4 minute read
Colours of Film
BY BRITTANY HAMMOND
Does being visible TRIGGER your nervous system?
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Until you feel emotionally safe in public, marketing your business online may trigger your nervous system, over and over again.
Our need for safety and security drives our subconscious and conscious mind with every decision we make. According to Maslow’s hierarchy of needs, physical safety is one of our top priorities. But what about emotional safety?
Red is the colour of our Root Chakra, the energy center located at the base of our spine. It is responsible for our primal need of physical and emotional safety and security.
As our collective consciousness evolves, our emotional security is arguably just as important: feeling grounded in who you are, what you stand for, and how you show up in the world- ESPECIALLY when your business is your livelihood. Your connection to your truth is the foundation for your messaging, marketing and visibility on social media.
In primitive days, our survival instincts would kick in if we felt threatened or if we were being chased by a saber-toothed tiger. Fight or flight. The fear of rejection and public criticism as we post on social media is our modern day saber-toothed tiger.
This is because our inner safety and self worth are so intricately linked to our sense of belonging. And if we have a different opinion, teaching or viewpoint or go against the grain, we risk being eaten by the tiger, so to speak.
So, how do we create emotional safety around our ability to show up?
Truth be told, this internal safety comes from YOU.
When you keep outsourcing your sense of confidence and self worth to how OTHERS perceive you, how many likes or comments you get, you stay in an emotional dance of the triggered nervous system. (and this waters down your message, which in turn attracts the wrong people.) To create your own emotional safety, you must feel GOOD with yourself and the content you create, regardless of how it’s received - criticism or accolades included.
2020 propelled a lot of people forward in stepping up and voicing their opinions publicly and starting new businesses or taking their existing businesses online. Our voice is our most powerful yet vulnerable asset.
The visibility paradox is real. “I want to be seen” and “I fear being seen”.
I see it time and time again with my clients, and as I’ve experienced it myself.
Every time we reveal a part of ourselves, our stories, our teachings, our opinions online…there’s a little voice inside of us that thinks “what will people think?!” (Yes, even the most successful + visible entrepreneurs feel this way too.)
What's my voice?
Speaking of the Root Chakra, let’s get to the root of your visibility fear:
It’s not really about finding your voice. It’s about figuring out WHY you stopped using it!
Can you think of a time that you were ridiculed for speaking up? Made to feel ashamed for knowing the answer or getting a starring role, or a time you were mocked for being you? Maybe your parents didn’t express their love in the way you needed, you were ignored or bullied growing up or had a critical parent. What is your earliest memory where you didn’t feel safe to be yourself?
From the visibility memories, identify the core belief that limits you or keeps you stuck. Flip it! What do you need to believe instead?
CORE WOUNDED BELIEF:
“No one cares about what I have to say.”
NEW EMPOWERED BELIEF:
“When I speak, everyone listens.”
The Visibility Paradox is this feeling of wanting to be seen, yet feeling invisible, and also that everyone is judging you too.
Your brain cannot hold two conflicting beliefs.
It’s the conflicting beliefs that you are both completely invisible to everyone around you, and that you are ALSO being watched and judged at all times. Your subconscious
The fear of rejection and public criticism as we post on social media is our modern day sabre-toothed tiger. belief will override your conscious belief.
The solution? A new belief.
“I am seen and appreciated by all the right people at all times for all the right reasons.”
Your brain will naturally look for evidence to confirm your beliefs. Start looking for evidence that people love and appreciate you!
Once you are grounded in your truth and have cultivated the self trust and confidence to put yourself out there, in comes the ART of communication! This is where RED passion and magnetism comes in.
When you’ve mastered your visibility, made peace with vulnerability and can show up authentically sharing your story, teaching, medicine or wisdom with the world, you will naturally seduce the right people to you! (and of course, you won’t be phased by those who don’t resonate because you’re strong enough to not take it personally!)
Speaking your truth publicly requires the tools, not just the pep talk. Your own emotional intelligence and self awareness are part of those tools that will equip you to fearlessly market your business consistently. When you feel emotionally safe, you can truly tap into your red passionate magnetism, abundance and earning potential! Your emotional safety lays the foundation to build a strong financial foundation as you grow your business, mission or art!
