Something New

The COVID-19 pandemic lockdown was not all doom and gloom for Sunday in Scotland. It was a time to reflect, a time to create and a time to consider new markets. Indeed, a lot has happened since I last met Amer – the founder of Sunday in Scotland earlier in February.

The team at Sunday in Scotland is currently busy working on resolutions and interactions with Sunday in Scotland character “Amer Wahoud”. Amer notes, “Over the past years we have focussed mainly on the product and quality rather than on what the brand really stands for in terms of culture, art, its philosophy and the benefits of chocolate. COVID-19 offered us time for some good soul searching and here we are showing the real character of Sunday in Scotland. We are now ready to share with the local and international market what is truly Sunday in Scotland”.

Sunday in Scotland reflects the character of Amer and is spelt out in the choice of design, colours, concepts and flavours. It is sophisticated and with a laid-back elegance aesthetic which immediately captivates your curiosity to know more about the brand. Sunday in Scotland is a combination of masterfully handcrafted, eclectic use of fine products, and a wonderful interplay of tasteful ideas with a distinguished artistic touch. Chocolate blended with fine ingredients including honeycomb, almonds, caramel and marshmallow convey the classic side of Sunday in Scotland whilst the use of sea salt, Goji berries, Gin ganache and crispy cornflakes portray the brand’s bold and creative mind. Sunday in Scotland is original with shades of fun, creativity and a deep intrinsic quest for perfection.

During the past months, Sunday in Scotland was also busy developing new concepts including chocolate blocks. Sunday in Scotland offers an impressive selection of twenty-five flavours that includes NO. 33 Clemson Zesty & Almonds Block , NO. 88 Negroni Marzipan Block, NO. 01 Coffee Cardamom & Cinnamon, NO. 77 Old Fashioned Marzipan Block and NO. 09 Mint Block just to mention a few which perfectly blend with fine pure chocolate. The flavours, the packaging and also concept itself are intended to portray a sense of imagination. Each concept is distinguished by a watercolour and a specific code number.

Sunday in Scotland has also recently created the Maltese falcon produced with Maltese honey from Gozo. The Maltese falcon is also available in white, milk, and dark chocolate. It is a perfect gift for any tourist or as a gift to give to someone living abroad. They also launched an interesting selection of tarts which reflect the summer season. Lemon Tart, L’Orangeraie Tart, Chocolate Tart and Exotic Tart are a few of the novelties you will come across at the outlet in Santa Luçija Street at this time of the year.

Sunday in Scotland is also busy on the international front. Amer proudly notes, “we are opening in the UK and we will be present in key outlets. The project has been delayed due to COVID-19 though. We are also creating a magical line for UK market using mainly Madagascar chocolate. We are also preparing to open in Germany.”

Sunday in Scotland is indeed the place to be … Bliss.