Gender Mainstreaming Strategy for GCIP Pakistan Presentation at Vienna Energy Forum

Gender Mainstreaming GCIP Pakistan

Shahina Waheed, PhD National Project Coordinator

May 9, Vienna

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Gender Mainstreaming Strategy Gender Mainstreaming actions in 2015

•Inclusion of “Most promising women led business Award” in GCIP Call for Awards •Exclusive seminars for women – 100% women participation •Overall participation of women in all seminars - at least 30% •Focus on women focused institutions, such as women chambers, women universities etc.

•Inclusion of “women role models & winners” in promotion seminars - sharing their videos •Launch of “Women in Cleantech Campaign” (inspire at least 20 women to apply) •Training of women to become volunteers, mentors and judges.

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Gender Mainstreaming Strategy Women specific Social Media Campaign in 2015

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Women specific GCIP Promotion material “Women in Cleantech” campaign via social media Inspiring messages via social media to mobilize women applicants Success stories of “women in Cleantech” in social media Skype sessions with interested women applicants 3

Gender Mainstreaming Strategy Additional actions in 2016

• Addition of at least one active women team member in each team • Women team leaders as presenters of final judging round • Identification of women focused sub sectors in each relevant industrial sectors

• Another campaign on “Women in Green Industry” • Groups of women connected with relevant GCIP categories • High profile women trained as policy experts 4

Gender Mainstreaming Strategy Electronic and Print Media Campaign 2016

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Documentation of women success stories Sharing of success stories through social media women winners to participate in print and electronic media Gender Sensitization sessions for all project partners Establishment of Women Business Growth Centre (WBGC) Incubation facility for women startups in WBGCs Ownership of partner institutions in “Women in Green Industry Campaign” 5

Gender Mainstreaming Outcome

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Way Forward Strengthening of the following campaigns:

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Women in Cleantech – institutions, UETs Women in Green Industry – capacity building Hear the Unheard Stories – promotion campaign Changing Passion into Action – social media

• Increase in number of women members in each team • Launch of “Women Winner’s Forum” at regional level • Incentives for Women Led Startups 7

Thank You

Thank You 8