provided to help you understand the web. Charlie’s motto is to Keep Information Strategies Simple Easy Straightforward

CHARLIE META LAWYER :: intro to report about law firm website meta tag detail o

The enclosed report analyses 15 law firms. In particular their website meta-tag detail. The law firms are located in South Australia or have affiliations here (according to their website). They vary in corporate size.

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The report is based on analysis by Charlie typing the URL into a browser and opening the first index page (typically home page) using the Mozilla Firefox browser version 1.0. The information found, as at the test date, is included in the report listed by law firm.

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The process is what most search engine “crawlers”, “trawlers” or “spiders” will find and analyse themselves when they first reach a website. This is not the only process involved in the positioning of a website within a search engine index however it is the most common.

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This process can also be used by other websites seeking your information (via an electronic feed eg XML etc) for inclusion or linking.

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This report includes information for the law firms sampled to improve existing meta-tags where appropriate, with hints how to improve search engine positioning.

The information is provided for guidance only.

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This report includes a standard or minimum set of AGLS meta-tags that may be used by your law firm. Free.

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Explanation of AGLS standards with extract taken from:

AGLS Metadata Element Set Part 1: Reference Description Version 1.3 National Archives of Australia The AGLS Metadata Element Set provides a set of metadata elements designed to improve the visibility, accessibility and interoperability of online information and services.

The AGLS metadata set is intended for use by any organisation or individual creating or managing information sources or services that are locatable via the Internet. In particular, it is intended for information about resources and services on the World Wide Web. For the purposes of AGLS metadata, a resource will typically be an online information or service resource, but may be applied more broadly to people and organisations, and information or services that are not available online.

The AGLS 19-element set is described below with: a unique, machine-understandable, single-word element name intended for use in the computer programming rules (syntactic use) which is intended to make the specification of elements simpler for encoding schemes; a label, which is intended to convey a common understanding of the element; a definition (the semantics or meaning of the element); an indication of whether the element must be used to comply with the AGLS standard (obligation); and a comment which further expands or refines the meaning of the element and how it may be used, and may include examples.

Further information about the AGLS metadata standard is available http://www.naa.gov.au/recordkeeping/gov_online/agls/summary.html

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Suggested meta tags for law firms: Meta tag name AGLS Mandatory Creator Title

Example

Charlie suggests

<meta name=”creator” content=”

The person responsible for the law firm website.

This is generally the law firm name, in full.

<title> </title>

The law firm name, a brief statement and firm location. Only use up to 80 characters.

This is generally considered the most important element of a website. Many search engine trawlers only use this information from your law firm website to complete their indexing.

Date

<meta name=”date” content=”

Typically the date the website was created.

Subject (or function)

<meta name=”subject” content=”

The subject is a keyword, key phrase or classification that describes the resource content. eg “Law Firm, Lawyers” or “Legal Services”, etc

Identifier

<meta name=”identifier” content=”

Typically your website URL or domain name.

Formal identification systems include the Uniform Resource Identifier (URI) (including the Uniform Resource Locator (URL)), the Digital Object Identifier (DOI) and the International Standard Book Number (ISBN).

Additional descriptive elements Description <meta name=”description” content=” Key words

<meta name=”keywords” content=”

Use your corporate motto or business statement and ensure it reads between 150 and 250 characters in length.

Some search engines rank a website higher if it has greater use of key words. Use up to 100 words to receive good results.

To make your website positioning more successful than others, approach from your potential client’s perspective. What types of questions would they ask of a search engine that would make them end up at your website?

Keyword Spellings Not all users of the web spell words correctly. Try adding common or known mistakes to your keywords as a bonus. If you are nervous about the impression this creates for your law firm, add them as a string to make it obvious this is what you have done eg practicing, practising, précising Provide abbreviations or acronyms where appropriate and if generally used.

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Keyword Frequency The number of times keywords occur within a page's text. Search engines want to see more than one repetition of a keyword in your text to make sure it's not an isolated case. The recommended repetition is 3-7 times.

More than this is known as SPAMMING. Search engines do not index these websites.

Keyword Proximity (within content) Put your keywords together and keep sentences clear. In the following example the second sentence would attract a better result: Smith Law has been practising all areas of law for over 50 years.

Smith Law has been practising law for over 50 years.

Keyword KISSES Consider your law firm identities. When we hear a name via word of mouth we generally research the person prior to contact (good use of internet).

Providing law firm identities within your keywords is a way to help ensure your law firm website is the potential client’s first port of call.

Use alternate methods to gain results eg Alt Tags on images or navigation buttons Author

<meta name=”author” content=”

As for Creator, however in this instance, the person responsible for the law firm website content.

Copyright

<meta name=”copyright” content=”

Your law firm name, in full. The copyright date.

Publisher

<meta name=”publisher” content=”

This field is often the name of the organisation that owns or controls or publishes the resource. It is not recommended that this element be used for the name of the entity which merely acts as the host for a website.

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How search engines work: Using a search engine is like having your friendly librarian on your side. The more detailed the information that you provide within your website for the search engine indexing, the better your results.

Search engines are there for users of the web; your potential clients.

Search engines have typically been bombarded with poorly indexed websites over the years and many times potential clients leave their search in frustration having received little or no useful results.

A quick search for “law firms in adelaide”, using Google, produced 125,000 results.

If I request only “pages from Australia” I can reduce my search results. In the above scenario of “law firms in adelaide”, I received only 40,000. In anyone’s language - that’s still a lot of website to check.

Google is certainly not the only search engine that potential clients use. There are many others such as Alta Vista, HotBot, Lycos, MSN, Yahoo to name a few. Each search engine has its own rules and formulas for collecting your website information to index.

Search engines index or categorise your website details according to the meta-tags that you provide. Search engines are also known to analyse your title tags, home page content, links (from other websites), hits and unique visitors for popularity. They ignore websites with too much information, known as SPAMMING, and they tend to ignore JavaScript and animated websites (unless the animation or graphic uses “alt tags”).

So, what does all this mean? Well, continuing with the Google example, it shows that not many law firms in Adelaide wish to be located or found via a search engine.

The first page (of results generated) from the Google search provided the information for the Dibbs Barker Gosling law firm (a Sydney based law firm with affiliations in Adelaide).

Kelly & Co came up on the second page and there were various other firms scattered within pages that followed. This would be poor from your potential client’s perspective as this lacks an immediate full and varied sample within the results to select from (no disrespect to law firms Dibbs Barker Gosling or Kelly & Co meant here).

Your clients are typically used to the presentation of information through mediums such as the yellow or white pages ie providing the alphabetical ordered names of law firms. The web introduces a far more flexible approach to locating information specific to their needs.

It is the combined elements of meta tagging, website construction and home page content which provide search engine results when a potential client conducts a quick search for “law firms in adelaide”. This report examines the use of meta-tags.

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The websites analysed: The following pages contain information relating to law firm websites (below in alphabetical order) that have been analysed for the purpose of this report.

All selected law firms are located in South Australia or have affiliations here (according to their website). They vary in corporate size.

As previously explained there are many elements that make up the formula for search engine success, including meta-tags, website construction and home page content.

This report provides information for the law firms sampled to improve existing meta-tags where appropriate to improve search engine positioning. The information within this report (for the law firms sampled) is provided for guidance only and is not complete (for each firm). Other elements may need to be considered to improve search engine rankings.

Website Address or DOMAIN (URL) â&#x20AC;&#x201C; listed in alphabetical order

Test date

1 www.andrewrogers.com.au 2 www.arcuslegal.com.au 3 www.ccklawyers.com 4 www.dirosalawyers.com.au 5 www.finlaysons.com.au 6 www.griffins.com.au 7 www.johnstonwithers.com.au 8 www.lynchmeyer.com.au 9 www.mellorolsson.com.au 10 www.minterellison.com.au 11 www.normans.com.au 12 www.peterfisherlawyers.com.au 13 www.piperalderman.com.au 14 www.pof.com.au 15 www.wallmans.com.au

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Analysis 1: www.andrewrogers.com.au

02/02/2005

<title>Lawyers - Business and Personal - South of Adelaide - Andrew Rogers Lawyers</title> <meta name="description" content="Lawyers and solicitors, legal advice and business advice friendly yet professional service."> <meta name="keywords" content="lawyers,legal service,adelaide,south,legal advice,legal matters,business advice,commercial law,wills and succession,industrial law,employment law,debt,risk management,personal law,family law,franchising,dispute resolution,leasing,property">

<meta name="country" content="Australia"> <meta name="robots" content="all,index,follow"> <meta name="subject" content="legal services - lawyers"> <meta name="revisit-after" content="5 Days"> <meta name="rating" content="safe for kids"> <meta name="organization-email" content="arogers@andrewrogers.com.au"> <meta name="identifier-URL" content="http://www.andrewrogers.com.au"> <meta name="classification" content="legal services, lawyers"> <meta name="copyright" content="&copy; Andrew Rogers Lawyers 2003, All rights reserved"> <meta name="author" content=" Redden Advertising and Design: www.redden.com.au"> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">

Observation 1

Charlie says

Author details

Use your own law firm details for author unless otherwise negotiated. Having your web developers detail in this area only increases their ranking and prospective clients list, not yours.

Website content is drafted and written by the law firm or a person acting for the law firm therefore it is more accurate to state this fact.

[ Charlie Design ]

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Analysis 2: www.arcuslegal.com.au

02/02/2005

<title>Arcus Legal - Technology, Intellectual Property, Employment Law and Commercial Law</title> <meta http-equiv="Content-Type" content="text/html; charset=ISO-8859-1" /> <meta http-equiv="Content-Language" content="en-us" /> <meta name="MSSmartTagsPreventParsing" content="true" /> <meta name="ROBOTS" content="ALL" /> <meta name="Copyright" content="Copyright (c) 2003 Arcus Legal" /> <meta name="description" content="Arcus Legal specialises in technology, intellectual property, employment law and commercial law. Adelaide, South Australia, Australia." /> <meta name="keywords" content="Arcus Legal, commercial law firm, Adelaide, South Australia, Australia, lawyers, solicitors, Adam Gamble, Sasha Keats, technology law, IT law, intellectual property law, IP law, trade mark law, copyright law, computer law, software law, IP and software commercialisation, IP and software licensing, employment law, commercial law, business law, finance law, technology lawyers, employment lawyers, commercial lawyers, intellectual property lawyers, IT lawyers, IP lawyers, registering trade mark, business law briefs, legal articles, protecting confidential information law, confidentiality agreements, domain names law Australia, protecting brands law, moral rights law, IP ownership, employee duties after employment, unfair dismissal law, employee entitlement law, shareholders agreements, company constitutions, directors deed, raising equity Australian private companies, selling private company and business, option contracts, management deadlock law, minority shareholder law, commercial loan agreements, retail and commercial leases act South Australia, Mark Sallis." /> <meta name="author" content="Andre Duszynski, Adam Gamble, Mark Sallis, Sasha Keats." /> <meta name="Rating" content="General" /> <meta name="revisit-after" content="2 Days" />

Observation 2

Charlie says

SPAMMING

Key word SPAMMING can cause your website to be blocked and not indexed by a search engine. A search engine may not index this website as they are using the key words multiple times eg â&#x20AC;&#x153;lawâ&#x20AC;? is used 22 times.

<meta name="MSSmartTagsPreventParsing" content="

Smart tagging is outdated according to many sources: http://www.bauser.com/websnob/meta/browsers.html Smart Tags were a controversial form of web annotation introduced by Microsoft in early versions of Windows XP. Smart Tags are a form of third-party hyperlink: they allowed Microsoft (or any entity using the format) to introduce their own hyperlinks into any page viewed in Internet Explorer.

The public outcry against Smart Tags soon forced the technology off the market, but the MSSmartTagsPreventParsing tag remains as a monument. When its content is set to True, Internet Explorer will not display Smart Tags on the page containing this META tag.

[ Charlie Design ]

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Analysis 3: www.ccklawyers.com 02/02/2005 <meta name="author" content="CCK Lawyers"> <meta name="robots" content="index,follow"> <meta name="description" content= "Cosoff Cudmore Knox is a leading Australian law firm made up of experienced lawyers, assisted by highly capable junior lawyers and support staff. We have offices in Sydney and Adelaide and we make ourselves readily available to clients in other locations. The use of the right technology allows us to give effective and timely commercial advice to clients throughout Australia and overseas. We manage and resolve disputes in all states of Australia. No matter where you are, you can have access to our team when you need it."> <meta name="keywords" content= "cosoff, cudmore, knox, hargrave, Cosoff Cudmore Knox, marryat, hurren, cck, cck lawyers, ccklawyers, ccp, Cosoff Cudmore and Partners, Knox & Hargrave, south australia, australia, adelaide, sydney, new south wales, law, lawyer, solicitor, barrister, attorney, commercial, litigation, civil, court, tax, taxation, property, contract, banking, insolvency, technology, it"> <meta name="Content-Script-Type" content="text/html"> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">

Observation 3

Charlie says

Minimum AGLS Standards

Complete the website meta tags to the Minimum AGLS Standard including the five metadata elements for compliance with the National Archives of Australia. The minimum or mandatory AGLS elements are: o Creator o

Title

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Date

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Subject OR Function

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Identifier OR Availability

How to create each of these elements is provided at commencement of this report.

[ Charlie Design ]

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Analysis 4: www.dirosalawyers.com.au

02/02/2005

<title>Di Rosa Lawyers</title> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">

Observation 4

Charlie says

Title tag optimisation

Search engines locate the <title> tag element first and as such it is the most powerful element that you can add to your website.

To complete or improve your title tag, consider adding your law firm location and a very brief description eg “Di Rosa Lawyers, Adelaide Law Firm”.

In general web users, your clients, etc also use the information.

Therefore title tags could be specific to each content page within your website, giving web users an additional reference point for navigation.

Refer Observation 3 – complete website meta tags to the Minimum AGLS Standard

[ Charlie Design ]

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Analysis 5: www.finlaysons.com.au

02/02/2005

<title>Finlaysons Lawyers</title> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">

Observation 5

Charlie says Any meta tags would do Refer Observation 3 â&#x20AC;&#x201C; complete website meta tags to the Minimum AGLS Standard Refer Observation 4 - Title tag optimisation

[ Charlie Design ]

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Analysis 6: www.griffins.com.au 02/02/2005 <TITLE>Griffins Lawyers. </TITLE> <META http-equiv="expires" content="0"> <META HTTP-EQUIV="PRAGMA" CONTENT="NO-CACHE"> <meta name="description" content="Griffins Information Technology and Intellectual Property Lawyers are specialists in all aspects of intellectual property and information technology law. We advise on intellectual property litigation, transactions and commercialisation; patent, trade mark and domain name registration; media law and entertainment law."> <meta name="keywords" content="intellectual property information technology IT IP copyright health technology patents licensing trade mark IP management trade practices licensing litigation media sports law entertainment gaming insurance digital rights infringement commercial computer games patents software licensing technology telecommunications domain name internet portals arts civil litigation construction law dispute resolution personal injuries liquor licensing defamation construction law employment law industrial law">

Observation 6

Charlie says

Watch "description" length

As a general rule try to limit your law firm description to between 150 and 250 characters. Whilst this description reads well and contains excellent keywords, it could be considered too long by the search engines.

Refer Observation 3 â&#x20AC;&#x201C; complete website meta tags to the Minimum AGLS Standard Refer Observation 4 - Title tag optimisation

[ Charlie Design ]

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Analysis 7: www.johnstonwithers.com.au

02/02/2005

<title>Welcome to Johnston Withers</title> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"> Main content section of home page (frame): <title>Untitled Document</title>

Observation 7

Charlie says

Page naming using title tags

All pages within your website should be named even if named the same (ie generated from a template).

Refer Observation 3 â&#x20AC;&#x201C; complete website meta tags to the Minimum AGLS Standard Refer Observation 4 - Title tag optimisation

[ Charlie Design ]

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Analysis 8: www.lynchmeyer.com.au

02/02/2005

<title>Lynch Meyer Lawyers</title> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /> <meta name="description" content="Lynch Meyer Lawyers Adelaide, South Australia, member of the Kennedy Strang Legal Group ," /> <meta name="keywords" content="South Australian Commercial Lawyers, Adelaide Commercial Legal Services, Litigation, South Australian Proterty Lawyers, Property Developers, Family Law, Adelaide Family Lawyers, Adelaide Divorce Lawyers, South Australian Conveyancing Services, south australian family lawyers, wills, powers of attorney, guardianship, estate planning, probate estates, deceased estates, adelaide, " />

Observation 8

Charlie says

Keyword spelling mistakes

Spelling a word incorrectly can provide an advantage. Not all users of a search engine will spell words correctly! This provides an added edge or bonus for users of the web with potential clients being directed your way.

Note - if it was deliberate in this instance, well done.

Bonus tip: Consider adding “myer” and “myre” and even “meyre” and “mayer” to meta tag information. Not all prospective clients will use “meyer”.

Refer Observation 3 – complete website meta tags to the Minimum AGLS Standard Refer Observation 4 - Title tag optimisation

[ Charlie Design ]

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Analysis 9: www.mellorolsson.com.au

02/02/2005

<title>Mellor Olsson Lawyers</title> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"> <meta Name="Keywords" Content="Commercial Lawyers, Environment Law, Debt Collection, Planning Law, Credit Control, Adelaide South Australia, Lawyers, Property Transactions, Wills and Estates, Property Law, Estate Administration, Taxation Law, Family Law, Litigation, Personal Injury, Commercial Litigation, Accident Law, Dispute Resolution, Conveyancing, Mediation, Farming Law, Rural Law, Agribusiness, Leases, Native Title Law, Water Law">

Observation 9

Charlie says

Keyword optimisation

Reading this law firm website leads me to believe they have extensive practices in all areas of the law, yet this is not fully explored within the Keyword selections.

For best practice donâ&#x20AC;&#x2122;t limit your keyword selection. Use as many keywords required promoting your services to potential clients (by gaining advantage via search engines).

Refer Observation 3 â&#x20AC;&#x201C; complete website meta tags to the Minimum AGLS Standard Refer Observation 4 - Title tag optimisation

[ Charlie Design ]

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Analysis 10: www.minterellison.com.au 02/02/2005 <META NAME="Generator" CONTENT="IBM Lotus Workplace Web Content Management v2.0.1"> <title> Minter Ellison Lawyers </title> Content within home page: <P>Minter Ellison is one of the largest full-service law firms in the Asia Pacific region and the 13th largest in the world. With more than 280 partners and 1100 lawyers located in Australia, Hong Kong, The People's Republic of China, Thailand, Indonesia, New Zealand, the United Kingdom and the United States of America, Minter Ellison supports leading industry and government clients when and where they need us.<BR><BR>With a strong Asia Pacific focus and people who are passionate about putting the law to work, we deliver practical commercial solutions.</P>

Observation 10

Charlie says

Use of alternate methods to gain better results

<IMG BORDER="0" WIDTH="284" SRC="/public/resources/image/468f240494cee6dc/Hdr_Logo. jpg" HEIGHT="66">

All elements within a website’s home page can generally provide information to a search engine, in turn providing you with better results. Use of “alt tag” statements can provide your website great keyword results.

In the instance above, being the main home page banner graphic, your company name would improve your results eg alt=”Minter Ellison Corporate Logo” Refer Observation 3 – complete website meta tags to the Minimum AGLS Standard Refer Observation 4 - Title tag optimisation

[ Charlie Design ]

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Analysis 11: www.normans.com.au

02/02/2005

<TITLE>Norman Waterhouse Lawyers, Australia.</TITLE> <META name="description" content="The homepage of Norman Waterhouse Lawyers, Australia. "> <META name="keywords" content="Norman Waterhouse Lawyers, Norman, Waterhouse, Lawyers, Sydney, New South Wales, Adelaide, South Australia, Australia, Normans, Advoc, Commercial, Local Government, Business, Information Technology, International, Environment, Planning, Family, Property, Intellectual Property,">

Observation 11

Charlie says

Keyword abbreviation

It provides another competitive advantage to abbreviate keywords, however ensure you also provide the full spelling.

Refer Observation 3 â&#x20AC;&#x201C; complete website meta tags to the Minimum AGLS Standard

[ Charlie Design ]

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Analysis 12: www.peterfisherlawyers.com.au

02/02/2005

<TITLE>Peter Fisher Lawyers - Adelaide Law Firm</TITLE> <META HTTP-EQUIV="Content-Type" CONTENT="text/html; charset=ISO-8859-1"> <META NAME="Generator" CONTENT="NetObjects Fusion 8 for Windows"> <meta name="description" content="Trust Peter Fisher Lawyers, the Adelaide law firm that specialises in wills, powers of attorney, guardianship, estate planning, probate & deceased estates and much more"> <meta name="keywords" content="Peter Fisher Lawyers, adelaide law firm, adelaide law, adelaide lawyers, adelaide lawyer, lawyers adelaide, wills, powers of attorney, guardianship, estate planning, probate estates, deceased estates, adelaide">

<meta name="country" content="Australia"> <meta name="revisit_after" content="14 days"> <meta name="author" content="Gold Coast Info Link"> <meta name="robots" content="all, index, follow">

Observation 12

Charlie says

Content from website home page:

Ensure your own law firm details and content are more prominent than those who have developed your website on your home page.

Web Site Design & Search Engine Promotion by Info-Link 2004 Peter Fisher Lawyers are proud members of the Gold Coast Info-Link Business & Finance Directory along with other Lawyer Listings

This content area may have been used to provide a brief statement about your company vision, mission statement or even contact details (telephone, postal address) to assist your potential clients.

Refer Observation 1 â&#x20AC;&#x201C; Own author details Refer Observation 3 â&#x20AC;&#x201C; complete website meta tags to the Minimum AGLS Standard

[ Charlie Design ]

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Analysis 13: www.piperalderman.com.au.htm

02/02/2005

-noneOn further analysis of the home page, the following metatags appear within the main content frame: <meta name="keywords" content="law, laws, legal,lawyer, lawyer,attorney, attorneys, barrister, barristers, solicitor, solicitors,legal practice, law firm, advocate, advocates,Adelaide, South Australia, SA, Australia,Sydney, New South Wales, NSW, corporate, commercial, civil litigation, intellectual property, information technology, ecommerce, copyright, trademark, patent, design, software, hardware, contract, licensing, IT, outsourcing, business names, company names, domain names, internet law, trade practice, consumer protection, passing off, computer, confidential information, non-disclosure, agreement, trade secrets, product liability,superannuation, taxation, stamp duty, property, lease, franchise, probate, will, local government, environment, development, planning, native title, workcover, Melbourne, Vic, Victoria, Abbott, Armour, Bagot, Crawley, Dickson, Ey, Gordon, Grieve, Hiatt, Keam, Keen, Kerrigan, Maciel, O'Callaghan, Phelps, Robertson, Wantrup, Ward, Watson, Dowd, Porter, Stewart, Agsten, Piper, Wallwork, Banking and Finance, Building and Construction, Corporate and Professional Indemnity, Corporate, Corporate Projects, Credit Management and Insolvency, Dispute Resolution and Commercial Litigation, Employment Relations, Energy and Power, Environment, Franchising, Government, Health, Insurance, Intellectual Property and Technology, Media, Mining and Petroleum, Migration, Planning and Local Government, Product Liability, Property, Taxation and Superannuation, Trade Practices, Trust and Estate Planning, Wine Industry, Workers Compensation, Piper Alderman, Piper Alderman Lawyers, Lawyers, Solicitors, Adelaide Lawyers, Adelaide Solicitors, Melbourne Lawyers, Sydney Lawyers, Sydney Solicitors, Melbourne Solicitors, Corporate lawyers, Commercial Lawyers, Commercial law firms, Australian Law firms, Australian Lawyers, Abbott Tony, Adams Nicola, Bagot Charles, Crawley Miles, Dickson James, Dunham Marianne, Ey David, Forbes Geoff, Goldie Bob, Gordon Mark, Hiatt John, Harbaum Paul, Jessup Alan, Keam Mark, Keen Owen, Kerigan Tracey, Maciel John, O'Callaghan Tim, Persuad Ros, Phelps Tony, Raitt George, Speirs Robert, Stops Andrew, Stern Phil, Thomas Steven, Ward Simon, Watson Ashley, Corporate Law, Commercial Litigation, Intellectual Property, Commercial Law, Trade Practices, Intellectual Property, Patents, Trademarks, Mining Law, Company Law, Mergers and Acquisitions, Insurance Law, Insolvency law, Liquidations, Taxation law, Trusts and Estates law, Compensation Claims, Energy law, Natural Resources law, Securities law, Industrial Law, Labor law, Labour law, Employment law, hospitality law, Resort law, Leisure law, Banking law, Finance law, Commercial Law, Alternative Dispute Resolution, Compensation Claims, Professional Liability, property law, Technology law, Patents, Trademarks, Biotechnology, Copyright law, Leases, Leasing, planning law, retail planning law, Construction Law, Environmental Law, defamation, media law, Government law, Administrative Law, Indigenous Populations, native title law, superannuation law, PIED, franchising law, workers compensation law, "> <meta name="description" content="Piper Alderman Lawyers - Adelaide, Sydney And Melbourne, Australia">

Observation 13

Charlie says

No <title> tags

<title> tags are generally considered the most important element of a website. Search engine use this information to complete their indexing.

No meta tags on immediate home page frame

When you delve further into this law firm website their meta-tags are available (as shown above).

Keep meta-tags listed on the first index page. If your website is built with frames, place meta-tag information on all high level pages.

Refer Observation 2 â&#x20AC;&#x201C; SPAMMING Refer Observation 3 â&#x20AC;&#x201C; complete website meta tags to the Minimum AGLS Standard Refer Observation 4 - Title tag optimisation

[ Charlie Design ]

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Analysis 14: www.pof.com.au

02/02/2005

<title>Phillips, Ormonde &amp; Fitzpatrick - Home Page</title> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"> <meta name="author" content="Steve Gartner - www.like.com.au">

Observation 14

Charlie says

<title>Phillips, Ormonde &amp; Fitzpatrick - Home Page</title>

Remove HTML code from title tags eg (&amp;).

Refer Observation 1 â&#x20AC;&#x201C; Own author details Refer Observation 3 â&#x20AC;&#x201C; complete website meta tags to the Minimum AGLS Standard Refer Observation 4 - Title tag optimisation

[ Charlie Design ]

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Analysis 15: www.wallmans.com.au

02/02/2005

<TITLE>Wallmans Lawyers, Adelaide, South Australia</TITLE> <META HTTP-EQUIV="Content-Type" CONTENT="text/html; charset=iso-8859-1"> <meta name="keywords" content="Wallmans, Adelaide lawyers, commercial lawyer, commercial lawyers, Adelaide commercial lawyers, lawyers, law firm, legal, legal advice, South Australia, Adelaide, Adelaide lawyer, lawyer South Australia, solicitor, solicitors, South Australian law firm, legal practice, corporate law, business law, business lawyer, business lawyers, commercial property, environmental law, planning law, taxation, intellectual property, communications, insolvency, entertainment, trade practices, asset planning, estate planning, deceased estates, wills, estates, employment law, medical law, compensation claims, motor vehicle accidents, divorce, separation, de facto property agreements, prenuptial agreements, ">

<meta name="description" content="Wallmans is an Adelaide legal practice with expertise in commercial law, commercial litigation, liquor licensing and gaming, planning and development, personal injury, workcover and product liability and family law."> <meta name="country" content="Australia"> <meta name="robots" content="index, follow"> <meta name="subject" content="legal services - lawyers"> <meta name="rating" content="safe for kids">

Observation 15

Charlie says

Keyword phrasing

Good use of keyword phrases eg

de facto property agreements

Refer Observation 3 â&#x20AC;&#x201C; complete website meta tags to the Minimum AGLS Standard

[ Charlie Design ]

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