JUNE 27 & 28, 2015
L 5 A U N AN TH
SPONSORSHIP OPPORTUNITIES About Maker Faire Kansas City Maker Faire is the Greatest Show (and Tell) on Earth—a family-friendly showcase of invention, creativity and resourcefulness, and a celebration of people’s ingenuity and innovation. It’s a place where people show what they are making, and share what they are learning. Makers range from tech enthusiasts to crafters to homesteaders to scientists to garage tinkerers. They are of all ages and backgrounds. The aim of Maker Faire is to entertain, inform, connect and grow this community. Kansas City’s Union Station is proud to host a Featured Maker Faire, along with Atlanta, Detroit, Milwaukee, Paris, Rome, Taipei, Tokyo and the UK. Kansas City hosts one of the largest Maker Faires in the world! Sponsoring Maker Faire Kansas City is a unique opportunity to support our community of both young and adult entrepreneurs, innovators, inventors and artists. As a sponsor, you will reach thousands of influential people in your target market with your message. Your support of Maker Faire Kansas City will help to feature more Makers and innovators in our community. Thank you for your consideration of the following proposal.
Be Part of It All!
June 27 – June 28, 2015 Only at Union Station Kansas City Maker Faire is the Greatest Show (and Tell) on Earth—a summer family-friendly festival of invention, creativity and resourcefulness, and a celebration of the Maker movement.
Part science fair, part county fair, and part something entirely new, Maker Faire is an all-ages weekend gathering of tech enthusiasts, crafters, educators, tinkerers, hobbyists, engineers, science clubs, authors, artists, students and commercial exhibitors. All of these “Makers” come to Maker Faire to show what they have made and to share what they have learned. The launch of the first Maker Faire in the Bay Area in 2006 demonstrated the popularity of making and interest among legions of aspiring makers to participate in hands-on activities and learn new skills at the event. A record 195,000 people attended the two flagship Maker Faires in the Bay Area and New York in 2013, with 44% of attendees first timers at the Bay Area event, and 61% in New York. Maker Faires are a family event, the vast majority attend with children. In 2014, 130 communitydriven Maker Faires were organized around the world. Union Station Kansas City hosts one of the largest Maker Faires in the world. The Ewing Marion Kauffman Foundation has been a founding sponsor and avid supporter of bringing the Maker Movement to the Kansas City region. Science City, Kansas City’s Science Center, located inside Union Station, now operates a year-round Maker Studio for children and youth to create, make, innovate and invent new projects! Maker Faire is designed to be forward-looking, showcasing Makers who are exploring new forms and new technologies. But it’s not just for the novel in technical fields; Maker Faire features innovation and experimentation across the spectrum of science, engineering, art, performance and craft. Maker Faire is a gathering of fascinating, curious people who enjoy learning and who love sharing what they can do. It’s a venue for makers to show examples of their work and interact with others about it. Many Makers say they have no other place to share what they do. DIY (Do-It-Yourself) is often invisible in our communities, taking place in shops, garages and on kitchen tables. It’s typically out of the spotlight of traditional art, science or craft events.
Maker Faire makes visible these projects and ideas that we don’t encounter every day.
Why Sponsor Maker Faire Kansas City? Maker Faire Kansas City offers THE time and place in Kansas City when hundreds of talented designers, engineers, inventors and innovators come together to show off all that they make and create. Maker Faire draws a unique audience that appeals to the interest of high-tech corporations, software, engineering and architecture companies, arts and graphics organizations, universities and start-up companies.
Position your company/organization as a leader and supporter of the Maker Movement and KC’s annual festival that celebrates creativity, innovation, invention, technology and new products.
Share your message with an estimated 18,000 in attendance and 1,000 Makers working in the demo booths who will demonstrate their fascinating creations and inventions.
Choose the best option from a number of opportunities to sponsor this fascinating festival of creativity, invention and innovation. Sponsorship opportunities range from smaller ventures like a commercial booth or advocate sponsorship to much greater involvement as a featured sponsor.
Reach a highly educated and motivated audience of over 18,000 people in one weekend, as they come to experience the region’s biggest Maker Faire!
With such a range of packages available, we can come up with a combination just right for you!
Maker Faire Kansas City is not possible without corporate and community partners.
GLOBAL MAKER FAIRE PROGRAM Maker Faire inspires, informs, connects, and entertains thousands of attendees in a family-friendly environment that celebrates technology, education, science, arts, crafts, engineering, food, sustainability, and more. Maker Media produces two annual flagship Maker Faires, Bay Area and New York, partners with museums and organizations to produce Featured Maker Faires, and works with communities to license Mini Maker Faires around the world.
Maker Faire Attendee Demographics 68% Male, 32% Female Median age 37.5 yrs HHI $125K 47% First-time attendees 91% Attend with family and friends 78% gave Maker Faire high praise either noting it was “the best event I’ve been to all year” or it was “pretty darn great” Source: Maker Faire Bay Area Attendee Survey, 2014
Maker Faire Attendee Numbers Maker Faire Bay Area: 130k attendees World Maker Faire New York: 85k attendees Featured Maker Faires: Between 10k - 70k attendees, per event Mini Maker Faires: Between 500 10k attendees, per event
Goldsmith Sponsorship As one of two Goldsmith Sponsors, you will receive prominent recognition for the entire Maker Faire festival. The Goldsmith Sponsors will be non-competing.
Silversmith Sponsorship As one of three Silversmith Sponsors, you will receive prominent recognition and logo inclusion for the entire Maker Faire festival. PRE-EVENT
PRE-EVENT
• Name recognition in media announcements
• Title billing – Maker Faire Kansas City Goldsmith Sponsor
• Logo placement on promotional fliers
• Name recognition in media announcements
• Logo on all pages of Maker Faire Kansas City website
• Premium logo placement on promotional fliers
• Social Media exposure through Facebook, Twitter, Instagram,
• Logo recognition on any print and billboard advertising • Name recognition in radio advertising • Logo on all pages of Maker Faire Kansas City website • Social Media exposure through Facebook, Twitter, Instagram, YouTube, and Flickr • Email blasts to Maker list (3,500) and Union Station members/subscribers (40,000+)
YouTube and Flickr • Email blasts to Maker list (3,500) and Union Station members/ subscribers (40,000+)
ON-SITE BENEFITS • Logo featured prominently on all banners and signage on Maker Faire Kansas City Stages. • Sponsor Booth to promote your company (up to 20’ x 30’ space)
ON-SITE BENEFITS • Large Sponsor Booth to promote your company (up to 40’ x 40’ tent) • Sponsor banner on tent
• Sponsor banner on tent • Logo recognition on the Sponsor Banner in Sprint Festival Plaza • One speaking opportunity (subject to approval by show management)
• Logo recognition on the Sponsor Banner in Sprint Festival Plaza
• Logo placement on event maps
• Premium logo placement on event maps
• One-hundred (100) one-day Maker Faire guest passes
• One speaking opportunity (subject to approval by show management)
• Ten (10) tickets to Maker Mixer (held on Friday evening, June 26)
• Fifty (50) Maker Faire staff passes (both days) • Two-hundred (200) one-day Maker Faire guest passes • Twelve (12) tickets to Maker Mixer (held on Friday evening, June 26) You will be recognized as one of two Goldsmith Sponsors and will receive category exclusivity. You will have the opportunity and rights to use the Maker Faire Kansas City logo to conduct a consumer promotion using the guest passes included in this package.
GOLDSMITH SPONSORSHIP INVESTMENT: $20,000
• Twenty-five (25) Maker Faire staff passes (both days)
You will have the opportunity and rights to use the Maker Faire Kansas City logo to conduct a consumer promotion using the guest passes included in this package.
SILVERSMITH SPONSORSHIP INVESTMENT: $10,000
CONTACT Christy Nitsche Director of Programming 816.460.2208 cnitsche@unionstation.org
Coppersmith Sponsorship As a Coppersmith Sponsor, you will recieve prominent recognition of a Maker Faire event or attraction of your choice and recognition for the entire Maker Faire festival.
Blacksmith Sponsorship PRE-EVENT • Company name on sponsor page of Maker Faire Kansas City website
PRE-EVENT
ON-SITE BENEFITS
• Logo placement on promotional fliers • Logo on all pages of Maker Faire Kansas City website • Social Media exposure through Facebook, Twitter, Instagram, YouTube and Flickr • Email blasts to Maker list (3,500)
• Sponsor Booth to promote your company (up to 10’ x 10’ space)
ON-SITE BENEFITS DURING MAKER FAIRE FESTIVAL
BLACKSMITH SPONSORSHIP INVESTMENT: $2,500
• Sponsor Booth to promote your company (up to 10’ x 20 space) • Sponsor banner • Logo placement on event maps • Fifteen (15) Maker Faire staff passes (both days) • Fifty (50) one-day Maker Faire guest passes
COPPERSMITH SPONSORSHIP INVESTMENT: $5,000
• Four (4) Maker Faire staff passes (both days) • Ten (10) one-day Maker Faire guest passes
Non-Profit / Startup Sponsorship PRE-EVENT • Company name on sponsor page of Maker Faire Kansas City website
ON-SITE BENEFITS
Maker Mixer Sponsorship As the Maker Mixer sponsor, you will receive prominent recognition at the Friday night sneak preview and recognition for the entire Maker Faire festival.
• Sponsor Booth to promote your company (up to 10’ x 10’ space) • Four (4) Maker Faire staff passes (both days) • Ten (10) one-day Maker Faire guest passes
PRE-EVENT
NON-PROFIT / STARTUP SPONSORSHIP INVESTMENT: $1,000
• Logo placement on promotional fliers • Logo on all pages of Maker Faire Kansas City website • Social Media exposure through Facebook, Twitter, Instagram, YouTube and Flickr • Email blasts to Maker list (3,500)
Maker Educator Sponsorship
ON-SITE BENEFITS DURING MAKER MIXER EVENT Friday, June 26
PRE-EVENT • University or Educational Institution name on sponsor page of Maker Faire Kansas City website
• Prominent logo recognition on all banners and signage • Thirty (30) tickets to Maker Mixer
ON-SITE BENEFITS DURING MAKER FAIRE FESTIVAL • Sponsor booth to promote your company (up to 10’ x 20 space) • Sponsor banner • Logo placement on event maps • Ten (10) Maker Faire staff passes (both days) • Twenty-five (25) one-day Maker Faire guest passes
MAKER MIXER SPONSORSHIP INVESTMENT: $5,000
ON-SITE BENEFITS • Sponsor Booth to promote your University or Educational Institution (up to 10’ x 10’ space) • Four (4) Maker Faire staff passes (both days) • Ten (10) one-day Maker Faire guest passes
MAKER EDUCATOR SPONSORSHIP INVESTMENT: $500
Maker Faire
FACTS Maker Faire has been described as “the 21st century state fair for DIY-ers.� Maker Faire launched in the Bay Area in 2006 and demonstrated the popularity of Making and interest among legions of aspiring Makers to participate in hands-on activities and learn new skills at the event. An annual festival that features innovation and experimentation across the spectrum of science, engineering, art, performance and craft. The Maker Movement has become one of the driving forces in the development of consumeroriented technologies. Maker Faire fosters an environment of creativity and risk taking, tearing down barriers of caution. Take a chance – Make something.
2014 Maker Faire Kansas City (fourth year) Over 16,000 visitors came to Union Station for the two-day event. Over 1,000 Makers & Maker Assistants showcased and shared their crafts at 350 Maker Booths. Over 5,000 followers to Maker Faire Kansas City social media channels. Makers & visitors from 40 states. Visit makerfairekc.com for more information.
Want to be a year-round sponsor of Maker Faire programs in Science City? In addition to support for this annual festival, Union Station has opened a year-round Maker Studio to offer programs, hands-on workshops and projects for students. Ask how you can help support the operations of our Maker Studio!
Christy Nitsche
Director of Programming
816.460.2208
cnitsche@unionstation.org
unionstation.org